How to Get Qualified Life Insurance Leads in Canada?
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Did you know that 48% of Canadian households had life insurance in 2021? That figure has been growing quickly since the Covid-19 pandemic started pushing more buyers online. So, how do you reach that other 52% before they find another agent?
More often than not, lead generation starts online.
Now is a great time to start finding new clients. Millennials are buying more life insurance as the cohort reaches middle age, takes on larger-than-ever mortgages and has children.
How to get life insurance leads?
Success as a life insurance agent depends on generating qualified leads. You know that your expertise as an insurance agent makes all the difference when you have a client in front of you, but if you can’t find great leads, it doesn’t matter. So, how do you land great clients and increase your sales? Let's look at some of the best ways:
- Get free leads from a life insurance agency: Many agencies share sales leads with their agents. Just remember that free life insurance leads aren’t always free. The agency pays a lower commission when you haven’t found the buyer yourself.
- Go online: Get your name out on LinkedIn, Facebook or a blog. Share relevant tips and information. In time, free leads can follow.
- Volunteering: Giving informational presentations, mentoring others and involving yourself in your community are great ways to meet people and attract new clients through word-of-mouth.
- Network: Engage in local business groups to meet like-minded professionals. As a life insurance agent, try to find a realtor or accountant willing to send some leads your way in exchange for some referrals of your own.
- Buy life insurance leads: Third-party lead services sell exclusive leads paid for upfront. This method is great when you can close them yourself. You can get the whole commission for yourself, but make sure that your sales skills are snuff.
The right partner matters when buying leads. Learn how HelloSafe can help.
Get in touch with HelloSafe's insurance sales team and get answers in 24 hours.
Why choose HelloSafe to get qualified life insurance leads?
We can introduce you to great new clients. Spend more time doing what you are great at - selling to and counselling people. Let us bring you qualified life insurance needs. Stop wasting time on cold calls and start growing your life insurance business.
Here is what you can expect:
- Exclusive leads
- Clients that match you
- A team that understands you
- A partner that attracts a million website visitors per month
Having trouble generating quality leads? Get in touch with us to let us know what kind of customers you need. The best life insurance leads are from providers that know you and your business.
Our easy-to-use comparator bolsters the lead generation process by providing a hassle-free user experience. The comparator lets users compare prices, coverages, and get quotes from the best life insurance providers in no time. You can take a quick look at it here and try it for yourself too.
Get a life insurance policy that's right for you and your loved ones
How much is a life insurance lead?
Life insurance leads in Canada cost an average of $31.17, according to survey figures.
They are available online for as little as a few dollars, but you get what you pay for. Companies promising you cheap or free life insurance leads aren’t always being honest. Junk leads and old leads that don't convert aren’t worth it at any price.
When buying leads, it makes sense to pay more for exclusive, qualified buyers. These start at around $50 per lead depending on volume and quality. Save yourself valuable time. Stop chasing clients who will never buy.
HelloSafe attracts thousands of high-intent insurance buyers every month. We love getting the right buyer in front of the right agent.
How to get life insurance leads for free?
With enough time on your hands, it is absolutely possible to find free insurance leads. The key is finding the right mix of free and paid lead generation. Here are ideas for free ways to attract clients:
- Network: Meeting new people in your community through volunteering, recreational sports leagues, religious organizations and business groups is a great way to find new clients.
- Content marketing: Creating great content for your website or YouTube channels can attract a lot of eyes. Just don’t expect quick results. It means a serious time investment.
- Social media: Millennials and Generation Z are starting to buy life insurance products. They expect to network and shop online, so you need to be too to reach them.
- Ask for referrals: Do right by your clients. They will be likely to return the favour. Consider offering them a gift or financial incentive if their sibling, friend or colleague chooses your services.
Just remember, what you don’t pay for with money, you end up paying for time. The right lead generation partner can help you accelerate your life insurance business today. Have some questions? Our team would love to hear from you.
Why buy life insurance leads?
Did you know that Canadians purchase 83% of life insurance policies through an insurance agent or an advisor? Even as sales move online, most clients appreciate the personal touch that only a great advisor can offer them. So, while sales start online, they end with a real person like you.
With more than 150 life and health insurance companies in Canada, it isn’t always easy for those people to find a human touch. That’s where we step in. We connect qualified leads with local experts. There’s a lot of money in play too. Let’s take a peek at the average life insurance coverage per household by province:
| Province | Average household life insurance coverage |
|---|---|
| Alberta | $589,000 |
| British Columbia | $489,000 |
| Manitoba | $463,000 |
| New Brunswick | $368,000 |
| New Foundland and Labrador | $355,000 |
| Nova Scotia | $346,000 |
| Ontario | $485,000 |
| Prince Edward Island | $392,000 |
| Quebec | $374,000 |
| Saskatchewan | $513,000 |
| Territories | $398,000 |
Whether you are looking for life insurance leads in Ontario, BC or somewhere else, buyers spend a lot on this product.
Are you ready to tap into this market? Do you want to find more life insurance leads in Canada? We can help.
Contact HelloSafe
Get in touch with HelloSafe's insurance sales team and get answers in 24 hours.
