Should You Buy Ethereum in 2025?

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At HelloSafe, our expert has been closely tracking the evolution of Ethereum cryptocurrency for over three years. Each month, hundreds of thousands of users across Canada rely on us for clear insights into market trends and guidance on potential investment opportunities. Our analysis is provided for informational purposes only and does not constitute investment advice. In line with our ethical policy, HelloSafe has never purchased Ethereum nor received any compensation from entities associated with its ecosystem.

Ethereum in brief

How much does 1 Ethereum cost?

The price of Ethereum is rising this week. As of today, Ethereum trades at approximately 3,570 CAD with a market capitalization of about 415 billion CAD, ranking it second among cryptocurrencies. Over the last 24 hours, ETH's price has decreased by 2.6%, but shows a solid 4.6% gain over the past week. The average daily trading volume over the past 3 months stands near 30.6 billion CAD, with 120.73 million ETH circulating and a market dominance of around 18%.

With such dynamic performance, Ethereum remains a standout in the Canadian crypto market—though investors should be mindful that its volatility can offer both risks and opportunities.

Our comprehensive review of the Ethereum cryptocurrency

Have we reached a new inflection point for Ethereum’s investment thesis? Over the past three years, we have rigorously analyzed Ethereum’s evolving price action, on-chain behaviors, technical momentum, and competitive positioning, leveraging advanced proprietary algorithms cross-referencing market data and sectoral signals. So, why could Ethereum once again emerge in 2025 as a strategic entry point for the decentralized finance and blockchain innovation ecosystem?

3. Recent Performance and Market Context

4. Price Evolution: Momentum Resurgence

Ethereum (ETH) currently trades at 2,610 USD, marking a robust +65% surge over twelve months and an impressive +42.3% move over the last six months. The asset has recently staged a powerful comeback from its early-year correction, with weekly performance at +4.56%. This sustained uptrend underscores renewed investor conviction and confirms Ethereum’s role as the leading programmable blockchain asset.

4. Recent Positive Events: Institutional & Technical Catalysts

The landscape for Ethereum has changed dramatically following the successful deployment of the Pectra upgrade on May 7, 2025. This historic protocol evolution—considered the most significant since “The Merge”—has turbocharged network throughput and security, directly fueling renewed enthusiasm across decentralized finance (DeFi), NFTs, and Layer 2 innovations.

Simultaneously, Ethereum-linked exchange-traded products (ETFs/ETPs) have witnessed accelerating inflows, emphasizing growing institutional appetite. For instance, Bitwise Physical Ethereum (ZETH) recorded net additions of nearly $1 million, while derivatives volumes on CME Group—up +129% YoY—signal surging participation from sophisticated market actors. The excitement ahead of EthCC[8], a major industry conference, further energizes sentiment.

4. Favorable Macro, Sectoral Winds

This price expansion coincides with a favorable macro backdrop for digital assets: persistent institutional demand, regulatory clarity in key jurisdictions (notably Europe), and a broad resurgence in DeFi innovation. Ethereum’s consolidation at over $300 billion market cap, with highly liquid daily volumes near $23 billion, frames it as a core holding for diversified crypto portfolios.

3. Technical Analysis

4. Key Crypto Indicators: Overbought Yet Structurally Bullish

• RSI (14 days): 74.4, currently pointing to overbought conditions. Historically, such levels increase the probability of healthy consolidations, but also reflect powerful trend momentum during major bull phases.
• MACD: The MACD line remains cleanly above its signal line. This alignment supports ongoing bullish momentum.
• Moving Averages:
• 20-day MA is trending upward and sits above current prices—a sign of short-term strength.
• 50-day MA acts as a structural support around $2,000.
• 100 & 200-day MAs confirm a strong long-term uptrend.

4. Support Levels & Reversal Signals

Solid supports now anchor at $2,400 / $2,200 / $2,000, with major resistance around $2,850 to $3,150. Technical patterns indicate a bullish setup following a 50% retracement earlier this year; such price resets often lay the foundation for new impulsive waves.

4. Short/Mid-Term Momentum

The price structure remains decisively upward, backed by high trading volumes and bullish divergence across key timeframes. A potential pullback would likely encounter deep buying interest at support, offering favorable entry points for proactive investors.

3. Fundamental Analysis

4. Accelerating Adoption & Ecosystem Expansion

Ethereum’s standing as the world’s most widely used smart contract platform is unchallenged. Its DeFi ecosystem remains the dominant force by total value locked (TVL), and strong Layer 2 adoption is rapidly driving new user growth and scaling solutions. The recently implemented Pectra upgrade has significantly improved both speed and security, directly boosting long-term utility and network value.

4. Strategic Partnerships and Institutional Support

ETFs and ETPs have opened Ethereum to a new class of institutional allocators, with significant AUM growth in 2025 alone. Major financial players and fintechs are strengthening their involvement, with the CME Group’s derivatives volumes leading the global market.

4. Attractive Relative Valuation

With a $302 billion market cap and a fully diluted valuation only marginally higher, Ethereum’s discounted valuation—relative to its historic highs and structurally expanding utility—may appear especially appealing for mid-to-long-term positioning. On-chain activity, measured by network fees and transaction counts, remains robust and underscores Ethereum’s continued relevance versus digital asset newcomers.

4. Structural Strengths: Continuous Innovation, Active Community

A uniquely active developer community and dynamic DAO/governance ecosystem have kept Ethereum at the forefront of blockchain innovation. Its technical flexibility supports an unparalleled breadth of decentralized applications spanning DeFi, NFTs, gaming, and tokenized real-world assets.

4. Volume, Liquidity & Market Dominance

Average daily exchange volumes exceeding $22 billion reinforce Ethereum as a deeply liquid, institution-grade asset. This high degree of liquidity helps ensure efficient price discovery, tight spreads, and robust investor confidence. Ethereum consistently ranks as the #2 crypto asset, with growing market share in key segments like Layer 2 scaling and institutional-grade financial products.

4. Positive Catalysts and Outlook

Major upcoming protocol developments, ongoing roll-out of scalable Layer 2 solutions, and steady adoption of Ethereum-based ETPs help fortify bullish prospects. Regulatory evolutions in the European Union and parts of Asia continue to create constructive adoption corridors. As new use cases in tokenized securities, enterprise blockchain, and gameFi mature, Ethereum’s relevance only broadens—cementing its position as the backbone of the decentralized internet.

3. Investment Strategies by Horizon

4. Short-Term

• Potential for tactical accumulation on dips towards structural supports at $2,400 or $2,200, especially if short-term overbought signals trigger healthy retracements.
• Continued momentum post-Pectra upgrade and ahead of industry events (EthCC[8], further ETF launches).

4. Medium-Term

• Exposure can be considered during consolidation phases or ahead of major protocol upgrades, as these often prefigure new waves of institutional inflows.
• Attractive valuation relative to historical cycles and rising on-chain activity suggest upside potential into late 2025/early 2026.

4. Long-Term

• Ethereum’s dominant network effect, thriving developer ecosystem, and constant product/partnership innovations build a strong case for multi-year holding strategies.
• Structural drivers—scalability, programmability, institutional adoption—continue to reinforce ETH’s unique, defensible value proposition amid rapidly evolving crypto macro cycles.
• Ideal positioning may be found either on technical pullbacks to key supports, or as a ‘buy and accumulate’ strategy ahead of roadmap milestones and major mainstream integrations.

3. Ethereum Price Predictions (2025-2029)

3. Is Now the Right Time to Consider Ethereum?

Ethereum’s positioning in 2025 remains exceptionally robust—backed by the successful Pectra upgrade, expanding DeFi leadership, and surging institutional flows. Its technical structure is demonstrably bullish, well-supported by on-chain metrics, and further buoyed by breakout events like ETF growth and increased developer activity.

Key reasons why Ethereum stands out for renewed consideration:

• Strong momentum: Outperformance versus peers, with sharp rebounds from earlier corrections and a multi-year uptrend reaffirmed.
• Liquidity and market depth: Top-tier trading volumes and $300+ billion market cap ensure Ethereum is a core asset for risk-managed portfolios.
• Institutional catalysts: Ongoing ETF/ETP listings, skyrocketing derivatives trading, and deeper integration within mainstream finance.
• Structural advantages: Persistent ecosystem innovation, active developer base, and adoption of high-value decentralized applications.

Ethereum could well be embarking on a new bullish phase. The convergence of favorable macro trends, technical strength, and structural innovations justifies renewed investor interest. For those seeking dynamic opportunities in crypto, Ethereum’s multi-year risk/reward profile and unique position at the heart of Web3 suggest it remains a high-conviction asset worthy of serious strategic attention.

Ethereum remains a high-volatility asset offering excellent dynamic investment opportunities, but requiring rigorous risk management. The recent price acceleration again demonstrates Ethereum’s ability to generate powerful moves, but an evolving macro context means selectivity remains key. Support to watch: $2,400; Key resistance: $3,150. The next major protocol upgrade, slated for Q2 2025, could provide a decisive catalyst for Ethereum’s future trajectory.

How to buy Ethereum?

It’s simple and secure to buy Ethereum online through a regulated platform. As an investor in Canada, you have two main options: spot buying—where you directly own Ethereum in your wallet—or trading via crypto CFDs (Contracts for Difference), which allows you to speculate on Ethereum’s price movements without owning the actual coin. Both methods offer distinct advantages, depending on your goals and experience. Want to find the best place to get started? You’ll find a full comparison of reputable platforms further down the page.

Spot Buying (Direct Ownership)

Spot buying means you purchase real Ethereum (ETH) and hold it in your own wallet—giving you full ownership. On most Canadian exchanges, you’ll pay a fixed commission per transaction, typically between $2 and $7 CAD.

Example

If Ethereum trades at $3,560 CAD (approx. $2,610 USD), with $1,000 CAD you can buy about 0.28 ETH, factoring in a $5 CAD transaction fee.

• Gain scenario:
• If Ethereum’s price rises by 10%, your portfolio grows to $1,100 CAD.
• Result: +$100 CAD gross gain (+10%) on your investment.

Trading via CFD

Trading Ethereum via CFDs means you don’t own the actual coins; instead, you take a position on its price movement. With CFDs, you often use leverage, multiplying your exposure. Common fees include the spread (difference between buy/sell price) and overnight financing charges if you hold the position open.

Example

You open a CFD trade on Ethereum with 5x leverage using $1,000 CAD—meaning your exposure is $5,000 CAD.

• Gain scenario:
• If Ethereum’s price rises by 8%, your position increases by 8% × 5 = 40%.
• Result: +$400 CAD gain on your $1,000 investment (excluding fees).

Final Advice

Before investing, carefully compare platform fees and conditions—including commissions, spreads, and security features. Your choice should depend on your objectives and investment experience. For a detailed comparison of platforms available to Canadians, see the comparator further down this page.

Our 7 tips for buying Ethereum

The latest news about Ethereum

Ethereum has shown a strong weekly performance, up +4.56%, with market gains led by derivatives volume. In Canada, the increasing prominence of Ethereum-based derivatives is mirrored in the robust activity on the CME Group, which saw crypto derivatives volume soar by 129% in April 2025, with ETH taking a leading role. This heightened institutional engagement, seen both in the U.S. and Canada, is reinforced by growing demand for regulated crypto investment products, reflecting positively on Ethereum’s local liquidity and acceptance.

The Pectra network upgrade, successfully deployed on May 7, 2025, marks a new phase for Ethereum’s scalability and security. The update, recognized as the most significant since "The Merge", brings substantial increases in transaction speed and trustless security, which is crucial for Canadian DeFi developers and businesses integrating blockchain solutions. Canadian fintech analysts highlight that these network improvements are likely to foster additional regional investment into ETH-based decentralized applications and infrastructure.

Canadian investors continue to access Ethereum through both direct exchanges and a growing suite of regulated investment vehicles like ETFs and ETPs. Bitwise Physical Ethereum (ZETH), listed in North America, registered $0.9 million USD in net new inflows this week, underlining ongoing institutional appetite for Ethereum exposure through products compatible with Canadian compliance frameworks. Local platforms such as Wealthsimple Crypto and Coinsquare still report ETH as one of their top-traded digital assets, anchoring Ethereum’s place in the everyday Canadian digital finance landscape.

Market and technical signals remain positive but note short-term overbought conditions; medium-term trajectory is robust. With an RSI of 74.4, ETH demonstrates overbought conditions—suggesting some susceptibility to near-term corrections—but technical indicators including a bullish MACD and long-term moving averages confirm a strong upward trend. Key support for Ethereum stands at $2,000 USD; recent resistance appears near $3,000, levels closely monitored by Canadian traders. The positive weekly and six-month trends (+42.3%) are drawing renewed interest from retail and professional market participants in Canada, reinforcing expectations for broader portfolio inclusion.

Canada’s stable regulatory environment and active DeFi and blockchain developer community provide structural support for Ethereum’s growth. The Canadian regime, often considered progressive for digital assets, continues to offer regulatory clarity, enabling secure investor participation and fertile ground for ETH-based innovation. The local developer base remains one of the most active outside the U.S. and Europe, contributing to next-generation DeFi, NFT, and enterprise adoption on Ethereum, and ensuring that the network’s upgrades are rapidly leveraged in the Canadian context.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.