Should I Buy Metro Stock in 2025? Full Guide for Canadian Investors

What is Metro?

How much is Metro stock?

The price of Metro stock is rising this week. Currently trading at €5.51, the stock has seen a 2.64% decline in the last 24 hours but an impressive 117.32% gain over the past week, reflecting recent corporate developments. Metro’s market capitalization stands at €1.94 billion, with a three-month average trading volume typical for a European mid-cap stock. The P/E ratio is -11.1 due to recent losses, there is no dividend yield at this time, and the stock’s beta is 0.70, indicating lower volatility compared to the broader market. With such dramatic weekly movement and ongoing delisting developments, investors should keep an eye on volatility and liquidity in the near term.

Our full analysis on Metro stock

Having systematically reviewed Metro AG’s latest financial disclosures, operational results, and the stock’s performance trajectory over the past three years, our analysis also leverages an extensive synthesis of financial indicators, technical trends, market dynamics, and the competitive landscape via robust proprietary algorithms. The aggregate of these insights spotlights a resilient player repositioning for future growth, even amid temporary headwinds. So, why might Metro stock once again become a strategic entry point into the European food wholesale sector in 2025?

Recent Performance and Market Context

Metro AG’s share price has demonstrated a notable resurgence, currently trading at €5.51 (as of May 19, 2025), near the upper end of its 12-month range of €3.75–€5.80. Year-to-date performance stands at a convincing +34.95%, sharply outperforming many sector peers. A sudden 117.32% gain over the last week—largely attributed to significant corporate actions such as the Frankfurt Stock Exchange delisting—signals both the market’s recognition of underlying value and the powerful effect of structural shifts.

On the operational front, Metro’s Q1 2024/25 report revealed a robust 7.1% year-over-year sales increase, further reaffirming demand stability in its core HoReCa and independent trade customer segments. While EBITDA showed a slight contraction, the topline expansion strongly alludes to enduring business momentum. Importantly, Metro’s competitive positioning is reinforced by a macroeconomic context where food services and hospitality are benefiting from renewed European post-pandemic activity and a steady normalization in supply chains.

The sector itself faces dynamic transformation, with increasing emphasis on digitalization, supply assurance, and multichannel delivery—themes Metro is actively leveraging. As a result, the environment for innovative, large-scale wholesalers may tilt favorably over the medium term, creating an auspicious backdrop for well-positioned incumbents.

Technical Analysis

Metro AG’s technical profile bolsters the case for optimism. The stock is currently trading above all key moving averages: €5.44 (20-day), €5.39 (50-day), €4.96 (100-day), and €4.73 (200-day)—an emphatically bullish structure that typically precedes upward continuation phases. The RSI (14) at 55.98 falls within neutral territory, suggesting room for further appreciation without nearing overbought conditions, while the MACD (12,26) at 0.05 has flipped to a buy signal, confirming the emergence of renewed buyer interest.

• Key support levels at €5.45, €5.43, and €5.39, each successfully holding recent pullbacks and acting as dependable springboards for rebound scenarios.
• Resistance thresholds at €5.55 and €5.57, the breach of which could unlock further upside and catalyze technical buying.
• Stochastic (9,6) at 31.13 and ADX (14) near 21.80 both indicate a market in early-to-mid stage bullish transition, limiting downside volatility and supporting accumulation at current prices.

Overall, Metro’s technical set-up appears constructive, with short- and medium-term momentum aligning favorably for patient investors seeking technical entry points at a relatively low risk-adjusted basis.

Fundamental Analysis

Despite headline pressure on earnings, Metro’s core fundamentals are evolving positively. Fiscal year 2023/24 delivered revenues of €31.03 billion (+1.6% y/y) and a deliberate focus on recurring professional customer segments—an approach that underpins the stability of future cash flows.

• Revenue growth persisted across cyclical instability, reflecting the value of Metro’s diversified geographic reach (33 countries) and customer focus.
• Strategic expansion of digital platforms and Food Service Distribution (FSD) has unlocked sequential market share and opened new margin improvement vectors for FY2025 and beyond. Metro MARKETS’ digital sales surged by 49% in FY 2023/24, validating the transition toward a higher-margin, less asset-intensive model.
• Valuation remains highly attractive. A price-to-sales of just 0.06 and a price-to-book of 1.16 underscore market skepticism that appears increasingly misaligned with the business’s cash-flow generative potential and sector leadership. While the negative P/E (-11.1) mirrors short-term earnings headwinds driven by transformation expenses and non-recurring charges, it masks the underlying normalization Q2 2025 and beyond should bring.
• Structural strengths persist with a globally recognized brand, a robust multichannel model, and accelerating proprietary brand penetration (from 24% toward 35%+ by 2030).

Although 2023/24 Adjusted EBITDA saw a 9.9% decrease and EBIT was impacted by transformation-related costs, Metro’s forward plan forecasts a return to margin expansion and free cash flow growth. The sCore strategy targets over €40 billion in sales and over €2 billion in EBITDA by 2030—a clear indication of management’s confidence and strategic clarity.

Volume and Liquidity

Metro’s trading volume has been both robust and sustained, notably around high-impact news events such as the delisting approval and management restructuring. This level of activity not only signals ongoing investor engagement but also suggests heightened institutional attention around key strategic inflection points.

• Market confidence is further supported by the stock’s beta of 0.70, indicating stability relative to broader market swings—an appealing attribute for risk-managed portfolios.
• With a €1.94 billion market cap and a free float poised for dynamic revaluation (especially amid the delisting process), there is potential for near-term price discovery and positive re-rating as operational improvements crystallize post-privatization.

Catalysts and Positive Outlook

Several medium- to long-term growth catalysts reinforce the conviction that Metro may be on the cusp of sustainable value creation:

• Delisting and transition to private ownership: Delisting, effective since April 16, 2025, typically precipitates operational streamlining and strategic re-alignment free of short-term market pressures, often serving as a prelude to value-unlocking events.
• sCore strategy execution: Ambitious targets to triple FSD business, push digital sales to 40%, and increase own-brand share above 35% will collectively enhance margins and resilience, supporting superior long-term growth.
• Leadership renewal: The appointments of Eric Riegger as CFO and Guillaume Deruyter as CMO bring fresh perspectives and operational discipline—strong precursors to turnaround in profitability and customer-centric growth.
• Digitalization and ESG: Ongoing investment in digital platforms and sustainable distribution (including supply chain optimization and eco-friendly practices) aligns Metro with modern investor priorities and emerging regulatory frameworks, potentially expanding its investable universe post-delisting.
• Industry tailwinds: European foodservice and hospitality recovery and the structural demand for supply assurance are likely to provide ongoing support through the business cycle.

Investment Strategies

Metro’s unique positioning at the intersection of operational turnaround, sector recovery, and significant corporate action presents several compelling strategies:

• Short-term: The successful defense of technical support at €5.39–€5.45 and the proximity to resistance at €5.55–€5.57 offer nimble traders tactical opportunities for quick gains as market participants respond to news flow and technical momentum. The delisting event, while reducing liquidity, is often accompanied by final “exit windows” and sharp re-pricing, suitable for risk-mitigated trades.
• Medium-term: For investors with a 6–12 month horizon, Metro’s ongoing transformation (especially the scaling of FSD and digital revenue streams) suggests meaningful earnings and sentiment improvement as these initiatives start to bear fruit. The stock’s discounted valuation relative to the sector increases the potential for a positive re-rating, particularly as operational metrics improve and digital-led sales growth accelerates.
• Long-term: The transition to private ownership heralds a period of focused execution, differentiation, and less distraction from quarterly volatility. Metro’s ambitious 2030 targets offer scope for substantial value creation as management delivers against strategic milestones. For patient investors, the current entry point—at or just above major moving averages—may prove optimal ahead of material upside catalysts.

Is It the Right Time to Buy Metro?

In summation, Metro AG stands at a material juncture: operationally, it is accelerating growth in high-value segments and digital channels; strategically, it is streamlining under new ownership supported by a capable management team; technically, it is trading above meaningful support and all key moving averages; fundamentally, it is trading at a steep discount to intrinsic and peer values.

With significant sales expansion, clear execution on transformational strategy, and a defined roadmap toward enhanced profitability and cash flows by 2030, Metro displays many of the hallmarks of a “contrarian value” opportunity primed for upward reappraisal. The delisting process, far from a deterrent, may facilitate the operational focus and agility needed to capitalize on the sector’s cyclical recovery.

Investors seeking exposure to a leader in Europe’s food wholesale distribution sector—now entering a new structural growth chapter—will find the risk/reward skew at current levels particularly compelling. Considering robust technical support, a positive macro tailwind, and distinctive long-term catalysts, Metro stock seems to represent an excellent opportunity for those aligning with transformation-driven value creation.

In a market increasingly favouring resilience, innovation, and strategic repositioning, Metro’s evolving story offers a timely case for renewed investor attention and conviction.

How to buy Metro stock in CA?

Buying Metro stock online is both straightforward and secure when you use a regulated broker in Canada. Investors can choose between two main methods: purchasing shares directly (spot or cash buying), or trading Contracts for Difference (CFDs), which let you speculate on price movements without owning the underlying stock. Each approach has its own advantages, depending on your goals and risk profile. Further down this page, you’ll find our detailed comparison of leading brokers in Canada to help you make an informed choice.

Spot Buying: Owning Metro Shares

A spot or cash purchase means you buy Metro shares outright on a stock exchange, becoming a direct shareholder. This method is ideal for those looking for long-term exposure and ownership. Typical fees for Canadian investors include a flat commission per order, generally around C$5 to C$10, depending on your broker.

Example

With Metro trading at €5.51 (about C$8.15 at current exchanges), a C$1,000 investment allows you to buy approximately 122 shares (C$995/€5.51 ≈ 122), after accounting for a standard C$5 brokerage fee.

Gain Scenario

If the share price rises by 10%, your shares would now be worth C$1,100.
Result: +C$100 gross gain, a 10% return on your investment.

Trading Metro via CFDs

CFD trading allows you to speculate on Metro’s price movements using derivatives, without owning the actual stock. CFDs are popular for their flexibility, including the ability to use leverage and to profit in both rising and falling markets. Main fees include the bid/ask spread and, if positions are held overnight, daily financing charges.

Example

You open a CFD position on Metro shares with a C$1,000 outlay at 5x leverage, giving you C$5,000 market exposure.

Gain Scenario

If the share price increases by 8%, your position gains 8% × 5 = 40%.
Result: +C$400 gain on your original C$1,000 commitment (excluding fees).

Final Advice

Before investing in Metro shares—whether through direct purchase or CFDs—be sure to compare brokers’ fees, available platforms, and trading conditions. The best method depends on your investment objectives, risk tolerance, and whether you prioritize ownership or flexible trading. To help you get started, a comprehensive broker comparison is available further down this page. Investing online is more accessible than ever—take the time to find the approach that’s right for you.

Our 7 tips for buying Metro stock

The latest news about Metro

Metro AG shares posted an extraordinary 117% gain over the past week, driven by recent delisting events. This sharp rise follows the Frankfurt Stock Exchange's approval of Metro’s delisting, effective April 16, 2025, and the majority shareholder EP Global Commerce GmbH surpassing 50% of voting rights in April. Such corporate actions have triggered significant trading activity, providing existing shareholders, including Canadian institutional and international investors, with an exit opportunity. While this impacts liquidity, the stock's remarkable short-term performance demonstrates strong market engagement prior to its transition to private ownership.

Metro AG is exhibiting robust technical momentum, trading above all major moving averages and signaling a bullish outlook. Specifically, the stock is priced above its 20-, 50-, 100-, and 200-day moving averages, coupled with a neutral RSI and a positive MACD (Buy signal). Technicals indicate resilient investor sentiment despite recent volatility, which is crucial in markets like Canada where institutional investors rely on technical signals for portfolio rebalancing decisions. Sustained price action above support levels reinforces the stock’s favorability for any remaining active shareholders.

Metro's strategic "sCore" transformation is focusing on expanding high-growth business channels, with digital and food service distribution showing substantial progress. The company aims to increase its food service distribution threefold by 2030, raise digital sales from 14% to 40% of total sales, and ramp up own-brand product share to over 35%. In the latest fiscal year, digital sales posted a 49% jump and food service distribution expanded by 12%. These initiatives enhance Metro's competitive positioning and provide positive long-term outlooks, resonating with stakeholders in Canada’s dynamic foodservice and wholesale sectors observing global innovation trends.

Financial results for Q1 2024/25 showed a 7.1% year-over-year sales increase, supporting growth objectives despite margin pressures. Revenue growth and continued sales expansion speak to operational momentum, which is relevant against the backdrop of economic pressures in the wholesale sector. While EBITDA margins have tightened, the topline gains and the company's ability to maintain growth initiatives position it well for eventual efficiency improvements—critical indicators for Canadian asset managers monitoring international wholesale and distribution benchmarks.

Recent leadership changes position Metro for the next phase of strategic execution, with key appointments in finance and customer operations. Eric Riegger’s appointment as CFO and Guillaume Deruyter assuming the role of Chief Customer & Merchandise Officer reflect a clear commitment to strengthening financial discipline and customer-centricity. Steffen Greubel’s continued leadership as CEO ensures strategic continuity. For Canadian analysts, these governance enhancements suggest improved execution on transformational objectives and a management team prepared to capitalize on post-delisting growth opportunities.

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P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.