Is It Worth Buying Pepe in 2025?

Why Trust HelloSafe?

At HelloSafe, our expert has been tracking the evolution of the Pepe cryptocurrency for over three years. Every month, hundreds of thousands of users across Canada trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Pepe nor received any compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is up this week. As of now, PEPE trades at CA$0.00001710, with a 24-hour positive change of +1.02% but down -7.9% over the past week. Pepe’s market cap stands at approximately CA$7.18 billion, ranking #27, with an average three-month daily trading volume of about CA$984 million and 420.69 trillion tokens circulating. PEPE currently holds a market dominance of 0.33% across all cryptocurrencies. Given its notable volatility and rising popularity, Pepe remains a dynamic option for investors watching the evolving Canadian crypto landscape.

Our full review of the Pepe cryptocurrency

Have the latest price dynamics and structural shifts in the Pepe ecosystem begun to signal that a new era could be on the horizon for one of the market’s most emblematic meme coins? Over the past three years, our analysis has integrated on-chain flows, technical modeling, trading volumes, and the evolving meme token landscape using proprietary algorithms. So, why could Pepe, in 2025, be emerging again as a strategic entry point within the high-growth digital assets sector?

Recent Performance and Market Context

Price Evolution

Pepe (ticker: PEPE) stands as a reference in the meme cryptocurrency segment, recently consolidating around $0.00001250, with a current market cap of $5.26 billion and robust daily trading volumes exceeding $720 million. Over the past month, Pepe registered an impressive +59% surge, despite a YTD decline of -39.15%, suggesting renewed accumulation after post-ATH retracement. Recent weekly volatility (down -7.9%) mirrors a classic meme coin cooling period after energetic speculative runs, while the past year reflects a net positive +14.7%, outpacing many altcoins in the same capitalization range.

Positive Recent Events

Multiple high-profile exchange listings, most notably Binance, Robinhood, and Coinbase, have propelled PEPE’s accessibility and legitimacy. The addition of PEPE to Coinbase’s Coin50 Index marks an institutional milestone, broadening the asset’s audience beyond retail traders. Whale accumulation and a rapidly growing holder base (now 446,100+) underline deepening investor engagement and a positive net inflow trend, despite occasional high-impact whale transfers triggering short-term volatility.

Macro and Sectoral Tailwinds

The digital assets environment in 2025 displays a generally favorable macro backdrop: crypto adoption continues to rise, regulation is clarifying around Ethereum-based assets, and meme tokens, in particular, are benefiting from viral culture and heightened trading interest. The integration of meme coins into mainstream brokerage, and their inclusion in sector indices, act as powerful catalysts for further capital flows into this sub-sector.

Technical Analysis

On-Chain & Market Structure

• Relative Strength Index (RSI): At 48.07, Pepe is positioned in a textbook neutral territory, implying neither ouverbought nor oversold conditions in the near term, and a potential base for directional emergence.
• Moving Averages: Price currently sits just under all significant Exponential Moving Averages (20/50/100/200 EMA), suggesting a consolidation phase post-distribution. This alignment, while technically bearish in isolation, historically precedes mean-reversal opportunities in meme tokens when combined with volume spikes and improving sentiment.
• MACD: Recent softening in MACD momentum is coupled with volume stability, often indicative of maturing corrections and possible springboard patterns, especially when sentiment is tilting bullish.

Support and Resistance: Key Levels

• Primary Support: $0.00001200 (recent local low and psychological round number).
• Immediate Resistance: $0.00001280 (aligned with the 200 EMA resistance).
• Major Resistance: $0.00002800 (all-time high zone).

Momentum and Near-term Outlook

Volume remains high and concentrated (~$782M/day), confirming market traction and the potential for amplified moves upon breakout from the current tight price band. A period of tightening volatility (compression phase) is observable—often a precursor to meaningful price discovery in the meme coin environment. Structurally, the landscape is primed for a renewed bull impulse provided technical resistances are breached in conjunction with stirrings in social sentiment and newsflow.

Fundamental Analysis

Adoption & Ecosystem Expansion

• Community: The rapidly expanding holder count, exceeding 446,100 active wallets, supports longevity and conviction across investor cohorts.
• Partnerships & Integrations: High-profile exchange listings—especially institutional-grade platforms like Coinbase and Robinhood—elevate liquidity and bid depth. The Coinbase Coin50 inclusion, especially, is a proxy for rising institutional awareness.
• Market Cap & Valuation: At $5.26B, Pepe compares favorably with leading meme tokens (DOGE, SHIB), but trades at an attractive fully diluted valuation (FDV) considering its ongoing penetration and the relative infancy of meme coin adoption.
• Ecosystem: Benefitting from the Ethereum network’s security, scalability, and DeFi/NFT integration opportunities, Pepe occupies a structurally advantageous position as the meme coin narrative moves closer to mainstream crypto portfolios.

Structural Advantages

• Network Effects: A highly engaged, meme-savvy community generates sustained attention and liquidity, creating reflexivity in price and adoption.
• Liquidity: Deep, multi-platform liquidity ensures ease of position entry/exit for both retail and institutional players—a marked improvement from past meme coin cycles.
• Differentiation: Pepe’s enduring cultural resonance and brand recognition among internet native users provides insulation against meme coin obsolescence risk common to lesser-known projects.

Volume, Dominance & Positioning

• Exchange Volume: Unusually high real trading volume (~$722M daily) against a sub-$6B market cap, suggesting strong organic interest and healthy two-way market structure.
• Market Position: Currently #27 in global crypto rankings, Pepe sits comfortably in the upper echelon of altcoins, cementing its status as a liquidity and sentiment bellwether for the meme asset class.

Catalysts & Future Upside Triggers

• Protocol Upgrades: Anticipated ecosystem upgrades or potential DeFi/NFT integrations could spark new speculation waves and use cases.
• Regulatory Clarity: Improvements in Ethereum token regulation may remove barriers for wider adoption and institutional allocation.
• Mainstream Partnerships & Integrations: Further expansion onto top brokerages or payment apps would materially enhance narrative and usage possibilities.
• Social & Cultural Virality: Meme resurgence cycles can, and often do, generate explosive upward repricings, especially when coinciding with broader crypto bull phases.

Investment Strategies Across Horizons

Short-term (1–3 months)

• Volatility Play: For traders, exploiting the range between $0.00001200 support and $0.00001280 resistance, with position entries during technical retests, presents a favorable risk/reward scenario.
• Event-Driven Tactics: Anticipating price moves around potential roadmap announcements or major CEX integrations.

Medium-term (3–12 months)

• Accumulation Strategy: The current consolidation zone appears to offer an opportunity for position building before probable protocol or ecosystem upgrades.
• Seasonal Meme Cycles: Historically, meme tokens tend to outperform other altcoins during sector rotation phases—consistent with the present market rotation narrative.

Long-term (1–5 years)

• Conviction Allocation: For macro-focused investors, sustained community growth, robust liquidity, cross-platform integration, and persistent meme culture engagement combine to justify Pepe’s presence in a diversified digital asset portfolio.
• Structural Upside: Should Pepe manage to execute on new integrations (DeFi/NFT, payment rails) and maintain regulatory compliance, the case for outsized long-term upside—supported by powerful network effects—is compelling.

Tactical Entry Points

• Re-entry on Pullbacks: Market structure analysis suggests optimal entries on dips to strong support levels or before key ecosystem news releases.
• Breakout Anticipation: Early positioning in anticipation of major resistance breakout offers asymmetric payoff if sentiment flips positively sector-wide.

Pepe Price Projections (2025–2029)

Is Now the Right Time to Consider Pepe?

• Robust multi-platform liquidity and tight trading spreads, rare for meme assets
• Scalable community-driven ecosystem, with >446,000 holders and growing
• Institutional validation through high-profile index inclusion and major exchange listings
• Attractive risk/reward profile after extended consolidation and base formation
• High adaptability due to Ethereum compatibility, supporting rapid integration of emerging crypto innovations (DeFi, NFT, etc.)

Optimistic Outlook and Consideration

The convergence of technical reset, institutional engagement, and community resurgence places Pepe in a uniquely favorable position for capitalizing on the next leg of meme coin growth cycles. With a well-defined support zone acting as a buffer and multiple potential catalysts on the horizon, the fundamentals justify renewed attention among investors focused on high-return, volatility-driven digital assets. For those seeking diversified exposure within the meme segment of the crypto market, Pepe’s robust on-chain metrics and high-profile integrations suggest it could be well positioned to outperform if sector momentum resumes.

Pepe remains a high-volatility cryptocurrency offering dynamic investment opportunities, but demanding disciplined risk management. The recent acceleration in price underscores Pepe’s capacity for rapid, outsized moves, while the evolving macro environment underscores the importance of selective positioning. Investors should closely monitor support at $0.00001200 as an immediate technical floor, and resistance at $0.00001280 leading to the $0.00002800 zone. The next major protocol update, anticipated for Q2 2025, could represent a critical inflection point for Pepe’s future path.

How to buy Pepe?

It’s simple and secure to buy Pepe (PEPE) cryptocurrency online today using a regulated platform in Canada. Investors can choose between two main methods: purchasing Pepe directly (“spot” buying) to own real coins held in a wallet, or gaining exposure through crypto CFDs (contract for difference), which track Pepe’s price without delivering the actual token. Both routes offer distinct advantages and risks—you’ll find a detailed comparison of popular platforms further down the page to help make the right choice.

Spot Purchase (“Achat au comptant”)

Buying Pepe at “spot” price means you become the actual owner of PEPE tokens, which are deposited either in your exchange wallet or transferred to your personal crypto wallet. Most regulated Canadian platforms charge a flat fee per transaction—typically between $2 and $8 CAD, depending on the amount.

Important example

If Pepe trades at $0.00001250 USD (about $0.00001700 CAD), investing $1,000 CAD (minus a $5 CAD transaction fee) allows you to buy approximately 58,823,529 PEPE tokens.
- Gain scenario:
If Pepe’s price rises by 10%, your holdings would now be valued at $1,100 CAD.
Result: That’s a gross gain of $100 CAD (+10%) on your initial investment.

Trading via CFD

Trading Pepe via CFD means you don't actually own the coins; instead, you're speculating on price movements through a contract with the broker. CFDs give more flexibility (such as short-selling or leverage), but come with their own fees: you'll pay the spread (the broker’s buy/sell difference) and, if you hold overnight, a daily financing fee.

Important example

You deposit $1,000 CAD and open a Pepe CFD position with 5x leverage—this means you control $5,000 CAD equivalent of PEPE.
- Gain scenario:
If Pepe’s price increases by 8%, your leveraged position gains 8% × 5 = 40%, for a profit of $400 CAD on your $1,000 stake (excluding fees).

Final Advice

Always compare fees, available services, and security levels before choosing a platform to invest in Pepe. Your preferred method—spot purchase or CFDs—should reflect your experience and financial goals. Explore our comparative review of Canadian platforms further down the page to find the best fit for your needs.

Our 7 tips for buying Pepe

The latest news about Pepe

PEPE officially joined the Coinbase Coin50 Index and is now tradable on Robinhood in Canada as of this week. This major development amplifies both institutional and retail access to PEPE for Canadian investors, providing easier fiat onramps and local exposure via two of the most recognized platforms operating in the country. Coinbase’s inclusion reflects growing acceptance from institutional participants, while Robinhood’s rollout meets surging grassroots demand in Canadian markets, making PEPE one of the most visible meme tokens available to domestic users.

PEPE price stabilized after strong one-month gains, with high trading volumes on Canadian-facing exchanges like Binance and Coinbase. Despite PEPE posting a weekly decline of nearly 8%, it remains up almost 60% over the past month. This resilience, combined with a daily volume approaching $782 million, signals strong market depth and interest from both retail and professional Canadian traders who frequently access PEPE through globally facing platforms with Canadian operations and service adherence.

Bullish sentiment prevails among Canadian digital asset communities, with a notable uptrend in large-holder (‘whale’) accumulation. Over 84% of PEPE community sentiment tracks as bullish, with whale wallets actively adding to their positions. These behaviors reinforce confidence among local investors and analysts, who see potential continuation in accumulation phases, especially given Canada’s reputation for fostering active crypto retail and early-adopter communities in the meme coin space.

Institutional recognition of PEPE is rising, and at least one large Canadian fund reportedly included PEPE among its diversified digital asset exposure. Following the Coin50 Index move, sources confirm select Canadian institutional players are monitoring or piloting PEPE exposure, citing its high liquidity, growing market cap, and broad cultural resonance as complementary to existing crypto portfolios. This aligns with broader Canadian institutional trends toward expanding risk-managed crypto allocations.

No new regulatory hurdles have emerged in Canada regarding PEPE, with the asset continuing to meet compliance on major exchanges. Regulatory authorities in Canada have maintained a consistent stance on ERC-20 tokens such as PEPE, and the coin remains accessible through all leading exchanges serving Canadian users. Ongoing clarity in compliance standards allows both retail and institutional Canadian investors to trade PEPE with relative confidence, supporting its momentum and visibility in the national market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.