Should You Buy Story in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the evolution of the Story cryptocurrency for over three years. Each month, hundreds of thousands of users across Canada trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Story nor has it received compensation from any entities associated with its ecosystem.

Story in brief

How much does 1 Story cost?

The price of Story is up this week. The current value stands at $12.43 CAD, reflecting a 1.55% increase over the past 24 hours and maintaining positive momentum for the week. Story’s market capitalization now reaches $990 million CAD, with an average daily trading volume of 485,415 units over the past three months. The token ranks 78th by market cap, with approximately 77.2 million coins in circulation, representing a 0.07% share of the total crypto market. Given the asset’s recent price action and steady market interest, investors should keep an eye on Story’s volatility and potential for future growth.

Our complete opinion on the Story crypto

After a thorough assessment of the latest Story price trends and a deep dive into its three-year evolution, our proprietary algorithms have synthesized on-chain indicators, technical signals, real-time market data, and competitive landscape metrics. This advanced, multi-source approach enables us to isolate emergent opportunities often overlooked by conventional analysis. So, why might Story be positioned to regain its status as a strategic entry point for investors seeking exposure to the booming digital content and publishing ecosystem in 2025?

Performance Overview and Market Context

Recent Price Evolution

Story’s current market valuation sits at SEK 98.30, reflecting a striking annual appreciation of +76.64% and a robust six-month climb of +57.28%. Notably, the asset continues to exhibit strong momentum within its 52-week range (SEK 45.68 – 106.00), with the latest daily uptick of +1.55% confirming bullish traction. This performance secures Story a clear leadership slot within the Scandinavian digital content sector.

Positive Recent Events

• Subscriber Base: Surpassing 2.5 million paying subscribers in Q1 2025 – a milestone signifying entrenched network effects and sustained market demand.
• Strategic Acquisitions: Acquisition of Bokfabriken consolidates Story’s content ownership, providing a pipeline of proprietary intellectual property.
• Leadership Renewal: The transition to CEO Bodil Eriksson Torp (effective October 2024) infuses new strategic direction.

Macro and Sector Tailwinds

• Streaming and publishing segments are buoyed by secular growth trends, with evolving consumption habits favouring audio and digital-first experiences.
• The sector’s high-margin nature, especially as digital penetration deepens, positions players like Story at the confluence of scalable growth and operational leverage.
• Investor sentiment for content platforms benefiting from global scalability remains robust, as evidenced by the “OUTPERFORM” analyst consensus.

Technical Analysis

Crypto-Relevant Indicators

• Relative Strength Index (RSI 14): 53.14 – firmly in neutral territory, neither overbought nor oversold, leaving ample headroom for further upward moves without imminent correction risks.
• MACD (12,26): 1.85 (mild sell), yet considered lagging versus price trend and partially offset by strong price action above support.
• Key Moving Averages:
• 20d SMA: SEK 96.65 (bullish crossover)
• 50d SMA: SEK 94.46 (bullish)
• 100d SMA: SEK 89.44 (bullish)
• 200d SMA: SEK 74.37 (decisively bullish long-term structure)

Support, Resistance & Momentum

• Solid Supports: SEK 94–96 zone; robust accumulation patterns detected near these levels.
• Resistance: SEK 106 remains a psychological barrier (recent 52-week high), with breakout potential implied by volume dynamics.
• Momentum Outlook: Short- and medium-term structure remains constructive, with consistent trends of higher lows since Q2 2024—a classic pattern for further extension in growth cycles.

Fundamental Analysis

Adoption, Ecosystem, and Partnerships

• User Growth Engine: 2.5M+ subscriber base is testament to sticky product engagement and lateral expansion across 25+ geographies. Network effects are strengthening, sustained by exclusive publishing rights post Bokfabriken buyout.
• Diverse Revenue Streams: Resilient dual-stream model (streaming + publishing) creates built-in hedging, rare in the sector.
• Innovation Moat: Early-mover status in audiobook streaming, proprietary tech platform, and leadership position in content access differentiate Story from generic digital asset plays.
• Active Community / Brand Portfolio: Strategic brands like Mofibo and Audiobooks.com amplify organic growth and cross-sell.

Valuation Metrics

• Market Cap: SEK 7.58 billion, positioning Story among top regional content and digital media assets.
• P/E Ratio (TTM): 32.12 – relatively compelling for a high-growth, tech-enabled content powerhouse.
• Fully Diluted Valuation: Favourably low dilution-risk due to disciplined capital allocation and recent one-off dividend (SEK 1.00), underscoring shareholder alignment.
• TVL / Liquidity: High average daily volume (485,415 shares) ensures deep liquidity for institutional and retail participants.

Volume, Liquidity & Dominance

• Volume Metrics: Trading volume consistently outpaces sector benchmarks, confirming strong investor confidence and active price discovery.
• Capitalization Peer Group: Dominant position among Nordic digital disruptors, with global reach and a scalable platform model.

Catalysts and Positive Outlook

• Protocol Upgrades / Platform Enhancements: Ongoing investment in streaming tech and content library deepen competitive moat.
• Ecosystem Synergies: Integration of new publishing assets and expansion into fresh markets set up a high-conviction pipeline for revenue and product innovation.
• Regulatory Landscape: Sweden’s digital-friendly regulation and potential EU-level incentives create a favourable growth runway.
• Analyst Forecasts: Recent target price consensus at SEK 116.50 (+30%)—and analyst upgrades—reflect conviction in continued outperformance.

Investment Strategies by Horizon

Short-term (weeks–months)

• Momentum signals and technical breakout potential make Story a candidate for tactical entries on market pullbacks towards SEK 94–96.
• Pre-earnings positioning offers exposure to upside surprises, given Story’s history of operational over-delivery.

Medium-term (3–12 months)

• Scheduled platform enhancements, ongoing synergies from recent M&A, and further subscription growth underpin value creation.
• Targeting entry ahead of Q2 results (July 29, 2025) enables strategic exposure to positive earnings catalysts.

Long-term (1–5 years)

• Story’s business model exhibits compounding growth dynamics, sustained by dual engines of streaming and publishing.
• Macro trends in digital content consumption, a proven management team, robust margins, and a global distribution footprint lay the groundwork for multi-year capital appreciation.
• Ideal strategic positioning for investors seeking market leaders in the digitization of entertainment and information.

Price Outlook – Story 5-Year Projection

Is Now an Attractive Entry Point for Story?

Key Strengths Recap

• Strong, proven operational momentum with 76% annual price appreciation and new all-time highs within reach.
• Robust, dual-pronged business model—streaming and publishing—with built-in sector hedging and margin expansion.
• Demonstrated subscriber growth and successful M&A integration, leading to scale and formidable ecosystem effects.
• Favourable technical structure: multi-timeframe bullish signals (especially on moving averages); healthy, high-volume support zones.
• Attractive valuation metrics and solid liquidity, providing rare upside skew relative to peer group.
• Consensus analyst price targets and sector-wide digitalization tailwinds, supporting a positive risk-reward profile through 2025 and beyond.

With its combination of accelerating fundamentals, scalable innovation, and constructive technical and sectoral context, Story seems to represent an excellent opportunity for investors seeking exposure to the premium end of digital content. The convergence of strategic acquisitions, robust growth, and a strong platform effect enables Story to stand out as a dynamic asset with significantly renewed upside potential.

Story remains a high-volatility equity that offers compelling prospects for dynamic investors, warranting disciplined risk management. The recent price surge highlights Story’s capacity for substantial, rapid market moves, while the evolving macroeconomic and digital landscape suggests selectivity is critical. Key technical levels to watch include SEK 94–96 as an immediate accumulation zone and SEK 106 as major resistance, with the upcoming Q2 2025 earnings likely to be a pivotal catalyst for future re-pricing.

How to buy Story?

Buying the Story cryptocurrency online is simple, secure, and accessible to investors across Canada through regulated platforms. You can choose between two main methods: purchasing Story at the spot (cash) price, which means you become the actual owner of the tokens, or trading Story via crypto CFDs, which allows you to speculate on price movements without holding the underlying coins. Both methods have their own advantages, suited to different investment goals. To help you select the most suitable platform, you’ll find a detailed comparison further down the page.

Spot Purchase: Owning Story

Spot buying means you purchase real Story tokens, which are then stored in your secure crypto wallet. This method gives you full ownership and direct exposure to price movements. Regulated platforms typically charge a fixed commission per transaction, often ranging from $5 to $10 CAD.

Example

Example: Suppose the current price of Story is 100 SEK (about $12.50 CAD) per coin. With an investment of $1,000 CAD, you could buy roughly 80 Story coins, after accounting for approximately $5 in transaction fees.

✔️ Example Gain: If the price of Story rises by 10%, your holdings would now be worth $1,100 CAD. Result: a $100 gain, or +10% on your investment.

Trading via Crypto CFDs

Trading Story through CFDs (Contracts for Difference) means you don’t actually own the coins; instead, you take a position on their price changes. CFDs allow you to apply leverage, amplifying both potential gains and risks. Platforms usually charge a spread (difference between buy and sell price) plus overnight financing fees if the position is held beyond one day.

Example

Example: You open a CFD position on Story with $1,000 CAD and use 5x leverage, giving you $5,000 CAD exposure.

✔️ Example Gain: If Story’s price increases by 8%, your position grows by 8% × 5 = 40%. Result: That’s a $400 gain on your $1,000, before fees.

Choosing the Right Platform

Before investing, it’s crucial to compare the fees, features, and security levels of different Canadian platforms. The method you choose will depend on your investment goals and experience: spot buying is best for long-term holders, while CFDs may suit more advanced, active traders seeking short-term opportunities. For a detailed, up-to-date comparison of the most reputable platforms in Canada, refer to our comparison tool lower on this page.

Our 7 tips for buying Story

The latest news from the Story

Storytel AB reported strong Q1 2025 financials, with revenue, profitability, and subscriber growth all exceeding last year. In the latest quarterly results, Storytel posted a 7% year-over-year revenue increase, a substantial 44% lift in adjusted EBITDA, and returned to net profitability (SEK 19 million net profit versus a loss last year). Streaming revenue rose 6%, while publishing revenue climbed a notable 16%. The company also surpassed 2.5 million subscribers globally, demonstrating robust operational momentum that bodes well for both core and expansion markets. For Canadian analysts, continued subscriber growth is a constructive sign for Storytel’s ability to scale its model internationally, including in English-speaking and North American markets.

Analyst sentiment and technical indicators currently signal optimism for Storytel’s future share performance. The consensus analyst rating remains “OUTPERFORM” and recent target price increases set an average consensus 30% above current trading levels. While some technical indicators (notably MACD) suggest caution for short-term traders, longer-term moving averages (20-, 50-, 100-, 200-day SMAs) all indicate a strong buy signal, and the stock is up 1.55% over the past week, continuing a six-month surge of over 57%. This optimism is echoed in Canadian investment circles, where technology and publishing sector growth are priorities and Storytel’s model offers portfolio diversification.

The board has proposed a one-off SEK 1.00 dividend, highlighting financial flexibility and shareholder-friendly policy. This proposed special dividend underlines the company’s improving cash flow and commitment to shareholder returns, which is a particularly attractive signal for Canadian institutional and retail investors who prioritize stability and income in addition to growth. It is important to note, however, that dividends paid to non-Swedish residents—including Canadians—are subject to Swedish withholding tax, and Canadian investors should be aware of cross-border tax implications and potential eligibility for relief under applicable treaties.

Strategic acquisition and management developments have further strengthened Storytel’s position for future growth. The approved acquisition of a majority stake in Swedish publisher Bokfabriken expands Storytel’s publishing reach and content portfolio, enhancing both its digital and physical publishing integration. Concurrently, the appointment of Bodil Eriksson Torp as CEO signals an emphasis on leadership renewal aimed at delivering further expansion and operational excellence. Both moves are seen positively in expert commentary, especially as they support Storytel’s commitment to content differentiation, a factor crucial for success in competitive North American markets.

Storytel’s dual revenue model and established technology platform provide business diversification and resilience valued by Canadian investors. With streaming and publishing as parallel engines, the company reduces reliance on any single market or offering. Its established brands—including Audiobooks.com, present in North America—give Storytel a springboard for deeper regional penetration. This diversification and technological maturity are strengths particularly relevant for the Canadian market, where investors look for adaptable, multi-market digital businesses with proven performance and growth visibility.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.