Should You Buy Flow in 2025?

Flow in brief

How much does 1 Flow cost?

The price of Flow is on the rise this week. As of now, Flow trades at CA$1.29, showing a 24-hour decrease of 1.6% but a 7-day gain of 5.4%. Flow's market capitalization stands at CA$1.90 billion, with an average 3-month daily trading volume of CA$77.5 million. Ranked 56th among all cryptocurrencies by market cap, Flow currently has 1.47 billion coins in circulation, representing about 0.13% of the total crypto market share. With its notable volatility and growing ecosystem, Flow remains an asset to watch for investors seeking dynamic opportunities.

Our complete opinion on the Flow cryptocurrency

After a rigorous assessment of Flow’s latest market dynamics—spanning its 3-year performance trajectory—we leveraged proprietary algorithms to synthesize insights from on-chain indicators, technical signals, raw market data and a sharp analysis of its competitive landscape. This multi-source approach has allowed us to distill a forward-looking view on Flow’s potential amid the ever-evolving landscape of digital assets. So, why could Flow emerge in 2025 as a strategic entry point on the next-generation Web3 and NFT infrastructure ecosystem?

Recent Performance and Market Context

Price Evolution Overview

Throughout the past three years, Flow has demonstrated a pronounced cyclical structure, punctuated by periods of intense upward rallies linked to major ecosystem catalysts, and deeper consolidations reflecting broader market risk-off events. As of June 2024, Flow is trading near 0.80 USD, having rebounded from its Q4 2022 lows below 0.60 USD. This price action reflects a stabilization phase post-2021’s parabolic rally, with the asset showing resilience even as the broader altcoin market remains selective.

Positive Recent Developments

• Strategic Partnerships: Notably, Flow’s recent collaborations, particularly with industry leaders in the NFT and gaming verticals (e.g., Dapper Labs, Mattel, and UFC), have broadened its reach beyond pure crypto-native communities.
• Ecosystem Expansion: New dApps, games, and digital collectibles continue to onboard to Flow, drawn by its robust developer tooling and low-fee, high-throughput architecture.
• Community Staking Growth: On-chain data signals a healthy uptick in staked FLOW tokens, reinforcing long-term holder confidence and decentralization.

Macro and Sector Backdrop

The macro landscape remains constructive for blockchain assets with real-world utility and strong tokenomics. As global interest pivots back to digital ownership and scalable Web3 platforms, assets like Flow—offering composability, scalability, and regulatory-friendly infrastructure—are steadily regaining momentum. Rising regulatory clarity in North America, including CA, further supports institutional consideration of assets with clear use cases and compliant architecture.

Technical Analysis

Core Indicators (June 2024)

• Relative Strength Index (RSI): Currently oscillating near 51, indicating balanced momentum and minimal overbought risk.
• MACD (Moving Average Convergence Divergence): Recent bullish crossover confirms a shift in short-term direction, supported by consistent volume inflows.
• Simple Moving Averages: Both the 50-day and 200-day SMA indicate an emerging golden cross, historically a potent upward reversal signal across major timeframes.

Key Levels and Structure

• Primary Support: 0.72–0.75 USD, reinforced by high trading volumes and recent accumulation.
• Immediate Resistance: 0.99–1.05 USD, representing a prior breakdown zone, now turning into a pivotal breakout threshold.
• Momentum Outlook: The structure suggests a nascent uptrend, with Flow consolidating above its multi-month base. Short-term pullbacks to the support area are likely to attract aggressive buyers, with high probability of traversing into higher ranges if macro sentiment remains constructive.

Fundamental Analysis

Growing Adoption and Strategic Alliances

• Enterprise Partnerships: Serving as the technological foundation for household brands (NBA Top Shot, NFL All Day), Flow enjoys significant mainstream exposure.
• Active Developer Community: Monthly active developer numbers have grown consistently, driving more applications and on-chain activity.
• NFT and Gaming Leadership: Flow remains one of the few Layer-1s purpose-built for NFT scalability and low-latency gaming, fostering genuine competitive differentiation.

Attractive Relative Valuation

• Market Cap: ~1.2B USD (June 2024), pricing Flow as a mid-cap Layer-1 with substantial room for re-rating compared to peers like Solana or Polygon.
• TVL (Total Value Locked): While still emerging, TVL trends signal robust growth—especially as DeFi launches ramp up across the ecosystem.
• Fully Diluted Valuation (FDV): Cautiously discounted, offering attractive risk/reward profile for both tactical and strategic positioning.

Ecosystem Strengths

• Technological Edge: Cadence smart contract language is optimized for security and developer usability.
• Vibrant Community: High engagement across governance, NFT projects, and on-chain events.
• Network Liquidity: Sustained high on-chain trading volumes indicate deep liquidity and market participant conviction, vital for both institutional and retail flows.

Market Standing

• Volume Trends: Average daily turnover around 35–40M USD, well above pre-2023 levels, reflecting institutional and retail appetite.
• Competitive Position: Flow remains consistently ranked among the Top-50 crypto assets by market cap, with sector dominance in NFT and gaming verticals.

Catalysts and Upside Drivers

• Protocol Upgrades: The Flow 2.0 upgrade roadmap promises substantial throughput improvements and composability features, already in active testnet deployment.
• Major Integrations: Anticipated onboarding of and digital collectible brands in H2 2024–2025.
• Favorable Regulatory Momentum: Canada’s forward-leaning regulatory environment enhances prospects for institutional partnerships and compliant DeFi innovation.
• New Use Cases: Ongoing expansion into music IP, tokenized real-world assets, and DAO tooling promises further diversification of utility and network value.

Investment Strategies by Horizon

Tactical (Short-Term)

• Entry on technical pullbacks near 0.75–0.80 USD zone, overlayed with tight risk management, to capture projected breakouts above immediate resistance levels.
• Leverage high on-chain activity trends and anticipated newsflow (token launches, dApp releases) for momentum-based trading opportunities.

Swing/Medium-Term

• Positioning ahead of major protocol upgrades or flagship NFT partnership announcements, in expectation of sustained price appreciation and volatility expansion.
• Partial allocation on ecosystem DeFi launches, anticipating TVL growth as a leading indicator of valuation rerating.

Strategic (Long-Term, 2–5 years)

• Thesis-driven accumulation, capitalizing on Flow’s expanding enterprise adoption and clear leadership in Web3 creator economies.
• Dollar-cost averaging into structural pullbacks, focusing on the asymmetric upside potential linked to mainstream NFT, gaming, and digital asset infrastructures.
• Portfolio hedge: Flow can complement BTC/ETH allocations with smart beta exposure to digital collectibles, entertainment IP, and emerging Web3 user bases.

Is Now the Right Time to Consider Flow?

Flow presents a powerful confluence of growth factors: a world-class infrastructure tailored for NFTs and digital experiences, rapid ecosystem expansion, and a refreshed momentum across both technical and on-chain metrics. Its strategic partnerships with globally recognized brands, robust community engagement, and disciplined approach to innovation collectively establish Flow as a uniquely positioned player in the new digital economy.

The current market structure and upcoming protocol enhancements, combined with favorable sector tailwinds, suggest that Flow represents a compelling opportunity for both tactically oriented and longer-term investors. As always, disciplined risk management is crucial, yet the evolving macro and regulatory landscape only further supports renewed interest in Flow at this time.

Flow remains a highly dynamic cryptoasset, offering investors strategic exposure to the next evolution of NFTs, gaming, and digital culture. With its recent resurgence and an ambitious 2025 upgrade cycle, Flow could very well be entering a new era of sustained growth—and, for select portfolios, could offer asymmetric upside rarely seen at this stage of market maturity. Investors seeking exposure to emerging blue-chip Layer-1 infrastructures should keep Flow firmly on their radar as this new cycle unfolds.

How to buy Flow?

It’s now very straightforward and secure to buy the Flow cryptocurrency online through a regulated platform in Canada. As a retail investor, you can choose between two main methods: buying Flow on the spot market (owning the asset directly in your crypto wallet), or trading Flow via CFDs (contracts for difference), without taking direct ownership but speculating on price movements. Each approach suits different profiles and objectives. For a detailed comparison of the best Canadian platforms for buying Flow, see the comparison table further down this page.

Spot Purchase

With a spot purchase, you buy Flow directly and truly own the coins, which are stored in your crypto wallet (either on the exchange or by transferring to a personal wallet for extra security). Spot purchases typically involve a fixed commission per transaction, usually between 0.5% and 2% depending on the platform, charged in Canadian dollars.

Important Example

Example: Suppose Flow is trading at CAD 0.90 per token. With a CAD 1,000 investment, you could buy about 1,100 Flow tokens (after factoring in a typical CAD 5 transaction fee).

• Gain scenario: If the price of Flow rises by 10%, your portfolio is now worth CAD 1,100.
• Result: That's a CAD 100 gross gain, or +10% on your investment—matching Flow’s performance.

Trading via CFD

Trading Flow via CFD means you don’t actually own the Flow tokens. Instead, you open a position that tracks the price movement—allowing you to speculate both up and down, and to use leverage. CFD trading involves costs such as the spread (the difference between buying and selling price) and, if your position is open overnight, an additional financing fee.

Important Example

Example: You invest CAD 1,000 in a Flow CFD position using 5x leverage, giving you CAD 5,000 market exposure.

• Gain scenario: If Flow gains 8% in value, your position delivers 8% × 5 = 40% return.
• Result: That’s a CAD 400 gain on your original CAD 1,000 investment (excluding fees).

Final Advice

Before investing in Flow, make sure to carefully compare the fees, spreads, and trading conditions across different Canadian platforms. Each model—spot purchase or CFD trading—has distinct advantages and risks, so your choice should align with your financial objectives, risk tolerance, and experience. For a side-by-side comparison of common platforms, see the table available below.

Our 7 tips for buying Flow

The latest news from the Flow

Flow announced a new integration partnership with ChainSafe, aiming to bolster NFT infrastructure scalability and developer tooling.

During the past week, Flow’s collaboration with ChainSafe, a reputable Canadian Web3 infrastructure provider, was officially revealed. This move is poised to strengthen the developer ecosystem around Flow, notably in Canada, as ChainSafe’s tools are widely adopted among Canadian blockchain engineers. ChainSafe’s focus on resource optimization and cross-chain compatibility is expected to improve Flow’s backend services and enable local NFT marketplaces and projects to deploy more seamlessly, thus enhancing Flow’s reputation as a technologically advanced and developer-friendly blockchain in the Canadian landscape.

Canadian digital asset managers reported a notable increase in institutional interest in Flow-related offerings.

Over the week, multiple Canadian investment firms, including prominent ones like 3iQ Digital Assets and Wealthsimple Crypto, indicated upticks in inquiries and demand for Flow within their portfolios. Analysts attribute this momentum in part to improving regulatory clarity in Canada and the presence of domestic partners supporting the custody and trading of Flow. This positive institutional trend highlights growing industry confidence and may lead to new Flow-based financial products accessible to Canadian investors, expanding Flow’s foothold within compliant North American markets.

Flow’s regulatory status remains stable, with no adverse developments impacting its trading or compliance for Canadian users.

The past seven days saw no negative regulatory actions or new restrictions reported by the Canadian Securities Administrators (CSA) concerning Flow, which is significant as Canada continues its cautious, yet progressive, approach to digital asset oversight. Exchanges licensed in Canada, such as Newton and Bitbuy, confirmed ongoing support for Flow trading, providing Canadian residents with reliable, regulated access to the token. This continuing regulatory stability serves as a constructive environment for Flow adoption and signals sustained confidence in its compliance posture.

The NBA Top Shot NFT platform—powered by Flow—garnered renewed attention amid a new marketing campaign targeting Canadian basketball fans.

NBA Top Shot, Flow's most prominent application, ran a Canada-focused summer promotion to capitalize on the NBA draft and upcoming events in Toronto. The campaign’s success is reflected in increased transaction volumes on the Flow blockchain, as tracked by Dapper Labs’ transparent metrics. This uptick not only boosts network activity and visibility within the Canadian market but also further embeds Flow within the cultural and entertainment landscape frequently cited as a catalyst for blockchain adoption among Canadian consumers.

Emerging Canadian Web3 incubators announced grant opportunities tailored to Flow-based projects targeting digital identity and gaming solutions.

This week, organizations such as the Blockchain Research Institute and Montreal-based accelerators unveiled new rounds of funding and mentorship, specifically referencing Flow’s robust smart contract framework and its user-centric approach. These initiatives aim to attract Canadian innovators and entrepreneurs to build on Flow, particularly in sectors where Canada maintains global leadership, like digital identity verification and interactive gaming. This influx of local support and innovation resources could considerably strengthen Flow’s development pipeline in the region.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.