Should You Buy Ethereum in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of the Ethereum cryptocurrency for over three years. Each month, over a million users in Canada trust us to analyze market trends and identify the best investment opportunities. Our analyses are for informational purposes only and do not constitute investment advice. In accordance with our ethical guidelines, HelloSafe has never purchased Ethereum nor received compensation from any entities associated with its ecosystem.

Ethereum in brief

How much does 1 Ethereum cost?

The price of Ethereum is up this week. As of today, ETH trades at approximately $3,565 CAD, with a 24-hour change of +1.2% and up 5% over the past seven days. Its current market capitalization is about $437 billion CAD, ranking it #2 among cryptocurrencies, with an average 3-month daily trading volume near $22.7 billion CAD. There are 120,723,844 ETH in circulation, representing a 17% market dominance. Ethereum’s recent upward momentum highlights both the potential rewards and the inherent volatility for investors in the Canadian market.

Our complete review of the cryptocurrency Ethereum

Have we reached a true inflection point for Ethereum in digital assets? After thoroughly analyzing Ethereum’s momentum over the past three years—leveraging real-time on-chain indicators, technical trend signals, macro market data, and our proprietary multi-source analytics—clear trends have emerged. So, why could Ethereum in 2025 reemerge as a highly strategic gateway into the evolving blockchain and DeFi ecosystem?

Recent Performance and Market Context

Price Evolution and Momentum

Since April 2025, Ethereum (ETH) has posted an impressive recovery, up over 80% from its $1,400 lows, stabilizing in early June above $2,600. This rally was sharply accentuated in late May, registering a 45% surge, and has since been supported by robust trading volumes (24h volume consistently above $16B) and a sharp uptick in institutional engagement. The market capitalization, now oscillating near $320B, confirms Ethereum’s status as the undisputed #2 in the crypto market.

Catalysts: Network & Regulatory Events

A central catalyst in this momentum remains Ethereum’s historic “Pectra” upgrade on May 7, 2025, unlocking a higher staking cap (2,048 ETH) and accelerating transaction usability with innovations like Account Abstraction and Paymaster. The market’s rapid and positive price reaction following Pectra highlights investor conviction in Ethereum’s technological roadmap.

Sector & Macro Tailwinds

Macro and sector signals have also turned favorable: the $3 trillion digital assets market cap threshold was crossed in early 2025, and regulatory clarity—above all, the SEC’s positive stance on ETH ETFs and staking policy—has reduced headline risk, unlocking new pools of capital. In parallel, ongoing dovish signals from central banks and persistent inflation hedging have boosted institutional appetite for liquid, blue-chip altcoins like Ethereum.

Technical Analysis

Key Crypto Indicators

• RSI (14d): Neutral but constructive at 55–59, not signaling overheating—room remains for further upside.
• MACD: Positive bullish crossover registered in May, typically a medium-term trend reversal confirmation.
• Moving Averages: Over 60% signal short- and mid-term bullishness, with key moving averages now acting as dynamic support.

Critical Supports & Bullish Structure

• Immediate support zone: $2,570–$2,600, reinforced by moving averages.
• Major resistance: $2,650, break above this would open paths to $2,700+ and possibly toward $3,000.
• Momentum: Structure remains conducive to further climbs, with price consolidating above supports, suggesting readiness for another upward leg if volume persists.

Momentum & Short-to-Medium Term View

The setup points to a sustained bullish bias: short-term pullbacks are being met by strong buyer interest, a pattern often preceding trend continuation, especially with continued positive on-chain activity and ETF-driven buying pressure.

Fundamental Analysis

Adoption, Partnerships, and Ecosystem Growth

• ETF Institutionalization: ETH ETF market penetration soared from 4.8% to 14.5% of total exposure in Q2 2025, with expectations that pending approvals for staking in ETFs may trigger a further influx of assets.
• Strategic Positioning: Ethereum commands more than 50% of the Real World Asset (RWA) tokenization market, and continues to dominate DeFi TVL and active development metrics.
• Ecosystem Expansion: The post-Pectra phase has unlocked new developer activity, network usage, and product rollout, particularly in the DeFi, NFT, and Layer-2 verticals.

Relative Valuation and Market Position

• Market Cap: $316–$321B, reflecting strong competitive moat.
• Fully Diluted Valuation: Conservative versus growth potential—especially if ETF staking is greenlit and network utility ramps up.
• TVL Leadership: Ethereum remains the reference Layer-1 for DeFi, with no serious challenger yet matching its breadth of community and project base.

Structural Factors: Innovation, Community, Differentiation

• Technological Leadership: Ethereum’s upgrade cadence signals unmatched capacity for scaling and product innovation.
• Community Strength: The developer and validator base is the largest in crypto, further deepening Ethereum’s resilience and pace of feature adoption.
• Network Effects: With thousands of dApps and protocols, entry barriers for rivals rise each quarter.

Volume and Liquidity

• Consistently High Volumes: Average daily trading volumes exceed $16B—a hallmark of deep liquidity, keeping slippage low even for institutional flows.
• Dominance: Ethereum’s liquidity, accessibility, and on-exchange activity place it well ahead of all altcoin competitors.

Positive Catalysts and Outlook

• Protocol Updates: After Pectra, the roadmap foresees further scalability and interoperability milestones.
• DeFi/NFT Expansion: New Layer-2 integrations and NFT resurgence forecast continued network activity.
• Regulatory Advancements: Additional clarity on staking in ETFs and broader digital asset policy could unlock yet more institutional demand.
• Adoption & Use-cases: Evolving RWA tokenization and digital identity solutions widen Ethereum’s real-economy applications.

Investment Strategies Across Horizons

Short-Term (Weeks to Few Months)

• Entry on retracements toward $2,600–$2,650, especially if support levels continue to hold after technical pullbacks.
• Catalyst trading: Play into upcoming updates or ETF-related announcements, which have previously triggered sharp bounces.

Medium-Term (3–12 Months)

• Trend following: If $2,650–$2,700 is broken convincingly, path may be open for advances toward $3,000–$3,200.
• Accumulation strategies: Phased buying during periods of volatility, leveraging any regulatory progress or major DeFi/NFT ecosystem launches.

Long-Term (1+ Years)

• Positioning for utility scaling: Ethereum’s roadmap toward further scaling and cross-chain linkage will likely broaden its addressable market.
• Holding for macro adoption: As DeFi and RWAs keep maturing, Ethereum could remain the primary onramp for next-gen blockchain applications and global asset tokenization.

Ethereum Price Projections

Is Now the Right Time to Consider Buying Ethereum?

Ethereum’s current market positioning and positive trajectory are underpinned by both robust technical signals and transformative fundamental drivers. Key points include:

• Network and protocol innovation—especially post-Pectra—continuing to attract developers and users.
• ETF institutional adoption accelerating, with expanded flows anticipated as staking becomes ETF-accessible.
• Unmatched liquidity and dominance in DeFi and real-world asset tokenization sectors.
• Technical structure and volume that have resisted even severe market volatility, with strong indications of further upside potential if pivotal levels are cleared.
• Regulatory developments that are distinctly more constructive than in any previous cycle.

As Ethereum’s ecosystem expands while regulatory and institutional tailwinds persist, ETH appears to represent an excellent opportunity for those seeking balanced upside exposure in a rapidly maturing digital assets environment. Continued protocol advancement and network activity suggest Ethereum may well be poised for another dynamic bull phase as new milestones are unlocked—rewarding those investors who prioritize both conviction and risk management in this evolving market.

How to buy Ethereum?

It’s both simple and secure to buy the cryptocurrency Ethereum (ETH) online in Canada, especially via a regulated trading platform. Investors have two main options: “spot” buying, where you directly own Ethereum in your digital wallet, or trading via crypto CFDs (Contracts for Difference), which lets you speculate on ETH’s price without owning the asset. These two methods each come with their own costs and risk profiles. Lower down on this page, you’ll find a detailed comparison of the top platforms available to Canadians to help you make an informed choice.

Spot Buying (Direct Purchase)

When you buy Ethereum “at spot,” you’re purchasing the actual coins and storing them in your crypto wallet—giving you full ownership. Most Canadian platforms charge a fixed commission per transaction, typically ranging from $1 to $5 CAD, or a small percentage (e.g., 0.5%-1.5%) of your purchase.

Example

Let’s say Ethereum is priced at $2,625 CAD per coin. With a $1,000 CAD investment, minus $5 CAD in typical fees, you can buy approximately 0.38 ETH:

• $1,000 - $5 = $995
• $995 ÷ $2,625 ≈ 0.38 ETH

• Gain scenario: If Ethereum’s price rises by 10%, your ETH is now worth $1,100 CAD.
• Result: +$100 gain, representing a +10% return on your investment.

Trading via CFD

Trading Ethereum through a CFD (Contract for Difference) means you don’t actually own the coin—you’re simply speculating on its future price. Platforms typically charge a spread (the gap between buy and sell price), plus daily “overnight” funding fees if your position stays open. CFDs allow you to use leverage, amplifying both risk and potential returns.

Example

You open a CFD on Ethereum using 5x leverage with $1,000 CAD. Your market exposure is now $5,000 CAD.

• If ETH rises 8%, your position gains 8% × 5 = 40%
• That’s a $400 profit on your $1,000 investment (excluding fees).

Final Advice

Before you invest, it’s essential to compare the fees, security, and features of different Canadian cryptocurrency platforms—costs and service levels can vary significantly. Choosing the best method depends on your investment goals and experience. Use the comparison tool further down this page to find the platform that best fits your needs.

Our 7 tips for buying Ethereum

The latest Ethereum news

Ethereum saw a strong 45% rally in late May, pushing its price above $2,600 for June. This impressive rebound is largely attributed to the successful Pectra network upgrade, which went live on May 7, 2025. The update introduced key improvements such as a higher staking cap, enhanced user experience via account abstraction, and streamlined transaction handling through Paymaster functions. These changes were met with increased transaction volumes and network activity, strengthening Ethereum’s position in the global crypto ecosystem.

Institutional adoption accelerated as Canadian financial entities widened exposure to ETH ETFs and responded positively to regulatory clarity. Over the last week, the percentage of Ethereum held through ETFs globally rose sharply from 4.8% to 14.5%, with Canadian ETF products remaining market leaders by volume. The recent approval by the U.S. SEC of options trading on spot Ethereum ETFs—notably paralleled by openness from Canadian regulators—further solidified ETH's reputation as an institutional-grade asset, supporting increased interest from large asset managers and pension funds in Canada.

Technical indicators present a moderately bullish outlook supported by momentum and positive sentiment among Canadian traders. Current technical measures—including a 14-day RSI averaging 57 and a bullish MACD crossover—suggest sustained buyer dominance. About 61% of moving averages now signal an uptrend, with significant support from local Canadian trading desks frequently reported. The $2,650 resistance level is seen as pivotal; a decisive break above could accelerate price appreciation, and momentum continues to build, encouraging local market participants.

Regulatory developments in North America, especially in Canada, have fostered further ETH adoption and institutional confidence. Canadian regulators have maintained a proactive and transparent stance on digital asset oversight, facilitating broader ETH integration into traditional portfolios. Recent strides by both U.S. and Canadian authorities to clarify staking guidelines and approve structured products have been welcomed by the local investment community. This regulatory environment has helped reinforce Ethereum as a legitimate and secure investment option for Canadian residents and institutions.

Ethereum’s ecosystem leadership is evident, with new DeFi and RWA projects launching on its network, frequently involving Canadian initiatives. Over the past week, Ethereum continued to dominate the decentralized finance (DeFi) sector and retained its status as the leading platform for real-world asset (RWA) tokenization—now spanning more than half of all RWA market activity. Canadian innovation is prominent, with several homegrown DeFi protocols and asset tokenization projects announcing integrations or expansions on Ethereum, contributing to a robust, innovative, and growing local ecosystem.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.