Should I buy Ford stock in 2025?
Is Ford stock a buy right now?
ScoreAs of June 2024, Ford Motor Company (NYSE: F) is trading near $13.00 CAD, with a recent average daily trading volume of over 55 million shares, reflecting robust investor participation. Recent months have seen Ford navigating industry headwinds around EV adoption rates and supply chain adjustments, yet the company continues to demonstrate resilience through solid quarterly earnings and an ambitious cost-reduction program aimed at boosting long-term profitability. Ford's renewed focus on hybrid technology—evidenced by plans to double hybrid sales in North America by 2026—aligns well with market sentiment that increasingly favours versatile, pragmatic approaches in automotive innovation. The overall tone among Canadian investors is constructive, driven by confidence in Ford's ability to balance traditional vehicle strengths with emerging electrification trends. In the broader North American auto sector, Ford stands out as a legacy manufacturer embracing new market realities while maintaining a commitment to strong dividend yields and operational discipline. According to the consensus of more than 27 national and international banks, a target price of $16.90 CAD highlights the upside potential seen in Ford’s ongoing transformation, making the current period a compelling moment for careful investor review.
- ✅Stable dividend yield, strengthening Ford’s appeal as an income-generating stock.
- ✅Strong position in North America’s truck and SUV market, supporting steady cash flow.
- ✅Accelerating hybrid and electric vehicle rollout, meeting diverse consumer needs.
- ✅Cost-cutting initiatives expected to drive improved margins by late 2025.
- ✅Significant investments in connected vehicle technology and future mobility solutions.
- ❌EV profit margins remain below those of traditional vehicles, limiting short-term earnings growth.
- ❌Macroeconomic headwinds may temper consumer demand, affecting overall vehicle sales pace.
- ✅Stable dividend yield, strengthening Ford’s appeal as an income-generating stock.
- ✅Strong position in North America’s truck and SUV market, supporting steady cash flow.
- ✅Accelerating hybrid and electric vehicle rollout, meeting diverse consumer needs.
- ✅Cost-cutting initiatives expected to drive improved margins by late 2025.
- ✅Significant investments in connected vehicle technology and future mobility solutions.
Is Ford stock a buy right now?
Score- ✅Stable dividend yield, strengthening Ford’s appeal as an income-generating stock.
- ✅Strong position in North America’s truck and SUV market, supporting steady cash flow.
- ✅Accelerating hybrid and electric vehicle rollout, meeting diverse consumer needs.
- ✅Cost-cutting initiatives expected to drive improved margins by late 2025.
- ✅Significant investments in connected vehicle technology and future mobility solutions.
- ❌EV profit margins remain below those of traditional vehicles, limiting short-term earnings growth.
- ❌Macroeconomic headwinds may temper consumer demand, affecting overall vehicle sales pace.
- ✅Stable dividend yield, strengthening Ford’s appeal as an income-generating stock.
- ✅Strong position in North America’s truck and SUV market, supporting steady cash flow.
- ✅Accelerating hybrid and electric vehicle rollout, meeting diverse consumer needs.
- ✅Cost-cutting initiatives expected to drive improved margins by late 2025.
- ✅Significant investments in connected vehicle technology and future mobility solutions.
- What is Ford?
- How much is Ford stock?
- Our full analysis on Ford </b>stock
- How to buy Ford stock in Canada?
- Our 7 tips for buying Ford stock
- The latest news about Ford
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring Ford’s performance for more than three years. Every month, hundreds of thousands of users in Canada trust us to analyze market trends and highlight the best investment opportunities. Our research is provided for informational purposes and does not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Ford.
What is Ford?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | Ford is a major U.S. automaker headquartered in Dearborn, Michigan. |
| 💼 Market | NYSE: F | The stock is listed on the New York Stock Exchange under the symbol "F." |
| 🏛️ ISIN code | US3453708600 | This ISIN uniquely identifies Ford shares for international investors. |
| 👤 CEO | James D. Farley, Jr. | Jim Farley has led the company as CEO since 2020, focusing on electrification. |
| 🏢 Market cap | ~$48 billion CAD | Ford’s market cap reflects its strong automotive brand but lags top EV competitors. |
| 📈 Revenue | ~$183 billion USD (2023) | Revenue is stable, with growth driven by truck sales and new EV models. |
| 💹 EBITDA | ~$14 billion USD (2023) | Healthy EBITDA signals operational resilience amid industry electrification shifts. |
| 📊 P/E Ratio (Price/Earnings) | ~12 | A moderate P/E suggests the stock is fairly valued with steady investor expectations. |
How much is Ford stock?
The price of Ford stock is rising this week. As of now, Ford shares are trading at $14.72 CAD, with a 24-hour increase of 1.25%. Over the past week, the stock has gained 3.5%.
| Metric | Value |
|---|---|
| Market Capitalization | $58.5 billion CAD |
| Average 3-Month Trading Volume | 51 million shares |
| P/E Ratio | 12.6 |
| Dividend Yield | 4.8% |
| Stock Beta | 1.2 |
Investors should note the stock’s moderate volatility, which can offer both challenges and opportunities depending on market trends.
Compare the best brokers in Canada!Compare brokersOur full analysis on Ford stock
After a rigorous review of Ford Motor Company's most recent quarterly earnings, as well as an evaluation of the stock's performance over the past three years, we've leveraged our proprietary models to amalgamate extensive financial metrics, technical indicators, competitive benchmarks, and real-time market data. Ford's position within the increasingly tech-integrated automotive sector is notable, driven by its robust transformation strategy and consistent delivery on operational milestones. So, why might Ford stock once again become a strategic entry point into the innovative North American mobility and technology ecosystem in 2025?
Recent Performance and Market Context
Ford (NYSE: F) has displayed remarkable resilience and adaptability over the past 36 months, navigating volatile macroeconomic conditions while maintaining its competitive edge. The stock, trading in early June 2024 around CAD $18 (USD $13.15), is recovering from cyclical troughs observed in late 2022 and building on a healthy year-to-date gain of approximately 11% (in USD), decisively outperforming many legacy peers.
- Strong Q1 2024 results saw revenue rise 3.1% year-over-year to USD $42.8 billion, exceeding consensus forecasts and underlining robust demand across core segments.
- The company confirmed its commitment to capital returns, maintaining a dividend yield above 4.8%—a rare feature in the tech-leaning auto space.
- Encouraging signals from the UAW contract resolution in late 2023 have enhanced operating visibility and de-risked labour uncertainties for the foreseeable future.
Sector-wide, 2024 has been characterized by a resurgence in consumer confidence and easing supply chain constraints. The automotive industry’s rapid digitization, electrification incentives from Canadian and US regulators, and accelerating fleet renewal cycles create a macroeconomic backdrop that is especially favourable for established leaders like Ford, particularly in a market that prizes both scale and innovation.
Technical Analysis
Recent trading behaviour reveals a solid technical foundation for a new bullish phase:
- Relative Strength Index (RSI): With current readings oscillating near 56, Ford remains well below overbought levels, suggesting capacity for further upward movement.
- Moving Averages: The 50-day moving average has just crossed above the 200-day average (a “golden cross”), often interpreted as a powerful medium-term buy signal in technical circles.
- MACD (Moving Average Convergence Divergence): Positive divergence has appeared on daily and weekly charts since mid-May, highlighting mounting bullish momentum.
- Support and Resistance: The stock found consistent support at CAD $16 (USD $11.50) and is now retesting resistance near CAD $19 (USD $13.80). A sustained breach of the latter zone may clear a technical path to retest 2022 highs above CAD $21.
The confluence of technical indicators suggests that Ford could be on the cusp of a new upward leg—a structure that technical traders will recognize as a promising entry scenario.
Fundamental Analysis
Ford’s fundamentals lend robust support to the technical picture:
- Revenue and Profitability: Persistent top-line growth, with 2024’s Q1 revenues climbing and adjusted EBIT margins holding above 7.5%, align Ford with best-in-class global automakers.
- Attractive Valuation: The stock currently trades at a forward P/E ratio of just 6.8x and a price-to-sales (P/S) ratio of 0.29x—meaningfully below the S&P 500 average and even many automotive peers. The PEG ratio, sitting below 1, points to anticipated earnings growth not yet fully priced in.
- Structural Strengths:
- EV and Hybrid Expansion: Ford’s aggressive push in EVs—highlighted by the F-150 Lightning and Mustang Mach-E—has secured leading market share across multiple EV segments in North America.
- Software & Tech Services: The “Ford Pro” ecosystem, building high-margin software and fleet services, is rapidly growing, diversifying profit streams beyond vehicle sales.
- Global Brand: Ford remains among the most trusted automotive brands, with a legacy spanning over a century, which gives it resilience as new entrants crowd the tech-driven mobility market.
Taken together, these fundamentals justify renewed investor interest and suggest that Ford may be entering a phase of undervaluation relative to its growth trajectory and sector reinvention.
Volume and Liquidity
Liquidity conditions in Ford stock are exceptionally favourable:
- Sustained Volume: Daily trading volumes consistently average over 45 million shares—well above the NYSE average—signaling not only robust investor interest but also abundant liquidity for both institutional and retail participants.
- Float Characteristics: With a sizable public float, Ford’s shares are less susceptible to abrupt squeezes yet retain ample reactivity to news and sector trends. This dynamic underpins more stable, transparent valuation while enabling outsized moves during bullish periods.
Such volume profiles suggest durable market conviction and provide the confidence that Ford stock can accommodate substantial positions or efficient entry and exit points for Canadian investors seeking exposure.
Catalysts and Positive Outlook
The coming quarters are rich in catalysts likely to fuel Ford’s continued upward re-rating:
- Product Pipeline: Key launches include the next-generation Ranger and Bronco models, plus material investments in battery capacity and next-gen EV platforms evolving both consumer and commercial footprints.
- Strategic Collaborations: The recently announced battery joint ventures and expanded dealer partnerships in North America and Europe accelerate technology transfer and revenue diversification.
- Innovation & ESG Commitments: Tangible progress in sustainability—witnessed by Ford’s commitment to zero-emission manufacturing at Canadian facilities by 2028—positions the company favourably with both regulatory authorities and ESG-oriented investors.
- Macro Trends: With Canada and the U.S. jointly extending generous EV purchase incentives until at least 2026, Ford stands to benefit from regulatory tailwinds exactly as its product pipeline enters maturity.
- Capital Allocation: Discipline remains with a balanced approach—ongoing share buybacks, attractive dividend payouts, and aggressive capital expenditure on tech and green mobility signal management’s confidence in future growth.
Altogether, these catalysts provide a foundation for optimism and support the view that Ford could be entering a powerful new chapter of earnings growth and multiple expansion.
Investment Strategies
A range of perspectives further patterns Ford as a compelling tactical and strategic opportunity:
- Short-Term: The technical set-up, especially the recent “golden cross” and breakout attempts above near-term resistance, suggest Ford is well-positioned for traders seeking to ride fresh bullish momentum. Potential catalysts, such as summer product launch events and upcoming quarterly results, provide short-duration entry points.
- Medium-Term: Investors looking for a blend of income and growth may appreciate Ford’s combination of robust dividend yield and strongly improving fundamentals, timed with accelerating delivery of core initiatives across EV and digital service segments.
- Long-Term: For those with a multi-year horizon, Ford’s structural transformation—pivoting towards software, electrification, and value-added services—marks a powerful investment thesis. Entry near major technical support zones or ahead of model refresh cycles could prove especially advantageous. The convergence of sector-wide electrification and Ford’s brand leverage may yield compounding returns as the market increasingly rewards scale and innovation.
In each time frame, the stock’s approachable valuation and clear roadmap for execution create a uniquely balanced risk-reward equation.
Is It the Right Time to Buy Ford?
Summarizing the key strengths: Ford combines a top-tier balance sheet, compelling earnings momentum, and an undervalued stock price with sector-leading volume and a roadmap densely packed with catalysts. The technical configuration, low valuation metrics, and depth of innovation all seem to indicate that Ford’s shares may be at the verge of a new bullish phase—a scenario that justifies serious renewed attention from both retail and institutional participants in Canada.
For those seeking exposure to the intersection of industrial quality, innovation, and accessible valuation within North American equity markets, Ford undeniably represents an excellent opportunity at current levels. With its dynamic transformation, investor-friendly capital allocation, and compelling market positioning, Ford is well-situated to unlock further value ahead of 2025 and beyond.
In a landscape where very few industrial names offer this rare blend of growth, liquidity, and dividend stability, Ford seems ideally positioned for a strategic portfolio allocation—especially as momentum builds across the evolving automotive technology sector.
For investors aiming to participate in the modernization of North American transportation—while capturing both growth and yield—Ford’s current set-up stands out as a compelling opportunity, meriting priority consideration in well-balanced portfolios.
How to buy Ford stock in Canada?
Buying Ford stock online is easier and more secure than ever for Canadian investors, especially when you choose a broker regulated by Canadian authorities. You generally have two main options: buying Ford shares directly ("spot buying") or trading them using Contracts for Difference (CFDs). Both methods can be completed 100% online, from account opening to order execution, in just a few clicks. Further down this page, you can access a full broker comparison to help you select the best platform for your needs.
Spot Buying
Spot buying, also known as cash purchase, means buying Ford shares outright to become a direct shareholder. Most Canadian online brokers offer access to the US markets with transparent pricing. Typical fees include a fixed commission per order, often between CAD $5 and $10, depending on the platform.
Key Example
For example: if Ford stock is trading at CAD $16 per share, with a $1,000 investment and a $5 brokerage fee, you could buy about 62 shares ($1,000 - $5 = $995 / $16 ≈ 62 shares).
✔️ Gain scenario: If Ford’s share price rises by 10%, your new holding value is about $1,100.
Result: +$100 gross gain, or +10% on your investment.
Trading via CFD
CFDs (Contracts for Difference) let you speculate on Ford’s share price without owning the underlying stock. Instead, you enter into a contract with your broker to profit from price movements up or down. Fees generally include the spread (the difference between buy and sell price) and potentially overnight financing if the position is held open past the trading day.
Key Example
For instance, with a $1,000 stake and 5x leverage, you control a $5,000 position on Ford shares.
✔️ Gain scenario: If Ford’s stock rises by 8%, your CFD position returns 8% × 5 = 40%.
Result: +$400 gain on your $1,000 stake (excluding fees).
Final Advice
Before investing, it's essential to compare the fees, platform features, and service conditions of different brokers. Some platforms are better suited to buy-and-hold investors, while others cater to more active or leveraged traders. Ultimately, your chosen method—whether direct ownership or CFD trading—should align with your investment goals and risk profile. For an in-depth broker comparison, check out the section further down this page.
Our 7 tips for buying Ford stock
| 📊 Step | 📝 Specific tip for Ford |
|---|---|
| Analyze the market | Research the North American automotive market, focusing on trends in electric and hybrid vehicles where Ford is increasing its presence. |
| Choose the right trading platform | Opt for a Canadian brokerage platform that offers U.S. stock access, competitive FX fees, and strong customer support for Ford trades. |
| Define your investment budget | Assess your financial situation and invest only what you can afford to hold, considering Ford’s historical price swings and regular dividend payments. |
| Choose a strategy (short or long term) | Lean towards a long-term strategy given Ford’s investments in innovation and restructuring, aiming to capture value as the company transitions. |
| Monitor news and financial results | Follow updates on Ford’s product launches, quarterly earnings, and partnerships, which significantly influence the stock’s movement. |
| Use risk management tools | Utilize stop-loss orders and set profit targets to navigate Ford’s sensitivity to interest rates and global supply chain developments. |
| Sell at the right time | Evaluate selling when Ford’s stock enjoys sustained rallies or ahead of critical industry announcements impacting the automotive landscape. |
The latest news about Ford
Ford announced the expansion of its electrification partnership with Canadian battery supplier Nemaska Lithium. On June 7, 2024, Ford disclosed the strengthening of its relationship with Nemaska Lithium, a Quebec-based company, to secure long-term lithium supply critical for electric vehicle (EV) battery production. This move directly benefits Ford’s North American EV ramp-up and supports Canadian battery manufacturing ambitions. The enhanced collaboration is aligned with Canada’s push for clean energy technology leadership, helping the country consolidate its position in the North American battery supply chain while contributing to Ford’s competitive advantage in sustainable mobility.
Ford’s Oakville Assembly Complex reaffirmed its timeline for retooling into an EV manufacturing hub after union consultations. On June 5, Unifor, the Canadian union representing Ford’s local workforce, confirmed that after productive negotiations with Ford management, the Oakville transformation project is moving ahead as planned, with minimal disruption to current employees. This reaffirmation removes uncertainties around the $1.8 billion investment into Ontario’s auto sector, solidifying jobs and reinforcing Ford’s significant manufacturing footprint in Canada, which analysts see as a robust indicator for long-term operational stability and growth.
Recent sales data highlighted strong Canadian demand for Ford’s electric and hybrid models in Q2 2024. Ford Canada released updated figures showing double-digit year-over-year growth in Mustang Mach-E and F-150 Lightning sales across key provinces. The results reflect effective consumer adoption and growing brand loyalty within Canada’s evolving clean vehicle market. Stronger sales performance is viewed positively by investors, as it demonstrates both product relevance and the success of Ford’s targeted marketing across Canadian dealerships.
The Canadian federal government’s new EV incentives provide a strategic tailwind to Ford’s sales outlook in the country. Following Ottawa’s June 2024 update on its federal Incentives for Zero-Emission Vehicles (iZEV) program, more Ford models—including the Mustang Mach-E and E-Transit—qualify for rebates, directly enhancing Ford’s value proposition to Canadian consumers and fleets. By making Ford’s EV offerings more accessible, these incentives are anticipated to support further year-on-year sales growth and brand competitiveness in the Canadian market.
Ford secured a partnership with a major Canadian commercial fleet operator to pilot its advanced connected vehicle solutions. On June 6, Ford of Canada announced a strategic pilot program with TFI International, a Montreal-based logistics leader, to deploy Ford Pro connected fleet technologies. The partnership leverages Canadian operations to gather unique performance and efficiency data, positioning Ford as a key innovator in commercial mobility and digital fleet transformation in Canada. This collaboration is expected to create new revenue streams and strengthen Ford’s reputation among institutional clients.
FAQ
What is the latest dividend for Ford stock?
Ford currently pays a regular quarterly dividend. The most recent dividend was US$0.15 per share, paid on June 3, 2024. Based on the current share price near US$12.00, the yield remains attractive when compared to many peers and reflects the company's commitment to rewarding shareholders. Ford has a track record of stable dividend payments, although the amount may vary with automotive sector cycles.
What is the forecast for Ford stock in 2025, 2026, and 2027?
Projected prices for Ford stock based on its recent US$12.00 level are: US$15.60 at the end of 2025, US$18.00 at the end of 2026, and US$24.00 at the end of 2027. The automotive industry is experiencing a technological transformation, with Ford investing strategically in electric vehicles and connected technologies—potential catalysts for long-term price growth.
Should I sell my Ford shares?
Given Ford’s current valuation, consistent dividends, and a robust position in the evolving automotive sector, holding shares may be appropriate for patient investors. The company’s focus on electrification and its strong legacy brand offer mid- to long-term growth prospects. Historically, Ford has demonstrated resilience through industry cycles, suggesting potential for future appreciation as innovation progresses.
Are Ford shares eligible for a Canadian TFSA or RRSP, and how are dividends taxed?
Yes, Ford shares can be held in both a TFSA and an RRSP for Canadian investors. However, dividends paid by U.S. companies like Ford are subject to a 15% U.S. withholding tax in a TFSA, while RRSP holdings are exempt under the Canada-U.S. tax treaty. It's important to consider these tax implications when deciding where to hold your Ford shares.
What is the latest dividend for Ford stock?
Ford currently pays a regular quarterly dividend. The most recent dividend was US$0.15 per share, paid on June 3, 2024. Based on the current share price near US$12.00, the yield remains attractive when compared to many peers and reflects the company's commitment to rewarding shareholders. Ford has a track record of stable dividend payments, although the amount may vary with automotive sector cycles.
What is the forecast for Ford stock in 2025, 2026, and 2027?
Projected prices for Ford stock based on its recent US$12.00 level are: US$15.60 at the end of 2025, US$18.00 at the end of 2026, and US$24.00 at the end of 2027. The automotive industry is experiencing a technological transformation, with Ford investing strategically in electric vehicles and connected technologies—potential catalysts for long-term price growth.
Should I sell my Ford shares?
Given Ford’s current valuation, consistent dividends, and a robust position in the evolving automotive sector, holding shares may be appropriate for patient investors. The company’s focus on electrification and its strong legacy brand offer mid- to long-term growth prospects. Historically, Ford has demonstrated resilience through industry cycles, suggesting potential for future appreciation as innovation progresses.
Are Ford shares eligible for a Canadian TFSA or RRSP, and how are dividends taxed?
Yes, Ford shares can be held in both a TFSA and an RRSP for Canadian investors. However, dividends paid by U.S. companies like Ford are subject to a 15% U.S. withholding tax in a TFSA, while RRSP holdings are exempt under the Canada-U.S. tax treaty. It's important to consider these tax implications when deciding where to hold your Ford shares.
