Should I buy Dell stock in 2025?

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At HelloSafe, our expert has been tracking Dell’s performance for over three years. Every month, hundreds of thousands of Canadians rely on us to interpret market trends and help identify the best investment opportunities. All of our analyses are provided for informational purposes and do not constitute investment advice. In line with our ethical standards, we have never been, and will never be, compensated by Dell.

What is Dell?

How much is Dell stock?

The price of Dell stock is rising this week. Dell Technologies (NYSE: DELL) is currently trading at $91.76 USD, reflecting a 2.15% decrease over the past 24 hours but a positive 2.92% gain in the last week. The company has a market capitalization of $65.44 billion and an average three-month trading volume of 8.64 million shares. Dell holds a price-to-earnings (P/E) ratio of 14.38, offers a 2.24% dividend yield, and shows a beta of 1.01, indicating its share price generally moves in line with the overall market. This relatively stable profile, combined with a recent rebound, may offer Canadian investors a compelling mix of income and growth potential, especially amid ongoing developments in AI infrastructure.

Our full analysis on Dell stock

We have conducted a comprehensive review of Dell Technologies Inc.’s latest financial results and the stock’s marked trajectory over the past three years, integrating a robust evaluation of financial metrics, technical signals, market sentiment, and competitor dynamics through proprietary multi-factor algorithms. Dell’s evolution amid rapid technological shifts, especially in artificial intelligence and data center infrastructure, provides a unique lens for assessing value and momentum among major technology stocks. So, why might Dell stock once again become a strategic entry point into the global technology sector in 2025?

Recent Performance and Market Context

In the first quarter of 2025, Dell Technologies (NYSE: DELL) exhibited notable resilience within an otherwise volatile technology market. The stock is currently trading at $91.76—down substantially from its 52-week high of $179.70, reflecting a -29.09% decline over six months and -26.38% over the past year. This steep correction contrasts with a positive short-term swing: over the latest 5-day period, Dell gained +2.92%, and, in after-hours trading, the price rebounded a further 1.57% to $93.20.

Recent sector events—most notably earnings volatility among AI infrastructure peers like Super Micro Computer—have weighed heavily across the board. However, unlike many competitors, Dell delivered a Q4 revenue increase of 7% year-over-year to $23.9 billion, and its EPS significantly beat consensus estimates. Strategically, Dell’s deepening partnerships with NVIDIA and strong leadership in AI-centered solutions underpin its outperformance during sector inflection points.

From a macroeconomic perspective, resilient enterprise IT spending, surging global demand for AI-capable hardware, and a sustained trend toward digital modernization all continue to favor Dell’s diversified business model. The company’s expansion into AI-powered devices and the robust refresh cycle expected in both consumer and enterprise segments further reinforce an unusually favorable setup for Dell as the technology sector recalibrates.

Technical Analysis

Dell’s technical structure currently displays a compelling confluence of bullish signals and support stability, suggesting the stock may be prepping for an upward breakout:

• Relative Strength Index (RSI): The 14-day RSI, at 48.75, hovers just below the midpoint—neither overbought nor oversold—indicating ample room for upward movement.
• MACD: The current MACD reading (-0.19) signals short-term caution but aligns with the idea of a base-building phase.
• Moving Averages: Dell trades right at key moving average crossroads; the 20, 50, 100, and 200-day simple and exponential moving averages are tightly clustered between $87.13 and $92.67. This rare technical compression often precedes a decisive trend move.
• Support and Resistance:
• Strong support levels have held at $86.76 and $84.19, limiting further downside risk.
• Resistance bands are observed at $94.41, $95.72, and close to $99.80. A break above these thresholds is likely to trigger significant buying momentum.
• Technical Signals Summary:
• Moving averages are overwhelmingly positive (10 buy signals vs. 2 sells), while oscillators remain mixed, suggesting a neutral-to-bullish transition is underway.
• The technical backdrop, following the recent pullback, now creates an ideal environment for accumulation ahead of possible catalysts.

Fundamental Analysis

Dell’s underlying business fundamentals remain robust and arguably undervalued given its enhanced AI-driven growth strategy:

• Revenue & Profitability: Dell continues to deliver reliable top-line expansion (Q4 revenue of $23.9 billion, +7% y/y), maintaining an EBITDA margin above 10%. The trailing twelve-month net income stands at $4.59 billion, and EPS has climbed to $6.38, with margins exceeding many direct competitors.
• Valuation:
• At a P/E ratio of 14.38, Dell is trading at a substantial discount to both its own historical multiples and the tech sector average—rare for a company at the center of such strategic secular trends.
• The current dividend yield of 2.24% offers an appealing combination of growth and income—a quality not widely found among large-cap tech stocks.
• Analyst consensus assigns a fair value target of $125.98—approximately 30% above present price levels, reinforcing the argument that Dell is materially undervalued.
• Strategic Strengths:
• Industry-leading partnerships (notably with NVIDIA), direct control of design and manufacturing, and expansion into full-stack AI solutions elevate Dell’s value proposition.
• The company’s strong brand and established relationships with enterprise clients provide defensibility—even as competition in AI hardware intensifies.
• Innovations in AI-enabled PCs and data center solutions solidify Dell’s role as a key enabler for enterprise digital transformation.

Volume and Liquidity

Sustained trading volume is often a leading indicator of institutional conviction and pricing support. Dell’s daily trading volume stands at 9.15 million shares, exceeding its 3-month average of 8.64 million—a clear sign that renewed interest is emerging on the heels of recent volatility.

Importantly, the substantial public float (310.05 million shares) out of 358.71 million outstanding shares allows for dynamic valuation shifts from both institutional and retail participation, without undue sensitivity to single large holders. This liquidity profile facilitates both long-term investors seeking core tech exposure and active traders capitalizing on short-term momentum.

Catalysts and Positive Outlook

Multiple, visible catalysts are now converging for Dell in the medium and longer term:

• AI Infrastructure and Partnerships: The acceleration in global AI investments (projected between $400 billion and $1 trillion by decade’s end) positions Dell to capture a significant share, especially through its unique, vertically integrated hardware and service stack.
• Product Innovation: The recently launched “Dell AI Factory with NVIDIA” and simplification of its product portfolio signal aggressive moves to capitalize on growing AI workloads, agentic AI adoption, and the boom in AI-enabled endpoint devices.
• Strategic Announcements: Upcoming Dell Technology World events are expected to yield a “blizzard” of new AI-focused products—an explicit growth driver for both enterprise and consumer markets.
• ESG and Responsible AI: Dell’s proactive engagement with AI governance, including its response to the US AI Action Plan, adds value beyond pure financials and aligns with growing ESG considerations for institutional capital.
• Market Environment: As technology valuations consolidate amid cyclical volatility, companies with clear, sustainable AI differentiation—such as Dell—are primed to rebound with renewed investor interest.

Investment Strategies

For investors evaluating Dell as a strategic holding, several distinct entry strategies align with current and forecasted market dynamics:

• Short-Term: The stock has found reliable support near the $86.76–$84.19 range. Traders could consider entry at current levels, targeting a technical bounce towards resistance at $94–$100, particularly as the stock emerges from its recent base.
• Medium-Term: Anticipating significant upcoming AI product launches and possible positive earnings surprises, those with a 6–12 month horizon may view Dell’s current price as a staging area for a move toward the $110–$126 range, in alignment with consensus targets.
• Long-Term: For foundational portfolios seeking AI infrastructure exposure, Dell’s discounted valuation, stable yield, and proven execution appear to justify a long-term accumulation strategy, especially with the secular tailwinds surrounding enterprise AI adoption expected through 2030.

In all timeframes, entry at or near technical lows—especially following compressed volatility and ahead of major corporate announcements—maximizes risk/reward potential.

Is it the Right Time to Buy Dell?

In summary, Dell Technologies combines strategic vision, resilient financial performance, and a clear leadership position in the surging AI infrastructure market at an appealing valuation seldom witnessed in the large-cap tech universe. The stock’s profound correction from all-time highs now offers a fundamentally attractive entry—anchored by an impressive 7% revenue growth rate, robust profitability, a sustainable dividend yield, and premier partnerships that should continue to generate positive surprises.

With technical indicators beginning to turn and multiple tangible business catalysts imminent—including product launches, AI integration initiatives, and substantial global investment in digital modernization—Dell’s risk/reward equation seems notably skewed to the upside. While risks remain, particularly from competitive threats and supply chain variables, Dell’s scale, financial discipline, and innovative drive collectively reinforce investor confidence at current price levels.

For Canadian investors and global market participants alike, Dell appears to represent an excellent opportunity to gain exposure to the AI-driven future of enterprise technology—at a time when fundamentals, momentum, and strategic positioning converge to support a renewed phase of growth. Taking all these factors into account, Dell stock deserves serious consideration as a core holding for those seeking both capital appreciation and portfolio resilience in a new era of intelligent computing.

How to buy Dell stock in Canada?

Buying Dell stock online is remarkably straightforward and secure when you use a regulated broker in Canada. Investors can choose between two major methods: purchasing real shares (spot buying), which means owning actual Dell stock, or trading Contracts for Difference (CFDs), which allow you to speculate on price movements without owning the shares. Each approach has its unique features and costs, allowing you to tailor your investment to your goals and experience level. To help you pick the right platform, we provide a detailed broker comparison further down the page.

Spot Buying

A cash or spot purchase of Dell shares means you become a direct shareholder. Your shares are registered in your name (or in your broker’s name, depending on the platform), giving you rights such as dividends and voting at shareholder meetings. Most Canadian brokers charge a fixed commission per order—typically around $5 to $10 CAD per trade.

Example with concrete numbers

If the Dell share price is $91.76 USD (about $126.50 CAD, given current exchange rates), a $1,000 CAD investment would allow you to buy around 7 shares (after accounting for a brokerage fee of about $5).
✔️ Gain scenario:
If the Dell share price rises by 10%, your investment grows to $1,100 CAD.
Result: That’s a $100 gross gain, or +10% on your initial stake (excluding currency fluctuations).

Trading via CFDs

CFD trading on Dell shares lets you speculate on their price without owning the underlying stock. CFDs (Contracts for Difference) are derivatives, available through specialized brokers. With CFDs, you can use leverage (borrowing to increase your exposure) and potentially profit from both rising and falling prices. The main costs for CFDs are the spread (the difference between buying and selling prices) and overnight financing fees for leveraged trades held beyond the day.

Example using leverage

If you invest $1,000 CAD with 5x leverage via CFDs, you control a $5,000 CAD position on Dell shares.
✔️ Gain scenario:
If Dell stock rises by 8%, your position gains 8% × 5 = 40%.
Result: A $400 profit on your $1,000 stake—note this is before deducting spreads or any overnight financing costs.

Final Advice

Before committing your capital, it’s essential to review and compare each broker’s fees, commissions, and trading conditions to find the most suitable platform for your strategy and experience. Whether you choose to own Dell shares outright or trade them via CFDs depends on your investment objectives, risk tolerance, and desired flexibility. To help you navigate your options, a complete broker comparison is available further down this page—so you can invest in Dell Technologies with confidence and clarity.

Platforms

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Our 7 tips for buying Dell stock

The latest news about Dell

Dell’s new AI partnerships and AI Factory with NVIDIA signal accelerated growth potential for Canadian enterprise customers and partners. Within the past week, Dell has deepened its collaboration with NVIDIA, enhancing its position in the enterprise AI infrastructure market and rolling out new AI-enabled solutions, notably the Dell AI Factory, which is designed to simplify access to generative AI for companies globally. This development has been met with positive attention in North America, including Canada, where Dell already maintains significant enterprise relationships, distribution channels, and sales operations. Industry commentary highlights that, as Canadian organizations intensify investment in AI transformation, Dell’s robust end-to-end offerings and commitment to responsible AI are expected to drive upgrades and new deployments across sectors such as finance, education, and public services—domains that align closely with Canadian economic priorities.

Dell reported robust Q4 results with revenue growing 7% year-over-year and EPS beating expectations, supporting dividend stability and investment attractiveness for Canadian holders. On April 30, 2025, Dell delivered quarterly revenue of $23.9 billion—up 7% year-on-year—and exceeded EPS forecasts, helping to reassure markets after volatility in the technology sector. Although the stock price saw a short-term decline in the wake of Super Micro Computer’s earnings miss, the longer-term trajectory remains promising. For Canadian investors, particularly those seeking exposure to US technology dividends, the 2.24% yield continues to present an attractive component for portfolios, with after-hours trading bouncing back by 1.57% following Dell’s resilient performance.

Analysts maintain a strong 12-month consensus price target for Dell, forecasting nearly 30% upside, which is of practical interest to Canadian investors seeking value in US tech stocks. Despite a pullback from its 52-week peak, Dell’s stock is supported by a consensus analyst price target around $125.98 USD—roughly a 30% premium over current levels. This optimism stems from Dell’s focused pivot to AI infrastructure, vertical integration, and expanding product suite. Canadian investors, including those managing registered accounts such as RRSPs and TFSAs, find this analyst outlook compelling, especially as US technology stocks become an increasingly important part of diversified Canadian portfolios amid persistently low domestic tech sector representation on the TSX.

Dell’s AI-driven product launches and Canadian channel presence fuel positive market sentiment, with expectations for local sector growth and enterprise refresh cycles. Industry observers confirm that Dell’s launch of its AI-enabled PC portfolio and scalable data center solutions, announced at their latest product events, is generating momentum within Canadian reseller and IT solution provider networks. The renewed AI push is timely, coinciding with a surge in demand among Canadian businesses and public entities for AI-ready hardware and integrated solutions. This is enhancing Dell’s competitive edge in Canada, where the company’s support, logistics infrastructure, and dedicated partner ecosystem continue to serve as differentiators in procurement decisions.

Technical analysis shows moving averages pointing to a strong buy, with support and resistance levels suggesting attractive entry points for Canadian investors monitoring US equities. Reviewing Dell’s technical indicators from the past week, the convergence of the 20-, 50-, and 100-day moving averages near the current price level underpins a ‘Strong Buy’ signal from key technical models, even as some short-term indicators remain neutral. Support levels at USD $86.76 and resistance at USD $94.41–$99.18 clearly demarcate zones where active Canadian investors may monitor for breakouts or pullbacks. With liquidity remaining robust and relative volatility moderate (beta of 1.01), Dell’s equity continues to offer a balanced risk-return profile for Canadians deploying capital internationally.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.