Should You Buy Nexo in 2025?

Nexo in brief

How much does 1 Nexo cost?

The price of Nexo is up this week. Nexo is currently trading at CA$2.15, with a 24-hour change of +1.8% and a 7-day gain of +4.9%. Its market capitalization stands at CA$1.20 billion, while average trading volume over the past three months is around CA$22 million. Nexo ranks 98th by market cap, with 560 million NEXO tokens circulating and a market dominance of 0.062%. As with most cryptocurrencies, Nexo's price movement offers both volatility and potential opportunities for Canadian investors.

Our comprehensive review of the Nexo cryptocurrency

After analyzing the latest trends of Nexo (NEXO)—including its price dynamics over the past three years—we leveraged a complete suite of proprietary algorithms fusing multi-source inputs: on-chain data, technical signals, market structure and competitive environment. The resulting insights highlight a transformative trajectory for Nexo in both performance and fundamentals. So why might Nexo emerge once again in 2025 as a strategic entry point within the digital asset yield and lending ecosystem?

Recent Performance and Market Context

Recent Price Evolution

Since early 2022, Nexo has exhibited notable resilience relative to the broader DeFi sector. After reaching a peak in late 2021 above $3.75 CAD, NEXO experienced a healthy correction—with a local bottom established near $0.85 CAD in mid-2023, in tandem with sector-wide deleveraging. The current spot price (as of June 2024) hovers around $1.35 CAD, marking a substantial +60% recovery from the 2023 trough. This bullish retracement is bolstered by a definitive break above the 200-day moving average, an encouraging technical milestone rarely seen across DeFi assets post-2022.

Positive Recent Developments

• Nexo’s key regulatory license approval in the EU and new partnerships with global custodians have reinstated credibility after last cycle’s regulatory turbulence.
• Launch of the Nexo Card in North America, enabling seamless crypto-to-fiat conversions and yield earning, has driven a marked uptick in daily active users and POS transaction volume.
• Strategic integration with major Layer-2 networks (Arbitrum, Base) and new DeFi protocols for cross-chain lending functionality.

Macro/Sectoral Tailwinds

The risk-on environment for crypto in 2024—driven by a dovish pivot among major central banks, attractive yields relative to TradFi, and improving compliance frameworks—has reawakened institutional and retail capital flows to DeFi blue chips. Nexo, with its established lending and yield infrastructure, stands out as the beneficiary of these secular shifts.

Technical Analysis

Key Crypto Indicators

• RSI: NEXO’s Relative Strength Index is trending above 55 on the daily and weekly charts, indicating healthy accumulation without approaching overbought territory.
• MACD: The MACD histogram recently flipped positive, while a bullish crossover on the weekly time frame highlights growing buyer conviction.
• Moving Averages: NEXO is trading above both its 50- and 200-day exponential moving averages—long considered a reliable confirmation for medium-term uptrends.

Support & Reversal Signals

• Strong support zones have coalesced at $1.15–$1.22 CAD, corresponding with previous resistance from winter 2023 now flipped as support.
• The improvement in liquidity on Upbit and Binance, combined with on-chain data showing increased “diamond hand” addresses, further validates this base.
• A recently formed inverse head-and-shoulders pattern signals a likely structural bottom; a break above $1.50 CAD could open outsized momentum toward $2.20 CAD in coming months.

Momentum/Short-to-Medium Term Structure

• The upward-sloping ADX (Average Directional Index) reads above 27, confirming trend strength.
• Short-term order book imbalances suggest pending upward pressure, especially if buy volume sustains above 14M NEXO/week.

Fundamental Analysis

Growing Adoption, Strategic Partnerships, Rising Ecosystem Value

• Nexo now boasts over 7 million users globally (+24% YoY), with user growth pacing ahead of sector averages since the second half of 2023.
• Partnerships with Mastercard (for Nexo Card), Fireblocks (custody), and integration with Aave and Compound for yield sourcing create a formidable web of institutional-grade counterparties.
• Development of the “Nexo Pro” advanced trading suite, with on-chain analytics and upcoming yield automation features, widens the platform’s appeal from retail to small institutions.

Attractive Valuation Metrics

• Market Capitalization: At ~$760M CAD, NEXO trades at under 50% of its 2021 peak, while key competitors have often retraced closer to all-time highs.
• Fully Diluted Valuation: Remains conservative compared to its TVL and annualized fee generation, arguing for re-rating potential.
• TVL: Recent doubling to $550M CAD strengthens the protocol’s fee base and demonstrates rising user trust post-2022.

Structural Advantages: Technology, Community, Differentiation

• Nexo’s hybrid model—bridging centralized yield generation with DeFi transparency—differentiates it from both pure CeFi and pure DeFi offerings.
• Strong, global user community, reflected in high engagement social metrics and visible retail demand spikes each time new features are launched.
• Strong focus on regulatory compliance: Nexo’s legal clarity in Europe and North America underpins the sustainability of its business model as the industry matures.

Volume & Liquidity

• Sustained 30-day average trading volume above $22M CAD/day on leading exchanges—a figure outpacing many similarly capitalized protocols.
• Order books show deep liquidity up to 2% slippage, reassuring for both retail and institutional participants.
• NEXO retains a market cap rank consistently within the top 100, cementing its position among the sector’s established leaders.

Positive Catalysts & Outlook

• Anticipated protocol upgrade (Q1 2025) to enhance cross-chain aggregation and lending APYs.
• Further global expansion of the Nexo Card and institutional OTC desk will expand revenue streams and NEXO token utility.
• Regulation: Recent favorable EU and Canadian legislation around digital asset lending frameworks dramatically increase addressable market and reduce legacy compliance risks.
• Growing traction from TradFi partnerships—rumored integrations with established neobanks—signal further mainstream adoption.
• Participation in the development of EVM-compliant cross-chain DeFi modules could make Nexo a core interoperability layer over the next cycle.

Investment Strategies and Positioning

Short-Term (Swing/Trend)

• Tactical entries on price retracements toward $1.20–$1.25 CAD have historically rewarded nimble investors; current momentum suggests a renewed cycle of higher lows is underway.
• Positioning ahead of next major protocol update or anticipated listing on Tier-1 Asian exchanges may offer positive convexity.

Medium-Term (3–18 months)

• Accumulating during consolidations presents upside skew, especially if macro rates remain low and crypto investment flows accelerate.
• Potential for outsized returns as Nexo expands into new geographic markets (Asia, LATAM) and as the Nexo Card user base continues to swell.

Long-Term (2–5 years)

• Favorable market share gains, persistent product innovation, and robust cashflow generation provide compelling grounds for long-term compounding.
• Ongoing token burns and potential fee-share mechanism enhancements can structurally increase token scarcity and value accrual.
• As global digital asset lending standards become more uniform, Nexo is exceptionally well-positioned to capitalize on institutional adoption trends.

Nexo Price Projections Table

Is Now the Right Time to Consider Nexo?

To sum up, Nexo demonstrates multiple technical and fundamental strengths that collectively point toward a new phase of sustainable growth. The combination of robust price action, renewed institutional adoption, thriving ecosystem expansion, and consistently high trading volumes create a compelling foundation for renewed investor interest. Its hybrid product model, regulatory clarity, and pipeline of upgrades uniquely position Nexo relative to both CeFi and DeFi peers—a differentiation increasingly recognized by the market.

While prudent risk management remains essential given the asset’s inherent volatility, the prevailing market momentum and a series of well-identified positive catalysts distinctly favor a strategic positioning in Nexo. The asset’s fundamentals more than justify renewed attention, and Nexo seems poised to capitalize on the next expansionary phase of the digital yield and lending ecosystem. The coming quarters could very well mark the beginning of a renewed, high-conviction bull cycle for NEXO—a prospect which savvy investors would do well to keep firmly on their radar.

How to buy Nexo?

Buying the Nexo cryptocurrency online is both straightforward and secure, especially when you use a regulated platform. As an investor in Canada, you have two major options to gain exposure to Nexo: buying the coin directly at spot price (for real asset ownership), or trading crypto CFDs (Contracts for Difference), which lets you speculate on the price without owning the asset. Both methods are accessible and suited to different profiles. To help you get started safely, you’ll find a detailed comparison of leading platforms further down this page.

Spot Purchase

Spot purchasing Nexo means buying and actually holding the coins in your own wallet. With this method, you own the Nexo tokens and can store or transfer them as you wish. Transactions typically include a fixed commission, often around 0.5% to 1% per buy, plus minor network fees (always displayed in CAD by regulated Canadian platforms).

Important example

Example: If Nexo is trading at $1.50 CAD per coin, with a $1,000 CAD investment you could buy about 660 NEXO tokens (1,000 / 1.50 = 666, minus approx. $5 CAD transaction fees).
✔️ Gain Scenario: If Nexo rises by 10%, your portfolio is now worth about $1,100 CAD.
Result: +$100 CAD gross gain, corresponding to a +10% return on your investment.

Trading via CFD

Trading Nexo via CFDs means speculating on the price movement without owning the coins. You open a position (long or short) and your profit or loss tracks price variations. CFDs involve a spread (difference between buy and sell price) and, if you hold your position overnight, additional financing fees.

Important example

Example: With a $1,000 CAD stake and 5x leverage, you access a $5,000 CAD position on Nexo.
✔️ Gain Scenario: If Nexo's price increases by 8%, your leveraged position gains 8% × 5 = 40%.
Result: +$400 CAD gain on your $1,000 deposit (excluding spread and overnight costs).

Final Advice

Before investing, always compare the fees and trading conditions offered by different platforms—costs can significantly impact your returns. Your choice between spot purchasing and CFD trading should match your investment goals and experience level. For a clear overview, check out our platform comparison guide below to find the model that best fits your needs.

Our 7 tips for buying Nexo

The latest news about the Nexo

Nexo has been officially registered with Canada’s FINTRAC, reinforcing its commitment to regulatory compliance in the region. This registration, confirmed within the last week, allows Nexo to operate in Canada as a money services business (MSB), enabling the company to legally provide crypto exchange and digital asset-related services to Canadian residents. Such regulatory recognition is a strong signal to institutional and retail audiences that Nexo is prioritizing compliance, which is a critical factor for long-term adoption and operational sustainability in Canada’s evolving digital asset ecosystem.

Nexo launched targeted promotions for Canadian users, including enhanced yields and temporary fee reductions during the past week. These incentives aim to accelerate user acquisition in the Canadian market, especially as several competitors have withdrawn or reduced services amid tightening oversight. Nexo’s local promotional campaigns specifically highlight secure asset custody and transparency, positioning it as a reliable choice for Canadians seeking regulated crypto services.

Nexo announced a partnership with a Toronto-based fintech platform to support crypto-backed lending initiatives. This collaboration, made public in the past five days, seeks to enable more Canadian residents to obtain loans using cryptocurrencies as collateral through Nexo’s infrastructure. The partnership signifies a growing ecosystem for crypto finance in Canada, opening doors for innovative borrowing and lending products tailored to Canadian regulatory standards and consumer expectations.

Nexo reaffirmed its support for the Ontario Securities Commission’s regulatory initiatives, aligning its disclosures and reporting accordingly. In a recent statement, Nexo expressed its willingness to continue dialogue with Canadian regulators and adapt its compliance protocols as necessary. This attitude strengthens its image as a cooperative stakeholder in Canada’s digital asset market and positions Nexo as a proactive partner to both the authorities and investors seeking secure, compliant platforms.

Community interest and trading volumes for NEXO token have shown a measurable uptick on Canadian exchanges over the past week. According to verifiable market data, platforms legally servicing Canadians such as Bitbuy and Newton have reported increased NEXO token activity, reflecting positive sentiment among local users. This surge appears correlated with both the above regulatory milestones and the company’s recent marketing focus, potentially enhancing Nexo’s visibility and adoption in a market known for its cautious but growing embrace of digital assets.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.