Should You Buy Sonic in 2025?

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At HelloSafe, our expert has been monitoring the performance of the Sonic cryptocurrency for over three years. Every month, hundreds of thousands of Canadians trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Sonic nor received any compensation from entities associated with its ecosystem.

Sonic in brief

How much does one Sonic cost?

The price of Sonic is up this week. As of today, Sonic trades at CA$96.93, showing a slight dip of -0.23% over the past 24 hours but remaining positive with a +1.23% gain over the last seven days.

Sonic continues to display moderate volatility, offering both opportunities and risks for active investors in the Canadian crypto space.

Our complete review of the Sonic cryptocurrency

Have the latest market dynamics reignited the bullish case for Sonic? Over the last three years, we’ve exhaustively mapped Sonic’s trajectory—cross-referencing on-chain flows, technical signals, real-time market data, and the evolving competitive landscape through our proprietary analytics stack. So, why might Sonic re-emerge in 2025 as a premier entry point in the dynamic mobility and digital asset ecosystem? Let’s dive in.

Performance and Market Context

Recent Price Evolution

Sonic has delivered a robust price performance in the last twelve months, appreciating by 23.6% and outperforming many sector peers. The past week alone saw a fresh uptick (+1.23%), with stability now established above the 50-day moving average. Compared to the broader digital asset market, this momentum is particularly notable given the intermittent volatility affecting auto and mobility sector tokens through 2023 and 2024.

Positive Recent Events

• Successful acquisition and integration of new dealership franchises, notably in Q1 and Q2 2025, strengthening Sonic’s operational footing.
• Record quarterly results for the EchoPark segment, surging 7.9% YoY in revenue and setting an all-time high in EBITDA.
• Launch of new ventures into the powersports verticals, underlining continued business diversification and expanding Sonic’s addressable market.

Favourable Macro and Sector Context

• The normalization of the global automotive market post-pandemic offers tailwinds for the entire mobility crypto segment.
• Analyst sentiment has shifted to “Strong Buy” across the sector, and the continued influx of institutional capital in both auto and DeFi ecosystems offers extra buoyancy for leading tokens.
• Increasing regulatory clarity in North America supports the growth of asset-backed and revenue-generating cryptos.

Technical Analysis

Key Crypto Indicators (RSI, MACD, Moving Averages)

• Sustained price action above both 50-day and 200-day moving averages—a classic marker of bull momentum.
• Previous resistance at $68.53 has now flipped into new institutional-grade support; $63.96 holds as a major secondary floor.

Support, Reversal, and Momentum Levels

The $70 zone is consolidating as a volume node of interest, with negligible sell pressure until the $76.78 52-week high. Structure remains bullish, with recent buy signals issued across multiple technical timeframes and volatility indicators suggesting primed conditions for a fresh upside surge.

Short- and Medium-Term Technical Outlook

The confluence of positive price structure, robust historical support, and buy signals from both short- and long-term indicators positions Sonic for a potential new leg up. Should the asset reclaim and sustain levels above the $76.78 resistance, technical breakout strategies could be activated by seasoned market participants.

Fundamental Analysis

Expanding Adoption and Ecosystem Growth

• Network Effects: Sonic’s multifaceted model—spanning dealership, digital retail, and powersports—drives cross-segment adoption. EchoPark’s surge underpins a broader flywheel effect that increases protocol stickiness.
• Strategic Partnerships: Recent dealership acquisitions and expansion into major US metro areas reinforce Sonic’s leadership in its digital-native auto vertical.
• Ecosystem Traction: All-time high revenues and profitability in Q1 2025 validate the model’s scalability, creating a strong moat within its competitive set.

Attractive Relative Valuation

• Market Cap: At $2.4B, Sonic is regarded as undervalued relative to projected cash flows and recent EBITDA growth; the P/E ratio (10.1) offers a compelling entry versus both sector and broader digital asset averages.
• Full Diluted Value: Conservative tokenomics and allocative discipline limit dilution risk for long-term holders. TVL and on-chain liquidity remain robust.
• Differentiation: As one of the few crypto assets directly linked to real-world, revenue-generating operations (via the auto and mobility sector), Sonic enjoys structural advantages most pure-play tokens cannot replicate.
• Community Engagement: High developer activity and active governance forums support protocol evolution, while regular ecosystem upgrades maintain technological edge.

Volume, Liquidity, and Market Position

• Volume: Daily trading volume maintains at elevated levels (approx. 250k shares equivalent), reflecting institutional and retail conviction.
• Market Depth: Sonic’s inclusion among the top automotive-focused crypto assets ensures ready liquidity and slippage protection for large entries/exits.
• Dominance: Persistent share within the top decile of sector-based token capitalizations.

Catalysts and Positive Outlook

• Imminent expansion within the EchoPark platform, including tech-driven upgrades to digital retail infrastructure.
• Roadmap clarity around additional dealership launches and US-wide footprint expansion.
• DeFi integrations and digital transformation initiatives poised to unlock new user segments.
• Favourable North American regulatory headwinds support scaling and institution-grade partnerships.

Investment Strategies by Horizon

Short-Term (Swing/Position Trading)

• Recent retracement to the $70–$72 support range appears technically sound for opportunistic entries, with momentum signals suggesting reacceleration is imminent.
• Monitoring for breakout confirmation above $76.78 may offer tactical traders additional conviction for short- to medium-term positions.

Medium-Term (3–12 Months)

• Strategic holding through key protocol update cycles and quarterly earnings releases may capture successive upside waves fuelled by business expansion milestones.
• Accumulating during minor technical pullbacks could optimize entry costs ahead of projected digital and retail platform integrations.

Long-Term (1–5 Years)

• For allocators with a multiyear horizon, Sonic’s expanding real-economy revenue base, strong market positioning, and predictable return of shareholder capital (dividends) reinforce a thesis of durable value creation.
• Given ongoing geographical expansion and innovation within the automotive retail space, conviction builds for continued outperformance versus sector benchmarks.

Sonic Price Projections (2025–2029)

Is Now the Right Time to Consider Sonic?

Sonic is demonstrating a rare blend of technical momentum and robust fundamental traction, underpinned by consistent revenue growth and a diversified, expanding ecosystem. The combination of cyclical uptrend, valuation discipline, and imminent business catalysts justifies renewed focus from investors seeking asymmetric upside in the auto and mobility crypto segment. Positive sentiment across both technical and fundamental screens suggests Sonic could well embark on its next phase of sustained appreciation.

In summary, Sonic appears to represent an excellent opportunity for dynamic investors. The fundamentals amply justify a renewed interest, and all signals align for a new potential bullish phase. The next protocol upgrade, slated for Q3 2025, could prove to be an influential catalyst for Sonic’s continued market leadership—making this a strategic window to monitor for further positioning.

How to buy Sonic?

It’s simple and secure to buy Sonic cryptocurrency online using a regulated platform in Canada. Investors typically have two main methods: direct spot purchase, where you own real Sonic tokens in a wallet, or trading Sonic CFDs (Contracts for Difference), which lets you speculate on price movements without owning the asset itself. Each method has its own pros and cons in terms of cost, ownership, and risk. The detailed comparison of leading platforms to buy Sonic in CA is available further down this page.

Spot Purchase

Buying Sonic “spot” means you purchase and actually own Sonic coins, which are then stored in your digital wallet—either on the exchange or transferred to your personal wallet. Canadian platforms usually charge a fixed commission per transaction, often around 0.5%–1% or a flat fee, typically in CAD.

Information example

Example: Let’s say Sonic is trading at $0.70 CAD per coin. With an investment of $1,000 CAD (minus approx. $5 CAD in transaction fees), you can buy about 1,421 Sonic coins.

Potential Gain Scenario: If Sonic’s price rises by 10%, your coins are now worth $1,100 CAD. That’s a $100 gain, or +10% on your investment.

CFD Trading

Trading Sonic via CFDs means you don’t actually own Sonic coins—you take a position on their price movement (up or down). This approach appeals to more active traders and is offered by some online brokers. Typical costs include a spread (difference between buy/sell price) and overnight financing fees if you hold positions longer than a day.

Information example

Example: With a $1,000 CAD deposit and 5x leverage, you control a $5,000 CAD position on Sonic.

Potential Gain Scenario: If Sonic’s price climbs by 8%, your position gains 8% × 5 = 40%. That’s a $400 profit on your $1,000 stake (excluding fees).

Key Considerations Before You Invest

Carefully compare the fees, supported coins, leverage options, and security track record of each platform before investing in Sonic. The best method depends on your goals and experience: direct purchase suits those wanting long-term ownership, while CFD trading targets active traders comfortable with leverage and short-term moves. For side-by-side details on Sonic platforms available in Canada, check the comparison lower on this page.

Our 7 tips for buying Sonic

The latest news about Sonic

Sonic Automotive stock climbs 1.23% over the past week, maintaining strong momentum above key averages. This upward trajectory reflects resilience in the U.S. auto retail sector, proven by Sonic Automotive's closing price of $70.84 on June 4, 2025, surpassing its 50-day moving average of $62.29 and supported by positive technical signals from both short- and long-term indicators. Such performance reassures Canadian institutional investors looking for U.S.-listed equities with reliable momentum and liquidity, particularly in a large-cap name underpinned by robust daily trading volumes and inclusion on the NYSE.

Q1 2025 financials show revenue growth of 7.9% year-over-year and an EPS beat, led by EchoPark’s record results. The company reported $3.65 billion in revenue and net income of $70.6 million, with adjusted EPS at $1.48—outpacing analyst expectations. EchoPark, their digital-forward used vehicle business, posted a segment record in adjusted EBITDA at $15.8 million, highlighting a strong pivot towards profitable digital innovation. For Canadian funds seeking U.S. exposure to auto retail transformation and digital disruption, these results illustrate operational excellence and forward-looking management—affirmed by record profitability metrics in a key growth segment.

Analyst consensus in early June 2025 reiterates a “Strong Buy” outlook and positive price target amid continued optimism. Wall Street consensus targets $70.70 for the coming months, with a moderate upside and a 1.97% dividend yield. The current price-to-earnings (P/E) ratio stands attractively at 10.12, suggesting relative undervaluation in a sector rebounding post-pandemic. For Canadian investors evaluating risk/reward in U.S. consumer discretionary, Sonic Automotive remains favorably positioned both for growth and income in tax-advantaged investment accounts.

Strategic expansion accelerates with new dealership launches and record segment milestones announced in the past quarter. Recent highlights include the opening of the Sturgis Harley-Davidson dealership in May 2025 and continued EchoPark expansion, demonstrating an active growth pipeline. Previous acquisitions such as the Audi New Orleans dealership (finalized in December 2024) continue to compound scale and market reach. Canadian analysts monitoring cross-border M&A activity and U.S. operational agility will view these developments as key factors supporting long-term competitive advantage and earnings growth probability.

Dividend stability, U.S. listing status, and F500 backing enable favourable treatment for Canadian institutional and tax-sensitive investors. Sonic Automotive maintains a 1.97% dividend yield with distributions subject to U.S. dividend tax rules—eligible for certain Canadian cross-border retirement accounts (notably U.S.-dollar RRSP and RRIF structures). Its Fortune 500 stature and robust governance under CEO David Smith further reinforce reliability and transparency—features attractive to Canadian asset managers balancing risk and regulatory compliance.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.