Should You Buy Worldcoin in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the evolution of Worldcoin cryptocurrency for over three years. Every month, hundreds of thousands of users across Canada trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Worldcoin or received compensation from any entities associated with its ecosystem.

Worldcoin in brief

How much does one Worldcoin cost?

The price of Worldcoin is up this week. As of today, Worldcoin (WLD) is trading at CA$1.61, reflecting a 24-hour decrease of about 3.7% and a 7-day slide of 12.1%. The market capitalization stands at approximately CA$2.51 billion, with a 3-month average daily trading volume near CA$258 million.

Like many cryptocurrencies, Worldcoin’s volatility offers potential opportunities—but also demands careful attention from Canadian investors.

Our full review of the cryptocurrency Worldcoin

Have investors truly grasped the scope of Worldcoin’s evolution, especially as it navigates volatile markets, regulatory challenges, and the surging AI sector these past three years? Our proprietary, multi-factor analysis—merging on-chain metrics, technical signals, market data, and competitive landscape—has uncovered layers of resilience and growth potential often underestimated by the market. So, why might 2025 signal a pivotal entry point for this digital identity and AI infrastructure asset class?

Performance and Market Context

Recent Price Evolution

Worldcoin (WLD) currently trades at $1.17 USD, reflecting a 75.5% increase over the past year and +31.7% in the last six months. Despite a sharp retracement from its March 2024 all-time high of $11.74 (-90.1% from ATH), WLD has more than doubled (+101%) since hitting its all-time low of $0.58 in April 2025—a sign of renewed demand at key value zones. Recent price movements (-12.12% over the past week; -3.42% to -3.87% daily) signal short-term volatility but position WLD near multimonth support, historically favoring accumulation phases.

Positive Recent Developments

• $135M Funding Round: Injection of fresh capital underscores institutional conviction and war chest for growth.
• US market entry: Worldcoin’s expansion into the United States—one of the largest addressable digital identity markets—provides both scale and regulatory credibility.
• Brand Evolution: The strategic rebranding to “World” and technical breakout from a long-term descending triangle (accompanied by elevated trading volumes) indicate renewed strategic focus and market interest.

Macro and Sectoral Tailwinds

The proliferation of artificial intelligence, especially in consumer and enterprise interfaces, has sharply heightened the need for verifiable human identity online—a domain where Worldcoin is uniquely positioned. Policy momentum in North America around digital-identity standards, along with rising crypto market liquidity and the ongoing migration of traditional assets onto blockchain rails, further bolsters this segment’s multi-year outlook.

Technical Analysis

On-Chain and Price Action Signals

• RSI: Currently crossing 50, confirming emerging upward momentum from oversold levels—a historically bullish inflection point.
• MACD: Fresh bullish crossovers, with the MACD line approaching positive territory, strengthen the buy-side bias and validate a potential medium-term uptrend.
• Moving Averages: While WLD remains below its major moving averages, the narrowing gap suggests that any bullish continuation could invite trend-following capital. The 50-day MA positioned above or near the 200-day MA is often a precursor to “golden cross” breakouts.
• Support / Resistance: Key support is noted at $1.14, $1.08, $1.05—current price action hovering just above these zones, which have reliably attracted buyers during previous cycles. Next technical hurdles are found at $1.25 and $1.30, with a breakout above opening potential toward $1.67 and higher.
• Momentum and Structure: Recent volume spikes and the resolved descending triangle breakout indicate a scenario where sellers are exhausted and speculative buyers begin to build conviction, creating the ingredients for a reversal.

Fundamental Analysis

Adoption, Ecosystem, and Strategic Partnerships

• User Base: Over 26 million network participants and 12 million Orb-verified World IDs position Worldcoin among the fastest-growing digital identity projects globally. This underpins both network effect and defensibility.
• Tokenomics: With only ~15% of the 10B supply circulating and 75% ultimately reserved for community distribution, scarcity and progressive unlocks create ongoing demand-side pressure as adoption grows.
• Partnerships and Funding: Supported by a16z, Khosla Ventures, Bain, and led by Sam Altman (OpenAI CEO), Worldcoin’s cap table and leadership offer unmatched connections for both AI integrations and institutional scaling.
• Technical Infrastructure: Built natively on Ethereum and leveraging Optimism for scalability, Worldcoin’s architecture is maximally interoperable with leading DeFi, gaming, and digital ID applications.

Relative Valuation and Competitive Position

• Market Cap / FDV: Current capitalization of $1.83B (FDV: $11.69B) is modest versus comparable blockspace, identity, and AI-data infrastructure plays, suggesting untapped upside relative to long-term utility.
• Liquidity & Exchange Presence: With 24h volumes between $167–195M and listings on all major exchanges (Binance, OKX, Bybit, etc.), WLD enjoys substantial liquidity—limiting slippage and fostering institutional adoption.

Community and Value Proposition

• Utility & Differentiation: Worldcoin’s biometric “proof of personhood” system is a defensible moat. The infrastructure—1,500+ Orbs in 23 countries—enables physical-digital network effects no other protocol matches. As AI-generated content and deepfakes proliferate, verifiable human identity is increasingly valuable for businesses, governments, and decentralized platforms.
• Engaged Community: Ongoing token claims, app downloads, and active discussion (including numerous developer contributions around the World App/World ID integration) underpin a healthy, committed supporter base.

Volume and Liquidity

• Robust Daily Volumes: Regular $167M–$195M+ in 24h trade reflect strong market engagement, both from retail participants and algorithmic/proprietary trading shops.
• Low Friction Entry/Exit: Listed across all major global exchanges and supported by liquid pairs (USDT, USDC, TRY), Worldcoin’s ease of access is a significant asset for institutional and HNW investors.
• Market Cap Rank: Consistently maintaining a spot between #49–#66 globally, WLD secures a visible, credible foothold in the top tier, drawing the attention of indices and large portfolio allocators.

Positive Catalysts and Prospective Growth

• DePIN and DeFi Prospects: As Worldcoin ramps integrations with DeFi and “Decentralized Physical Infrastructure” verticals, potential use cases multiply—especially in credential verification, fintech, and AI data pipelines.
• Ecosystem Growth: Over 525M tokens already claimed and an expanding developer ecosystem (notably in Latin America, Africa, and Southeast Asia) lay the groundwork for future network effects.
• Upcoming Protocol Upgrades: Scheduled governance, scaling, and privacy enhancements (notably Q2/Q3 2025) are widely expected to drive incremental adoption and investor excitement.
• Regulation and Institutional Entry: Regulatory progress in the US and Canada, combined with growing partnership discussions with AI powerhouses and digital ID standard-setters, could unlock wave after wave of new institutional flows.

Investment Strategies According to Horizon

Short-Term (1–6 months)

• Entry at Support: While volatility remains elevated, strong support around $1.14–$1.05 represents a logical entry for risk-tolerant traders seeking technical bounces.
• Catalyst Timing: Anticipation around protocol upgrades in Q2/Q3 and expanding US market operations could accelerate price action on breakout above $1.25–$1.30.

Medium-Term (6–18 months)

• Accumulation Zones: Investors scaling in between $1.05–$1.30 are well-positioned ahead of governance unlocks, further AI integrations, and institutional allocation cycles.
• Narrative Alignment: The AI identity narrative is set to become increasingly relevant, making Worldcoin’s positioning ever more attractive as awareness grows.

Long-Term (2–5 years)

• Secular Trends: As blockchain, AI, and biometric identity converge, Worldcoin’s early leadership and network effect solidify its candidacy as a foundational infrastructure asset for the “Web3 identity layer.”
• Unlock Schedules: With full unlocks culminating in 2028, the project’s incentive design supports continuous ecosystem and adoption growth, maximizing compounding effects for long-term participants.

Worldcoin Price Predictions (2025–2029)

Is Now the Right Time to Consider Worldcoin?

Worldcoin stands at the confluence of three dominant crypto narratives: digital identity, AI-human verification, and scalable Layer 2 infrastructure. Its adoption and community fundamentals are robust, combining explosive growth in user verification, relentless technical innovation, and diversified global exposure. Backed by prominent capital, visionary founders, and a sharply differentiated value proposition, Worldcoin exhibits many of the hallmarks seen before major inflection points in value creation cycles.

The recent acceleration off support, a tightening technical structure, and a synchronized influx of positive catalysts lay the groundwork for a multi-year uptrend. Market liquidity remains deep, the competitive moat is widening, and macro sectoral forces—AI/crypto convergence in particular—look strongly favorable. While risks remain (especially on the regulatory front), the fundamentals now justify an intense level of renewed interest for strategic buyers.

Key Investment Warning

Worldcoin remains a highly volatile asset, but its risk/reward profile today favors forward-looking investors attuned to structural shifts in Web3 and AI. The ongoing transition from speculation to infrastructure adoption—combined with the forthcoming technology and governance upgrades—suggests that Worldcoin could well be on the verge of a powerful new growth phase. The coming months warrant close attention: Worldcoin’s unique positioning and emergent momentum seem to represent a compelling opportunity for those willing to look beyond short-term noise and engage with the future of digital identity, human verification, and on-chain infrastructure.

How to buy Worldcoin?

It’s simple and secure to buy Worldcoin (WLD) online through a regulated cryptocurrency platform in Canada. You can choose between two main methods: spot (direct) purchase—where you actually own the cryptocurrency in your wallet—or trading via Contracts for Difference (CFDs), which let you speculate on Worldcoin’s price without owning it. Each approach has its own benefits and risks, so it’s important to understand how they work. For a detailed comparison of trusted platforms for buying Worldcoin, check the platform table further down this page.

Spot Purchase (Direct Ownership)

A spot purchase means you buy Worldcoin and truly own it—your tokens are stored in your platform account or transferred to your personal crypto wallet. This method is popular with investors who want direct control and long-term exposure to Worldcoin. Typical costs include a fixed fee for each transaction, often ranging from 0.20% to 0.35% of the amount, or a flat fee, often shown in CAD on Canadian platforms.

Example

Let’s say Worldcoin trades at $1.17 USD (approx. $1.60 CAD). With an investment of $1,000 CAD and average fees of about $5 CAD per transaction, you could buy approximately 625 WLD coins.

• If Worldcoin’s value goes up by 10%, your tokens are now worth $1,100 CAD.
• Result: +$100 CAD gain before fees, or +10% on your investment.

Trading via CFD

With CFDs (Contracts for Difference), you don’t own the actual Worldcoin token—your position is based on predicting the price movement. This trading method is often used for short-term speculation and lets you use leverage to amplify your market exposure. Fees generally include a spread (the difference between buy and sell prices) and an overnight financing fee if you keep the position open over several days.

Example

You decide to enter a CFD on Worldcoin with your $1,000 CAD and apply a 5x leverage. This means you control a position worth $5,000 CAD in the crypto market.

• If Worldcoin increases by 8%, your leveraged position will gain 8% × 5 = 40%.
• Result: +$400 CAD profit on your initial $1,000 (before fees and risk).

Final Advice

No matter which method you choose, always compare the fees, security features, and specific terms of each platform before investing. Your decision between direct purchase and CFDs should reflect your investing goals, risk appetite, and experience level. For an overview and comparison of the main platforms available in Canada, consult the comparison table provided lower on this page.

Our 7 tips for buying Worldcoin

The latest news about Worldcoin

Worldcoin has significantly expanded its U.S. footprint, operationalizing its headquarters and launching U.S.-based services. Over the past week, the project’s official opening of operations in the United States signals a positive shift, positioning Worldcoin as a major player in the U.S. blockchain and digital identity sector. This move is strategically relevant for Canadian residents, given the close financial, regulatory, and technological ties between Canada and the U.S.; trends and innovations often cross the border rapidly. The presence of its main leadership, including Sam Altman, and headquarters in the U.S. enhances credibility, regulatory clarity, and access to North American capital markets, all of which may influence Canadian institutional interest and future local partnerships.

Worldcoin’s technical indicators have shifted to an early bullish stance, supported by strong relative strength and MACD signals. Recent technical analyses report that the RSI for WLD is now above 50 and momentum oscillators show bullish crossovers, hinting at renewed short-term buying interest despite the pullback over the last week. Although WLD remains significantly below its all-time high, its above-average trading volumes ($167-195 million USD/day) and clear support levels ($1.14, $1.08) are interpreted by analysts as a foundation for stabilization and potential upside. Such constructive signals, particularly in the context of broader mid-term growth (+31.7% over 6 months, +75% YoY), are likely to attract technical traders and risk-oriented Canadian investors seeking oversold assets with rebound potential.

User growth and network adoption remain robust, with the global verified user base surpassing 12 million and network users over 26 million. This steady expansion demonstrates real-world traction for the Worldcoin model of digital identity, which is not purely speculative but tied to actual onboarding and network effect. With 75% of all WLD tokens allocated to the community and at least 60% aimed at individual users, the token distribution favors organic, user-driven value—an approach often aligned with Canadian regulatory and community expectations. Expanded adoption could encourage further consideration by Canadian fintech firms and exchanges monitoring viable, widely adopted tokens.

Worldcoin’s recent $135 million funding round and partnership discussions with OpenAI highlight rising institutional confidence and innovation capacity. The substantial capital influx, joining funds from a16z, Khosla Ventures, and Bain Capital Crypto, enhances project runway for ongoing development, compliance, and network expansion. Simultaneously, publicized dialogue with OpenAI around integrating Worldcoin’s “proof of personhood” technology into AI-driven platforms further strengthens the protocol’s relevance in both identity and the emerging AI verification landscape. For Canadian market participants, such moves are viewed as signals of resilient backing, influential partnerships, and potential for adoption in innovation-focused regions.

The project’s ongoing rebranding from “Worldcoin” to “World” and technical breakthroughs in breaking chart patterns may provide renewed attention and liquidity. The rebranding effort formalized this week aims to broaden the initiative’s brand identity, making it more accessible to institutions and the public—an approach likely to resonate in the Canadian market, where regulatory optics and mainstream appeal matter. Additionally, the recent price movement breaking a descending triangle pattern is interpreted by technical analysts as a possible catalyst for renewed liquidity and positive sentiment, potentially supporting near-term price appreciation and attracting attention from Canadian trading desks looking for important technical inflection points.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.