[Survey] Only 29% of Ontarians plan to go on holiday this summer

With the 2023 summer season fast approaching, how are Ontarians planning their summer vacations? To find out, we conducted a survey on our site in June 2023, in which 632 respondents participated.

  • This summer, only 22% of Ontarians say they plan to go on vacation.
  • More than half of Ontarians plan to stay in Canada (59%) - with 41% planning to stay in Ontario and 18% in another Canadian province.
  • 38.2% of respondents say they have a budget of over $1,500 per person for their summer vacation.
  • Among those who say they will not travel this summer, 32.7% will do so because of inflation.

COVID had temporarily discouraged many Canadians from traveling. However, the pandemic situation now seems far behind us. We recently asked Ontarians about their vacation plans, and the responses indicate that :

Source: HelloSafe "Summer 2023 travel plans" survey

This summer, Ontarians are opting for holidays close to home

Although almost 22% of Ontarians say they plan to go on vacation this summer, there's a strong tendency to choose relatively short-distance destinations. 58.8% of Ontarians intend to spend their vacations in Canada, while 41.2% plan to travel abroad.

Source: HelloSafe "Summer 2023 travel plans" survey

Expert advice

Alexandre Desoutter, spokesperson for HelloSafe in Canada:
"It seems that a significant shift has occurred among Ontarians this summer. The prevailing sentiment reveals a notable decline in vacation plans among residents of Ontario. Factors such as ongoing economic uncertainties, lingering concerns over public health, and the desire to prioritize safety and well-being have culminated in fewer individuals opting for vacations. This shift reflects a cautious approach by Ontarians who are prioritizing their immediate surroundings and seeking alternative ways to unwind and rejuvenate closer to home".

35% of Ontarians plan summer vacation of only one week

When we look at the average number of weeks Ontarians plan to spend on their summer holidays, we see that :

Source: HelloSafe "Summer 2023 travel plans" survey

38% of Ontarians plan a vacation budget of more than $1,500 per person

We also surveyed Ontarians about their average per capita budgets for this summer vacation, including transportation, accommodations and all other expenses. Among the responses received, we found that :

Source: HelloSafe "Summer 2023 travel plans" survey

Because of inflation, 32.7% of Ontarians will not be travelling this summer

Some of our respondents said they had no intention of travelling this summer. So we wanted to find out more about why many Ontarians won't be going away this summer. We obtained the following answers:

Source: HelloSafe "Summer 2023 travel plans" survey


In addition to its expert editorial line around insurance and financial products, HelloSafe explores broader topics relating to global consumption in Canada and around the world. The aim is to decipher certain complex subjects for consumers and to provide everyone with the latest information. It is within this framework that HelloSafe regularly carries out studies on trends relating to current personal finance in Canada.

This study in based on a survey conducted on HelloSafe's website during the month of June 2023 and to which 632 people answered from Ontario, representative of the demographic and geographic diversity of the province.

About HelloSafe Canada

HelloSafe is a leading platform for comparing financial products (insurance, credit, investments) in Canada. Powered by its unique and powerful technology, HelloSafe provides users with dozens of free and anonymous comparison tools, calculators and expert, up-to-date content. Its platform empowers users to make the best decisions for their wallets and find the right products at the right prices for them.

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Nolwenn Abolivier

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