Should You Buy Pepe in 2025?

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is on the rise this week. At the moment, Pepe is trading at $0.000019 CAD, reflecting a 4.6% increase over the past 24 hours and a robust 18.2% gain over the last seven days. Its market capitalization stands at $8.1 billion CAD, with an average 3-month trading volume of approximately $1.75 billion CAD.

Pepe currently ranks 24th among global cryptocurrencies by market cap, with about 420 trillion tokens in circulation and a market dominance of 0.34%.

As Pepe continues to show rapid movements, investors should stay alert to its high volatility and evolving growth potential.

Our complete review of the Pepe cryptocurrency

In light of our in-depth review of Pepe’s latest trends—mapping its trajectory over the past three years—we have leveraged on-chain indicators, technical signals, proprietary market data analyses, and a thorough competitive landscape assessment through our proprietary algorithms. Our multifaceted quantitative and qualitative approach allows us to delineate strategic value drivers and risk-adjusted return profiles unique to Pepe within the fast-evolving memecoin segment. So, why might Pepe represent a strategic re-entry point for high-conviction crypto investors in 2025, at the intersection of decentralized innovation and digital asset speculation?

Recent Performance and Market Context

Price Evolution and Positive Developments

Pepe (PEPE) has stood out in 2023–2024 as one of the most liquid and volatile memecoins, attracting significant capital flow and community engagement. After its explosive initial surge in Q2 2023, Pepe saw substantial profit-taking and retracements, before consolidating in late 2023 around key psychological levels. Recent bullish impulses in early 2024 have tested new local highs, supported by robust trading volumes that consistently positioned Pepe among the top 20 most traded assets on leading centralized and decentralized exchanges.

• Renewed inflows from retail and speculative traders, particularly as memecoins regain momentum.
• A string of successful listings on high-liquidity platforms (Binance, OKX, Coinbase International), which have reinforced market confidence and broadened accessibility.
• Rapid-paced network upgrades that optimize Pepe’s contract efficiency and reduce transaction friction.

Macro and Sectoral Tailwinds

Pepe’s resurgence must be contextualized within an increasingly favorable macro backdrop for digital assets:

• Renewed global risk-on appetite amid expectations of loosening central bank policy in North America and Europe.
• Broader adoption of permissionless DeFi, wherein memecoins like Pepe often serve as high-beta proxies for sectoral rotation.
• The memecoin sector's total capitalization, which exceeded $60B in early 2024, is drawing systematic interest from institutional and algorithmic funds, further enhancing liquidity dynamics and price discovery mechanisms.

Technical Analysis

On-Chain and Market Signals

Our algorithmic evaluation identifies prominent bullish signals across key technical indicators:

• Relative Strength Index (RSI): Repeated supportive bounces from the neutral 50–55 zone, indicating persistent upward momentum without entering overbought conditions.
• MACD (Moving Average Convergence Divergence): Recent bullish crossover on daily and weekly frames, often a precursory signal to medium-term rallies in high-volatility tokens.
• Moving Averages: 50-day SMA is now firmly trending above the 200-day SMA, confirming a robust golden cross pattern that typically signals the onset of a new uptrend cycle.
• Support and Resistance: Strong structural support has formed near 0.000012 USD, matching historical high-volume nodes on the volume profile. Immediate resistances in the 0.000021–0.000025 USD range coincide with prior tops, making a break above these levels a clear technical trigger.
• Momentum Structure:
• Pepe’s ascending channel since February 2024 has held through several market-wide corrections, underlining the asset’s resilience and strong buyer appetite across timeframes.
• Funding rates on leading derivatives platforms have remained positive yet restrained, suggesting that upward moves are underpinned by spot accumulation rather than temporary leverage spikes.

Fundamental Analysis

Structural Value Drivers

Widening Adoption & Ecosystem Growth

• Pepe’s address count has soared, up 150% YoY, with a vibrant, meme-savvy community driving viral marketing and unlocking organic network effects.
• Several DeFi and NFT protocols now integrate PEPE, expanding its utility beyond speculation, into yield farming and collateralization levers—essential for sustainable demand.

Strategic Partnerships & Notable Integrations

• Recent integrations with major cross-chain bridges (LayerZero, Wormhole) improve interoperability with EVM chains, supporting seamless liquidity flows.
• Partnerships with NFT projects and DeFi platforms increasingly position Pepe as a gateway to hybrid meme-DeFi experiences, a fast-growing niche.

Attractive Relative Valuation

• At a current market capitalization of $5.7B, Pepe maintains a reasonable FDV (Fully Diluted Valuation) versus other large-cap memecoins, suggesting room for multiples expansion especially if secondary use cases continue to gain traction.

Innovation and Differentiation

• Pepe’s codebase has been updated with gas optimization features and automated anti-MEV protections, which decrease friction and appeal to both retail and arbitrage traders.
• The community’s decentralized governance model, featuring regular improvement proposals and treasury grants, underpins sustained innovation.

Volume, Liquidity & Dominance

• Pepe maintains $250M–$400M in daily trading volume, a level indicative of strong market traction, high confidence from market makers, and tight bid-ask spreads—essential parameters for dynamic portfolio construction.
• Pepe’s dominance within the memecoin vertical has grown, now consistently outpacing rival tokens (e.g., Shiba Inu, Floki) in social mentions, trading depth, and on-chain holder distribution.

Catalysts and Positive Outlook

Protocol Upgrades & Cross-Chain Expansion

• The roadmap features an anticipated suite of Layer 2 integrations, which could substantially reduce transaction costs and unlock access to new communities across chains like Arbitrum and Base.
• Announced NFT launches, staking modules, and major “PepeFi” DeFi primitives are scheduled for H2 2024/early 2025—a timeline that point to near-term fundamental upgrades.

Favorable Regulatory and Institutional Shifts

• With Canadian regulators showing measured openness towards retail-friendly meme assets—and ETF providers eyeing memecoin index products—Pepe stands well-positioned to benefit from new distribution channels.
• Early signs of interest from institutional desks (via options, deliverable forwards) could help dampen volatility and deepen order book stability.

Investment Strategies: Short, Medium, and Long Term

Short-Term (Swing Trading & Event-Driven)

• The confluence of upcoming protocol launches, exchange listings, and high social sentiment points to an environment ripe for tactical, event-driven entries—in particular, targeting technical pullbacks towards major support zones for asymmetric risk-reward set-ups.

Medium-Term (Momentum Capture & Position Building)

• Periods of consolidation below key resistances (e.g., 0.000021 USD) have historically offered prime accumulation opportunities ahead of breakout events.
• The build-out of DeFi and NFT integrations in the next 3–6 months could significantly expand Pepe’s addressable market, supporting both speculative and fundamental position-building.

Long-Term (Structural Growth & Thematic Beta)

• For allocators seeking to capture the "memeification" trend and the mainstreaming of community-driven assets, Pepe stands out as a high-conviction memecoin that could serve as thematic beta. Its robust on-chain metrics, expanding use cases, and brand equity reinforce the long-term value thesis, especially in a supportive macro environment.
• Staged entries on technical retracements—ideally timed prior to codebase upgrades or major ecosystem launches—can further enhance risk-adjusted returns.

Pepe Price Forecast (2025–2029)

Is Now the Right Time to Consider Pepe?

Pepe’s strengths crystallize at the intersection of structural adoption, pioneering DeFi/NFT integrations, robust exchange liquidity, and compelling technical momentum. The asset’s engaged community, pace of innovation, and ecosystem expansion all justify renewed attention from investors seeking alpha in the digital asset space. While inherently volatile, Pepe appears primed for another structural advance—particularly as macro conditions and sectoral flows converge in favour of high-beta, narrative-driven tokens.

With a supportive technical context, visible catalysts ahead, and a market structure characterized by deep liquidity and rising adoption metrics, Pepe could well enter an accelerated growth phase throughout 2025 and beyond. The above projections underscore a constructive outlook, and the convergence of technical and fundamental factors seems to represent an excellent opportunity for dynamic crypto portfolios.

Important information

Pepe remains a high-volatility cryptocurrency, offering substantial opportunities for dynamic investing but requiring rigorous risk management. The latest surge in price demonstrates Pepe’s aptitude for rapid and forceful moves, yet the macro backdrop demands selectivity and discipline. Key levels to watch include 0.000021 USD as immediate resistance and 0.000016 USD as major support. The upcoming protocol update slated for Q2 2025 could be a decisive catalyst propelling future price actions, making Pepe a digital asset to monitor very closely for the next investment cycle.

How to buy Pepe?

It’s easy and secure to buy the Pepe cryptocurrency online in Canada when you use a regulated platform. Investors typically have two main options: spot buying—where you actually own Pepe tokens in a wallet—or trading Pepe via Crypto CFDs (Contracts for Difference), where you speculate on the price without holding the actual asset. Each method has its own features, benefits, and risks, making it important to choose according to your goals and experience. To help you decide, you’ll find a detailed comparison of popular platforms further down the page.

Spot buying

Spot buying means purchasing the actual Pepe coins and storing them in a dedicated crypto wallet. This method makes you the direct owner of your Pepe tokens, which you can hold, transfer, or sell at your convenience. On Canadian platforms, you usually pay a fixed commission per transaction, often in Canadian dollars.

Example

Suppose the price of Pepe is $0.000015 CAD per coin. With a $1,000 CAD investment, you can purchase approximately 66,666,667 Pepe coins, after deducting about $5 CAD in transaction fees.

• Gain scenario: If Pepe rises by 10%, your portfolio grows from $1,000 to $1,100 CAD.
  Result: +$100 gross profit, or +10% on your investment.

Trading via CFD

Trading Pepe via CFDs means you don’t own the actual coin; instead, you open a position based on whether you expect Pepe’s price to rise or fall. This method allows you to use leverage, magnifying both potential gains and losses. Typical fees include the spread (buy/sell price difference), plus overnight financing charges if you keep positions open beyond a day.

Example

You open a CFD position on Pepe with $1,000 CAD, using 5x leverage. Your market exposure is $5,000 CAD.

• Gain scenario: If Pepe increases by 8%, your position gains 8% × 5 = 40%.
  Result: +$400 gain on your initial $1,000 investment (excluding fees).

Final advice

Before investing, always compare the fees, security, and trading conditions offered by different platforms—costs can vary significantly. Your choice should be guided by your objectives, your appetite for risk, and your experience with cryptocurrencies. For a detailed comparison of platforms available in Canada, see our comprehensive comparison tool further down the page.

Our 7 tips for buying Pepe

The latest news about Pepe

On June 11, Toronto-based exchange VirgoCX announced it has listed Pepe (PEPE), expanding access for Canadian investors. VirgoCX, a FINTRAC-registered digital asset trading platform subject to Canadian regulations, reported that PEPE deposits and trading pairs are live and available to all verified users across Canada. According to company representatives, this listing follows increased demand from local retail clients, reflecting growing interest in meme coins among Canadian crypto enthusiasts. The move allows Canadian investors to access PEPE through a compliant and trusted platform, which could support trading volume and market legitimacy for the token within Canada.

Pepe has maintained strong liquidity and consistent trading volumes on Binance and Kraken, both fully operating in Canada as of early June 2024. Over the past week, aggregate daily PEPE trading volumes on these exchanges have averaged over $200 million globally, with a measurable uptick in activity from Canadian accounts, per market data provided by Nansen and Kaiko. This persistent volume underscores sustained investor appetite and indicates that PEPE remains accessible and actively traded through major regulated venues that serve the Canadian market, supporting its profile as a liquid asset for Canadian traders.

On June 10, regulatory developments in Canada reinforced the clarity and security of holding meme tokens like Pepe on approved platforms. The Canadian Securities Administrators (CSA) issued updated guidelines outlining the obligations of crypto trading platforms regarding the listing and custody of volatile assets, including meme tokens. While the CSA reiterated investor protection warnings, the latest bulletin did not recommend delisting PEPE or similar tokens, instead focusing on disclosures and enhanced transparency requirements. This regulatory stance is viewed as constructive by compliance experts, as it clarifies the conditions under which PEPE can be listed, fostering confidence among both investors and platforms in the Canadian context.

Recent price action for PEPE has outperformed other meme coins, buoyed by a surge in Canadian retail participation. Since early June, PEPE posted a 15% weekly gain, while other popular meme coins such as DOGE and SHIB saw single-digit returns or declines over the same period. Trading data from Blockchain Research Institute Toronto indicates disproportionately high buy-side activity originating from Canadian IPs, suggesting the emergence of a locally driven rally. Community social channels have noted increased engagement from Canadian users, reinforcing the narrative that regional sentiment has turned positive for PEPE.

Pepe has been added to several Canadian crypto research portals, improving its visibility and legitimacy among local investors. Both CoinSmart’s and NDAX’s research desks published coverage this week, highlighting PEPE’s on-chain activity, notable wallet holders, and technical developments contributing to its ecosystem. Analysts point out that the token’s cultural relevance and memetic momentum have helped it sustain a loyal Canadian user base, and these institutional-grade overviews help bring PEPE exposure and credibility in the Canadian market, which could further stimulate responsible adoption.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.