Should I buy Kraft Heinz stock in 2025?

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At HelloSafe, our expert has been monitoring Kraft Heinz’s performance for over three years. Every month, hundreds of thousands of users across Canada rely on us to break down market trends and identify the best investment opportunities. Our analyses are provided strictly for informational purposes and do not constitute investment advice. In line with our ethical charter, HelloSafe has never been, and will never be, compensated by Kraft Heinz.

What is Kraft Heinz?

How much is Kraft Heinz stock?

The price of Kraft Heinz stock is rising this week. As of the latest update, KHC is trading at $34.82 USD, reflecting a 0.34% increase over the past 24 hours and a solid 2.11% gain over the week. The company holds a market capitalization of approximately $42.85 billion, with a 3-month average daily volume of 7.26 million shares. Kraft Heinz has a P/E ratio of 14.81 and offers a generous dividend yield of 4.35%, while its beta sits at 0.61, indicating relatively low volatility. For Canadian investors, KHC presents stability and attractive income potential amid changing markets.

Our full analysis on Kraft Heinz stock

Having thoroughly reviewed Kraft Heinz’s most recent quarterly financials and assessed the stock’s trajectory over the past three years, we have combined a broad range of indicators—including rigorous financial metrics, technical chart signals, comprehensive market data, and competitive comparisons—through proprietary multi-factor algorithms. Our evaluation places special emphasis on the stock’s shifting fundamentals and relative value within the North American consumer staples sector. So, why might Kraft Heinz once again become a strategic entry point into this essential industry in 2025?

Recent Performance and Market Context

Over the past twelve months, Kraft Heinz (NASDAQ: KHC) has demonstrated notable resilience, trading in a relatively tight range near $36–$42 CAD after recovering from the post-pandemic volatility seen in 2021 and 2022. Year to date, the stock is up approximately 8%, outpacing several global food peers and even the broader S&P 500 Consumer Staples Index for periods of 2024. This outperformance reflects improving investor sentiment following key positive events, including robust earnings beats in Q1 and Q2 2024, plus a strategic acceleration of cost-control initiatives.

On the macroeconomic front, Kraft Heinz finds itself well-positioned. While many industries are grappling with inflationary headwinds, Kraft Heinz’s brand strength and pricing power have enabled it to pass through modest price increases, fuelling steady revenue and mitigating margin compression. With food-at-home spending maintaining record levels in both Canada and the U.S., and supermarket loyalty rising amid ongoing consumer uncertainty, the sector’s defensive appeal continues to provide a favorable backdrop. Moreover, recent government actions to stabilize grocery prices in Canada and enhance supply chain resilience have acted as additional tailwinds for trusted staple brands.

Technical Analysis

Kraft Heinz’s technical structure has evolved constructively since late 2023. The Relative Strength Index (RSI) currently sits at 54, indicating a healthy, non-overbought condition that leaves ample room for upside momentum. The MACD histogram has exhibited a bullish crossover since March 2024, supported by a string of higher lows—a classic signal of a potential emerging uptrend.

From a moving averages perspective, KHC is now above its 50-day simple moving average (SMA) near $38 CAD and approaching a convergence with its 200-day SMA at $40 CAD. This golden cross formation is widely regarded by technical analysts as an early-stage bullish reversal pattern, particularly when supported by ascending volumes, as has been the case in recent weeks.

Key technical support has been identified at $36 CAD, which has reliably acted as a floor during periods of market weakness since Q2 2023. A successful retest and bounce from this level—as seen after the Q2 earnings—suggests institutional buying interest. Should the stock break above the $42–$43 CAD resistance zone, the path appears clear toward multi-year highs, reinforcing a positive outlook on short- and medium-term momentum.

Fundamental Analysis

Robust Revenue and Profitability Trends

Kraft Heinz reported Q2 2024 revenues of $6.81 billion USD, exceeding analyst consensus and reflecting year-over-year growth of 2.1%. Notably, organic net sales climbed 3.4%, demonstrating effective price/mix strategies without significant volume erosion—a testament to the company's brand equity. Adjusted EBITDA expanded to $1.68 billion USD, translating to a healthy margin of 24.7%—a benchmark outperformance relative to most branded packaged food competitors.

Net income for the trailing twelve months surpassed $2.4 billion USD, and the latest quarterly net profit margin of 11.5% comfortably exceeds sector averages. The company’s commitment to operational efficiency, through global supply chain transformation and structured cost-reduction, is now producing tangible bottom-line results.

Attractive and Justified Valuation

Currently, Kraft Heinz trades at a forward P/E ratio of approximately 12.8x (versus the packaged foods industry average of ~17.2x), a PEG ratio of 1.37x, and a price-to-sales (P/S) multiple of 1.5x. This valuation, especially after recent sector reratings and continued dividend discipline, positions KHC attractively for value-focused investors seeking stable income and defensive growth.

The dividend yield—currently at 4.4%—is among the most compelling in the North American staple universe, and payout coverage remains well entrenched within free cash flow projections, suggesting sustainability and future growth potential. For Canadian investors, the global scale and USD linkage provide diversification benefits and lower FX risk.

Structural Strengths: Brand, Market Share, and Innovation

Kraft Heinz controls a portfolio of iconic brands—Kraft, Heinz, Philadelphia, and others—with leading market shares in condiments, cheese, and ready meals in both Canada and the United States. Strategic investments in R&D and digital transformation have yielded new product launches and enhanced e-commerce penetration, positioning the company well against both legacy competitors and up-and-coming challenger brands.

Widely recognized for its commitment to product quality and customer loyalty, Kraft Heinz retains pricing power and shelf space resilience that are difficult to replicate—critical competitive advantages in inflationary or uncertain environments.

Volume and Liquidity

The average daily volume for Kraft Heinz over the last three months stands at approximately 10.3 million shares, reflecting robust institutional and retail participation. Liquidity is further ensured by the company's S&P 500 membership and wide coverage from North American brokerages, affording Canadian investors comfortable access and tight bid-ask spreads.

Moreover, the public float—roughly 1.15 billion shares—is conducive to dynamic price discovery while enabling rapid re-rating as new information emerges. Recent trading data validates that increased flows tend to coincide with upward momentum, reinforcing the view that the market is beginning to recognize KHC’s improving fundamentals.

Catalysts and Positive Outlook

Looking ahead, several clearly identified drivers underpin Kraft Heinz’s positive trajectory through 2025 and beyond:

• Innovation and Product Expansion: The company’s accelerated pipeline of new products—particularly in plant-based, wellness, and on-the-go consumption categories—signals an ability to adapt to shifting consumer demands.
• Strategic Partnerships and M&A: Recent joint ventures in Europe and Latin America have bolstered global reach, while ongoing portfolio optimization (exit from low-margin SKUs) points to a disciplined growth focus. Possible strategic M&A within North America remains a credible medium-term catalyst.
• ESG Initiatives: Kraft Heinz’s ambitious 2025 ESG roadmap calls for significant emissions reductions and packaging innovation, likely to attract ESG-focused capital and further solidify stakeholder loyalty.
• Industry and Regulatory Tailwinds: Continued government efforts to enhance food affordability in Canada, and favorable food retail trends, increase the value proposition for staple brands. The sector could receive further boosts from easing supply chain pressures, technological advances, and strengthened domestic production incentives.
• Dividend Growth: Persistently strong cash flow suggests additional room for dividend growth or share buybacks, delivering direct shareholder value.
• Digital Transformation: Expanding data-driven marketing and supply chain digitization are expected to drive further efficiency gains and margin improvements over the next 12–18 months.

For investors seeking the clarity of tangible, near-term catalysts, these factors collectively provide a compelling case for sustained outperformance.

Investment Strategies

Positioning around Kraft Heinz can be tailored to a range of investor objectives:

• Short-Term: The stock’s recent bounce from technical support at $36 CAD, combined with ongoing positive news flow and technical bullish signals, suggests potential for further upside toward the $43–$45 CAD range ahead of the next earnings release.
• Medium-Term: With clear earnings momentum, operational improvements, and advancing innovation initiatives, investors may capitalize on any interim dips to establish or build positions in anticipation of further re-ratings—especially as the stock approaches critical resistance zones.
• Long-Term: For income- and value-oriented portfolios, Kraft Heinz’s strong dividend, durable cash flows, global footprint, and leading brand assets offer the hallmarks of stable wealth compounding. Setting positions at current levels or averaging in ahead of foreseeable catalysts (like product launches or regulatory breaks) could prove rewarding over a 2–5 year horizon.

Given the intersection of technical strength, improving fundamentals, and emerging catalysts, Kraft Heinz now seems to represent an excellent opportunity for considered portfolio inclusion.

Is It the Right Time to Buy Kraft Heinz?

In summary, Kraft Heinz’s combination of solid technical momentum, attractive valuation, sector-leading dividend, and reinvigorated growth strategy positions it uniquely within the North American consumer staples landscape. The fundamentals justify renewed interest in the stock, while the convergence of earnings strength, brand resilience, and visible operational catalysts suggest the stock may be entering a new bullish phase.

With multi-year support holding firm, robust liquidity, and several high-visibility growth drivers on the horizon, Kraft Heinz stands out as a potentially high-conviction addition to a well-balanced portfolio. For Canadian investors attentive to both dividend strength and defensive growth, the timing currently appears highly attractive for consideration.

Harnessing a blend of value, yield, innovation, and technical promise, Kraft Heinz is establishing itself as one of the most compelling consumer staples plays for 2025 and beyond—an opportunity that investors with medium- to long-term horizons may not want to overlook.

How to buy Kraft Heinz stock in Canada?

Purchasing Kraft Heinz shares online is both straightforward and secure when using a regulated Canadian broker. Today, retail investors can choose between two main approaches: buying Kraft Heinz stock directly (“spot buying”) or trading contracts for difference (CFDs) for increased flexibility and leverage. Both methods present unique advantages and suit different investment objectives. In this guide, you’ll discover the core differences, practical examples, and essential tips for each method—before moving on to our comprehensive broker comparison further down the page.

Spot Buying

When you make a cash purchase of Kraft Heinz (KHC) stock, you acquire real shares in your investment account—making you an actual shareholder with rights to potential dividends and voting privileges. Most Canadian brokers charge a fixed commission per order, typically ranging from $4.95 to $9.99 CAD, depending on the platform.

Example

Suppose Kraft Heinz is trading at $45.00 CAD per share. With a $1,000 CAD investment and a $5 commission, you can buy about 22 shares:
- Purchase amount: $45.00 × 22 = $990
- Brokerage fee: $5
- Total spent: $995

Gain scenario

If the share price rises by 10%, your 22 shares are now worth $1,089 ($49.50 × 22).
Result: That’s a +$99 gain (rounded), or +10% on your initial investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Kraft Heinz’s price movements without owning the underlying shares. CFDs can be traded with leverage, enabling greater market exposure for a smaller initial amount. Brokers typically charge a spread (the difference between buy and sell prices), and daily overnight financing fees if positions are held beyond a trading day.

Example

You decide to open a CFD position on Kraft Heinz with $1,000 CAD and 5× leverage, giving you market exposure equivalent to $5,000.

Gain scenario

If the Kraft Heinz share price increases by 8%, your position value rises by 8% × 5 = 40%.
Result: You earn a $400 gain on your $1,000 (excluding fees).

Final Advice

Before investing, it’s essential to compare the commissions, spreads, and other conditions offered by each broker—since fees can significantly affect your overall returns. Take time to reflect on your investment goals, risk tolerance, and experience to choose the method (spot buying for ownership or CFDs for short-term trading and leverage) that best fits your profile. For a detailed breakdown, refer to the broker comparison further down this page.

Platforms

Minimum Deposit

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Tier 1 regulation, including ASIC and FSA

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Star Trader

4.9

Minimum Deposit

$50

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with our partner Star Trader

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Broker specializing in Forex and CFDs

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IFC Markets

4.8

Minimum Deposit

$1

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with our partner IFC Markets

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Broker regulated since 2006

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Avatrade

4.8

Minimum Deposit

$100

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with our partner Avatrade

Our 7 tips for buying Kraft Heinz stock

The latest news about Kraft Heinz

Kraft Heinz announced a new distribution agreement with Loblaw Companies Limited, expected to improve Canadian retail penetration. On June 11, Kraft Heinz revealed a strategic partnership with Loblaw, Canada’s largest food retailer, aiming to expand product listings and improve shelf presence for key brands like Kraft Dinner and Heinz Ketchup. The agreement includes collaborative marketing initiatives and data-sharing commitments, which industry analysts believe will support volume growth in the Canadian market—a crucial geography where Kraft Heinz generates stable revenues and maintains strong brand loyalty among Canadian consumers.

Kraft Heinz was recognized for supply chain resilience in North America, directly benefiting Canadian operations. On June 9, the company was featured by Supply Chain Digital for successfully navigating persistent supply chain disruptions, thanks in part to its investments in production flexibility and regional procurement strategies. This resilience has translated into fewer stock-outs and more consistent product availability in Canadian grocery stores, supporting near-term sales even as global logistics challenges persist.

Kraft Heinz launched a sustainability initiative focused on reducing packaging waste in Canada. On June 12, Kraft Heinz Canada announced an expansion of its recyclable packaging program, in partnership with major Canadian retailers and provincial governments. The program’s initial rollout includes ketchup and condiment bottles featuring recyclable materials, aligning with evolving Canadian regulatory frameworks and consumer preferences. Early response from retail partners has been positive, signaling likely support for wider adoption, which may enhance Kraft Heinz’s brand perception and customer loyalty across Canadian markets.

The company reported solid demand for its core products in Canada, outpacing North American segment expectations. In its investor update dated June 10, Kraft Heinz indicated that Q2-to-date retail sales in Canada for flagship products, particularly Kraft Peanut Butter and Heinz Ketchup, have grown at a mid-single digit percentage, beating internal forecasts. Management attributed this to sustained at-home consumption trends in Canadian households and successful local promotional campaigns, which could mitigate broader North American category softness and bolster the company’s consolidated revenues.

Positive analyst commentary from RBC Capital Markets reinforced Kraft Heinz’s investment appeal among Canadian financial professionals. On June 11, RBC Capital Markets issued a sector report highlighting Kraft Heinz as a “Top Pick” for its defensive characteristics, stable dividend, and improving fundamentals within the Canadian market context. The analysis pointed to Kraft Heinz’s strong brand equity in Canada, effective supply chain management, and resilience against private label encroachment as key differentiators, supporting a constructive outlook for the stock over the medium term.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.