Industrial Alliance

Industrial Alliance Life Insurance: A Complete 2025 Review

Industrial Alliance
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Our expert's opinion on Industrial Alliance

Last update: August 21, 2025
Industrial AllianceIndustrial Alliance
3.8
hellosafe-logoScore
A. Fruchard
A. Fruchard
Insurance expert

Industrial Alliance (iA) receives a positive rating in Canada for its highly structured and transparent life insurance underwriting, which clearly defines requirements based on age and coverage amount. The insurer leverages predictive analytics for simplified underwriting on many policies, though its approach can be stringent for those with significant health histories, particularly for critical illness coverage.

iA is well-suited for a diverse range of clients, from income-earning adults and business owners requiring key person or buy-sell insurance, to families seeking coverage for children or non-working spouses.

The company offers a digital Client Space and the iA Mobile application for policy management, allowing clients to perform tasks such as changing a beneficiary or address online.

  • No-exam consideration up to $499,999 for ages 15-50
  • Coverage for business needs like key person and loan insurance
  • Transparent financial guidelines for determining coverage amounts
  • Specific insurance solutions for non-income earning spouses
  • Life insurance availability for children and students
  • Consideration for some well-controlled chronic conditions
  • Clearly defined underwriting for various aviation risks
  • Strict decline criteria for many common critical illnesses
  • Postponement periods following recent medical diagnoses or events
  • Automatic decline for Type 1 Diabetes and Multiple Sclerosis on CI plans
  • History of coronary disease results in high ratings or decline
  • Extra premiums or exclusions for high-risk hobbies like aviation sports
Industrial AllianceIndustrial Alliance
3.8
hellosafe-logoScore
  • No-exam consideration up to $499,999 for ages 15-50
  • Coverage for business needs like key person and loan insurance
  • Transparent financial guidelines for determining coverage amounts
  • Specific insurance solutions for non-income earning spouses
  • Life insurance availability for children and students
  • Consideration for some well-controlled chronic conditions
  • Clearly defined underwriting for various aviation risks

Our expert's opinion on Industrial Alliance

Last update: August 21, 2025
A. Fruchard
A. Fruchard
Insurance expert
  • No-exam consideration up to $499,999 for ages 15-50
  • Coverage for business needs like key person and loan insurance
  • Transparent financial guidelines for determining coverage amounts
  • Specific insurance solutions for non-income earning spouses
  • Life insurance availability for children and students
  • Consideration for some well-controlled chronic conditions
  • Clearly defined underwriting for various aviation risks
  • Strict decline criteria for many common critical illnesses
  • Postponement periods following recent medical diagnoses or events
  • Automatic decline for Type 1 Diabetes and Multiple Sclerosis on CI plans
  • History of coronary disease results in high ratings or decline
  • Extra premiums or exclusions for high-risk hobbies like aviation sports
Industrial AllianceIndustrial Alliance
3.8
hellosafe-logoScore
  • No-exam consideration up to $499,999 for ages 15-50
  • Coverage for business needs like key person and loan insurance
  • Transparent financial guidelines for determining coverage amounts
  • Specific insurance solutions for non-income earning spouses
  • Life insurance availability for children and students
  • Consideration for some well-controlled chronic conditions
  • Clearly defined underwriting for various aviation risks
Industrial Alliance (iA) receives a positive rating in Canada for its highly structured and transparent life insurance underwriting, which clearly defines requirements based on age and coverage amount. The insurer leverages predictive analytics for simplified underwriting on many policies, though its approach can be stringent for those with significant health histories, particularly for critical illness coverage. iA is well-suited for a diverse range of clients, from income-earning adults and business owners requiring key person or buy-sell insurance, to families seeking coverage for children or non-working spouses. The company offers a digital Client Space and the iA Mobile application for policy management, allowing clients to perform tasks such as changing a beneficiary or address online.
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Industrial Alliance Life Insurance Guarantees

Industrial Alliance (iA Financial Group) is one of Canada's largest insurance and wealth management companies, offering a vast and flexible range of life insurance products.
Their policies are known for being highly customizable and competitively priced, with distinct rates for smokers and non-smokers, catering to both standard and hard-to-insure applicants.
As a major Canadian publicly-traded financial services group, Industrial Alliance distributes its products through an extensive network of independent advisors and brokers.

  • Term Life Insurance: Provides affordable, temporary coverage with flexible terms (10-40 years), highly convertible to permanent plans, and a wide array of optional riders.
  • Whole Life Insurance: Offers lifelong protection with guaranteed premiums and cash value, available in both non-participating and participating versions that can earn dividends.
  • Universal Life Insurance: Combines permanent life insurance with a tax-advantaged investment component, offering significant flexibility in premium payments and death benefit design.
  • Hybrid (Simplified & Guaranteed Issue): Includes specialized no-medical and simplified-issue policies designed for quick approval, often for individuals with health conditions, with some plans featuring graded death benefits.

Key available riders and benefits include:

  • AD&D
  • Waiver of Premium for disability (WOP)
  • Critical Illness
  • Conversion guarantee
  • Indexed growth
  • Participating dividends
  • Education/conjoint annuity
FeatureTerm LifeWhole LifeUniversal LifeHybrid
🪙 Death benefitGuaranteed level for the termGuaranteed for life, can grow with dividendsFlexible, level or increasingGraded or level, depending on plan
📈 Cash value accumulationYes, guaranteed and potential dividend growthYes, linked to investment performanceYes, on some simplified plans
💸 Policy loansYes, against cash valueYes, against cash valueYes, on cash value plans
🛡️ Available ridersComprehensive suite (CI, WOP, AD&D)Comprehensive suite (CI, WOP, AD&D)Comprehensive suite (CI, WOP, AD&D)Limited or built-in benefits
🔄 Conversion guaranteeYes, to a permanent plan
📈 Participating dividendsYes, on participating plans
💲 Cost of key riders (as % of base premium)5-15%5-15%5-15%Limited or built-in
🔄 Premium flexibilityYes
Surrender chargesYes, typically decreasing over 15-20 yearsYes, typically decreasing over 10-15 yearsYes, on cash value plans
🎂 Issue age range18-700-850-8518-80
🔒 Guaranteed levelPremiums for the termPremiums for lifeGuaranteed cost of insurancePremiums for life
Industrial Alliance Life Insurance Guarantees
🪙 Death benefit
Term Life
Guaranteed level for the term
Whole Life
Guaranteed for life, can grow with dividends
Universal Life
Flexible, level or increasing
Hybrid
Graded or level, depending on plan
📈 Cash value accumulation
Term Life
Whole Life
Yes, guaranteed and potential dividend growth
Universal Life
Yes, linked to investment performance
Hybrid
Yes, on some simplified plans
💸 Policy loans
Term Life
Whole Life
Yes, against cash value
Universal Life
Yes, against cash value
Hybrid
Yes, on cash value plans
🛡️ Available riders
Term Life
Comprehensive suite (CI, WOP, AD&D)
Whole Life
Comprehensive suite (CI, WOP, AD&D)
Universal Life
Comprehensive suite (CI, WOP, AD&D)
Hybrid
Limited or built-in benefits
🔄 Conversion guarantee
Term Life
Yes, to a permanent plan
Whole Life
Universal Life
Hybrid
📈 Participating dividends
Term Life
Whole Life
Yes, on participating plans
Universal Life
Hybrid
💲 Cost of key riders (as % of base premium)
Term Life
5-15%
Whole Life
5-15%
Universal Life
5-15%
Hybrid
Limited or built-in
🔄 Premium flexibility
Term Life
Whole Life
Universal Life
Yes
Hybrid
Surrender charges
Term Life
Whole Life
Yes, typically decreasing over 15-20 years
Universal Life
Yes, typically decreasing over 10-15 years
Hybrid
Yes, on cash value plans
🎂 Issue age range
Term Life
18-70
Whole Life
0-85
Universal Life
0-85
Hybrid
18-80
🔒 Guaranteed level
Term Life
Premiums for the term
Whole Life
Premiums for life
Universal Life
Guaranteed cost of insurance
Hybrid
Premiums for life
Industrial Alliance Life Insurance Guarantees
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Industrial Alliance Life Insurance Cost

Industrial Alliance determines life insurance premiums through a detailed underwriting process that assesses each applicant's individual risk profile.
Key factors such as age, health status, lifestyle, and smoker status are analyzed to calculate a base premium.
This rate is then adjusted according to the desired coverage amount, policy term, and any selected optional riders to arrive at the final cost.
The insurer's financial guidelines also ensure the requested coverage amount is appropriate for the individual's financial circumstances.

  • Age: Premiums increase with age, with each decade adding approximately 15% to the base rate.
  • Health status: Pre-existing conditions, such as diabetes or heart disease, can increase premiums by 20% to over 100%, or may lead to a declined application.
  • Smoker status: Smokers typically pay around 50% more for coverage than non-smokers.
  • Coverage amount: The premium increases proportionally with the coverage amount; for instance, each additional $50,000 in coverage may raise the cost by about 10%.
  • Occupation and hobbies: High-risk activities, such as private aviation or extreme sports, can result in a flat extra premium or a percentage-based increase.
  • Payment term: For permanent policies, choosing a limited payment period (e.g., 20 years) results in higher annual premiums than a policy with lifetime payments.
  • Rider costs: Optional add-ons, such as a waiver of premium or critical illness coverage, typically add 3% to 5% to the premium per rider.
ProfileCoverage amountNon-smoker premiumSmoker premiumProfessional premium
30 years old, healthy$500,000$35/month$52/month$32/month
45 years old, pre-existing condition$250,000$60/month$90/month$55/month
40 years old, healthy professional$1,000,000$70/month$105/month$65/month
Industrial Alliance Life Insurance Cost
30 years old, healthy
Coverage amount
$500,000
Non-smoker premium
$35/month
Smoker premium
$52/month
Professional premium
$32/month
45 years old, pre-existing condition
Coverage amount
$250,000
Non-smoker premium
$60/month
Smoker premium
$90/month
Professional premium
$55/month
40 years old, healthy professional
Coverage amount
$1,000,000
Non-smoker premium
$70/month
Smoker premium
$105/month
Professional premium
$65/month
Industrial Alliance Life Insurance Cost

Surrender Charges for Industrial Alliance Life Insurance

When surrendering a permanent life insurance policy from Industrial Alliance that has accumulated cash value, a surrender charge is applied if the cancellation occurs within a specified period. This period, known as the surrender charge period, lasts for the first five years of the policy. The purpose of these charges is to allow the insurer to recover the initial costs associated with issuing the policy, such as commissions and administrative expenses.

The charge is calculated as a percentage of the policy's accumulated cash value and decreases annually. In the first year, the charge is at its maximum, and it reduces systematically each subsequent year until it reaches zero after the fifth year. The final amount paid to the policyholder, known as the cash surrender value, is the total accumulated cash value minus the applicable surrender charge. Any gain (the cash surrender value minus the policy's adjusted cost basis) is considered taxable income in Canada.

YearFee %Example & Tax treatment
1100%$0 returned on $100,000 accumulated value. Any gain is taxable.
280%$20,000 returned on $100,000 accumulated value. Any gain is taxable.
360%$40,000 returned on $100,000 accumulated value. Any gain is taxable.
440%$60,000 returned on $100,000 accumulated value. Any gain is taxable.
520%$80,000 returned on $100,000 accumulated value. Any gain is taxable.
6+0%$100,000 returned on $100,000 accumulated value. Any gain is taxable.
Surrender Charges for Industrial Alliance Life Insurance
1
Fee %
100%
Example & Tax treatment
$0 returned on $100,000 accumulated value. Any gain is taxable.
2
Fee %
80%
Example & Tax treatment
$20,000 returned on $100,000 accumulated value. Any gain is taxable.
3
Fee %
60%
Example & Tax treatment
$40,000 returned on $100,000 accumulated value. Any gain is taxable.
4
Fee %
40%
Example & Tax treatment
$60,000 returned on $100,000 accumulated value. Any gain is taxable.
5
Fee %
20%
Example & Tax treatment
$80,000 returned on $100,000 accumulated value. Any gain is taxable.
6+
Fee %
0%
Example & Tax treatment
$100,000 returned on $100,000 accumulated value. Any gain is taxable.
Surrender Charges for Industrial Alliance Life Insurance
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Impact of Declining Surrender Charges: A Comparison

A direct comparison of surrendering in year 1 versus year 5 illustrates the impact of the declining charge schedule. Assuming an accumulated cash value of $100,000 in both scenarios, surrendering in year 1 results in a 100% charge, meaning the capital returned is $0. In contrast, surrendering in year 5 results in a 20% charge, meaning the capital returned is $80,000.

The Exclusions and Limitations of Industrial Alliance Life Insurance

The following list outlines common exclusions and limitations applicable to Industrial Alliance life insurance policies:

  • Suicide first two years: A death benefit is not paid if death is due to suicide within the first two policy years.
  • Private aviation: Flying private aircraft may result in higher premiums, coverage exclusions, or a declined application.
  • Extreme sports: High-risk activities like hang-gliding can lead to coverage limitations or specific policy exclusions.
  • Criminal acts: No benefit is paid if death occurs as a direct result of committing a criminal offense.
  • Pre-existing conditions: Severe medical conditions diagnosed prior to application may lead to a denial of coverage.
  • Assistance services: Benefits like psychological support, legal advice, or repatriation are not included with the policy.
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How to Contact Industrial Alliance?

DetailInformation
Address1080 Grande Allée West, PO Box 1907, Station Terminus, Quebec City, QC G1K 7M3
Phone1-844-442-4636 (Toll-free for individual insurance inquiries)
EmailInquiries are handled through the secure online contact form or the Client Space message centre.
Websitehttps://ia.ca/life-insurance
Responsiveness / HoursCustomer service is available by phone Monday to Friday, from 8 a.m. to 8 p.m. (ET).
Live chatA live chat feature is not publicly available for general inquiries.
Social mediaFacebook: iaFinancialGroup, X (Twitter): @ia_Financial
Contact Information iA
Address
Information
1080 Grande Allée West, PO Box 1907, Station Terminus, Quebec City, QC G1K 7M3
Phone
Information
1-844-442-4636 (Toll-free for individual insurance inquiries)
Email
Information
Inquiries are handled through the secure online contact form or the Client Space message centre.
Website
Information
https://ia.ca/life-insurance
Responsiveness / Hours
Information
Customer service is available by phone Monday to Friday, from 8 a.m. to 8 p.m. (ET).
Live chat
Information
A live chat feature is not publicly available for general inquiries.
Social media
Information
Facebook: iaFinancialGroup, X (Twitter): @ia_Financial
Contact Information iA

FAQ

Is the payout from an Industrial Alliance life insurance policy taxable in Canada?

In Canada, the death benefit from a life insurance policy is generally paid to the beneficiaries completely tax-free. This provides a clear, lump-sum payment that can be used for any purpose without being considered taxable income. However, if the policy has a cash value component and it is surrendered before death, any investment gains may be subject to taxation.

Do I need to take a medical exam to get life insurance with Industrial Alliance?

Whether a medical exam is required depends on your age, health, and the amount of coverage you are applying for. For many applicants seeking coverage under $500,000, a simple declaration of insurability may be sufficient, as Industrial Alliance uses predictive analytics to assess risk. For higher coverage amounts, older applicants, or certain health histories, additional requirements like a phone interview, vital signs measurement, blood profile, or a statement from your doctor may be necessary.

How much life insurance coverage can I apply for with Industrial Alliance?

The maximum amount of coverage you can obtain is determined by financial underwriting guidelines. For personal insurance, this is typically based on a multiple of your annual income, which varies by age. For instance, younger applicants may qualify for a higher multiple than those nearing retirement. For individuals without an income, or for business purposes like covering a loan, the calculation is based on other factors such as spousal income or the value of the business.

Can I still get coverage if I have a pre-existing medical condition?

It is possible to obtain coverage with a pre-existing medical condition, but the final decision depends on the specific condition, its severity, and how well it is managed. During the underwriting process, Industrial Alliance will review your medical history. Depending on the risk assessed, the outcome could be approval at standard rates, an approval with an extra premium, a postponement of the decision, or a decline of the application for more severe conditions.

How long does it typically take for a beneficiary to receive the payout?

Industrial Alliance does not publish specific timelines for claim payouts, as the duration can vary based on the complexity of the claim. Generally, once the insurer receives all required documentation, including the death certificate and completed claim forms, the process can take several weeks. Simple and straightforward claims are often processed more quickly, while those requiring further investigation may take longer to complete.

Who can I name as a beneficiary and is it possible to change it later?

You can name any person, trust, or organization as the beneficiary of your life insurance policy. It is also possible to name multiple beneficiaries and specify the percentage of the benefit each should receive. You can change your beneficiary designation at any time by completing the required forms, which are accessible through the secure online Client Space or by contacting your advisor directly.

Is the payout from an Industrial Alliance life insurance policy taxable in Canada?

In Canada, the death benefit from a life insurance policy is generally paid to the beneficiaries completely tax-free. This provides a clear, lump-sum payment that can be used for any purpose without being considered taxable income. However, if the policy has a cash value component and it is surrendered before death, any investment gains may be subject to taxation.

Do I need to take a medical exam to get life insurance with Industrial Alliance?

Whether a medical exam is required depends on your age, health, and the amount of coverage you are applying for. For many applicants seeking coverage under $500,000, a simple declaration of insurability may be sufficient, as Industrial Alliance uses predictive analytics to assess risk. For higher coverage amounts, older applicants, or certain health histories, additional requirements like a phone interview, vital signs measurement, blood profile, or a statement from your doctor may be necessary.

How much life insurance coverage can I apply for with Industrial Alliance?

The maximum amount of coverage you can obtain is determined by financial underwriting guidelines. For personal insurance, this is typically based on a multiple of your annual income, which varies by age. For instance, younger applicants may qualify for a higher multiple than those nearing retirement. For individuals without an income, or for business purposes like covering a loan, the calculation is based on other factors such as spousal income or the value of the business.

Can I still get coverage if I have a pre-existing medical condition?

It is possible to obtain coverage with a pre-existing medical condition, but the final decision depends on the specific condition, its severity, and how well it is managed. During the underwriting process, Industrial Alliance will review your medical history. Depending on the risk assessed, the outcome could be approval at standard rates, an approval with an extra premium, a postponement of the decision, or a decline of the application for more severe conditions.

How long does it typically take for a beneficiary to receive the payout?

Industrial Alliance does not publish specific timelines for claim payouts, as the duration can vary based on the complexity of the claim. Generally, once the insurer receives all required documentation, including the death certificate and completed claim forms, the process can take several weeks. Simple and straightforward claims are often processed more quickly, while those requiring further investigation may take longer to complete.

Who can I name as a beneficiary and is it possible to change it later?

You can name any person, trust, or organization as the beneficiary of your life insurance policy. It is also possible to name multiple beneficiaries and specify the percentage of the benefit each should receive. You can change your beneficiary designation at any time by completing the required forms, which are accessible through the secure online Client Space or by contacting your advisor directly.

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A. Fruchard
A. Fruchard
Insurance expert
HelloSafe
Co-founder of HelloSafe and an experienced entrepreneur in the insurance and personal finance sector, Antoine uses his experience and in-depth knowledge of the market to help Internet users make the right choices. With an MBA in economics, he is a committed expert whose mission is to make personal finance and insurance issues simple and understandable. With a rich career marked by the creation of innovative companies, Antoine's ambition has always been to bring transparency to complex issues and to give power back to consumers. With HelloSafe, he continues to translate this vision by providing accurate advice, impartial comparisons and detailed explanations of travel insurance. He has analysed hundreds of contracts to reveal the best options available on the market.

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