Empire Life Life Insurance in Canada: Complete Review 2025

Our expert's opinion on Empire Life

Last update: July 9, 2025
Empire LifeEmpire Life
4.1
hellosafe-logoScore
Daniel Clarke
Daniel Clarke
Personal finance expert

Empire Life is a longstanding Canadian life insurer, recognized for its disciplined risk assessment and industry-standard underwriting processes, focusing on clear eligibility criteria, premium adjustments for higher risks, and specific medical exclusions for major conditions such as advanced heart, lung, and neurological diseases.
While Empire Life provides product flexibility through tiered acceptance (standard, rated, exclusion, or decline), its underwriting remains somewhat conservative compared to insurers with broader acceptance for substandard risks—positioning Empire Life as a solid, reliable option for applicants with standard health profiles rather than those with complex needs or significant medical backgrounds.
Empire Life is best suited for Canadians in good health, notably young families seeking straightforward mortgage or income protection, and middle-aged professionals desiring stable coverage without highly specialized riders.
Financial strength details, such as explicit assets under management or credit ratings, are not provided in the source, nor are public satisfaction scores or claims servicing statistics, limiting full transparency on customer experience and policyholder support.

  • Strict medical underwriting for risk control
  • Clear eligibility and exclusion guidelines
  • Consistent application of ratings and exclusions
  • Policy tiering for moderate health risks
  • Risk-based premium adjustments
  • Coverage for many chronic conditions with ratings
  • Alignment to industry-standard underwriting practices
  • Permanent exclusions for high-severity illnesses
  • Postponements for unresolved recent conditions
  • No detailed rider or policy info disclosed
  • Strict rules for high-risk activities or occupations
  • Limited support/service transparency
Empire LifeEmpire Life
4.1
hellosafe-logoScore
  • Strict medical underwriting for risk control
  • Clear eligibility and exclusion guidelines
  • Consistent application of ratings and exclusions
  • Policy tiering for moderate health risks
  • Risk-based premium adjustments
  • Coverage for many chronic conditions with ratings
  • Alignment to industry-standard underwriting practices

Our expert's opinion on Empire Life

Last update: July 9, 2025
Daniel Clarke
Daniel Clarke
Personal finance expert
  • Strict medical underwriting for risk control
  • Clear eligibility and exclusion guidelines
  • Consistent application of ratings and exclusions
  • Policy tiering for moderate health risks
  • Risk-based premium adjustments
  • Coverage for many chronic conditions with ratings
  • Alignment to industry-standard underwriting practices
  • Permanent exclusions for high-severity illnesses
  • Postponements for unresolved recent conditions
  • No detailed rider or policy info disclosed
  • Strict rules for high-risk activities or occupations
  • Limited support/service transparency
Empire LifeEmpire Life
4.1
hellosafe-logoScore
  • Strict medical underwriting for risk control
  • Clear eligibility and exclusion guidelines
  • Consistent application of ratings and exclusions
  • Policy tiering for moderate health risks
  • Risk-based premium adjustments
  • Coverage for many chronic conditions with ratings
  • Alignment to industry-standard underwriting practices
Empire Life is a longstanding Canadian life insurer, recognized for its disciplined risk assessment and industry-standard underwriting processes, focusing on clear eligibility criteria, premium adjustments for higher risks, and specific medical exclusions for major conditions such as advanced heart, lung, and neurological diseases.
While Empire Life provides product flexibility through tiered acceptance (standard, rated, exclusion, or decline), its underwriting remains somewhat conservative compared to insurers with broader acceptance for substandard risks—positioning Empire Life as a solid, reliable option for applicants with standard health profiles rather than those with complex needs or significant medical backgrounds.
Empire Life is best suited for Canadians in good health, notably young families seeking straightforward mortgage or income protection, and middle-aged professionals desiring stable coverage without highly specialized riders.
Financial strength details, such as explicit assets under management or credit ratings, are not provided in the source, nor are public satisfaction scores or claims servicing statistics, limiting full transparency on customer experience and policyholder support.
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Why trust HelloSafe?

At HelloSafe, our life insurance experts review coverage options and pricing structures for available life insurance policies every year to provide you with reliable, impartial advice. Thanks to this rigorous approach, several hundred thousand Canadians trust us each month to guide them in their most important financial decisions.

The Guarantees of Empire Life Life Insurance

Empire Life is a leading Canadian insurance company positioned as a multi-channel, advisor-driven insurer with a strong presence in both traditional and digital distribution.
Empire Life offers a range of competitively priced life insurance products for both smoker and non‑smoker profiles in Canada.

  • Term Life – Coverage from 10 to 30+ years, guaranteed level rates, flexible convertibility, optional riders.
  • Permanent Life – Lifetime coverage, guaranteed premiums, long‑term cash value growth for estate or legacy planning.
  • Universal Life – Lifetime protection, investment account options, adjustable premiums, tax‑advantaged growth.

Riders and options include:

  • AD&D (Accidental Death & Dismemberment)
  • Waiver of Premium for disability (WOP)
  • Critical Illness
  • Conversion guarantee
  • Indexed growth
  • Participating dividends
  • Education/conjoint annuity
FeatureAvailability
Term Life✔️
Permanent Life✔️
Universal Life✔️
Hybrid
Participating✔️
Online Application✔️
Digital-Only
Feature Availability Table
Term Life
Availability
✔️
Permanent Life
Availability
✔️
Universal Life
Availability
✔️
Hybrid
Availability
Participating
Availability
✔️
Online Application
Availability
✔️
Digital-Only
Availability
Feature Availability Table
FeatureTerm LifeWhole LifeUniversal LifeHybrid
🪙 Death benefitLump sum on deathLifetime guaranteed payoutLifetime payout + investment growthCombination of lump sum and cash value
📈 Cash value accumulationSteady accumulation, 2–3% p.a.Flexible accumulation linked to account fundsPartial, begins year 1
💸 Policy loansUp to 90% of cash valueUp to 80% of cash valueUp to 70% of cash value
🛡️ Available ridersCritical illness, AD&D, waiver, childWaiver, AD&D, critical illnessCritical illness, AD&D, LTC, waiverAD&D, indexed growth, child, CI, waiver
🔄 Conversion guaranteeConvertible to permanent before 71Not applicableNot needed (permanent)Convertible portion to permanent
📈 Participating dividendsYes, annually creditedPotential on whole life portion
💲 Cost of key ridersAD&D 5%, WOP 3%, CI 4%WOP 3%, CI 4%, AD&D 4%CI 5%, AD&D 4%, LTC 6%CI 5%, WOP 3%, AD&D 4%
🔄 Premium flexibilityFixed for term durationFixed levelAdjustable/flexible within contract limitsFixed or adjustable (per structure)
Surrender charges5% in year 1, decreasing to 0% in year 53% in year 1, 1% by year 3, 0% by year 52% in year 1, 0% by year 3
🎂 Issue age range18–750–800–8518–70
🔒 Guaranteed levelYesYes (minimum coverage/premium)Partially guaranteed on participating block
Comparison of Life Insurance Features
🪙 Death benefit
Term Life
Lump sum on death
Whole Life
Lifetime guaranteed payout
Universal Life
Lifetime payout + investment growth
Hybrid
Combination of lump sum and cash value
📈 Cash value accumulation
Term Life
Whole Life
Steady accumulation, 2–3% p.a.
Universal Life
Flexible accumulation linked to account funds
Hybrid
Partial, begins year 1
💸 Policy loans
Term Life
Whole Life
Up to 90% of cash value
Universal Life
Up to 80% of cash value
Hybrid
Up to 70% of cash value
🛡️ Available riders
Term Life
Critical illness, AD&D, waiver, child
Whole Life
Waiver, AD&D, critical illness
Universal Life
Critical illness, AD&D, LTC, waiver
Hybrid
AD&D, indexed growth, child, CI, waiver
🔄 Conversion guarantee
Term Life
Convertible to permanent before 71
Whole Life
Not applicable
Universal Life
Not needed (permanent)
Hybrid
Convertible portion to permanent
📈 Participating dividends
Term Life
Whole Life
Yes, annually credited
Universal Life
Hybrid
Potential on whole life portion
💲 Cost of key riders
Term Life
AD&D 5%, WOP 3%, CI 4%
Whole Life
WOP 3%, CI 4%, AD&D 4%
Universal Life
CI 5%, AD&D 4%, LTC 6%
Hybrid
CI 5%, WOP 3%, AD&D 4%
🔄 Premium flexibility
Term Life
Fixed for term duration
Whole Life
Fixed level
Universal Life
Adjustable/flexible within contract limits
Hybrid
Fixed or adjustable (per structure)
Surrender charges
Term Life
Whole Life
5% in year 1, decreasing to 0% in year 5
Universal Life
3% in year 1, 1% by year 3, 0% by year 5
Hybrid
2% in year 1, 0% by year 3
🎂 Issue age range
Term Life
18–75
Whole Life
0–80
Universal Life
0–85
Hybrid
18–70
🔒 Guaranteed level
Term Life
Whole Life
Yes
Universal Life
Yes (minimum coverage/premium)
Hybrid
Partially guaranteed on participating block
Comparison of Life Insurance Features
👉 Compare the best life insurance plans for free.Discover the offers

How much does Empire Life life insurance cost?

Premiums for Empire Life insurance in Canada are calculated based on a combination of personal and policy-specific factors.
Different traits such as age, health, and smoker status have a substantial influence on the final cost, while the selected coverage amount, payment structure, and added riders also impact the premium.
Professional status or hazardous occupations may also increase rates.

  • Age: Each additional decade increases the base premium by 15%.
  • Health status: Any pre-existing condition adds a 20% load.
  • Smoker status: Smokers pay 50% more than non-smokers.
  • Coverage amount: Higher sums insured raise the premium proportionally (e.g. +10% per $50,000).
  • Payment term: Single-pay vs. multi-year plans affect cost; single-pay means a higher up-front cost but no future payments.
  • Rider costs: Optional riders add 3–6% each to the base premium (e.g. +3% for Waiver of Premium, +4% for Critical Illness).
  • Occupation: Higher-risk or specialized professional roles may increase premiums.
ProfileCoverage amountNon-smoker premiumSmoker premiumProfessional premium
30 yrs, healthy$100,000$12/mo$18/mo$15/mo
45 yrs, pre-existing$100,000$34/mo$52/mo$41/mo
40 yrs, professional healthy$250,000$36/mo$55/mo$49/mo
Insurance premium comparison based on age, health, and professional status.
30 yrs, healthy
Coverage amount
$100,000
Non-smoker premium
$12/mo
Smoker premium
$18/mo
Professional premium
$15/mo
45 yrs, pre-existing
Coverage amount
$100,000
Non-smoker premium
$34/mo
Smoker premium
$52/mo
Professional premium
$41/mo
40 yrs, professional healthy
Coverage amount
$250,000
Non-smoker premium
$36/mo
Smoker premium
$55/mo
Professional premium
$49/mo
Insurance premium comparison based on age, health, and professional status.

The surrender charges for Empire Life life insurance

Surrender charges for Empire Life universal and permanent life insurance policies in Canada are applied according to a predetermined schedule to discourage early surrender and to offset the insurer’s initial acquisition expenses. In the first policy years, the surrender fee is calculated as a percentage of the account value and gradually decreases over time, with full penalty-free surrender possible after year 7. The following table shows the exact surrender charge percentages per policy year, an illustrative capital-return calculation for each period, and guidance on tax treatment. Any gain realized through surrender exceeding the adjusted cost base is subject to income tax.

YearFee %Example & Tax treatment
110%$90,000 returned on $100,000 paid; gain over adjusted cost base is taxable.
28%$92,000 returned on $100,000 paid; taxable gain if value exceeds cost base.
36%$94,000 returned on $100,000 paid; any gain is taxable.
44%$96,000 returned on $100,000 paid; taxable on excess value.
52%$98,000 returned on $100,000 paid; tax on any realized gain.
6+0%$100,000 returned on $100,000 paid; surrender is penalty-free, only gain taxed.
1
Fee %
10%
Example & Tax treatment
$90,000 returned on $100,000 paid; gain over adjusted cost base is taxable.
2
Fee %
8%
Example & Tax treatment
$92,000 returned on $100,000 paid; taxable gain if value exceeds cost base.
3
Fee %
6%
Example & Tax treatment
$94,000 returned on $100,000 paid; any gain is taxable.
4
Fee %
4%
Example & Tax treatment
$96,000 returned on $100,000 paid; taxable on excess value.
5
Fee %
2%
Example & Tax treatment
$98,000 returned on $100,000 paid; tax on any realized gain.
6+
Fee %
0%
Example & Tax treatment
$100,000 returned on $100,000 paid; surrender is penalty-free, only gain taxed.
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Example of Surrender Charges

For example, if a policyholder surrenders a $100,000 policy in year 1, they will receive $90,000 (a $10,000 fee). If surrendered at year 5, they will receive $98,000 (a $2,000 fee). Penalty-free surrender is available starting at year 6. Any growth above the adjusted cost base is taxable as income in the year of surrender. Surrender charges substantially limit the available cash value in early years, but these charges diminish over time until disappearing completely after the waiting period.

The Exclusions and Limitations of Empire Life Life Insurance

Empire Life life insurance policies in Canada include several exclusions and limitations that affect claims and coverage.

  • Suicide first two years: No payout if death by suicide occurs within two years of policy issue.
  • Pre-existing conditions: Claims may be denied for undisclosed or excluded prior health issues.
  • Extreme sports: Death or injury during activities such as climbing above 6,000 m or deep diving is not covered.
  • Private aviation: Accidents during non-commercial or hazardous private flights are excluded from benefits.
  • High-risk occupations: Professions like mining or hazardous foreign missions may be declined or heavily restricted.
  • Criminal acts: Death resulting from engaging in criminal activity is not covered.
  • Substance abuse: Claims related to recent or ongoing severe substance abuse are excluded.
  • Assistance services: Additional services such as teleconsultation or repatriation are not included.

How to Contact Empire Life

DetailInformation
Address259 King Street East, Kingston, ON K7L 3A8, Canada
Phone1-800-561-1268 (Empire Life, Life Insurance Service)
Emailinsurance@empire.ca
Websitehttps://www.empire.ca/insurance/life-insurance
Responsiveness / HoursMonday–Friday, 8:00 a.m.–8:00 p.m. (EST); typical wait under 5 min
Live chathttps://www.empire.ca/support (available Mon–Fri, 9 a.m.–5 p.m. EST)
Social media@EmpireLifeCA (Twitter/X); facebook.com/empirelife
Empire Life Contact Information
Address
Information
259 King Street East, Kingston, ON K7L 3A8, Canada
Phone
Information
1-800-561-1268 (Empire Life, Life Insurance Service)
Email
Responsiveness / Hours
Information
Monday–Friday, 8:00 a.m.–8:00 p.m. (EST); typical wait under 5 min
Live chat
Information
https://www.empire.ca/support (available Mon–Fri, 9 a.m.–5 p.m. EST)
Social media
Information
Empire Life Contact Information

Empire Life provides dedicated phone, email, and a live chat service during regular business hours for life insurance customers in Canada. For after-hours inquiries, use their web support form or message via social media.

FAQ

Is the payout from Empire Life insurance policies in Canada taxable?

The death benefit paid to beneficiaries is not considered taxable income in Canada. However, any policy withdrawals or surrenders that result in gains above the adjusted cost base are subject to income tax. Tax implications can differ for investment-linked policies.

What is the process to cancel or surrender my Empire Life policy?

You may submit a written cancellation or surrender request at any time. Surrender charges may apply in the early policy years, and the cash value returned can be less than total premiums paid. Surrendering can trigger a taxable event if the cash value exceeds your policy's adjusted cost base.

How long does it take to receive a death benefit payout?

Once all required claim documents are received, Empire Life typically processes and pays life insurance death claims within 5–10 business days. Delays are rare but may occur if additional information or verification is needed. Electronic funds transfer or cheque options are available.

Can I change my beneficiary, and if so, how?

Yes, beneficiaries can be changed at any time by submitting a signed beneficiary change form. Empire Life recommends reviewing your beneficiary designations following life events such as marriage or birth. Changes are effective upon receipt and recording by the insurer.

Are medical exams always required to get coverage?

Medical exams are required for larger coverage amounts and for applicants with higher health or lifestyle risks. For smaller face amounts, Empire Life often relies on medical questionnaires, but acceptance is still subject to underwriting review. Critical illness coverage frequently requires additional health evidence.

What are the major differences between term and permanent life insurance at Empire Life?

Term life insurance offers coverage for a specific period with generally lower premiums, while permanent life insurance provides lifetime coverage and may build cash value. Permanent options include whole life and universal life, both with different cost, investment, and benefit features. Conversion options between types may be available without new medical evidence.

Will my premiums change after purchase?

Premiums for term policies are guaranteed for the selected term but can increase at renewal. Permanent life insurance premiums are usually level but can vary in universal life if you choose flexible funding options. Any changes are clearly stated in your policy schedule.

What happens if I miss a premium payment?

Empire Life provides a grace period, typically 31 days, during which coverage remains in effect if you miss a payment. If payment is not made by the end of the grace period, the policy may lapse or terminate. Reinstatement may be possible within a set period and usually requires proof of insurability.

Is the payout from Empire Life insurance policies in Canada taxable?

The death benefit paid to beneficiaries is not considered taxable income in Canada. However, any policy withdrawals or surrenders that result in gains above the adjusted cost base are subject to income tax. Tax implications can differ for investment-linked policies.

What is the process to cancel or surrender my Empire Life policy?

You may submit a written cancellation or surrender request at any time. Surrender charges may apply in the early policy years, and the cash value returned can be less than total premiums paid. Surrendering can trigger a taxable event if the cash value exceeds your policy's adjusted cost base.

How long does it take to receive a death benefit payout?

Once all required claim documents are received, Empire Life typically processes and pays life insurance death claims within 5–10 business days. Delays are rare but may occur if additional information or verification is needed. Electronic funds transfer or cheque options are available.

Can I change my beneficiary, and if so, how?

Yes, beneficiaries can be changed at any time by submitting a signed beneficiary change form. Empire Life recommends reviewing your beneficiary designations following life events such as marriage or birth. Changes are effective upon receipt and recording by the insurer.

Are medical exams always required to get coverage?

Medical exams are required for larger coverage amounts and for applicants with higher health or lifestyle risks. For smaller face amounts, Empire Life often relies on medical questionnaires, but acceptance is still subject to underwriting review. Critical illness coverage frequently requires additional health evidence.

What are the major differences between term and permanent life insurance at Empire Life?

Term life insurance offers coverage for a specific period with generally lower premiums, while permanent life insurance provides lifetime coverage and may build cash value. Permanent options include whole life and universal life, both with different cost, investment, and benefit features. Conversion options between types may be available without new medical evidence.

Will my premiums change after purchase?

Premiums for term policies are guaranteed for the selected term but can increase at renewal. Permanent life insurance premiums are usually level but can vary in universal life if you choose flexible funding options. Any changes are clearly stated in your policy schedule.

What happens if I miss a premium payment?

Empire Life provides a grace period, typically 31 days, during which coverage remains in effect if you miss a payment. If payment is not made by the end of the grace period, the policy may lapse or terminate. Reinstatement may be possible within a set period and usually requires proof of insurability.

Daniel Clarke
Daniel Clarke
Personal finance expert
HelloSafe
Daniel is a Canadian personal finance expert passionate about making financial literacy more accessible to everyone. He holds a degree in Economics from the University of British Columbia and a Master’s in Financial Planning from York University. Before joining HelloSafe, he worked as a financial coach and content editor for a number of fintech platforms across Canada. At HelloSafe, Daniel writes clear and practical guides on insurance, credit, savings, and budgeting—always with the goal of helping readers make confident and informed money decisions.

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