Should I buy MicroStrategy stock in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the performance of MicroStrategy for over three years. Every month, hundreds of thousands of users across Canada trust us to interpret market trends and highlight the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by MicroStrategy.

What is MicroStrategy?

How much is MicroStrategy stock?

The price of MicroStrategy stock is rising this week. As of now, MSTR trades at $394.37 USD, up $12.77 (+3.35%) in the past 24 hours and showing a robust 5.65% gain over the past week.

Investors should note that the stock tends to be more volatile than the overall market, especially due to its close correlation with Bitcoin price movements.

Our full analysis on MicroStrategy stock

Having thoroughly reviewed MicroStrategy’s latest financial results alongside the stock’s multi-year trajectory, and synthesizing quantitative metrics, technical signals, and competitive benchmarks through our proprietary research algorithms, compelling signals emerge for 2025. The company’s bold repositioning, ongoing Bitcoin-centric treasury strategy, and dynamic market behavior set it apart within the technology and digital asset landscape. So, why might MicroStrategy stock once again become a strategic entry point into the digital assets ecosystem as we approach 2025?

Recent Performance and Market Context

MicroStrategy Incorporated (NASDAQ: MSTR) has demonstrated remarkable stock price momentum over the past twelve months, underscoring its pivotal role as a proxy for institutional Bitcoin exposure. The current share price stands robustly at $394.37 (as of May 3, 2025), representing an impressive 222.46% gain over the past year. Shorter-term action validates this momentum: a 5.65% climb weekly and 32.40% surge over the last month, with a notable +3.35% move in the latest session. After a strong rally spanning six months (+60.75%), the stock, despite a volatile start this year, reflects renewed investor appetite aligned with bullish trends in both tech equities and digital assets.

Recent events have only strengthened the bull case. MicroStrategy’s April 2025 purchase of an additional 15,355 BTC for $1.42 billion reaffirms its long-term commitment to Bitcoin as a core reserve asset. Furthermore, despite the company booking significant accounting losses in Q1 (a byproduct of mark-to-market Bitcoin volatility rather than operational distress), shares rose 1.6% post-earnings—clear evidence of the market’s long-term focus and optimism toward its financial engineering and cryptocurrency strategy.

The macroeconomic backdrop also favours innovative tech plays like MicroStrategy. With Canada and other major economies stabilizing inflation and central banks pivoting towards more accommodative stances, capital has flowed back into high-growth, risk-on sectors. Additional regulatory clarity in both the technology and cryptocurrency arenas has boosted institutional participation and lent credibility to hybrid models such as MicroStrategy’s. As North American investors increasingly seek exposure to digital assets within familiar regulatory frameworks, MSTR’s role as an accessible Bitcoin gateway stock is more vital than ever.

Technical Analysis

Recent technical signals are overwhelmingly positive for MicroStrategy, indicating robust bullish momentum that could support further appreciation.

• RSI (Relative Strength Index, 14-day): Having recently crossed 55, the RSI signals strengthening positive momentum without yet approaching overbought territory—often a prelude to more sustained upside.
• MACD (Moving Average Convergence Divergence): A fresh buy signal was issued in early May, indicating a bullish crossover as short-term momentum accelerates.
• Moving Averages: The current price action finds MSTR trading above its key short-term and long-term moving averages. This alignment historically favours continued upward price movement.

Strong support is established at $199.90, the prior major high and a level now acting as a solid technical floor. The $543 all-time high stands as the immediate resistance; should this be overcome, analysts are already targeting $630, offering considerable room for upside. This well-defined technical landscape offers attractive entry points, with the structure suggesting favourable risk-reward for new and accumulating investors.

The recent volume patterns—highly liquid, with over 15.5 million shares traded daily—augur well for stability and tradability, both essentials for institutional and retail participants seeking to optimize timing in volatile tech stocks.

Fundamental Analysis

From a fundamental perspective, MicroStrategy is unusual but no less compelling, especially for investors seeking inventive exposure to the digital asset revolution via traditional equity structures. Its fiscal results for Q1 2025 reported a net loss of $16.49 per share—largely due to unrealized digital asset losses amidst Bitcoin’s price recalibrations and not from deteriorating core operations. Importantly, underlying revenue at $111.10 million, while a shade below analyst forecasts, remains steady in the context of an evolving business model.

MicroStrategy’s true value proposition now pivots on three pillars:

• Bitcoin Accumulation: With over 553,555 BTC—about 2.64% of all Bitcoin that will ever exist—MicroStrategy possesses a digital asset treasury unmatched among public companies. The current Bitcoin holdings, valued at over $53 billion, represent a substantial underpinning, especially as Bitcoin’s long-term scarcity narrative gains global traction.
• Innovation and Platform Positioning: The company leans into its “Bitcoin as a reserve asset” thesis, orchestrated by Executive Chairman Michael Saylor. This transformation from a legacy analytics vendor to a digital asset powerhouse amplifies its industry differentiation and attracts next-generation investors.
• Brand Equity & Management Credibility: MicroStrategy’s consistent, high-profile execution under Saylor’s stewardship has entrenched its reputation as a visionary player. The brand increasingly resonates with both technology innovation stakeholders and the burgeoning institutional crypto investment community.

While traditional valuation metrics such as P/E are not currently applicable due to negative earnings, market participants consistently justify a premium over net asset value for MSTR’s liquid exposure, management prowess, and the unique opportunity to hold Bitcoin “through a share.” As a result, the stock’s structural strengths—innovation, digital asset scale, and brand strength—are increasingly recognized across the investment landscape.

Volume and Liquidity

MicroStrategy’s trading volume is among the most robust in the technology sector and vastly outranks most digital asset proxy stocks, with average daily turnover (15.56 million shares) supporting market confidence and liquidity. This elevated liquidity profile is a magnet for active traders and long-term allocators alike, offering flexibility to execute large positions without excessive slippage.

Moreover, the share float and regular block trades enable dynamic price discovery and valuation rerating, especially in times of strong Bitcoin performance or key company announcements. Liquidity at scale not only supports technical robustness but gives MicroStrategy a clear edge as the prime listed vehicle for digital asset exposure on North American exchanges.

Catalysts and Positive Outlook

A series of powerful catalysts and a structurally bullish outlook reinforce the positive investment thesis for MicroStrategy:

• Ongoing Bitcoin Accumulation: Saylor’s explicit plans to pursue further large-scale Bitcoin acquisitions—including an ambitious prospect of raising $84 billion to purchase up to 875,000 additional BTC—signal potential for transformative growth. Such moves could trigger market reratings, amplify exposure, and cement MicroStrategy’s digital-asset-ETF-like status.
• Rising Institutional Adoption: As institutional investors increase direct and indirect Bitcoin participation, MicroStrategy’s approachable share structure and regulatory compliance become even more attractive relative to pure-play crypto assets.
• Premium Valuation Justification: The market consistently assigns a premium to MSTR over the dollar value of its Bitcoin, reflecting the ease, security, and strategic leverage inherent in indirect equity-based Bitcoin holding.
• Sectoral Tailwinds: The broader tech landscape is entering a new expansion phase. AI, cybersecurity, and decentralized finance surge, with MicroStrategy positioned at the convergence of analytics, AI, and digital assets. Should Bitcoin outperform amid global adoption, investor flows are likely to intensify.
• Regulatory and ESG Context: Recent regulatory clarity in both the US and Canada is driving institutional flows. Meanwhile, MicroStrategy’s increasing emphasis on corporate governance, transparency, and environmental stewardship in Bitcoin sourcing aligns with evolving ESG mandates.

This confluence of catalysts and industry trends suggests the company may be entering a new era of value creation, powered by its commitment to digital assets and market leadership.

Investment Strategies

Given the stock’s volatility, dynamism, and direct linkage to Bitcoin price trends, a range of strategic entry points becomes apparent for different investor profiles:

• Short-Term Momentum: With technical momentum accelerating and price action consolidating above major moving averages, tactical traders might consider positioning ahead of potential breakouts above the $543 resistance. High liquidity and optionability further enhance tactical flexibility.
• Medium-Term Accumulation: Investors with a horizon of six to eighteen months may see current levels as attractive, especially given proximity to key support and the historical outperformance during Bitcoin bull phases. The prospect of upcoming Saylor-led Bitcoin acquisitions adds to the potential for sharp re-ratings.
• Long-Term Conviction: For those seeking extended exposure to the long-term appreciation of both Bitcoin and digital adoption, MicroStrategy offers unique diversification benefits within a technology-centric allocation. The company’s strategic reserves and alignment with macro digital trends create the conditions for enduring value accumulation.

One consistent theme stands out: current technical structures and upcoming catalysts position MSTR as a compelling consideration for portfolio construction at this juncture.

Is It the Right Time to Buy MicroStrategy?

Summarizing MicroStrategy’s investment case reveals a convergence of strengths unique within Canada’s investment landscape: world-leading Bitcoin reserves, innovative management, a proven strategy of aggressive digital asset accumulation, and a rising tide of institutional and regulatory support. Current price levels, reinforced by bullish technical signals and high liquidity, seem to represent an excellent opportunity to gain leveraged exposure to the digital asset megatrend—within a regulated equity environment accessible to Canadian investors seeking growth and innovation.

While volatility and short-term pullbacks may remain inherent features, the fundamentals justify renewed interest and recurring engagement from both institutional and sophisticated retail capital. With MicroStrategy on the cusp of potential historic Bitcoin acquisitions and sector-wide positive momentum, the stock may indeed be entering a new bullish phase—meriting serious consideration from those aiming to align with the epicenter of digital transformation.

As 2025 unfolds, MicroStrategy’s combination of visionary leadership, proactive accumulation, demonstrable liquidity, and alignment with technology and cryptocurrency adoption trends appears to offer a rare and attractive opportunity for investors focused on the future of digital assets and technology equities.

How to buy MicroStrategy stock in Canada?

Buying MicroStrategy (MSTR) stock online is straightforward and secure for Canadian investors. Thanks to regulated online brokers overseen by Canadian authorities, you can purchase shares directly through an easy-to-use trading platform. There are two main ways to invest: spot buying, where you own actual MicroStrategy shares, and CFD trading, where you speculate on the price movements using leverage. Both methods offer unique advantages depending on your goals and risk appetite. To help you choose the right partner, we provide a comprehensive broker comparison further down the page.

Spot buying

Cash buying means purchasing actual MicroStrategy shares (MSTR) listed on the NASDAQ. Through this method, you become a shareholder, with your shares held securely in your brokerage account. In Canada, online brokers typically charge a fixed commission per order, ranging from $4.95 to $9.99 CAD, regardless of your investment amount.

Example

If the MicroStrategy share price is $394.37 USD (approx. $540 CAD), you can buy around 1 share with a $1,000 CAD stake, factoring in a typical $5 brokerage fee. With this position, if the share price rises by 10%, your shares would be worth about $1,100 CAD.
Result: That’s a +$100 gross gain, or +10% on your investment, excluding currency effects and taxes.

Trading via CFD

CFDs, or contracts for difference, allow you to speculate on the price movement of MicroStrategy shares without owning them. Canadian brokers offering CFDs give you the opportunity to use leverage (for instance, 5x), which amplifies both potential gains and losses. The main costs are the spread (the difference between buy and sell prices) and overnight financing fees if you keep your position open over several days.

Example

You open a CFD position with a $1,000 CAD deposit, using 5x leverage. This gives you exposure equivalent to $5,000 CAD worth of MicroStrategy shares. If the share price rises by 8%, your position would gain 8% × 5 = 40%.
Result: You make a $400 gain on a $1,000 investment, not accounting for fees.

Final advice

Before investing in MicroStrategy or any stock, it’s crucial to compare each broker’s fees, trading conditions and platform features. Your choice between spot buying and CFD trading should be guided by your investment objectives, risk tolerance, and time horizon. For a detailed comparison of leading brokers in Canada, see the comparator table further down the page. Happy investing!

Platforms

Minimum Deposit

Discover

#1

Tier 1 regulation, including ASIC and FSA

#1

Star Trader

4.9

Minimum Deposit

$50

Discover

with our partner Star Trader

#2

Broker specializing in Forex and CFDs

#2

IFC Markets

4.8

Minimum Deposit

$1

Discover

with our partner IFC Markets

#3

Broker regulated since 2006

#3

Avatrade

4.8

Minimum Deposit

$100

Discover

with our partner Avatrade

Our 7 tips for buying MicroStrategy stock

The latest news about MicroStrategy

MicroStrategy's stock posted a strong 5.65% weekly gain, supported by a 3.35% single-day rally. This renewed momentum follows a period of underperformance earlier in the year and comes as investor sentiment turns more bullish, due in part to improved technical indicators such as a 14-day RSI moving above 55 and a recent MACD buy signal. Canadian investors, including institutional asset managers in Toronto and Montreal who are often overweight U.S. technology and crypto-adjacent equities, may find these technical moves significant, especially as they signal potentially sustained upward trends in an environment where volatility presents both risk and opportunity.

Major analysts, including Canaccord Genuity and Keefe Bruyette, have notably raised price targets for MSTR shares. Canaccord, with a substantial Canadian client base, has lifted its target to $464, while Keefe Bruyette set an ambitious mark of $630. These upgrades recognize MicroStrategy's ongoing Bitcoin accumulation strategy and the persistent premium on its shares relative to underlying Bitcoin holdings, suggesting that North American institutional demand remains robust. This positive analyst sentiment is particularly relevant in Canada, where there is long-standing public and institutional interest in both cryptocurrency and U.S. tech sector exposure, making MSTR an accessible proxy for Bitcoin through a familiar equity security.

MicroStrategy executed another major Bitcoin purchase, increasing its holdings to 553,555 BTC, now worth over $53 billion. The April 28 acquisition of 15,355 BTC for $1.42 billion bolsters MicroStrategy's position as the world’s largest corporate Bitcoin holder. This ongoing accumulation directly appeals to Canadian investors and funds with a strategic focus on cryptocurrency, as local regulations and operational challenges sometimes complicate direct Bitcoin exposure. Because Canadian regulatory authorities such as the OSC closely monitor asset-backed products, the transparent corporate stewardship from MicroStrategy can make MSTR an appealing, regulated entry point to gain leveraged Bitcoin exposure within North American portfolios.

Despite posting a Q1 loss of $16.49 per share and a $5.9 billion unrealized loss on digital assets, MicroStrategy shares moved higher after earnings. The stock’s positive performance after negative earnings surprises suggests that the market is prioritizing the company’s Bitcoin-centric vision over traditional software metrics. This is echoed by Canadian analysts and portfolio managers, who increasingly view MSTR less as a software company and more as an innovative Bitcoin investment vehicle—potentially useful for clients seeking alternatives to the limited or heavily regulated array of Canadian Bitcoin ETFs.

MicroStrategy’s aggressive Bitcoin acquisition model aligns with increasing institutional adoption of crypto assets across North America, including Canada. With CEO Michael Saylor reportedly strategizing to raise additional capital for further Bitcoin purchases, the company is positioned to benefit from growing mainstream and institutional acceptance of digital assets. For Canadian financial professionals, this underscores a shift in the regional investment landscape: as regulatory authorities such as the CSA signal greater openness to digital asset fund structures and pension plans cautiously explore crypto allocations, MicroStrategy exemplifies the kind of large-cap, regulated U.S. equity that can serve as both a tactical allocation and a strategic holding in Canadian portfolios seeking direct participation in crypto’s growth.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.