[Survey] 62.6% of Canadians don't know about pet insurance

More than one in two Canadian households owns a pet. Yet pet insurance is still a relatively new product in our province. We therefore questioned 1,079 pet owners on the subject, to find out how Canadians relate to this insurance product.

Only 15.5% of our respondents claim to have pet insurance

Responses to the question "Have you ever heard of pet insurance?" revealed that the vast majority of respondents (62.6%) said they had never heard of pet insurance. This suggests a potential need for public awareness and education about this form of insurance.

Source: HelloSafe survey (2023)

Good to know

Methodological note: only respondents who answered "Yes" to the question "Do you currently have a pet?" were included in this study.

On the other hand, of those who are aware of this insurance, a significant proportion (21.9%) have not taken out insurance for their pet, which raises questions as to why they have not done so despite their prior knowledge. Finally, 15.5% of respondents have already taken out pet insurance, indicating a significant take-up of this type of protection.

Reducing veterinary costs, the No. 1 reason to take out pet insurance in Canada

The answers collected to the question "If you have taken out pet insurance, what are the main reasons behind your choice?" reveal the main reasons pet owners give for taking out insurance for their four-legged companions:

Source: HelloSafe survey (2023)

Expert advice

Alexandre Desoutter, editor in chief at HelloSafe :

"Many pet owners in Canada are still unaware of the benefits of pet insurance, unaware that this protection can provide invaluable peace of mind for both their four-legged companion and their own financial peace of mind. In fact, work still needs to be done in this area among the Canadian population, so that animals can benefit from all the veterinary care they need."

The monthly cost of the premium, the No. 1 choice for pet insurance for 33.5% of Canadians

It's interesting to see the survey results regarding the most important criteria for choosing pet insurance. These insights shed light on the factors that pet owners prioritize when making such an important decision. Let's break down the key takeaways from the data:

Source: HelloSafe survey (2023)


In addition to its expert editorial line around insurance and financial products, HelloSafe explores broader topics relating to global consumption in Canada and around the world. The aim is to decipher certain complex subjects for consumers and to provide everyone with the latest information. It is within this framework that HelloSafe regularly carries out studies on trends relating to current personal finance in Canada.

The results presented in this study are from a survey of 1,079 pet owners in Canada via hellosafe.ca during the month of July and August 2023.

About HelloSafe Canada

HelloSafe is a leading platform for comparing financial products (insurance, credit, investments) in Canada. Powered by its unique and powerful technology, HelloSafe provides users with dozens of free and anonymous comparison tools, calculators and expert, up-to-date content. Its platform empowers users to make the best decisions for their wallets and find the right products at the right prices for them.

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Nolwenn Abolivier

Press relations and communication officer

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