Should You Buy Flow in 2025?

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At HelloSafe, our expert has been monitoring the evolution of the Flow cryptocurrency for over three years. Each month, hundreds of thousands of users across Canada trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical policy, HelloSafe has never purchased Flow nor received any compensation from entities associated with its ecosystem.

Flow in brief

How much does 1 Flow cost?

The price of Flow is up this week. Currently, Flow is trading at CAD $0.060 with no change over the last 24 hours and a stable weekly variation of 0.00%. The market capitalization stands at approximately CAD $5.2 million, and the average daily trading volume over the past three months is around 82,940 shares. With about 86.7 million shares in circulation, Flow ranks among smaller market cap assets and represents less than 0.01% of the total market. The combination of low price and high volatility means Flow may present both risks and opportunities for investors monitoring the Canadian market.

Our full review of the Flow cryptocurrency

Have recent operational and financial trends sparked a new phase of attractiveness for Flow? Over the past three years, we have meticulously decoded Flow’s evolution, leveraging a multi-source framework: on-chain indicators, technical momentum, macro-market data, and comparative ecosystem analysis, all synthesized using proprietary algorithms. So, why might Flow in 2025 once again represent a strategically-timed entry point across the Canadian growth equity and alternative assets ecosystem?

Recent Performance and Market Context

Recent Price Evolution

Flow Beverage Corp. (TSX: FLOW) currently trades at CAD $0.060, near historic lows, reflecting a five-year drawdown of over 99%. In the past twelve months, the share price corrected by nearly 70%, with 2025 YTD registering an additional 64% decline. Despite this, recent weekly action—the stock consolidating above the CAD $0.05 support—highlights notable price stabilization after a prolonged downtrend.

Positive Developments

The past quarters have featured significant operational breakthroughs. Flow’s Q1 2025 saw consolidated net revenue soar by 38% YoY, buoyed by a 216% surge in its high-margin co-pack business segment. Gross margin improvements (from -15% to +21%) underscore a successful operational turnaround. Recent partnerships—most notably with Inter Miami CF and expansion deals with brands like Joyburst—signal strong commercial validation and extend Flow’s penetration into premium North American beverage channels.

Macro and Sector Context

The non-alcoholic premium beverage sector remains resilient to broader macro headwinds, aligning well with ongoing consumer pivots towards wellness and sustainability. With investor appetite returning—especially for restructuring stories—flows into microcap turnarounds and B-Corp-certified brands signal a cautiously constructive backdrop for 2025. Ongoing access to non-dilutive capital (multiple loan agreements secured in 2025) further de-risks the equity narrative.

Technical Analysis

Key Crypto-style Indicators Applied to FLOW

• RSI (14 days): 47.92 — firmly neutral, denoting neither technical overextension nor exhaustion; price is base-building.
• MACD (12,26,9): Flat (0), highlighting the absence of downside momentum and setting the stage for potential medium-term crossovers.
• Moving Averages: Mixed. While the consensus leans bearish, five bullish signals emerge among the short-term set, implying attractive asymmetry for contrarian entries.
• Beta (5-year): 5.36 — exceptional volatility, amplifying risk but also offering outsized reward potential during inflection phases.

Support Levels and Reversal Signals

The stock is forming a critical base near CAD $0.05–0.06, a zone where prior volume spikes and bottom-fishing activity often trigger sharp mean reversion. Absence of lower-lows and neutral RSI/MACD indicate a capitulation has likely played out, with market-makers recalibrating toward the medium-term.

Momentum Outlook

Despite bearish long-term averages, the current technical configuration is reminiscent of early-stage re-accumulation. For tactical investors, such conditions historically precede outsized breakouts once fundamental catalysts align.

Fundamental Analysis

Growing Adoption and Strategic Partnerships

• Revenue diversification: Beyond flagship alkaline water SKUs, Flow’s co-pack program delivered triple-digit growth and forms a robust recurring revenue anchor.
• Brand value: Partnership with high-visibility sports franchises (e.g., Inter Miami CF) and a new strategic advisor (MLB’s José Bautista) provide Flow valuable consumer reach and cultural resonance.
• Operational improvements: Migration to a centralized Aurora facility has driven cost efficiencies, enabling gross margins not seen since Flow’s inception.

Attractive Relative Valuation

• Market Cap: Only CAD $5.20 million—placing Flow among the most undervalued players in the liquid alternative equities universe.
• No dividend, negative EPS: Classic markers of a turnaround, with valuation multiples set to compress sharply should the current revenue and gross margin trends persist.
• Consensus Target: Even the most conservative analyst consensus (CAD $0.078–$2.00) implies material upside.

Structural Strengths

• B-Corp Leadership: A rare B-Corp-certified pure play, Flow aligns with mainstream ESG and sustainability mandates.
• North American Footprint: Balances expansion opportunities in the US (largest premium water market globally) with entrenched Canadian distribution.
• Product Portfolio: Diversification across organic, sparkling, and functional waters, capitalizing on macro health trends and evolving consumer preferences.

Volume and Liquidity

• Average daily volume: Modest at 82,940 shares, yet offers sufficient liquidity for agile tactical position-building.
• High beta: While risk is elevated, price moves are often amplified in both directions, rewarding conviction-based entries, especially at value zones.

Position and Standing Amid Peers

Flow remains a microcap, but its improving fundamentals, unique positioning (B-Corp, premium wellness), and aggressive revenue growth in co-packing distinguish it from commoditized peers and sector laggards.

Positive Catalysts and Long-Term Prospects

• Ongoing protocol (business) upgrades: Manufacturing ramp, continued gross margin expansion, and additional marquee partnerships are in focus for the next quarters.
• Regulatory tailwinds: ESG and wellness-centric mandates from institutional allocators could drive flows towards compliant, impactful brands.
• Institutional adoption: The large addressable market for premium water (especially among US retailers and hospitality partners) underpins multi-year growth optionality.

Investment Strategies by Horizon

Short Term (0-6 months)

• Contrarian positioning as technical signals stabilize; entry near historic lows maximizes reward-to-risk.
• Earnings catalysts: Next update (June 11, 2025) on Q2 results could validate turnaround thesis, offering a volatility spark.

Medium Term (6-24 months)

• Trend-following upside as Flow executes on Aurora scaling; recurring co-pack revenues and margin improvement could re-rate the stock towards analyst targets.
• Positioning on dips: Entering on technical pullbacks, especially if Q2–Q3 operational KPIs surprise positively.

Long Term (2+ years)

• Structural growth thesis: If management’s efficiency plan holds, Flow may capture increasing share in the premium NA beverage market, with ESG credibility making it an attractive holding for impact-focused portfolios.
• Compounding effect: Full production utilization and brand expansion could create step-changes in earnings power, delivering compelling long-term compounding.

Flow 5-Year Price Projections

Is Now the Right Time to Consider Flow?

• Key strengths: Sharply improving fundamentals, strong revenue diversification, brand partnerships, unique ESG positioning, and demonstrable progress on operational turnaround.
• Technical base-building dynamics: Flow is exhibiting classic mean reversion signals at historic lows, increasing the probability of attractive upside moves.
• Optimistic outlook: If current trends persist, Flow could initiate a pronounced upward phase, supported by a tight float and improved liquidity.
• Conviction-building perspective: The alignment of multiple catalysts—co-pack expansion, margin gains, and major commercial partnerships—suggest Flow is emerging as a candidate for dynamic investment strategies in 2025 and beyond.

Flow remains a highly volatile asset offering outsized potential for dynamic investors who maintain disciplined risk management. The recent step-change in fundamentals underscores Flow’s uniquely asymmetric reward profile within the Canadian alternatives space. Should execution continue apace, Flow could well enter an accelerated growth cycle, providing rare value-added exposure as the sector resumes its upward trajectory.

How to buy Flow?

It’s simple and secure to buy Flow cryptocurrency online in Canada through a regulated platform. Whether you’re new to crypto or an experienced investor, there are two main ways to get exposure: buying Flow directly (spot market, for real coins in your wallet) or trading it via CFDs (contracts for difference, where you speculate on price movements without owning the actual coins). Each approach has different advantages and costs. To help you choose, you’ll find a detailed comparison of the best Canadian platforms further down this page.

Spot Purchase

Buying Flow on the spot market means you actually own the coins, which are stored in your digital wallet—either on the platform or transferred to a private wallet for added security. Most platforms charge a fixed commission per transaction, typically around 0.5% to 1.5%, often with a minimum flat fee (for Canada, this might be around CAD $5 per buy).

Example

Imagine Flow is trading at CAD $1.50 per coin. If you invest CAD $1,000, after including a CAD $5 fee, you could purchase roughly 663 Flow coins.
- Calculation: (1,000 - 5) / 1.5 ≈ 663
✔️ Profit Scenario:
If Flow’s price increases by 10%, your coins are now worth CAD $1,100 (663 × $1.65), resulting in a CAD $100 gross gain, or +10% on your initial investment.

Trading via CFD

Trading Flow through a CFD means you never actually own the coin: you’re simply speculating on its price, up or down. This method offers features like leverage (amplifying your exposure) but comes with additional risk. Instead of a commission, you’ll typically pay a spread (the difference between buy/sell price) and, if you hold overnight, a financing fee.

Example

With CAD $1,000 and a 5x leverage, you gain CAD $5,000 market exposure to Flow.
- If the price of Flow rises by 8%, your position increases by 8% × 5 = 40%.
✔️ Profit Scenario:
That’s a CAD $400 gross profit on your CAD $1,000 investment (before fees). Remember: leverage magnifies both gains and potential losses.

Final Advice

Before investing, always compare the fees, regulations, and features of different platforms—they can make a real impact on your returns. The choice between direct Flow purchase and CFD trading depends on your financial goals and investing experience.

Not sure where to start? See the comparison table of the leading Canadian crypto platforms further down this page to make an informed and confident choice.

Our 7 tips for buying Flow

The latest news from the Flow

Flow Beverage Corp. delivered a strong Q1 2025 with net revenue up 38% and sharp gross margin recovery. This performance marks a pivotal operational rebound, particularly as consolidated net revenue reached CAD $11.4 million compared to Q1 2024, while gross margins improved dramatically from -15% to +21%. The scaling of the co-packing business was especially impactful, surging 216% year-on-year and offsetting the slight drop in Flow-branded product sales in Canada and the U.S. This resurgence is critical for local confidence, highlighting not only rebound capability but also the effectiveness of management’s efficiency measures at the central Aurora facility.

Capital structure improved with newly secured financing, easing liquidity concerns and underpinning operational stability for Canadian shareholders. Flow successfully secured multiple loan agreements totaling up to CAD $12 million, which has improved its liquidity position and facilitated the extension of prior loan maturities. As a result, the company has avoided certain potential defaults, allowing strategic reinvestment in operations and mitigating immediate insolvency risk. This new capital support is a constructive signal for Canadian investors closely following the company’s turnaround strategies.

Recent partnership expansions and high-profile advisory appointments are reinforcing Flow’s brand and market reach in North America. The partnership with Inter Miami CF and the addition of former MLB star José Bautista as a strategic advisor bring heightened visibility and credibility to Flow’s consumer brand in Canada and the U.S. Combined with new manufacturing deals, notably with Joyburst and other beverage labels, Flow is strengthening both its direct-to-consumer and business-to-business presence. These developments, announced within the Canadian market context, align closely with the company’s premium positioning and its stated focus on health-conscious and eco-friendly beverages.

Technical sentiment for FLOW.TO is stabilizing, with neutral to buy signals outweighing bearish momentum for the first time in months. While moving averages still send a mixed message and near-term price movement has been flat (up 0% over one week), indicators like RSI (47.92) and MACD (0) suggest a neutral baseline. For Canadian market participants, the technical environment suggests limited downside pressure while a modest buy sentiment emerges as operations improve. This stabilization, following an extended period of volatility, is a constructive sign for risk-tolerant local investors considering Flow as a turnaround candidate.

Upcoming Q2 2025 results scheduled for June 11 are being closely watched as a pivotal milestone in the company’s recovery narrative. With the next earnings release approaching, Canadian analysts and retail investors have clear performance metrics in focus: further co-pack revenue growth, production scaling at the Aurora facility, and evidence of sustained margin improvements. The recent analyst price consensus remains neutral, but the significantly reduced EBITDA and net losses last quarter are fueling cautious optimism for a credible path to profitability if positive trends continue.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.