Should I buy Uber stock in 2025?

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At HelloSafe, our expert has been monitoring Uber's performance for over three years. Every month, hundreds of thousands of Canadians rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, paid or compensated by Uber.

What is Uber?

How much is Uber stock?

The price of Uber stock is rising this week. As of now, Uber shares are trading at $80.89, reflecting a small dip of 0.15% over the last 24 hours but a strong 3.57% gain in the past week. The company’s market cap stands at $169.16 billion, with an average three-month daily trading volume of 22.27 million shares. Uber has a P/E ratio of 17.74 and, while it does not currently offer a dividend, its stock beta is 1.37, signaling higher volatility than the overall market. Investors in Canada should be mindful of these swings, as Uber’s performance points to ongoing growth potential with notable price movement risk.

Our full analysis on Uber stock

Having meticulously reviewed Uber Technologies, Inc.’s latest financial results and tracked the stock’s substantial performance over the past three years, our analysis synthesizes a diverse range of financial indicators, technical patterns, market data, and competitive intelligence—each filtered through our proprietary algorithms. This comprehensive perspective captures not only what the numbers reveal but also their strategic implications within the broader tech-enabled transportation sector. So, why might Uber stock once again become a compelling entry point for Canadian investors seeking exposure to the future of mobility and digital commerce in 2025?

Recent Performance and Market Context

Uber’s stock has delivered robust returns throughout the past year, reinforcing the company’s reputation as a technology bellwether. As of May 2, 2025, Uber trades at $80.89, firmly in the upper end of its 52-week range ($54.84–$87.00), reflecting a year-to-date gain of over 34.1% and a one-year return of 19.3%. Shorter-term momentum remains positive, with a 10.8% gain over the past month and 3.6% in just the past week, even as daily price movement has stabilized, indicating market consolidation rather than heavy speculation.

Positive catalysts have abounded during this period. Uber’s announcement of record Q4 2024 results—including quarterly revenue of $11.96 billion (up 20.4% YoY)—has played a central role in fostering market confidence. Furthermore, the 2024 launch of Uber’s international autonomous ride-hailing service in Abu Dhabi and the strategic partnership with Delta Airlines significantly bolster its growth profile, marking successful forays into both technological innovation and key business alliances.

From a macroeconomic lens, the global transition toward digitization, coupled with pent-up post-pandemic demand for ride-hailing, logistics, and contactless food delivery services, has underpinned the resilience and secular trajectory of Uber’s business model. Inflationary concerns and rising interest rates have selectively pressured certain tech names, but Uber’s growing cash flow, enhanced profitability, and clear leadership in both ride-sharing and delivery have set it apart.

Technical Analysis

A granular assessment of Uber’s technical structure further supports the notion that the stock could be on the cusp of a renewed rally. Notably, the current price stands above all significant moving averages:

Trading persistently above these levels signals clear short- and medium-term bullish momentum. These stacked moving averages typically characterize markets in uptrend formation and provide robust technical floors—particularly in the $72.92–$74.19 support range.

• RSI (64.3): Approaching overbought territory, yet not signaling immediate correction risk.
• CCI (139.6): Suggests strong buying pressure, potentially preceding bullish breakouts.
• MACD (1.98): A mild corrective (sell) signal, often present in consolidating uptrends offering attractive re-entry points.
• ADX (15.3): Indicates trend strength is still forming—suggesting opportunity for late entrants as structural uptrends solidify.

Well-defined resistance levels lie at $82.39, $83.76, and $86.31 (the 52-week high)—breakouts above these areas could trigger further upside as bullish momentum builds. If weakness develops, stacked supports just below the current price minimize potential downside, attracting both short-term traders and medium-term investors seeking optimal risk-adjusted entries.

Fundamental Analysis

Uber’s fundamentals have entered a compelling phase, driven by multidimensional growth and demonstrable operational leverage.

• Innovation: Ongoing investments in autonomous vehicles, AI-driven service enhancement, and new order fulfillment options—such as the integration of EBT payments and scaling of Uber One membership.
• Market Share: Uber is the clear global leader in ride-sharing and a top-tier player in food delivery, backed by 171 million monthly active platform consumers.
• Brand: The Uber brand remains synonymous with digital mobility and convenience, supporting resilient network effects and customer retention.

Volume and Liquidity

Uber is a highly liquid tech stock, with average daily trading volumes near 22.3 million shares over the last three months and approximately 18.6 million in the past week. Such sustained activity is characteristic of deep institutional participation—over 83% of the float is institutionally held—and reflects strong market confidence and efficient price discovery.

The float of 2.08 billion shares provides ample liquidity, ensuring tradability and supporting dynamic valuation adjustments in response to news flow or earnings surprises. Short interest remains modest (2.7% of float), indicating limited bearish conviction and a stable shareholder base.

Catalysts and Positive Outlook

• Product Innovation and Market Expansions:
• The international debut of autonomous ride-hailing in collaboration with WeRide is a pivotal milestone, showcasing Uber’s ability to integrate cutting-edge technology at scale—potentially compressing long-term costs and reinforcing margin resilience.
• Ongoing rollout and adoption of Uber One memberships (now 30 million, growing at 60% YoY) underpin customer stickiness and recurring revenue models.
• Strategic Partnerships and New Verticals:
• The Delta Airlines partnership enhances customer reach and cross-platform engagement, a blueprint for further expansion into premium travel, business, and loyalty verticals.
• AI-driven improvements to customer service and operational efficiency are bolstering both customer satisfaction and cost containment.
• Regulatory and Sector Tailwinds:
• Evolving regulation in favor of technology-enabled transportation and digital logistics, coupled with consumer demand for sustainability and efficiency, continues to favor Uber’s platforms.
• The full integration of SNAP-EBT payments in the U.S. positions Uber’s delivery segment as an accessible option for a broader demographic, unlocking new addressable markets.
• Consensus Upgrades:
• The analyst consensus target price, hovering around $105 (+30% upside from current levels), captures both the near-term momentum and the market’s collective optimism.

Investment Strategies

• Short-Term:
• With recent consolidation near technical support and recurring upside tests of resistance, Uber exhibits patterns conducive to tactical entries, especially as the MACD signals mild correction within an otherwise intact uptrend. Short-term investors may consider positioning ahead of upcoming quarterly earnings or further partnership announcements, with defined risk boundaries near the $73 support range.
• Medium-Term:
• The continued expansion of Uber One, AI integration, and ramping autonomous vehicle initiatives are likely to catalyze material growth through 2025. Medium-term investors may find compelling value in establishing positions as Uber consolidates above its long-term moving averages and continually sets higher lows—a classic bullish structure pointing to renewed advances as catalysts come to fruition.
• Long-Term:
• Uber’s secular leadership in global mobility, diversified platform economics, and consistent conversion of scale into profitability argue for a prominent position in tech-focused growth portfolios. The company’s brand, cash production, and innovative capacity remain foundational, while potential industry transformation (via autonomous vehicles or AI-driven logistics) offers further future optionality.

Is It the Right Time to Buy Uber?

In summary, Uber Technologies demonstrates multiple characteristics that justify renewed investor interest: sustained top-line and bottom-line growth, robust free cash flow, and a portfolio of initiatives that are shaping the next decade of urban mobility and digital commerce. The current technical landscape, underpinned by strong support levels and consistent trading above major moving averages, signals potential for further appreciation—especially as the company enters a new phase of strategic execution and market expansion.

While every investment carries inherent risks, Uber’s financial metrics, innovation pipeline, and resilient market positioning suggest that the stock may be entering a new bullish phase. For Canadian investors seeking tech exposure with scale, optionality, and clear visibility on profitability, Uber seems to represent an excellent opportunity at a time when global digital transformation continues to accelerate. As Uber’s platform evolves and adapts to the dynamic transportation and delivery sectors, this stock may offer not only growth potential but a chance to participate in the future of connected commerce.

How to buy Uber stock in Canada?

Buying Uber stock online is a straightforward and secure process for Canadian investors, thanks to regulated brokers that abide by national and international financial standards. You can invest in Uber shares either by purchasing the actual stock (spot buying) or by trading Contracts for Difference (CFDs), each offering distinct features and risk profiles. Spot buying lets you become a direct shareholder, while CFDs allow you to speculate on price movements with potential leverage. Below, we’ll break down how each method works, their fees, and typical scenarios. You'll also find a detailed broker comparison further down on this page to help you choose the right platform.

Spot Buying

A spot purchase of Uber stock means you buy and own actual shares of Uber Technologies, Inc. directly through your brokerage account. This approach is ideal for long-term investors who want to participate in Uber’s growth and potentially benefit from any future dividends (though Uber currently pays none). Fees for spot buying typically involve a fixed commission per transaction, ranging from $5 to $10 CAD at most major Canadian brokers.

Example

Example:
Let’s say the Uber share price is $80.89 USD (about $111 CAD, based on recent exchange rates). With a $1,000 CAD investment, and factoring in a $5 brokerage fee, you could purchase around 8 shares:
- ( $1,000 - $5 ) / $111 ≈ 8.96
- You’d own 8 shares of Uber.

Gain scenario

✔️ Gain scenario:
If Uber’s share price rises by 10% (to about $122 CAD), the value of your shares increases to $1,100.
- Result: That’s a +$100 gross gain, or +10% on your original investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Uber’s share price without owning the actual shares. Through CFDs, you can use leverage (borrowed funds) to amplify your exposure, both on rising and falling prices. Instead of a fixed commission, you’ll typically pay the broker’s spread (the difference between buy and sell prices), and possibly an overnight financing fee if you keep your position open for more than one day.

Example

Example:
With a $1,000 CAD stake and 5x leverage, you open a CFD position on Uber shares.
- Your market exposure is $5,000 CAD.
- If Uber’s share price rises by 8% in your trading window, your gain is multiplied by the leverage.

Gain scenario

✔️ Gain scenario:
- 8% price rise × 5 (leverage) = 40% gain
- Result: +$400 gain on your $1,000 stake (excluding spreads and overnight fees).

Final Advice

Before investing, take the time to compare the fees, conditions, and features of different Canadian brokers. Spot buying is generally more suitable for those aiming for long-term ownership, while CFDs serve more active, risk-tolerant traders seeking to profit from short-term price movements. The best method for you depends on your financial goals, trading experience, and risk appetite. You can find a detailed broker comparator further down this page to support your decision. Happy investing!

Platforms

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Our 7 tips for buying Uber stock

The latest news about Uber

Uber stock climbed 3.57% over the past week, outperforming broader US and TSX technology benchmarks. This sustained momentum reflects robust investor confidence in Uber’s growth prospects, with its shares currently trading at $80.89, markedly up over 34% year-to-date. The positive price action is especially relevant for Canadian analysts as Uber is a key player in both the urban transportation and food delivery sectors in Canada’s major cities, including Toronto, Vancouver, and Montreal. Compared to the S&P/TSX Capped Information Technology Index, Uber’s performance remains structurally strong, attracting attention from institutional investors in Canada who seek exposure to next-generation mobility and logistics platforms on global exchanges.

Uber’s Canadian footprint continues to expand, underpinned by strong growth in both Mobility and Uber Eats segments. The company’s recent financials highlighted a 25% increase year-over-year in Mobility revenue and a 21% rise in Delivery revenue globally, trends that mirror Canadian market dynamics. In Canada, demand for efficient ride-hailing and food delivery services remains resilient, aided by the population’s urban concentration and growing preference for digital platforms. Uber’s ability to scale its two main business lines concurrently, especially as it faces ongoing regulatory scrutiny in cities like Toronto and recent provincial reviews in British Columbia and Quebec, signals effective risk management and agility appreciated by local market participants.

Uber's continued global expansion in autonomous vehicles and AI underscores its relevance for technologically advanced Canadian users. The recent international launch of autonomous ride-hailing in Abu Dhabi, though not directly affecting Canada yet, sets a precedent for innovation that could soon reach Canadian cities given the nation’s open attitudes to tech adoption and smart-mobility initiatives. Additionally, Uber’s expanded integration of AI for customer service optimization—already rolled out in North America—promises ongoing enhancements to the user experience for Canadian riders and eaters, thereby bolstering brand loyalty and platform engagement north of the border.

Uber’s sustained operating profitability and strong free cash flow position provide reassurance to Canadian institutional investors. With quarterly adjusted EBITDA growth of 44% year-over-year and robust operating and profit margins, Uber stands out as a reliable growth stock in the global market. Notably, its $5.27 billion in free cash flow over the trailing twelve months, and disciplined debt management, offer a strong counterbalance to its previous history of losses, making it an attractive holding for pension funds and portfolio managers in Canada seeking stable, long-term technology growth exposure.

Canadian analysts pay attention to favorable analyst consensus and high institutional ownership, supporting positive sentiment for Uber’s equity value. Most Wall Street and global brokerage analysts rate Uber as a “Buy,” with an average target price approximately 30% above current levels, and over 83% of shares held by institutions—a sign of conviction among sophisticated investors. This sentiment is mirrored by increased Canadian institutional activity, as Uber’s strategic positioning aligns well with Canada’s evolving urban infrastructure and technological adoption trends, reinforcing its relevance in domestic equity portfolios.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.