Should I buy Salesforce stock in 2025?

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At HelloSafe, our expert has been monitoring Salesforce's performance for more than three years. Every month, hundreds of thousands of people across Canada rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Salesforce.

What is Salesforce?

How much is Salesforce stock?

The price of Salesforce stock is rising this week. As of today, CRM is trading at $269.33 USD, marking a 24-hour increase of $0.62 (+0.23%), though the stock is down -0.32% over the past week.

Salesforce boasts a market capitalization of $258.42 billion, with an average three-month daily volume of approximately 10 million shares. The company’s P/E ratio stands at 42.35, with a modest dividend yield of 0.59% and a stock beta of 1.38, indicating above-average volatility.

Canadian investors may note Salesforce’s potential for growth amid its dynamic sector, though price fluctuations should be considered when evaluating investment timing.

Our full analysis on Salesforce stock

Having reviewed Salesforce’s latest financial statements, dissected its nuanced stock performance over the past three years, and analyzed recent market moves and sector trends with the support of our proprietary multi-source algorithms, we present a detailed perspective on Salesforce (CRM). Our approach combines financial metrics, technical data, and comparative sector analysis to illuminate emerging opportunities. So, why might Salesforce stock once again become a strategic entry point into the technology sector in 2025?

Recent Performance and Market Context

Salesforce’s stock price has shown notable resilience amid a backdrop of global economic volatility. As of early May 2025, CRM is trading at $269.33, reflecting a modest 0.23% gain over the previous trading session. Within the past 12 months, the price has ranged from a low of $212.00 to a high of $369.00. Although the current price sits below its 52-week peak, it highlights a compelling risk/reward balance, especially given the market's positive reception of its most recent earnings report.

The underlying momentum is driven by continued robust demand for cloud-based CRM solutions and the unmistakable rise of artificial intelligence in enterprise workflows. Salesforce has benefited from this macro context, as organizations rapidly prioritize efficiency and customer-centric operations. The company's visibility among institutional investors remains strong, with institutional ownership reinforcing the perception of stability and confidence. Additionally, Salesforce’s inclusion in the S&P 500 index cements its reputation as a leading technology name—an important factor for Canadian investors seeking global sector exposure.

On the fundamental side, Salesforce reported $9.99 billion in Q4 fiscal 2025 revenue, an 8% year-over-year jump, while full-year revenue reached a record $37.9 billion. Even more notable: free cash flow increased by 31% over the year, showcasing exceptional operational efficiency and room for sustained shareholder returns.

Technical Analysis

From a technical perspective, Salesforce stands at a pivotal junction. The stock’s 20-day moving average is $255.01—a level now comfortably surpassed—which constitutes a short-term bullish signal and may attract tactical traders and swing investors. While the 50-day ($273.63), 100-day ($305.57), and 200-day ($292.82) moving averages remain above the current quote, recent pricing action suggests the possibility of a base formation in progress.

• RSI (Relative Strength Index, 14): At 54.09, Salesforce is in neutral territory—not overbought nor oversold—leaving ample upside potential before reaching exuberant levels.
• MACD (12,26): At -2.07, the indicator is showing green shoots of positive momentum, potentially foreshadowing a medium-term reversal toward the upside.
• Stochastic Oscillator (%K): At 93.50, the stock is nearing the overbought threshold, possibly signaling growing short-term demand among investors anticipating a breakout.

Crucially, strong support clusters exist at $251.58 and $241.26, far enough below current price action to offer meaningful downside cushioning, with resistance observed at $284.89 and $301.08—levels that, if broken, could open the path to a much more bullish phase. For investors seeking dynamic entry, these levels can function as reference points for both tactical and strategic positioning.

Fundamental Analysis

• Revenue Growth: FY25 closed with a 9% year-over-year increase, despite a more tepid macro backdrop, and the company anticipates 7-8% growth in FY26—demonstrating its ability to maintain expansion while scaling margins.
• Profitability: Operating margins surged to 19.0% (GAAP) and 33.0% (Non-GAAP), signaling unrivaled discipline in cost management and operational leverage.
• Valuation: Salesforce currently trades at a forward P/E of 24.21 and a PEG ratio of 1.21—both levels that, although reflective of its seniority in the sector, also suggest that the valuation is justified by the company’s robust growth pipeline and improving cash flows.
• Cash Flow: With operating cash flow of $13.1 billion—up 28% year-over-year—and free cash flow of $12.4 billion, Salesforce stands among a narrow cohort of software companies now rewarding shareholders with both dividends (yielding 0.59%) and aggressive share buybacks.

Additional pillars underpin the investment thesis:

• Innovation Leadership: Salesforce’s stated ambition to become the “#1 AI CRM” is validated by $900 million in Data Cloud & AI annual recurring revenue—a 120% year-over-year boost—and a rapidly expanding user base for its AI-enhanced Agentforce suite, now embedded with more than 5,000 deals closed since late 2024.
• Brand Power and Market Share: Nearly half of the Fortune 100 rely on Salesforce’s AI and Data Cloud capabilities. This depth of enterprise adoption raises formidable barriers to competitive displacement while opening the door to lucrative cross-selling opportunities.

Volume and Liquidity

High liquidity is a hallmark of CRM. The robust 3-month average daily trading volume of over 10 million shares attests to unwavering market confidence and bodes well for price discovery. This liquidity not only encourages smoother large-volume trades for both institutional and retail investors but also supports a dynamic float—a critical enabler in the realization of fair market value as positive catalysts emerge.

Historically, periods of heightened volume have coincided with major product launches, earnings releases, and breakthrough partnership announcements, frequently preceding sustained upward price moves. The consistent turnover observed underscores a broad and deep market for CRM shares.

Catalysts and Positive Outlook

Several catalysts are converging that have the potential to reshape Salesforce’s growth profile in the upcoming quarters:

• AI-First Strategy: Continued expansion of Agentforce and integration of machine learning capabilities into the company’s product suite not only reinforce client stickiness but create high-margin cross-selling pipelines. With $900 million in AI and Data Cloud annual recurring revenue and a suite of AI-driven applications rolled out over the past year, Salesforce demonstrates a tangible AI monetization advantage.
• Corporate Adoption and Upselling: Enterprise penetration rates, particularly among Fortune 100 companies, continue to climb. Salesforce’s omnipresence within this blue-chip customer segment, paired with the documented doubling of records handled by its Data Cloud (now 50 trillion records), supports both upsell and renewal opportunities.
• Shareholder Return Commitments: The capital return program is another differentiator, with $7.8 billion in share repurchases and $1.5 billion distributed in dividends in FY25—cementing management’s pledge to maximize shareholder value.
• International Growth: The Asia-Pacific region, with 14% annual sales growth, reinforces Salesforce’s global opportunity set and underscores potential for incremental margin expansion as its footprint broadens.
• Sustainability and ESG Initiatives: Salesforce’s ESG leadership—from its net zero commitment to a robust diversity and social impact agenda—continues to resonate with a growing cohort of institutional investors and enhances risk-adjusted return potential.

In the broader macro and tech landscape, tailwinds such as the accelerating digitization of business, the secular trend toward cloud-based SaaS, and favourable regulatory conditions bolster sector-wide growth—an environment in which Salesforce is optimally positioned to thrive.

Investment Strategies

Salesforce’s current set-up presents intriguing avenues for a wide range of investors:

• Short-Term: Recent stabilization above its 20-day moving average, coupled with improving MACD signals, may attract technical traders seeking a technical “bounce.” Entry near current levels, with stops set just below the $251.58 support, offers a tightly defined risk/reward configuration.
• Medium-Term: The approach to key resistance at $284.89 could offer a “breakout” set-up, allowing investors to position in anticipation of medium-term catalysts, such as further AI product rollouts, major client wins, or more aggressive capital returns.
• Long-Term: For those focused on secular growth and compounding, Salesforce’s deep competitive moat, world-class client base, and leadership in next-generation enterprise software provide a robust foundation. Accumulating shares during current technical consolidation, while monitoring macro and company-specific catalysts, seems particularly well-conceived given anticipated margin and cash flow growth.

Optimal entry points may materialize during technically oversold conditions, company-specific pullbacks, or in advance of high-impact events (such as quarterly earnings or strategic acquisitions), affording investors exposure to both ongoing innovation and long-term operational excellence.

Is It the Right Time to Buy Salesforce?

Salesforce presents a rare confluence of attributes for investors seeking exposure to the next generation of enterprise technology: strong earnings and cash flow growth, clear AI monetization success, disciplined capital allocation, and expanding competitive advantages. While short-term technicals indicate a stock in transition, the fundamentals justify renewed interest, and the medium- to long-term outlooks are decidedly bright.

The stock seems to represent an excellent opportunity for investors to position ahead of likely catalysts—notably further AI integration, ongoing global expansion, and sector leadership consolidation. Its compelling combination of liquidity, innovation, and margin enhancement signals that CRM may indeed be entering a new bullish phase. Canadian investors in particular may find in Salesforce a leading global technology franchise, modernizing how organizations operate at scale and poised for further sustainable value creation.

In this context, Salesforce’s current valuation and strategic trajectory appear to justify careful consideration, offering a compelling case for those seeking not only growth, but also a resilient platform at the heart of the AI-powered digital transformation era. The convergence of technical and fundamental strengths sets the stage for a potential return to the upside, making Salesforce an attractive candidate for renewed attention and capital deployment in 2025.

How to buy Salesforce stock in Canada?

Buying Salesforce (CRM) stock online is both simple and secure when using a regulated broker in Canada. You can choose two main methods to invest: spot (cash) buying, where you own real Salesforce shares, or CFD trading, which allows you to speculate on price movements with the option of leverage. Both methods are accessible from most online trading platforms and offer strong investor protections. Each approach has its own benefits and risks, so it’s important to understand the differences before you get started. You’ll find a detailed comparison of leading brokers further down the page.

Spot Buying

A cash purchase of Salesforce stock means you buy real shares, becoming an actual shareholder. This method is straightforward, ideal for long-term investors, and typically involves a fixed commission per order—often around $5 to $10 CAD per trade at major Canadian brokers.

Important information

Example:
If the Salesforce share price is $269.33 USD (approximately $368.00 CAD, based on recent exchange rates), and you want to invest $1,000 CAD, here’s how it breaks down:
Deducting a typical $5 commission, you have about $995 to invest. You could buy approximately 2 Salesforce shares (2 × $368 = $736), with some cash left over due to the minimum whole-share purchase.

✔️ Gain scenario:
If the share price rises by 10%, your 2 shares are now worth $809.60 CAD.
Result: That’s a +$73 gross gain, or about +10% on your initial investment (excluding currency fluctuation and taxes).

Trading via CFD

CFD trading (“Contracts for Difference”) allows you to speculate on the price movements of Salesforce shares without owning the underlying stock. CFDs are generally offered by forex and CFD brokers, and appeal to those wanting to use leverage (borrowed capital) to multiply exposure. Typical fees include the spread (the difference between buy and sell price) and overnight financing charges if you hold positions open overnight.

Important information

Example:
With $1,000 CAD and 5x leverage, you control a $5,000 CAD position on Salesforce.
✔️ Gain scenario:
If Salesforce stock rises by 8%, your position gains 8% × 5 (leverage) = 40%.
Result: That’s a +$400 gain on a $1,000 initial outlay (before considering spreads and overnight fees).
⚠️ Remember: Leverage also magnifies losses.

Final Advice

Before investing, always compare brokers’ fees, account types, and platform features—costs and conditions vary considerably. The best approach depends on your goals: spot buying is well suited for building long-term wealth, while CFDs offer flexibility and leverage for active traders. For a clear overview of the top brokers available in Canada, refer to our comprehensive comparison further down this page.

Platforms

Minimum Deposit

Discover

#1

Tier 1 regulation, including ASIC and FSA

#1

Star Trader

4.9

Minimum Deposit

$50

Discover

with our partner Star Trader

#2

Broker specializing in Forex and CFDs

#2

IFC Markets

4.8

Minimum Deposit

$1

Discover

with our partner IFC Markets

#3

Broker regulated since 2006

#3

Avatrade

4.8

Minimum Deposit

$100

Discover

with our partner Avatrade

Our 7 tips for buying Salesforce stock

The latest news about Salesforce

Salesforce’s Data Cloud and AI annual recurring revenue surged 120% year-over-year, reinforcing the firm’s innovation leadership. In the latest quarterly filing, Salesforce reported that Data Cloud and AI segments together generated $900 million in annual recurring revenue, showcasing dramatic momentum as enterprises turn to advanced cloud and AI-powered CRM solutions. Notably, nearly half of the Fortune 100 are already clients of both Salesforce AI and Data Cloud, and the company doubled the volume of data processed on its platform to over 50 trillion records, a testament to its ability to address global-scale enterprise needs, including those in Canada’s robust financial, telecommunications, and public sectors. Canadian organizations, traditionally quick adopters of digital transformation in North America, are primed to benefit from continued investment in AI-CRM technologies that drive efficiency, customer engagement, and regulatory compliance.

Salesforce maintained robust profitability and cash flow growth, with full-year free cash flow rising 31%. Annual results for fiscal 2025 highlighted a free cash flow of $12.4 billion, an impressive 31% year-on-year increase, alongside operating cash flow of $13.1 billion and a non-GAAP operating margin of 33%. These strong cash generation metrics bolster the financial stability of Salesforce, which remains a trusted vendor for Canadian enterprise and public sector projects that require reliable, long-term partners. This persistently strong financial footing also ensures that Salesforce can continue to invest in R&D and customer success initiatives relevant to the Canadian market, including localized compliance, bilingual AI features, and secure government cloud solutions.

The company returned $9.3 billion in capital to shareholders in FY25, reflecting strong commitment to shareholder value. Through share repurchases worth $7.8 billion and dividend payments totaling $1.5 billion, Salesforce has demonstrated substantial confidence in its future prospects and dedication to generating value for its investors, including institutional funds and individual shareholders in Canada. Its first full year of quarterly dividends is particularly noteworthy for Canadian pension funds and mutual funds seeking stable, income-generating technology stocks with global leadership and transparent capital return policies.

Salesforce’s AI-First strategy and increased presence in Canada underpin positive growth expectations for the region. Recent months saw Salesforce Canada expanding partnerships and enterprise adoption, aligning with the group’s global push toward AI-driven productivity and customer intelligence. Canadian subsidiaries benefit from tailored solutions launched on Salesforce’s Canadian data centers, ensuring data residency and compliance with local privacy laws such as PIPEDA. Major Canadian organizations across finance, retail, and public administration continue to extend their Salesforce integrations, supported by new AI-powered tools like Agentforce and the Data Cloud platform.

Technical analysis signals a near-term bullish trend, with the stock trading above its 20-day moving average and a developing buy signal on the MACD oscillator. While Salesforce shares have experienced medium- and long-term technical softness by trading below their 50-, 100-, and 200-day moving averages, a recent uptick puts the price above the short-term (20-day) average, and the MACD is indicating a buy signal formation. These technical improvements, in addition to a neutral RSI and approaching overbought stochastic indicators, point to renewed investor interest that Canadian market participants may view as an opportunity for short-term entry, especially as the company continues to execute on its innovation roadmap and capital allocation strategy.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.