Should I buy MicroStrategy stock in Canada in 2025?

Why trust HelloSafe?

At HelloSafe, our specialist has been tracking the performance of MicroStrategy for over three years. Every month, hundreds of thousands of users in Canada trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by MicroStrategy.

What is MicroStrategy?

The MicroStrategy Stock Price

The price of MicroStrategy stock is rising this week. As of the latest close, MicroStrategy trades at $389.29, showing a 24-hour jump of +4.28% but a slight dip of -0.16% over the past week. The company commands a market capitalization of $109.2 billion, with an active average daily volume of 14.59 million shares. The P/E Ratio is currently not applicable due to negative earnings, and there is no dividend yield. MicroStrategy stock’s beta sits at 3.76, highlighting significant market volatility and heightened sensitivity to technology and cryptocurrency trends—an environment that may present notable opportunities for growth-oriented investors.

Our full analysis of the MicroStrategy stock

After a rigorous review of MicroStrategy’s latest financial results and a comprehensive analysis of its stock trajectory over the past three years, we have leveraged multiple data sources—covering financial indicators, key technical signals, sector trends, and peer benchmarking—using proprietary models. This multidimensional approach offers us unique insight into both the risks and the upside potential embedded within the stock. So, why might MicroStrategy once again become a strategic entry point into the technology and crypto-financial sector in 2025?

Recent performance and market context

MicroStrategy stock has delivered phenomenal returns, rising over 196% in a single year, and recently closed at $389.29 after a strong +4.28% daily move. While it briefly consolidated over the past week, the longer-term trend reveals a robust 30% gain over the last six months. What underpins this surge is not just the company’s unconventional business model, but also the broader rally in both technology equities and digital assets—especially Bitcoin. Recent company milestones, including surpassing 597,000 Bitcoin in treasury holdings and approaching the 600,000 mark, have added substantial visibility and credibility in the market. Additionally, macroeconomic tailwinds such as ongoing institutional crypto adoption and improved regulatory clarity, as well as the renewed appetite for tech growth stocks amid stable interest rates, have further reinforced MicroStrategy’s upside in the current environment.

Technical analysis

From a technical perspective, MicroStrategy's stock remains in clear bullish territory. All key moving averages (20, 50, 100, and 200 days) sit below the current price—a classic indication of strong prevailing momentum and ongoing accumulation by market participants. The 20-day and 50-day moving averages, at $380.88 and $381.61 respectively, both generate fresh buy signals. While the RSI (14) at 61.70 remains neutral, suggesting the stock is neither overbought nor oversold, it provides ample headroom for further gains before hitting overextended levels. The MACD (12,26) at 2.81 emits a cautionary "sell" sign, but this must be balanced against the prevailing upward drift and resilient support found at the $380 level. Notably, MicroStrategy continues to trade well above all major technical floors—a situation that typically precedes further rallies should bullish catalysts materialize.

Fundamental analysis

On the fundamentals, MicroStrategy offers a unique story—a technology company in transition to a financial asset powerhouse. Its trailing twelve-month revenues stand at $111.1 million (Q1 2025), with an implied YoY decline, largely reflective of the core software business’s maturation and the strategic tilt toward Bitcoin as a balance sheet asset. While the company posted negative EPS (-$16.53 in Q1), its stock price now derives outsized value from the unrealized gains on its Bitcoin holdings, a fact expected to be formalized by a reported $14 billion gain in the next quarter.

Despite a lack of positive earnings (and a P/E ratio thus not applicable), the company’s price-to-sales and net asset valuation suggest that the stock is trading at a justified premium due to its dual business model and outsized Bitcoin exposure. The company’s structural strengths are clearly visible: brand recognition as a Bitcoin pioneer, continuous innovation in analytics (via its MicroStrategy One, HyperIntelligence, and Enterprise Semantic Graph platforms), and its insurmountable lead as the largest corporate Bitcoin holder globally. CEO Michael Saylor’s visionary leadership further cements the company’s position, fostering both a loyal investor base and confidence in the company’s strategic execution.

Volume and liquidity

MicroStrategy maintains exemplary liquidity, with a three-month average daily volume of 14.59 million shares—a figure rarely matched by peers in either the software or crypto-tied equity space. This high trading volume is not only a testament to pronounced institutional and retail interest but is also a cornerstone for dynamic valuation. Moreover, a healthy float and active participation by major index funds and ETFs amplify the stock’s liquidity profile, enabling both nimble trading and robust price discovery.

Catalysts and positive outlook

• The near-term Q2 2025 earnings release, with anticipated $14 billion in unrealized Bitcoin gains, could serve as a significant inflection point and bring renewed analyst upgrades.
• The confirmed purchase of nearly 5,000 additional BTC in late June, at an average cost below recent highs, further cements the company’s status as a relentless Bitcoin accumulator.
• The market’s growing consensus that MicroStrategy represents a de facto Bitcoin ETF offers continuous support, especially as new institutional mandates seek indirect crypto exposure.
• Ongoing regulatory developments toward mainstream crypto acceptance in North America continue to remove barriers to institutional and retail inflows.
• Finally, MicroStrategy’s continued software innovations and expanding product suite ensure that its traditional business provides ongoing cash flow and sector relevance.

This convergence of catalysts comes at a time when technology stocks are experiencing renewed tailwinds, and cryptocurrency remains a core narrative for speculative and growth-oriented investors alike.

Investment strategies

• Short-term traders could seek to exploit volatility around the upcoming earnings release and any Bitcoin price inflection, targeting the $543.00 resistance while positioning near the $380.00 technical support.
• Medium-term holders benefit from the ongoing accumulation phase above the 50-day and 100-day moving averages, anticipating further Bitcoin integration and new products, with analyst targets suggesting a further 40% upside.
• Long-term investors have a rare opportunity to participate in a company transforming into the largest listed “Bitcoin bank,” capitalizing on secular crypto adoption trends and the company's world-leading strategic reserves of digital assets.

Ideal positioning may involve staged entries on minor retracements toward the $380–$390 range, or proactive accumulation ahead of the July/August earnings catalyst.

Is it the right time to buy MicroStrategy?

In light of its outstanding one-year performance, commanding Bitcoin position, and robust technical momentum, MicroStrategy seems to represent an excellent opportunity at the intersection of technology and digital assets. Its unique dual-business narrative, upcoming financial milestones, and exceptional volume-driven liquidity provide a strong foundation for further price appreciation. For investors seeking diversified crypto exposure through a NASDAQ-listed leader—one backed by both innovation and real asset accumulation—the current entry point may indeed be highly favorable.

As the company nears significant thresholds—both in Bitcoin holdings and in its transformation of financial and software markets—the case for MicroStrategy’s upside only strengthens. The Q2 results, in particular, could mark the start of a new bullish phase. Based on our analysis, serious consideration for accumulation seems warranted, especially for investors comfortable with volatility and looking for asymmetric opportunities in the evolving digital economy.

MicroStrategy remains one of the boldest vehicles for participating in the rapid convergence of enterprise technology and cryptocurrency, offering exposure to both legacy software growth and the dynamic world of digital finance—a global opportunity that inspires conviction in its future trajectory.

How to buy MicroStrategy stock in Canada?

Buying MicroStrategy shares online is now simple and secure through a regulated broker in Canada. You have two main options: spot buying (direct ownership of shares) and trading via Contracts for Difference (CFDs), each with its own advantages and considerations. Spot buying means you own real shares, while CFDs allow you to trade up and down with leverage. To help you compare platforms and find the right broker, you can refer to our broker comparison further down the page.

Cash buying

A cash purchase means buying actual MicroStrategy shares and becoming a shareholder. Typical fees include a fixed commission per order, usually ranging from $5 to $10 CAD at most major Canadian brokers.

Example

If the MicroStrategy share price is $389.29 CAD, you can buy around 2 shares with a $1,000 stake, including a brokerage fee of about $5. ✔️ Gain scenario: If the share price rises by 10%, your shares are now worth $1,100. Result: +$100 gross gain, or +10% on your investment.

Trading via CFD

CFD trading lets you speculate on MicroStrategy’s price movements without owning the underlying shares. CFDs offer leverage (multiplying your market exposure), but involve costs like the spread and overnight financing fees if you keep positions open for several days.

Example: CFD Gain Scenario

You open a CFD position on MicroStrategy shares, using 5x leverage with a $1,000 bet.

This gives you a total market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a $1,000 investment (excluding fees).

Final advice

Before investing, it’s important to compare broker fees, trading features, and supported markets. Your choice between spot buying and CFD trading depends on your investment goals, risk tolerance, and whether you prefer real shares or leveraged trading. Be sure to consult our comparison tool below to choose the best platform for you.

Our 7 tips for buying MicroStrategy stock

The latest news about MicroStrategy

MicroStrategy added 4,980 Bitcoin in June 2025, bringing its total holdings to 597,325 BTC. The company’s latest purchase was valued at $531.9 million and further solidifies its position as the world’s largest corporate Bitcoin holder. With its average purchase price now at $70,982 per BTC, MicroStrategy is rapidly approaching the 600,000-BTC milestone, reinforcing its unique Bitcoin-centric treasury strategy.

MicroStrategy reported a strong 4.28% daily stock gain on July 2 despite a muted week overall. The stock closed at $389.29, outperforming many technology peers and reflecting renewed investor enthusiasm as the company benefits from surging Bitcoin prices and market optimism for crypto-linked equities.

The upcoming Q2 2025 earnings report could include an estimated $14 billion in unrealized Bitcoin gains. With the substantial increase in Bitcoin’s value since the previous quarter, analysts anticipate that MicroStrategy’s financials will reflect significant mark-to-market gains. This potential windfall is seen as a key short-term catalyst for the stock’s performance.

Strong technical momentum persists, with MicroStrategy trading above all major moving averages. Current support is seen at the $380 level, and the consensus technical outlook remains bullish, supported by institutional flows and heavy inclusion in high-growth technology ETFs. The Relative Strength Index (RSI) at 61.7 suggests there's room for further upside without entering overbought territory.

MicroStrategy’s shares enjoy substantial institutional ownership and are widely accessible to Canadian investors. The stock is available via major Canadian brokerage platforms and is included in several technology and crypto-related ETFs held by Canadian investors, enhancing liquidity and increasing visibility in Canada’s capital markets.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.