How to Buy Leads in Canada?

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Information verified by  Alexandre Desoutter

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Alexandre Desoutter updated on 21 August 2023

Without a steady stream of great leads, selling insurance and financial products isn't easy. Whether you generate leads yourself, get referrals from others or purchase leads, finding those new clients is essential for keeping your business going. Buying qualified insurance leads in Canada is a great way for brokers to get a large volume of leads that convert so that they can focus on what they are best at — matching people with great products.

But how do you buy leads in Canada? And how do you ensure that the leads you purchase are qualified and relevant to your business?

Buying leads: what you need to know

  • The most challenging part of your job as a broker is identifying qualified prospects.
  • Without consistent lead generation, getting new clients can consume too much of your most valuable resources — time and money.
  • Working with an expert partner can take away the time-consuming leg work.
  • Prices for qualified insurance leads vary depending on the type of product, the prospect’s location, the volume of leads purchases and the exclusivity of the leads.
  • Whether you are looking for insurance leads in Ontario, BC or somewhere else in Canada, buyers budget a lot for insurance products.

How to get more insurance leads in Canada?

Need to attract more customers and drive your sales through the roof? Let's look at some of the best ways:

  • Buy leads: generating leads is a business in its own right. Some insurance and finance specialists, like HelloSafe, sell exclusive leads. Get a list of qualified and exclusive prospects. Just worry about the sales process, not finding clients. Earn a full commission.
  • Get free leads from an insurance agency: many insurers provide their agents with leads. It’s important to remember that if you haven't found the buyer yourself, insurers may pay a lower commission. Additionally, their leads can be subpar with inconsistent volume.
  • Go online: over time, you can generate free leads online. Share tips and relevant information on LinkedIn, Facebook or a blog. Loyal readers and followers do convert sometimes. This method requires a significant time commitment and doesn't pay immediate dividends.
  • Advertise: paid advertising, such as Google Ads, can allow you to reach potential customers searching for products or services like yours. Be careful! This can be an expensive proposition without real knowledge of the online ad industry.
  • Volunteer: get out there in your community! Give free informative presentations and mentor others. These are great ways to meet people and attract new customers through word of mouth.
  • Network: get involved in local business groups or the chamber of commerce to meet like-minded professionals. As a life insurance agent, try to find a real estate agent or accountant willing to send you leads in exchange for your own recommendations.

Remember that generating leads is just one part of the process — you also need to convert those leads into paying customers. If you prefer to spend your time selling rather than chasing leads, a great partner can help. Learn how HelloSafe can help you meet more prospects in Canada.


Contact HelloSafe Sales Team

Get in touch with HelloSafe experts within 24 hours.

How much does an insurance lead cost?

Prices for insurance leads depend on several criteria:

  • Your industry and product
  • The type of customer (individuals or businesses)
  • The volume of leads 
  • Exclusivity

The table below gives an estimate of the price of an exclusive qualified lead in Canada with an estimated 30-35% conversion rate.

Insurance ProductAverage Price of an Exclusive Lead
Life Insurance Leads
$80 - 100
Car/Auto Insurance Leads
$25 - 30
Home Insurance Leads
$25 - 30
Health and Dental Insurance Leads
$20 - 25
Critical Illness and Disability Insurance Leads
$65 - 90
Group Insurance Leads
$60 to 90
Professional Insurance Leads
$60 to 90
Pet Insurance Leads
$20 to 25
Canada Insurance Leads Prices

Contact our sales team to get a personalized quote now.

Good to know

You only pay for a lead once. Any recurring commission received in subsequent years is yours and yours alone.

Why work with HelloSafe?

When it comes to buying leads in Canada, working with an expert partner who can provide high-quality, qualified leads at a reasonable price is key. HelloSafe is a leading insurance and personal finance comparison website in Canada. attracts hundreds of thousands of English and French-language readers monthly. These high-intent searchers are ready to find the best financial and insurance products for them.

When you work with HelloSafe expect:

  • qualified, exclusive leads;
  • a dedicated sales team that understands your industry and needs;
  • a trusted partner (mentions in over 1,600+ Canadian press articles and counting 130+ insurers, brokers and financial organizations as existing partners)

It's important to choose the right partner. Spend more time understanding your industry and guiding your customers toward the safest and most suitable options.

To connect with HelloSafe’s sales team, fill out the contact form below. We will be happy to answer your questions and start sharing leads for your business. By partnering with us, you can trust that you will receive high-quality, qualified leads at a competitive price. Take the first step towards growing your insurance business.

Contact HelloSafe’s Sales Team Now

Get in touch with HelloSafe's insurance sales team and get answers in 24 hours.

How to generate leads on Facebook?

Here are some tips for generating leads on Facebook:

  1. Create a business page on Facebook and regularly post engaging and informative content that is relevant to your target audience.
  2. Use Facebook Ads to reach a wider audience and target specific demographics and interests.
  3. Create Facebook lead ads that allow potential customers to easily sign up for your email list or request more information about your products or services.
  4. Use Facebook Messenger to engage with potential customers and answer any questions they may have.
  5. Encourage your existing customers to leave reviews and ratings on your business page, as this can help to attract new customers.
  6. Consider using Facebook groups to connect with potential customers and build a community around your business.

It's important to remember that generating leads on Facebook takes time and effort. You need to be consistent and patient, and be willing to experiment with different approaches to see what works best for your business.

How to generate leads on LinkedIn?

Here are some tips for generating leads on LinkedIn:

  1. Create a company page on LinkedIn and regularly post updates, articles, and other content that is relevant to your industry and target audience.
  2. Use LinkedIn Ads to reach a wider audience and target specific job titles, industries, and interests.
  3. Use LinkedIn's search tools to find and connect with potential customers, and join relevant industry groups to expand your network.
  4. Use LinkedIn's InMail feature to send personalized messages to potential customers and offer them valuable information or assistance.
  5. Consider using LinkedIn's Sales Navigator tool to identify and connect with potential customers who are most likely to be interested in your products or services.
  6. Use LinkedIn's publishing platform to share thought-leadership content and establish yourself as an expert in your field.

It's important to remember that generating leads on LinkedIn requires a strategic and consistent approach. You need to be active on the platform, engage with potential clients and provide them with value in order to build trust and credibility.

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Alexandre Desoutter

Alexandre Desoutter has been working as editor-in-chief and head of press relations at HelloSafe since June 2020. A graduate of Sciences Po Grenoble, he worked as a journalist for several years in French media, and continues to collaborate as a as a contributor to several publications.