Best Permanent Life Insurance Canada 2025 (Updated)

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Whole Life Insurance
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Amount coverage
Up to$ 10,000,000
Features
Age at issue
From 0 to 85 years old
Premium options
Flexible or for life
Additional coverages
4
Policy Highlights
  • Possibility to modify the contract at any time
  • Tax-sheltered savings option that grows
  • Guarantees for children included
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Permanent Life Insurance by Beneva offers lifetime coverage with flexible payments. Clients may decide to surrender all or part of your policy to provide a cash flow, for example, as additional retirement income. Also, premiums are fixed.

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Amount coverage
Up to$ 10,000,000
Features
Age at issue
From 0 to 75 years old
Premium options
Up to age 100
Additional coverages
Contact the insurer
Policy Highlights
  • Lifetime protection at a guaranteed rate
  • Guaranteed surrender values and guaranteed paid-up values
  • Suitable for all age groups
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Solution 100 by Empire Life offers lifetime coverage and protection up to age 100. Premiums end at age 100 with coverage lasting your entire lifetime, and rates will never increase, no matter your age or health status. Solution 100 offers the option to change to reduced paid-up value and stop paying premiums or access cash values through surrender or a policy loan.

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  • Guaranteed Level premiums
  • Guaranteed cash surrender values
  • Guaranteed Paid-up values
  • No online quote available
Amount coverage
Up to$ 10,000,000
Features
Age at issue
From 0 to 80 years old
Premium options
10, 20 years or for life
Additional coverages
4
Policy Highlights
For transformation
  • Benefit in case of disability and tax-free
  • Lifetime protection and tax-advantaged investments
  • Option to guarantee a child's or grandchild's insurability
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RBC Whole Life Insurance by RBC offers lifetime coverage, cash value guarantees, a potential for dividends, and the chance to plan your estate. It is one of the more cost-effective policy options in the long term. By creating policy dividends, RBC Whole Life generates long-term growth. This is the ideal solution for clients having predictable long-term needs.

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  • Multiple riders available
  • Online account access
  • Digital e-policy
  • Available to permanent residents only
Amount coverage
Up to$ 10,000,000
Features
Age at issue
From 0 to 85 years
Premium options
10, 15, 20 years, and up to 100 years
Additional guarantees
12
Policy Highlights
  • Option of level costs or annually renewable term costs
  • Three death benefit options
  • Non-taxable disability protection
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Genesis by iA Financial Group is a flexible product that allows you to save and maximize your estate tax-free, insure your mortgage, protect the value of your business, have access to liquid assets for additional retirement income, deal with the unexpected, or bring a project to life.

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  • Guaranteed costs of insurance
  • Surrender value
  • Disability benefits
  • No electronic policy
Amount coverage
Up to$ 500,000
Features
Age at issue
From 0 to 80 years old
Premium options
2
Additional coverages
4
Policy Highlights
  • Cost of insurance increasing or uniform
  • Multiple investment options
  • Consultation service for grieving individuals
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Equation Generation IV by Equitable Life of Canada offers the flexibility to change premiums, insurance coverage, and investment options to meet changing needs. It's an ideal choice for life events that can impact your insurance and investment needs, such as having children or retiring, but also for you and your business, and for protecting your estate.

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  • Online account access is available
  • Digital e-policy
  • Different bundling options
  • Mid-range policy rates
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Permanent life insurance in Canada offers lifelong coverage, providing financial security for your loved ones while building cash value over time. Unlike term life insurance, which covers you for a fixed period, permanent policies ensure a guaranteed payout regardless of when you pass away.

This guide explores all about permanent life insurance: how it works, what it costs, the different types, and the best policies. You’ll also learn how permanent life insurance compares to term life, helping you decide which option aligns with your financial goals and long-term needs.

Use our free comparator to compare the best permanent life insurance in Canada and get free personalized quotes in no time.

Permanent Life Insurance Canada: Key Points

  • Permanent life insurance provides lifelong coverage, ensuring your family’s financial security.
  • Builds cash value over time, which can be accessed for loans or withdrawals.
  • Premiums remain fixed, offering long-term financial predictability.
  • Includes types like whole life, universal life, and term-to-100.
  • Offers a tax-free payout to your beneficiaries upon your passing.
  • Can be used for estate planning, inheritance, or covering final expenses.
  • More expensive than term life insurance but includes savings benefits.
  • Ideal for those seeking long-term financial protection and investment growth.

What is permanent life insurance?

Permanent life insurance is a type of policy that provides lifelong coverage as long as you pay your premiums. Unlike term life insurance, it doesn’t expire after a fixed period, ensuring that your beneficiaries receive a guaranteed tax-free payout no matter when you pass away.

It also includes a cash value component that grows over time on a tax-deferred basis. This cash value can be used for loans, withdrawals, or even to pay your premiums later.

Permanent life insurance is ideal for those looking to leave a legacy, cover estate taxes, or have a financial safety net they can access during their lifetime. It offers both protection and a savings element, making it a versatile choice for long-term planning.

How does permanent life insurance work?

Permanent life insurance works by combining lifelong protection with a savings component. When you purchase a policy, part of your premiums funds the death benefit, ensuring your beneficiaries receive a tax-free payout whenever you pass away. The other portion goes toward building cash value, which grows over time on a tax-deferred basis.

Understanding permanent life insurance

  • Lifelong Coverage: The policy ensures protection for your entire life, as long as premiums are paid.
  • Cash Value Growth: A portion of your premiums accumulates as cash value, which grows tax-deferred and can be accessed during your lifetime.
  • Fixed Premiums: Premiums remain consistent throughout the policy, providing financial predictability.
  • Flexibility: The cash value can be borrowed against, withdrawn, or used to pay future premiums.
  • Estate Planning Benefits: Permanent life policies can cover estate taxes, ensuring your loved ones inherit without financial burdens.

Example of a permanent life insurance policy

For example, consider Emma, a 40-year-old mother in Canada, who buys a permanent life insurance policy with $500,000 coverage. She pays fixed monthly premiums, a portion of which builds her policy's cash value. By the time Emma is 60, she has accumulated $75,000 in cash value.

If Emma needs funds for an emergency or retirement goals, she can borrow or withdraw from this amount. Meanwhile, the $500,000 death benefit remains intact, ensuring financial security for her family. This combination of lifelong coverage and a financial safety net makes permanent life policies a reliable choice for long-term planning.

What are the advantages and disadvantages of permanent life insurance?

Pros

  • Lifelong Coverage: Offers financial protection for your entire life as long as premiums are paid.
  • Cash Value Accumulation: Builds a savings component that grows tax-deferred and can be accessed through loans or withdrawals.
  • Fixed Premiums: Premiums typically remain stable, helping with long-term financial planning.
  • Estate Planning: Provides funds for estate taxes or to leave an inheritance for loved ones.
  • Loan Options: Allows borrowing against the cash value, often at lower interest rates compared to other loans.
  • Guaranteed Payout: Ensures beneficiaries receive a tax-free death benefit no matter when you pass away.
  • Flexibility: Can be customized with riders like critical illness or disability coverage.

Cons

  • Higher Cost: Premiums are significantly higher compared to term life insurance.
  • Complexity: Policies can be complicated to understand, especially with cash value and dividend options.
  • Lower Returns: Cash value growth is typically slower compared to other investment options.
  • Long-Term Commitment: Requires consistent premium payments to maintain coverage.
  • Surrender Charges: Early cancellation often incurs high fees, reducing cash value.
  • Not Ideal for Temporary Needs: May not be cost-effective for covering short-term financial obligations.

Is permanent life insurance worth it?

Whether permanent life insurance is worth it depends on your financial goals and personal circumstances. It provides lifelong coverage, builds cash value, and offers tax advantages, making it ideal for those looking to secure a financial legacy, cover estate taxes, or plan for lifelong protection. However, it comes with higher premiums compared to term insurance. If you’re seeking a policy that combines insurance with a savings component, a permanent life insurance policy can be a valuable investment.

How much does permanent life insurance cost?

The cost of permanent life insurance in Canada varies based on factors like age, health, coverage amount, and policy type, with average premiums starting around $100/month for younger, healthy individuals. However, it varies vastly from one provider to another, the coverage you need, and what your goals are.

Average Permanent Life Insurance Costs in Canada

These are typical costs for permanent life insurance in Canada and vary depending on factors such as smoking status and age. ​​

Coverage Amount30-Year-Old Non-Smoker (Monthly)30-Year-Old Smoker (Monthly)50-Year-Old Non-Smoker (Monthly)50-Year-Old Smoker (Monthly)
$100,000
$50-$70$80-$110$150-$200$250-$350
$250,000
$120-$150$200-$250$350-$450$600-$750
$500,000
$250-$300$400-$500$700-$900$1,200-$1,500
$1,000,000
$450-$550$750-$950$1,300-$1,600$2,200-$2,800
Permanent Life Insurance Costs

Permanent Life Insurance Quotes For $250,000 Coverage

The table below shows the monthly cost of BMO’s Term 100 permanent life insurance policy for healthy, non-smoking males and females with a $250,000 death benefit.

AgeFemaleMale
25
$96.79$109.29
30
$117.00$130.96
35
$142.21$163.46
40
$175.75$204.50
45
$217.83$257.62
50
$272.42$313.46
55
$346.79$412.21
60
$466.79$543.46
65
$644.08$719.50
Permanent life insurance quotes

How are permanent life insurance quotes calculated?

Permanent life insurance quotes are calculated based on several personal and policy factors to determine your premium. They are:

  • Age: Younger applicants typically pay lower premiums.
  • Health: Medical history and current health affect your risk level.
  • Gender: Women often have lower rates due to longer life expectancy.
  • Coverage Amount: Higher coverage leads to higher premiums.
  • Policy Type: Features like cash value or dividends impact costs.
  • Smoking Status: Smokers pay significantly more than non-smokers.
  • Payment Duration: Limited pay policies cost more due to shorter payment terms.

It is important to get personalized quotes and insurance plans are highly based on individual health, age, and financial situations. You can use our comparator to get free quotes from the best companies in Canada in no time.

Term vs Permanent life insurance

Term life insurance provides affordable coverage for a specific period (e.g., 10, 20, or 30 years), ideal for temporary needs like paying off a mortgage or supporting young children. Permanent life insurance, on the other hand, offers lifelong coverage with a cash value component, making it suitable for long-term goals like estate planning or leaving an inheritance. Choosing between the two depends on your financial goals, budget, and the length of coverage you need.

Here is the difference between term and permanent life insurance:

FeatureTerm Life InsurancePermanent Life Insurance
Duration
Fixed term (e.g., 10-30 years)Lifetime coverage
Cost
Lower premiumsHigher premiums
Cash Value
Builds tax-deferred cash value
Purpose
Temporary needsLong-term financial planning
Premiums
Increase at renewalTypically fixed
Payout
Paid if death occurs during termGuaranteed payout upon death
Best For
Young families, mortgage coverageEstate planning, lifelong security
term life insurance vs permanent life insurance

What are the types of permanent life insurance?

Permanent life insurance is often broken down into two sub-classes of long-term life insurance: whole life insurance and universal life insurance. Both types will offer lifelong coverage while some can provide cash value and investment options.

Due to these differences, a permanent life policy can be either straightforward or complex. Permanent Whole life insurance is considered straightforward since your premiums, coverage, and even guaranteed cash value can stay the same.

Universal life insurance, on the other hand, offers flexibility when it comes to several features.

Insurance typeWhole Life InsuranceUniversal Life Insurance
Guaranteed lifetime coverage
Guaranteed death benefit
Flexible death benefit
Guaranteed fixed premiums
Premium flexibility
Guaranteed cash value growth
Tax-advantaged investment option
Ability to borrow against the policy
whole ve universal life insurance

Permanent non-participating vs participating life insurance 

Permanent whole life insurance can further be broken down into non-participating and participating life insurance. In short, non-participating life insurance is the simpler version of the two and the cheapest. It offers guaranteed lifetime coverage without any other financial benefit.

Participating life insurance also has guaranteed lifetime coverage but offers a potential cash value which comes in the form of dividends from the investment of premiums. 

Unlike universal life insurance, however, a policyholder does not manage the investments themselves. Instead, the insurance provider manages the investment of your premiums along with the premiums of other policyholders, and if the investments do well you will get a share of the earnings as dividends.

Depending on the participating life insurance policy, the dividends can be:

  • Guaranteed
  • Used to purchase paid-up insurance and increase the death benefit
  • Received as cash
  • Accumulated to earn further returns
  • Used to reduce the premium or fees you pay

How do you convert term life insurance to permanent life insurance?

Converting term life insurance to permanent life insurance is generally a straightforward process as long as your term life policy is with a provider that allows you to upgrade. The insurance provider with whom you have your term life insurance also needs to have permanent life insurance policies available to customers to upgrade to one.

If your insurance provider does offer permanent life insurance, you can most likely upgrade your term life insurance policy without the need to answer medical questions or complete a new medical exam. The conversion of the policy will also likely be restricted to age, as many providers only allow upgrades before an individual's 70th birthday.

What are the best permanent life insurance Canada plans?

The best permanent life insurance companies in Canada are companies with significant experience in life insurance and financial services. They all have a strong AM Best rating which indicates that they are financially capable of withstanding economic headwinds. Here are some of the best permanent life insurance plans.

Insurance ProviderOther FeaturesAction
Beneva
  • Canada's biggest insurance company
  • Term and multiple permanent life insurance options
  • Up to $10,000,000 coverage
  • 4 whole life insurance plans
  • Cash value accumulation starting from year 10
  • Guaranteed bonuses on savings from year 6 of universal life insurance

Empire Life
  • Term life, participating and non-participating permanent life insurance
  • Coverage from $10,000-$10,000,000
  • 4 guaranteed premium payment options: 8 Pay, 10 Pay, 20 Pay, and Life Pay
  • Five dividend options available
  • No-medical exam permanent life insurance option

RBC Insurance
  • Up to $25,000,000 coverage
  • Term life and 4 RBC permanent life insurance options
  • No medical exam permanent life insurance
  • Flexible investment portfolio of your choosing
  • Healthy non-smokers can qualify for a discount

iA Financial Group
  • Multiple permanent life insurance and term life options
  • Up to $20,000,000 coverage
  • Wide range of investment accounts for universal life insurance
  • Participating life insurance options with flexible payment terms
  • Specialized Life Insurance for high-net-worth Canadians

Equitable life of Canada
  • Offers term life, whole life and universal life options
  • Permanent life insurance coverage up to $20,000,000
  • 2 types of participating plans
  • Coverage for children and grandchildren
  • Access to diverse investment options
  • Guaranteed investment bonus

Canada Life
  • Term life, participating life insurance, and universal life
  • Up to $20,000,000 Canada Life permanent life insurance coverage
  • Flexible premium payment terms
  • Customizable premiums and investment accounts

for universal life plans
  • Options for single-life, joint-life (first-to-die/last-to-die)

BMO Insurance
  • Term life, whole life, universal life, and Term 100 policies
  • Up to $35,000,000 permanent life coverage
  • Guaranteed performance bonus that increases cash value, death benefit
  • Multiple investment options
  • Free wellness and support services

ivari
  • Coverage up to $10 million
  • Permanent and term life insurance with comprehensive riders
  • No-medical exam life insurance option
  • Wide range of investment options for tax-efficient growth
  • Single or joint plans with First-to-die or Last-to-die options

Best Permanent Life Insurance Canada

Expert advice

Don't forget to use our free tool to compare the best permanent life insurance quotes based on your unique needs. Get personalized quotes in no time and the best rates with our tool.

How much permanent life insurance do I need?

The amount of permanent life insurance you need depends on your financial obligations, future goals, and the legacy you wish to leave behind. Here’s how you can determine the right coverage:

  1. Cover Outstanding Debts: Add up your mortgage, car loans, and other debts you don’t want to pass on to your loved ones.
    Example: If you owe $300,000 on a mortgage and $20,000 on a car loan, you’ll need $320,000 to cover these liabilities.
  2. Provide Income Replacement: Multiply your annual income by the number of years your dependents will need financial support.
    Example: If you earn $75,000 a year and want to provide 10 years of support, that’s $750,000.
  3. Account for Education Costs: Factor in tuition, books, and living expenses for your children’s education.
    Example: For two children needing $25,000/year for 4 years each, you’d need $200,000.
  4. Plan for Final Expenses: Set aside funds for funeral and burial costs, which typically range from $10,000–$20,000 in Canada.
    Example: Allocate $15,000 for these costs.
  5. Leave a Legacy or Cover Estate Taxes: Decide if you want to leave an inheritance or cover estate taxes.
    Example: To leave $100,000 for each of two children and cover $50,000 in taxes, you’d need $250,000.

Quick Formula:

Coverage Needed = Debts + Income Replacement + Education Costs + Final Expenses + Legacy - Existing Resources

Good to know

You can also calculate the accurate permanent life insurance coverage you need in quick and easy steps using our HelloSafe permanent life insurance calculator. It takes into account a range of factors including your investments, salary, debts, and other commitments in a simple manner and gives you instant results.

How do I get a permanent life policy quote?

You can get permanent life insurance quotes using our free tool at the top of this page. You can compare dozens of quotes using the same tool for term life and permanent policies in the same place so you get the coverage that suits you best.

Permanent life insurance quotes are usually requested directly from insurance providers or licensed insurance agents. This is because permanent life insurance quotes tend to be more complex when compared to term life insurance and contain significantly more variables that affect your coverage needs and premiums.

Advisors are usually also needed to discuss the contract of these policies in-depth to ensure that the buyer fully understands the policy. However, some providers do offer online permanent life insurance quotes for their simpler Term-to-100 whole-life policies. So if you are looking for non-participating coverage it is possible to get estimated quotes directly through an insurance provider's website. 

Is permanent life insurance a good investment?

Permanent life insurance is worth it for anybody who has a stable income and needs lifetime financial protection. While it costs more, this policy comes with the peace of mind of knowing that you will have a guaranteed death benefit at a fixed cost, regardless of any life changes. 

In addition, it is a good investment for individuals who want to combine their family protection with retirement and estate planning. It offers a one-stop solution and simplifies future planning.

In Canada, many reliable providers offer both participating permanent and universal insurance with tax-advantaged accounts that can be used as a financial planning solution. You can explore them right here using our free comparator at the top of this page and get free quotes.

Who needs Permanent Life Insurance?

Permanent life insurance is ideal for:

  • Dependents Requiring Lifelong Support: Parents of children with special needs or caretakers of aging family members who need ongoing financial assistance.
  • Estate Planning: Those who want to leave a financial legacy or cover estate taxes for their heirs.
  • Wealth Preservation: High-net-worth individuals seeking to protect and grow wealth in a tax-advantaged manner.
  • Business Continuity: Business owners who need coverage for succession planning or to secure business loans.

Why is permanent life insurance bad for me?

Permanent life insurance may not be necessary for individuals in the following scenarios:

  • Temporary Coverage Needs: People who only need life insurance to cover debts, mortgages, or provide income replacement for a set period.
  • Budget Constraints: Those who cannot comfortably afford higher premiums without compromising other financial priorities.
  • Investment-Focused Individuals: People who prefer investing in higher-yield options like stocks or mutual funds for better returns.
  • No Dependents or Significant Obligations: Individuals without dependents or major financial commitments may not benefit from lifelong coverage.

Expert advice

Permanent life insurance provides lasting financial security and peace of mind, ensuring your loved ones are cared for no matter what. It's a powerful tool for those seeking lifelong protection and a legacy for future generations. If you think it's right for you, explore the best plans and get the best rates using our free tool at the top of this page.

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Nishadh Mohammed
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Nishadh Mohammed is a seasoned news editor and financial writer, working with HelloSafe since May 2023. Nishadh has developed expertise in financial markets, insurance, and investment products, with a deep understanding of the Canadian financial landscape. He has honed his SEO skills and content marketing strategies while writing for Canadian publishing houses. Armed with a master's in Business Analytics and extensive journalistic experience, Nishadh uniquely combines data proficiency and thorough research to deliver comprehensive and accessible information.

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