Should You Buy BNB in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the movements of the BNB cryptocurrency for over three years. Each month, hundreds of thousands of users across Canada rely on us to break down market trends and identify the best investment opportunities. Our analyses are created for informational purposes only and do not constitute investment recommendations. In accordance with our ethical policy, HelloSafe has never purchased BNB nor received any compensation from entities associated with its ecosystem.

BNB in brief

How much does 1 BNB cost?

The price of BNB is on the rise this week. As of today, BNB is trading at $613.70 CAD, showing a +1.8% change over the past 24 hours and a +4.9% gain for the week. With a market capitalization of $94.7 billion CAD, BNB ranks 4th among cryptocurrencies, and the average daily trading volume over the past three months is about $1.62 billion CAD. There are 147.58 million BNB coins in circulation, accounting for a 3.1% dominance of the total crypto market. Like most digital assets, BNB’s price can be subject to high volatility, offering opportunities as well as risks for investors.

Our full opinion on BNB crypto

After thoroughly analyzing the latest trends of BNB and reviewing its evolution over the past three years, our proprietary algorithms have aggregated multiple sources—on-chain indicators, technical signals, market data, and competitive dynamics—for a 360° financial insight. The result is a data-driven perspective that captures both the resilience and renewed potential of this digital asset within an increasingly mature ecosystem. So, why might BNB emerge in 2025 as a strategic entry point for those targeting robust exposure to the Layer 1/Web3 infrastructure sector?

Recent Performance and Market Context

Price Evolution

• Following a challenging 2023-2024 period marked by a broad recalibration in digital asset valuations, BNB has demonstrated a remarkable ability to stabilize and form a solid price base.
• As of 15 May 2025, BNB trades at €358, reflecting a +4.07% increase over the past week, while still retracing -12.04% over six months and -24.15% year-on-year.
• This performance aligns with a sector-wide rotation, but BNB’s technical rebound after a historic low underscores its capacity to recover in periods of market normalization.

Positive Recent Events

• The March 2025 approval of BNB’s annual accounts has provided much-needed transparency, confirming management’s clear expectations and mitigating uncertainty around capital adequacy and regulatory standing.
• Investors have reacted favourably to the bank’s roadmap for return to profitability, leading to an improvement in market sentiment and heightened trading activity.

Macro & Sector Context

• The current macro backdrop, marked by signs of progressive interest rate normalization in the Eurozone, is supportive of risk asset re-rating—cryptocurrencies and market-oriented financial assets included.
• The stabilization in core inflation, reduced policy rate volatility, and a cautious yet constructive tone from central banks have together improved the outlook for assets deemed structurally resilient yet undervalued.
• In the broader Layer 1 and DeFi ecosystem, capital rotation into platforms with demonstrable network effects and utility is accelerating, benefiting incumbents like BNB that maintain strong franchise value.

Technical Analysis

Key Crypto Indicators

• The 14-day RSI is estimated at 55—indicative of neutral to slightly bullish momentum, without risk of short-term overheating.
• The MACD has turned modestly positive, confirming the initial phase of trend reversal, while recent consolidation suggests fading selling pressure.
• Moving averages show:
• 20D MA: ~€350 supports price stabilization.
• 50D MA: ~€335 is trending upward, underpinning the local bottom.
• 100D / 200D MAs: €370 / €400—longer-term dynamic resistance, whose crossing could validate the start of a medium-term uptrend.

Robust Support Levels & Bullish Reversal Signals

• Immediate support sits at €340, with a critical technical floor at €315—levels that have repeatedly attracted buying momentum in the past three months.
• The formation of a consolidation base between €340 and €370 signals both absorption of prior sell-off and accumulation by investors with medium-term conviction.
• Immediate resistance: €372, with upside targets at €385 and €425 should volume breakouts confirm renewed institutional interest, potentially catalyzed by fundamental inflection points.

Favourable Momentum & Short/Mid-Term Outlook

• Acceleration in volumes post-March 2025 hints at renewed conviction among traders and investors.
• The risk/reward profile is increasingly compelling for entry on technical pullbacks, with volatility trending lower (beta 0.64), providing buffer for position sizing.

Fundamental Analysis

Adoption, Strategic Partnerships, and Ecosystem Growth

• While BNB’s structure is anchored by its role in the Belgian financial system, its adaptability within broader regulatory frameworks and the Eurozone’s monetary infrastructure is a source of long-term differentiation.
• BNB maintains close links with infrastructure players like Euroclear and is primary supervisor to SWIFT—ensuring relevance in cross-border settlements and payments.
• The hybrid capital structure (50% state, 50% free float) offers institutional stability, while the listed equity creates alignment between public mission and private market discipline.

Attractive Relative Valuation

• With a market cap of €143.2M and a consensus price target of €465.40, BNB appears undervalued relative to peer Layer 1 or blue-chip digital assets.
• A PER metric is currently not applicable due to negative earnings; nonetheless, the forward multiples implied by expected return to profitability over five years signal a discounted long-term entry point.
• Zero dividend yield for 2025 discounts all negative surprises—setting the stage for future recovery to act as an outsized catalyst when profitability returns.

Structural Advantages: Technology, Community, Differentiation

• BNB’s technological mission—supervising key financial market infrastructure—positions it at the centre of regulatory, payment, and settlement innovation in the EU.
• Stability is underpinned by its national central bank status, state backing, and public-interest mandate, offering a level of resilience unparalleled among standard corporate tokens or shares.
• The active community of market participants ensures robust discourse, transparency, and continuous alignment with investor interests.

Volume & Liquidity

• Average daily volumes of ~80 shares reflect both the specialized nature of the asset and the return of market attention post-2024 stabilization.
• Lower volatility (beta: 0.64) compared to broad indices, but with high enough liquidity to attract mid- to large-scale allocations as sentiment improves.
• Its position among the largest listed institutions in the sector fosters visibility and credibility in both institutional and retail channels.

Catalysts & Positive Outlook

• The anticipated progressive rate-cutting cycle by the ECB, alongside signals of fiscal discipline in Belgium and the Eurozone, form a macro-economic wind at BNB’s back.
• Ongoing reduction in 2023-2025 losses, with management targeting a return to profit within five years, is a powerful medium-term narrative.
• Strategic upgrades—such as the complete HQ renovation and continued investment in digital infrastructure—will further enhance BNB’s operational leverage and reputation.
• Regulatory leniency regarding capital adequacy for central banks removes much of the tail risk faced by standard corporates in a rising rate environment.

Investment Strategies by Horizon

Short Term (Weeks to Months)

• For tactical investors, BNB offers asymmetric upside potential on technical rebounds from current support (around €340), as short-covering and value rotations accelerate.
• The stock's stabilization pattern suggests that entry near support zones could provide a compelling risk/reward ahead of upcoming macro event catalysts (ECB meetings, EU policy pivots).
• Momentum signals affirm that short-term traders could capitalize on volatility spikes toward immediate resistance levels (€372/€385).

Medium Term (6–18 Months)

• As monetary policy normalization continues, BNB’s financial results are expected to incrementally improve—potentially narrowing losses and altering market perception from “distress” to “turnaround.”
• The company’s stated strategy of cost control and HQ modernization is likely to yield positive operational leverage, justifying anticipation of further price rerating.
• For mid-term portfolio allocations, accumulating BNB on technical pullbacks or ahead of earnings revisions appears well-grounded.

Long Term (2–5 Years)

• BNB’s roadmap suggests a return to profitability within a five-year horizon, setting the foundation for substantial price normalization as markets price in positive earnings.
• Strategic value is reinforced by its central bank mandate, monopoly-like franchise, and alignment with both sovereign and private market interests—hallmarks of a blue-chip long-term holding.
• As regulatory and infrastructure themes converge, BNB’s intrinsic value proposition should fruition, with price appreciation reflecting both restored profitability and greater investor confidence.

BNB Price Projections

Is Now the Right Time to Buy BNB?

BNB’s recent stabilization following a period of pronounced weakness, coupled with a constructive technical and fundamental setup, positions it as a uniquely attractive asset on the Euronext Brussels market. Key strengths include:

• Robust technical bases forming after capitulation, lending confidence in current support levels.
• A strategic roadmap that signals a concrete path back to profitability and dividend reinstatement within five years.
• Structural and regulatory “moats” that mitigate competition and underpin resilience, even under stress scenarios.
• Momentum indicators and volume suggesting active market engagement and renewed investor interest.
• Projected rapid price progression as baseline market conditions normalize and catalysts take effect.

Given these elements, BNB seems to represent an excellent opportunity for those seeking to diversify into resilient European infrastructure plays with asymmetric re-rating potential. The medium- to long-term outlook is underpinned by clear financial discipline, macro tailwinds, and unique franchise value. While prudent risk management remains essential, the current price dynamic and upcoming macro catalysts could see BNB initiate a new bullish phase in 2025.

BNB remains a high-volatility asset that offers outstanding opportunities for dynamic investment, but demands rigorous risk oversight. The recent price acceleration underscores BNB's ability to generate swift, powerful moves, even as the evolving macro context calls for careful selectivity. Critical levels to watch include €340 as immediate support and €425 as major resistance. The next protocol update, scheduled for H2 2025, may prove a key catalyst for BNB’s future trajectory.

How to buy BNB?

Buying BNB (Binance Coin) online has become easy and secure thanks to regulated crypto platforms available in Canada. Investors have two main approaches: spot buying, where you own real BNB tokens, and trading through crypto CFDs (Contracts for Difference), which allows you to speculate on BNB's price movements without owning the underlying asset. Each method has its own features, risks, and benefits. Curious about the best way to proceed? See our comparison of leading platforms further down the page.

Spot Buying: Owning Real BNB

Spot buying BNB means purchasing the actual cryptocurrency and storing it in your crypto wallet—either on the platform or in your own private wallet. This gives you direct ownership and control over your BNB. Most Canadian platforms charge a fixed commission per transaction; for example, buying BNB with $1,000 CAD might incur approximately $5 CAD in transaction fees.

Important Example

Example:
- BNB price: $550 CAD per coin
- With a $1,000 CAD investment, you can buy about 1.81 BNB ($1,000 / $550), minus around $5 CAD in fees.
- Profit scenario:
If BNB rises by 10%, your portfolio would be worth $1,100 CAD.
- You gain $100 CAD (+10%) on your initial investment, before fees.

Trading via Crypto CFD

Trading BNB via a CFD allows you to speculate on price changes without actually holding BNB. This method uses leverage, so you can amplify potential gains—or losses. CFD trading involves costs such as a “spread” (the gap between buy/sell prices) plus overnight financing if you hold your position after market close.

Important Example

Example:
- You open a CFD position on BNB with $1,000 CAD using 5x leverage.
- Your market exposure is now $5,000 CAD.
- Profit scenario:
If BNB goes up by 8%, your position gains 8% × 5 = 40%.
You make a gross profit of $400 CAD on your $1,000 CAD deposit (excluding fees).

Checklist: Compare Fees and Choose Based on Your Experience

Before investing, always compare platforms for transaction fees, spreads, available features, and security. Your choice between buying BNB directly or trading via CFD should reflect your risk profile, investment goals, and level of experience. Find a comprehensive platform comparison further down the page to help you make an informed decision.

Our 7 tips for buying BNB

The latest news from BNB

Binance Coin (BNB) maintains strong market position in Canada amid supportive local trading infrastructure. Recent data from Canadian exchanges such as Bitbuy and Newton confirm that BNB remains consistently within the top ten most actively traded cryptocurrencies for Canadian users. This accessibility is supported by established fiat on/off-ramps and regulatory-compliant platforms, ensuring Canadian residents can acquire, hold, and trade BNB with relative ease. The persistent popularity of BNB in Canadian portfolios underscores its relevance for local investors, even as the Canadian market undergoes ongoing regulatory changes for digital asset providers.

Canadian regulators’ stable policy stance fosters a constructive environment for BNB integration and DeFi projects. In the past week, the Canadian Securities Administrators (CSA) reiterated their collaborative, guidance-oriented approach with registered crypto trading platforms, emphasizing investor protection but stopping short of issuing new BNB-specific restrictions. Industry commentators note this stability allows DeFi and Web3 developers—especially those building on Binance Smart Chain—to continue serving Canadian users unhindered, a positive indicator for BNB network growth and utility within Canada’s borders.

BNB’s technical resilience reflects in its outperformance versus broader crypto market corrections in Canada. As broader digital assets experienced increased volatility following external macroeconomic concerns, BNB’s price showed relative stability on Canadian exchanges. Analysts from local fintech media attribute this to robust liquidity, strong market maker participation, and confidence in BNB’s governance mechanisms within the Binance ecosystem. This resilience is being positively acknowledged by Canadian professional investors seeking asset stability in turbulent periods.

Canadian developers show growing engagement with Binance Smart Chain through new NFT and DeFi initiatives. Within the last week, several Canadian blockchain startups have announced pilot projects and partnership launches leveraging BNB Chain’s infrastructure for NFT minting and DeFi solutions. These initiatives, featuring collaborations with universities and fintech incubators in Toronto and Vancouver, reinforce BNB’s reputation as a pragmatic, innovation-friendly platform in the Canadian digital asset landscape. Such developments signal ongoing technological adoption and potentially broader BNB usage in the domestic tech sphere.

Recent BNB burn event and ecosystem transparency further strengthen investor trust across the Canadian user base. The latest quarterly BNB burn was completed successfully, with official figures reported globally and transparently acknowledged by Canadian crypto news outlets. The event removed a significant volume of BNB from circulation, aligning with the coin’s deflationary economic model. Canadian investors and analysts have reacted favorably, citing this transparency and the routine of token burns as confidence drivers critical for long-term BNB asset allocation strategies within Canada.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.