What are the best stocks to buy in 2025?

P. Laurore updated on May 20, 2025

Table of Contents

Top Best Stocks of This Year
Focus on dividends: high-yield stocks
Geographic Focus: Where to Invest in 2025?
How to Buy the Best Stocks in Canada?
4 Tips for Investing in 2025 in Canada
Our guides

As 2025 settles into an economic climate undergoing major changes, between the continuation of the monetary tightening cycle, signs of recovery in certain key areas, and major technological upheavals, the Canadian and international stock markets are being redefined. In this changing context, one question preoccupies investors: which stocks should be favoured this year to capture growth while managing risks?

Between the North American tech giants that are back in the spotlight, industrial stocks supported by reindustrialization and the rise of clean energy, and players in artificial intelligence and precision health, 2025 could well be the year of structuring choices for informed portfolios in Canada. The question remains: where to look — and above all, why.

Discover here the stocks to watch, the best dividend stocks, and growth stocks for long-term investing, in Canada and internationally.

Top Best Stocks of This Year

1. Air Transat – Focusing on the Recovery of International Tourism

After a period disrupted by the pandemic, Air Transat is returning to growth thanks to strong demand for leisure travel and a restructuring of its operations. As a leader in holiday travel in Canada, the company is well-positioned to take advantage of the rebound in air traffic, despite persistent challenges on margins and competition.

🎯 Course Target End of 2025: 5.50 CAD
(vs about 3.85 CAD currently)

📉 Please note: Sensitivity to fuel prices, CAD/USD exchange rate and global economic conditions.

2. 🌍 TotalEnergies – A global player in the energy transition

A global energy leader, TotalEnergies combines oil, gas, and renewable energy sources in its growth strategy. The company benefits from strong cash flow generation while accelerating its green investments, offering an attractive profile for investors sensitive to the energy transition.

🎯 Course Target End of 2025: 76
(vs around 61 currently)

📉 Please note: Exposure to hydrocarbon prices and geopolitical fluctuations.

3. 💻 Microsoft – The global pillar of the cloud and AI

With a dominant position in the cloud (Azure), productivity, and artificial intelligence segments, Microsoft remains a top investment choice. Its sector diversification and history of profitable growth make it a defensive and innovative stock at the same time.

🎯 End of 2025 Target Price: $433
(vs approximately $346.80 currently)

📉 Note: Competitive pressure on the cloud and potential antitrust regulation.

4. 🏦 National Bank of Canada (NBC) – Solid Quebec Banking Player

The National Bank of Canada continues to distinguish itself with its robust growth and strong regional roots. Its expansion strategy in Canada and its technological investments make it a resilient banking value in an environment of still-high rates.

🎯 End-of-2025 Target Price: 110 CAD
(vs approximately 95 CAD currently)

📉 Note: Sensitivity to Canadian economic cycles.

5. ✈️ Air Canada – Pilier du transport aérien canadien

Avec la reprise progressive du trafic aérien international et intérieur, Air Canada retrouve des niveaux de capacité proches de ceux d’avant-pandémie. Sa restructuration financière et ses initiatives pour moderniser sa flotte renforcent ses perspectives, malgré une volatilité persistante sur le marché.

🎯 Objectif de cours fin 2025 : 24 CAD
(vs environ 18,50 CAD actuellement)

📉 À noter : Dépendance au trafic international et volatilité liée aux prix du kérosène.

6. 🛒 Couche-Tard – Résilience et croissance dans la distribution

Alimentation Couche-Tard est un champion mondial du commerce de proximité. Avec un modèle robuste, une rentabilité élevée et une stratégie d’acquisitions internationale bien rodée, l’entreprise offre une valeur sûre pour les investisseurs recherchant stabilité et rendement.

🎯 Course target by end of 2025: 80 CAD
(vs approximately 67 CAD currently)

📉 Please note: Exposure to fuel margin fluctuations.

7. 💊 Bausch Health – A strategic relaunch in progress

Bausch Health, a Canadian specialist in pharmaceuticals and eye health products, continues its recovery after years of restructuring. Its refocus on prescription drugs and specialized health products could revive growth, despite still high debt.

🎯 End of 2025 Target Price: 12 CAD
(vs approximately 8.90 CAD currently)

📉 Please note: High sensitivity to regulatory decisions and debt refinancing.

8. 🎵 Spotify – The Undisputed Global Audio Streaming Leader

Spotify continues to dominate the music streaming industry with sustained subscriber growth and rapid development of its podcast offerings. Its ongoing monetization strategy could improve its profitability, even if the model remains exposed to intense competitive pressure.

🎯 End of 2025 Target Price: $240
(vs approximately $195 currently)

📉 Note: Dependence on content acquisition costs and still-low margins.

9. 🥤 Herbalife – Pari sur la nutrition mondiale

Herbalife reste un acteur majeur de la nutrition et des compléments alimentaires, porté par l'essor mondial du mieux-être. Malgré des défis en termes de réputation et de modèle de distribution, la croissance dans les marchés émergents soutient son potentiel de long terme.

🎯 Objectif de cours fin 2025 : 18 $
(vs environ 12,50 $ actuellement)

📉 À noter : Risque de litiges et de réglementations renforcées sur les ventes multiniveaux.

10. 🍔 Kraft Heinz – Un géant de l'alimentation défensive

Kraft Heinz s’appuie sur des marques alimentaires iconiques pour générer un flux de revenus résilient. Dans un contexte économique incertain, ses efforts pour rénover son portefeuille produits et optimiser ses coûts en font une valeur défensive attrayante.

🎯 Course target end of 2025: $40
(vs approximately $33.50 currently)

📉 Note: Inflationary pressures on raw materials and changing consumption habits.

Application

Dépôt minimum

Réglementation de niveau 1, y compris ASIC et FSA

#1Offre Recommandée

Star Trader

4,9

Dépôt minimum

50 $

Avec notre partenaire Star Trader

Courtier spécialisé dans le Forex et les CFD

IFC Markets

4,8

Dépôt minimum

1 $

avec notre partenaire IFC Markets

Courtier réglementé depuis 2006

Avatrade

4,8

Dépôt minimum

100 $

Avec notre partenaire Avatrade

Focus on dividends: high-yield stocks

Here are some high-dividend stocks that may appeal to a Canadian investor:

Company	Sector	Estimated Dividend 2025	Approximate Yield	Comment
Enbridge (CA)	Energy (pipelines)	3.60 CAD	~7.2%	Stable yield, solid payment history
BCE (Bell Canada)	Telecommunications	3.87 CAD	~6.6%	Telecom leader, ideal for passive income
Bank of Nova Scotia	Bank	4.24 CAD	~6.3%	Large Canadian bank, internationally diversified
Fortis (CA)	Utilities	2.31 CAD	~4.0%	Regular dividend growth for 50 years

Enbridge (CA)

Sector

Energy (pipelines)

Estimated Dividend 2025

3.60 CAD

Approximate Yield

~7.2%

Comment

Stable yield, solid payment history

BCE (Bell Canada)

Sector

Telecommunications

Estimated Dividend 2025

3.87 CAD

Approximate Yield

~6.6%

Comment

Telecom leader, ideal for passive income

Bank of Nova Scotia

Sector

Bank

Estimated Dividend 2025

4.24 CAD

Approximate Yield

~6.3%

Comment

Large Canadian bank, internationally diversified

Fortis (CA)

Sector

Utilities

Estimated Dividend 2025

2.31 CAD

Approximate Yield

~4.0%

Comment

Regular dividend growth for 50 years

Geographic Focus: Where to Invest in 2025?

🇨🇦 Canada: Resources, Infrastructure, and Green Innovations

Canada maintains its appeal in the natural resources, renewable energy, and clean technology sectors. With the global energy transition, Canadian producers (oil, gas, lithium, solar energy) offer excellent prospects.

To Watch: Bombardier, Enbridge, Fortis, SunPower (linked to the North American market)

🇺🇸 Canada: Innovation Remains Essential

Investing in giants like Microsoft, NVIDIA, Apple allows Canadians to diversify their portfolio towards innovation, while managing volatility through ETFs or individual stocks.

🇪🇺 Europe: A Land of Industrial Opportunities

Groups like Airbus or Stellantis offer exposure to defensive and industrial sectors, useful for balancing Canadian portfolios exposed mainly to North America.

🌏 Emerging Asia: Caution Recommended

Emerging markets offer opportunities for rebound (e.g., Alibaba), but with increased geopolitical risk. Best to allocate a very small portion via specialized ETFs.

How to Buy the Best Stocks in Canada?

Choose a Canadian broker from our comparison (e.g., Questrade, Wealthsimple, National Bank Direct Brokerage).
Open an investment account: Cash account, RRSP, or TFSA to maximize tax efficiency.
Deposit your capital: Use a bank transfer or direct contribution.
Select and buy your stocks: Individually or via sector ETFs for more diversification.

💡 Tip: Use your TFSA to hold dividend stocks to enjoy tax-sheltered growth!

Application

Dépôt minimum

Réglementation de niveau 1, y compris ASIC et FSA

#1Offre Recommandée

Star Trader

4,9

Dépôt minimum

50 $

Avec notre partenaire Star Trader

Courtier spécialisé dans le Forex et les CFD