Should I buy Ford stock in 2025?

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At HelloSafe, our expert has been monitoring Ford’s performance for more than three years. Every month, hundreds of thousands of users in Canada trust us to analyze market trends and highlight the best investment opportunities. Our research is provided for informational purposes and does not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Ford.

What is Ford?

How much is Ford stock?

The price of Ford stock is rising this week. As of now, Ford shares are trading at $14.72 CAD, with a 24-hour increase of 1.25%. Over the past week, the stock has gained 3.5%.

Investors should note the stock’s moderate volatility, which can offer both challenges and opportunities depending on market trends.

Our full analysis on Ford stock

After a rigorous review of Ford Motor Company's most recent quarterly earnings, as well as an evaluation of the stock's performance over the past three years, we've leveraged our proprietary models to amalgamate extensive financial metrics, technical indicators, competitive benchmarks, and real-time market data. Ford's position within the increasingly tech-integrated automotive sector is notable, driven by its robust transformation strategy and consistent delivery on operational milestones. So, why might Ford stock once again become a strategic entry point into the innovative North American mobility and technology ecosystem in 2025?

Recent Performance and Market Context

Ford (NYSE: F) has displayed remarkable resilience and adaptability over the past 36 months, navigating volatile macroeconomic conditions while maintaining its competitive edge. The stock, trading in early June 2024 around CAD $18 (USD $13.15), is recovering from cyclical troughs observed in late 2022 and building on a healthy year-to-date gain of approximately 11% (in USD), decisively outperforming many legacy peers.

• Strong Q1 2024 results saw revenue rise 3.1% year-over-year to USD $42.8 billion, exceeding consensus forecasts and underlining robust demand across core segments.
• The company confirmed its commitment to capital returns, maintaining a dividend yield above 4.8%—a rare feature in the tech-leaning auto space.
• Encouraging signals from the UAW contract resolution in late 2023 have enhanced operating visibility and de-risked labour uncertainties for the foreseeable future.

Sector-wide, 2024 has been characterized by a resurgence in consumer confidence and easing supply chain constraints. The automotive industry’s rapid digitization, electrification incentives from Canadian and US regulators, and accelerating fleet renewal cycles create a macroeconomic backdrop that is especially favourable for established leaders like Ford, particularly in a market that prizes both scale and innovation.

Technical Analysis

Recent trading behaviour reveals a solid technical foundation for a new bullish phase:

• Relative Strength Index (RSI): With current readings oscillating near 56, Ford remains well below overbought levels, suggesting capacity for further upward movement.
• Moving Averages: The 50-day moving average has just crossed above the 200-day average (a “golden cross”), often interpreted as a powerful medium-term buy signal in technical circles.
• MACD (Moving Average Convergence Divergence): Positive divergence has appeared on daily and weekly charts since mid-May, highlighting mounting bullish momentum.
• Support and Resistance: The stock found consistent support at CAD $16 (USD $11.50) and is now retesting resistance near CAD $19 (USD $13.80). A sustained breach of the latter zone may clear a technical path to retest 2022 highs above CAD $21.

The confluence of technical indicators suggests that Ford could be on the cusp of a new upward leg—a structure that technical traders will recognize as a promising entry scenario.

Fundamental Analysis

Ford’s fundamentals lend robust support to the technical picture:

• Revenue and Profitability: Persistent top-line growth, with 2024’s Q1 revenues climbing and adjusted EBIT margins holding above 7.5%, align Ford with best-in-class global automakers.
• Attractive Valuation: The stock currently trades at a forward P/E ratio of just 6.8x and a price-to-sales (P/S) ratio of 0.29x—meaningfully below the S&P 500 average and even many automotive peers. The PEG ratio, sitting below 1, points to anticipated earnings growth not yet fully priced in.
• Structural Strengths:
• EV and Hybrid Expansion: Ford’s aggressive push in EVs—highlighted by the F-150 Lightning and Mustang Mach-E—has secured leading market share across multiple EV segments in North America.
• Software & Tech Services: The “Ford Pro” ecosystem, building high-margin software and fleet services, is rapidly growing, diversifying profit streams beyond vehicle sales.
• Global Brand: Ford remains among the most trusted automotive brands, with a legacy spanning over a century, which gives it resilience as new entrants crowd the tech-driven mobility market.

Taken together, these fundamentals justify renewed investor interest and suggest that Ford may be entering a phase of undervaluation relative to its growth trajectory and sector reinvention.

Volume and Liquidity

Liquidity conditions in Ford stock are exceptionally favourable:

• Sustained Volume: Daily trading volumes consistently average over 45 million shares—well above the NYSE average—signaling not only robust investor interest but also abundant liquidity for both institutional and retail participants.
• Float Characteristics: With a sizable public float, Ford’s shares are less susceptible to abrupt squeezes yet retain ample reactivity to news and sector trends. This dynamic underpins more stable, transparent valuation while enabling outsized moves during bullish periods.

Such volume profiles suggest durable market conviction and provide the confidence that Ford stock can accommodate substantial positions or efficient entry and exit points for Canadian investors seeking exposure.

Catalysts and Positive Outlook

The coming quarters are rich in catalysts likely to fuel Ford’s continued upward re-rating:

• Product Pipeline: Key launches include the next-generation Ranger and Bronco models, plus material investments in battery capacity and next-gen EV platforms evolving both consumer and commercial footprints.
• Strategic Collaborations: The recently announced battery joint ventures and expanded dealer partnerships in North America and Europe accelerate technology transfer and revenue diversification.
• Innovation & ESG Commitments: Tangible progress in sustainability—witnessed by Ford’s commitment to zero-emission manufacturing at Canadian facilities by 2028—positions the company favourably with both regulatory authorities and ESG-oriented investors.
• Macro Trends: With Canada and the U.S. jointly extending generous EV purchase incentives until at least 2026, Ford stands to benefit from regulatory tailwinds exactly as its product pipeline enters maturity.
• Capital Allocation: Discipline remains with a balanced approach—ongoing share buybacks, attractive dividend payouts, and aggressive capital expenditure on tech and green mobility signal management’s confidence in future growth.

Altogether, these catalysts provide a foundation for optimism and support the view that Ford could be entering a powerful new chapter of earnings growth and multiple expansion.

Investment Strategies

A range of perspectives further patterns Ford as a compelling tactical and strategic opportunity:

• Short-Term: The technical set-up, especially the recent “golden cross” and breakout attempts above near-term resistance, suggest Ford is well-positioned for traders seeking to ride fresh bullish momentum. Potential catalysts, such as summer product launch events and upcoming quarterly results, provide short-duration entry points.
• Medium-Term: Investors looking for a blend of income and growth may appreciate Ford’s combination of robust dividend yield and strongly improving fundamentals, timed with accelerating delivery of core initiatives across EV and digital service segments.
• Long-Term: For those with a multi-year horizon, Ford’s structural transformation—pivoting towards software, electrification, and value-added services—marks a powerful investment thesis. Entry near major technical support zones or ahead of model refresh cycles could prove especially advantageous. The convergence of sector-wide electrification and Ford’s brand leverage may yield compounding returns as the market increasingly rewards scale and innovation.

In each time frame, the stock’s approachable valuation and clear roadmap for execution create a uniquely balanced risk-reward equation.

Is It the Right Time to Buy Ford?

Summarizing the key strengths: Ford combines a top-tier balance sheet, compelling earnings momentum, and an undervalued stock price with sector-leading volume and a roadmap densely packed with catalysts. The technical configuration, low valuation metrics, and depth of innovation all seem to indicate that Ford’s shares may be at the verge of a new bullish phase—a scenario that justifies serious renewed attention from both retail and institutional participants in Canada.

For those seeking exposure to the intersection of industrial quality, innovation, and accessible valuation within North American equity markets, Ford undeniably represents an excellent opportunity at current levels. With its dynamic transformation, investor-friendly capital allocation, and compelling market positioning, Ford is well-situated to unlock further value ahead of 2025 and beyond.

In a landscape where very few industrial names offer this rare blend of growth, liquidity, and dividend stability, Ford seems ideally positioned for a strategic portfolio allocation—especially as momentum builds across the evolving automotive technology sector.

For investors aiming to participate in the modernization of North American transportation—while capturing both growth and yield—Ford’s current set-up stands out as a compelling opportunity, meriting priority consideration in well-balanced portfolios.

How to buy Ford stock in Canada?

Buying Ford stock online is easier and more secure than ever for Canadian investors, especially when you choose a broker regulated by Canadian authorities. You generally have two main options: buying Ford shares directly ("spot buying") or trading them using Contracts for Difference (CFDs). Both methods can be completed 100% online, from account opening to order execution, in just a few clicks. Further down this page, you can access a full broker comparison to help you select the best platform for your needs.

Spot Buying

Spot buying, also known as cash purchase, means buying Ford shares outright to become a direct shareholder. Most Canadian online brokers offer access to the US markets with transparent pricing. Typical fees include a fixed commission per order, often between CAD $5 and $10, depending on the platform.

Key Example

For example: if Ford stock is trading at CAD $16 per share, with a $1,000 investment and a $5 brokerage fee, you could buy about 62 shares ($1,000 - $5 = $995 / $16 ≈ 62 shares).
✔️ Gain scenario: If Ford’s share price rises by 10%, your new holding value is about $1,100.
Result: +$100 gross gain, or +10% on your investment.

Trading via CFD

CFDs (Contracts for Difference) let you speculate on Ford’s share price without owning the underlying stock. Instead, you enter into a contract with your broker to profit from price movements up or down. Fees generally include the spread (the difference between buy and sell price) and potentially overnight financing if the position is held open past the trading day.

Key Example

For instance, with a $1,000 stake and 5x leverage, you control a $5,000 position on Ford shares.
✔️ Gain scenario: If Ford’s stock rises by 8%, your CFD position returns 8% × 5 = 40%.
Result: +$400 gain on your $1,000 stake (excluding fees).

Final Advice

Before investing, it's essential to compare the fees, platform features, and service conditions of different brokers. Some platforms are better suited to buy-and-hold investors, while others cater to more active or leveraged traders. Ultimately, your chosen method—whether direct ownership or CFD trading—should align with your investment goals and risk profile. For an in-depth broker comparison, check out the section further down this page.

Platforms

Minimum Deposit

Discover

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Tier 1 regulation, including ASIC and FSA

#1

Star Trader

4.9

Minimum Deposit

$50

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with our partner Star Trader

#2

Broker specializing in Forex and CFDs

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IFC Markets

4.8

Minimum Deposit

$1

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with our partner IFC Markets

#3

Broker regulated since 2006

#3

Avatrade

4.8

Minimum Deposit

$100

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with our partner Avatrade

Our 7 tips for buying Ford stock

The latest news about Ford

Ford announced the expansion of its electrification partnership with Canadian battery supplier Nemaska Lithium. On June 7, 2024, Ford disclosed the strengthening of its relationship with Nemaska Lithium, a Quebec-based company, to secure long-term lithium supply critical for electric vehicle (EV) battery production. This move directly benefits Ford’s North American EV ramp-up and supports Canadian battery manufacturing ambitions. The enhanced collaboration is aligned with Canada’s push for clean energy technology leadership, helping the country consolidate its position in the North American battery supply chain while contributing to Ford’s competitive advantage in sustainable mobility.

Ford’s Oakville Assembly Complex reaffirmed its timeline for retooling into an EV manufacturing hub after union consultations. On June 5, Unifor, the Canadian union representing Ford’s local workforce, confirmed that after productive negotiations with Ford management, the Oakville transformation project is moving ahead as planned, with minimal disruption to current employees. This reaffirmation removes uncertainties around the $1.8 billion investment into Ontario’s auto sector, solidifying jobs and reinforcing Ford’s significant manufacturing footprint in Canada, which analysts see as a robust indicator for long-term operational stability and growth.

Recent sales data highlighted strong Canadian demand for Ford’s electric and hybrid models in Q2 2024. Ford Canada released updated figures showing double-digit year-over-year growth in Mustang Mach-E and F-150 Lightning sales across key provinces. The results reflect effective consumer adoption and growing brand loyalty within Canada’s evolving clean vehicle market. Stronger sales performance is viewed positively by investors, as it demonstrates both product relevance and the success of Ford’s targeted marketing across Canadian dealerships.

The Canadian federal government’s new EV incentives provide a strategic tailwind to Ford’s sales outlook in the country. Following Ottawa’s June 2024 update on its federal Incentives for Zero-Emission Vehicles (iZEV) program, more Ford models—including the Mustang Mach-E and E-Transit—qualify for rebates, directly enhancing Ford’s value proposition to Canadian consumers and fleets. By making Ford’s EV offerings more accessible, these incentives are anticipated to support further year-on-year sales growth and brand competitiveness in the Canadian market.

Ford secured a partnership with a major Canadian commercial fleet operator to pilot its advanced connected vehicle solutions. On June 6, Ford of Canada announced a strategic pilot program with TFI International, a Montreal-based logistics leader, to deploy Ford Pro connected fleet technologies. The partnership leverages Canadian operations to gather unique performance and efficiency data, positioning Ford as a key innovator in commercial mobility and digital fleet transformation in Canada. This collaboration is expected to create new revenue streams and strengthen Ford’s reputation among institutional clients.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.