Should You Buy Bitcoin in 2025?

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At HelloSafe, our expert has been closely following the evolution of Bitcoin cryptocurrency for over three years. Every month, hundreds of thousands of users across Canada rely on us to analyze market trends and identify the best investment opportunities. Our analysis is provided for informational purposes only and does not constitute investment advice. In accordance with our ethical charter, HelloSafe has never purchased Bitcoin nor received any compensation from entities associated with its ecosystem.

Bitcoin in brief

How much does 1 Bitcoin cost?

The price of Bitcoin is up this week. Currently, Bitcoin stands at approximately 141,175 CAD, with a 24-hour gain of 1,334 CAD (+0.95%) and a strong 7-day increase of 12,302 CAD (+9.54%).

Its market capitalization is around 2.8 trillion CAD, ranking it number 1 among cryptocurrencies, and the average daily trading volume over the past three months is about 78.5 billion CAD. Bitcoin has 19.86 million units in circulation, representing a dominant 54% share of the total crypto market.

The volatility in recent sessions highlights both the risks and the long-term growth potential that attract investors in Canada and around the world.

Our complete review of the Bitcoin cryptocurrency

Have we reached an inflection point for Bitcoin after its remarkable three-year price trajectory? Our team has systematically analyzed the latest Bitcoin trends, incorporating on-chain signals, technical indicators, market data, and peer positioning through proprietary algorithms. So, why could Bitcoin once again represent a strategic entry point in the digital asset ecosystem in 2025?

Performance and Market Context

Recent Price Evolution

Bitcoin has delivered a stellar performance over the past twelve months, with its price surging to 103,652 USD as of May 2025—reflecting a +68.7% increase year-over-year. After a bullish breakout in early 2025, the asset reached fresh all-time highs, outperforming most traditional and alternative assets. The weekly momentum remains dynamic, with a 9.5% advance over the last seven days and a consistent upward trajectory (+14.6%) over six months.

Recent Positive Events

The influx of institutional capital is a defining feature of this cycle:

• MicroStrategy expanded its corporate reserves to 568,840 BTC, securing an additional 13,390 BTC in Q2 2025 for approximately $1.34B—a new record for a public company.
• Spot Bitcoin ETFs amassed $106B in assets under management, opening new channels for both retail and institutional participation.
• JPMorgan bolstered its cryptocurrency portfolio with $1.7B allocated to Bitcoin ETFs, signaling increased confidence from established Wall Street players.

Macro-Economic & Sectoral Tailwinds

Bitcoin's rally aligns with broader trends impacting crypto assets in 2025:

• Interest rates remain stable as central banks pause hikes in response to moderate inflation, supporting risk asset inflows.
• A weakening USD and persistent concerns over fiat currency debasement continue to position Bitcoin as an effective hedge and digital gold.
• Advances in regulatory clarity have unlocked new institutional flows, notably in Canada, the US, and parts of Europe.

Technical Analysis

Key Crypto Indicators

• RSI (14D): 71, now in overbought territory, reflecting sustained momentum but also a risk of near-term consolidation.
• MACD: Strongly positive at 4,072, confirming trend continuation with the histogram suggesting further upward pressure.
• Moving Averages: All major averages (20, 50, 100, 200 days) sit well below the spot price, underlining persistent bullish sentiment. The 50-day EMA recently crossed above the 200-day average—an established “golden cross” buy signal.

Robust Support Levels and Bullish Reversal Setup

• First support: 94,500 USD, coinciding with previous breakout zones and high historical trading volumes.
• Secondary support: 88,157 USD, offering significant downside cushioning in the event of volatility spikes.
• Major resistance: Now at 109,114 USD (former all-time high), serving as a potential magnet for renewed upward movement.
• Additional resistance: 104,607 USD.

Short- to medium-term momentum is backed by a healthy market structure, with sustained making of higher highs and higher lows. While the elevated RSI hints at short-term overheating, historical patterns indicate that strong hands tend to absorb quick corrections, offering attractive entry points.

Fundamental Analysis

Widening Adoption & Strategic Partnerships

• Corporate adoption: Beyond MicroStrategy, a mounting number of S&P 500 firms are now integrating BTC into treasury strategies.
• Spot ETF integration: Facilitates simplified exposure and regulatory legitimacy, with giants like BlackRock holding over 3% of circulating supply through managed vehicles.
• Government-level recognition: Select nation-states (and provinces within Canada) are exploring Bitcoin as a reserve asset or payment rail.

Attractive Valuation Metrics

• Market capitalization: Surges to $2.04T, yet Bitcoin commands less than 2% of global gold reserves—highlighting runway for re-rating on sustained adoption.
• Liquid supply: With mining output structurally capped at 21 million (19.86M in circulation), scarcity is increasingly enforced with every cycle.
• Comparative metrics: Fully Diluted Valuation reflects logical premium versus Layer 1 competitors, proportional to real-world adoption and security leadership.

Structural Strengths

• Network Security: Hash rate maintained at all-time highs, reinforcing Bitcoin’s resilience to attack or censorship.
• Protocol Upgrades & Layer 2 Growth: Continued advances in scalability (Lightning Network, Taproot) enable faster, cheaper transactions, accelerating retail and business use cases.
• Community Activity: Developer engagement and social attention indices remain robust, feeding a self-reinforcing innovation loop.

Volume and Liquidity

• High Exchange Volume: Daily averages near $58B, with a volume-to-market cap ratio at 2.76%—a signal of deep liquidity and strong price discovery capacity.
• Dominance: Bitcoin retains leading status among global crypto assets by capitalization, institutional holdings, and network effects.

Positive Catalysts and Forward-Looking Developments

• Protocol upgrades in 2025: Upcoming improvements are set to streamline transaction finality and expand programmability, increasing utility and stickiness.
• New use cases: Macro-level adoption as legal tender, payment infrastructure, and programmable collateral deepen the asset’s foundation beyond speculation.
• Regulatory advances: Enhanced clarity in major economies, especially Canada and the U.S., fuels institutional de-risking and large-scale onboarding.

Investment Strategies (Across Different Horizons)

Short-Term Positioning

• Current momentum offers traders the opportunity to benefit from volatility, particularly on corrective pullbacks toward the 94,500 USD or 88,157 USD support zones.
• Technical setups (golden cross, strong MACD, resilience above moving averages) present favorable risk/reward for rotational positioning or tactical entries on dips.

Medium-Term Approach

• Event-driven accumulation ahead of expected protocol upgrades and institutional announcements positions investors for asymmetric upside.
• De-risked exposure via regulated ETFs or structured products is increasingly available to Canadian investors, matching medium-term asset allocation needs.

Long-Term Outlook

• Scarcity thesis based on the immutable 21M cap, combined with ratcheting mainstream adoption, underpins a robust case for multi-year holding.
• Portfolio diversification: Bitcoin continues to display low correlation to certain traditional assets, offering genuine hedging potential against both inflation and currency debasement.

Ideal Positioning

Tactical re-entries on market pullbacks or prior to announced major upgrades may optimize entry price, while ongoing dollar-cost averaging strategies have historically maximized long-term risk-adjusted returns.

Bitcoin Price Projections Table

Is Now the Right Time to Consider Bitcoin?

Key Strengths Recap

• Powerful momentum with strong technical structure and robust institutional inflows
• Expanding use cases, strategic ETF integration, and increasing recognition as a “digital reserve”
• Scarcity reinforced by protocol design, growing utility, and a security track record unmatched in the cryptocurrency landscape
• Deep, liquid markets empowering both retail and professional investors to access and manage exposure

Optimistic Outlook and Consideration

The convergence of technical strength, accelerating adoption, and potent macro tailwinds supports the premise that Bitcoin could well be poised for another pronounced bull cycle, with material upside ahead. The combination of surging demand, finite supply, and a regulatory environment increasingly favorable to institutional adoption makes a compelling case to take a renewed interest in Bitcoin today—particularly as the ecosystem matures and innovative use cases expand. In essence, Bitcoin stands out as a leading asset class that seems to offer a compelling opportunity for capital appreciation in the years ahead.

Bitcoin remains a high-volatility digital asset that offers outstanding opportunities for dynamic investment, provided risk is managed rigorously. The ongoing acceleration in price demonstrates Bitcoin’s capacity for powerful upward movement, but shifting macro conditions call for careful portfolio selection. Key levels to watch are 94,500 USD as immediate support and 109,114 USD as major resistance. The forthcoming protocol update, scheduled for Q2 2025, could emerge as a decisive catalyst for Bitcoin’s next move upward.

How to buy Bitcoin?

It is simple and secure to buy Bitcoin online through a regulated platform in Canada. Investors typically have two main choices: you can purchase Bitcoin directly (spot buying), meaning you own the actual coins stored in your digital wallet, or trade Bitcoin price movements using CFDs (Contracts for Difference) without owning the underlying asset. Each method offers different advantages in terms of ownership and leverage. Interested in finding out which platform fits you best? A detailed comparison of regulated platforms is available further down this page.

Spot Buying (Direct Purchase)

Spot buying of Bitcoin means you acquire real Bitcoins that are stored in your digital wallet, giving you full ownership. This method is ideal for those seeking a long-term investment and direct control of their crypto assets. Fees are usually a fixed commission per transaction, typically ranging from 1% to 2%, payable in Canadian dollars (CAD).

Example

Suppose the current price of Bitcoin is $103,650 CAD. If you invest $1,000 CAD, you could buy approximately 0.0096 BTC (excluding fees). With around $5 CAD in transaction fees, you would own slightly less, but you now personally hold these coins in your wallet.

Potential Gain Scenario

If Bitcoin’s price rises by 10%, your portfolio value climbs to $1,100 CAD. That’s a $100 gross gain, or +10% on your initial investment (before tax and additional fees).

Trading via CFD

CFD trading on Bitcoin allows you to speculate on price movements without owning the coins. Instead, you open a contract mirroring Bitcoin’s price. This approach offers leverage—amplifying both gains and potential losses. Typical costs include the bid-ask spread and overnight financing fees if you hold the position beyond one day.

Example

You place a $1,000 CAD CFD trade on Bitcoin using 5x leverage. This means you control a $5,000 CAD exposure to the market. If Bitcoin rises by 8%, your position gains 8% × 5 = 40%. Result: $1,000 CAD × 40% = $400 gross gain (minus spreads and overnight fees).

Final Advice

Before investing, carefully compare the fees and conditions on different platforms: commission rates, transaction limits, and available account protections can vary widely. Ultimately, your decision should reflect your investment objectives and experience. Spot buying suits those seeking long-term ownership, while CFD trading appeals to investors comfortable with short-term strategies and higher risk. To help you choose, refer to our comprehensive platform comparator further down this page.

Our 7 tips for buying Bitcoin

The latest Bitcoin news

Bitcoin's price has surged over 9% in the last week, reaching a new multi-month high. The latest data shows Bitcoin trading at $103,652, up $9,035 over seven days (+9.54%), marking one of the strongest weekly performances so far in 2025. Technical indicators for the Canadian market, such as a 14-day RSI of 71 and a confirmed golden cross, reinforce short-term bullish momentum, although they also suggest the possibility of temporary corrections given the overbought status. Trading volumes and capital inflows remain elevated, underlining sustained interest from both retail and institutional investors across North America, including Canada.

Canadian participation in US Bitcoin spot ETFs has intensified, boosted by strong institutional flows from firms like JPMorgan. JPMorgan's recent $1.7 billion USD allocation into spot Bitcoin ETFs and the collective growth of these products to $106 billion in net assets reflect a compelling trend toward mainstream financial adoption. With several Canadian platforms like Wealthsimple and NDAX facilitating access to both US-based and local BTC ETFs, Canadian residents benefit from enhanced market exposure while maintaining regulatory compliance. This aligns with the consistent uptick in Canadian investor engagement seen since the launch of Purpose Bitcoin ETF (BTCC) and its peers on the Toronto Stock Exchange.

Strategic accumulation of Bitcoin by large institutions—including BlackRock and MicroStrategy—reinforces long-term bullish sentiment in Canada. MicroStrategy's recent addition of 13,390 BTC and BlackRock’s expansion to over 575,000 BTC (~3% of global supply) signal ongoing corporate conviction in Bitcoin as a treasury asset, with spillover effects in Canada’s own institutional landscape. Canadian pension funds, asset managers, and family offices have taken cues from these moves, reassessing BTC’s role as a reserve, particularly as global economic conditions in 2025 continue favoring inflation hedges and non-correlated assets.

Regulatory clarity in Canada continues to provide a relatively favorable landscape for Bitcoin investment and innovation. Canada’s early approval of Bitcoin ETFs, clear taxation guidelines on capital gains, and an established framework for crypto exchanges enable secure retail and institutional participation. Local regulators maintain an open dialogue with industry players, offering a stable environment compared to more restrictive jurisdictions, which contributes positively to both sentiment and adoption. This regulatory environment attracts ongoing capital and tech development, making Canada a North American leader in compliant crypto finance.

The Canadian market is benefiting from global structural catalysts, including rapid expansion of Bitcoin’s network security and Layer 2 scalability efforts. Record-high hashrate and the rollout of Layer 2 solutions are increasing the viability of Bitcoin both as a digital gold and as a foundation for scalable payment systems. Canadian companies and developers are actively contributing to these advances, driving both innovation and adoption. Forecasted annual growth rates between 20-40% for 2025-2026 further enhance the positive outlook for Canadian investors and enterprises positioning themselves around this evolving asset class.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.