Should I buy Spotify stock in 2025?

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At HelloSafe, our expert has been closely monitoring Spotify's performance for more than three years. Each month, hundreds of thousands of users across Canada rely on us to analyze market trends and highlight the best investment opportunities. Our analyses are intended solely for informational purposes and do not constitute investment advice. undefined

What is Spotify?

How much is Spotify stock?

The price of Spotify stock is dropping this week. As of now, Spotify shares are trading at $576.94 USD, marking a 24-hour decrease of 3.48% and a weekly decline of 4.79%. The company’s market capitalization stands at $118.10 billion, with an average daily trading volume of 2.73 million shares over the past three months. Spotify trades at a high P/E ratio of 92.61, does not currently pay a dividend, and shows a beta of 1.75, indicating higher-than-average volatility. For Canadian investors, keep in mind that such price swings may open both risks and opportunities in this fast-evolving sector.

Our full analysis on Spotify stock

In our latest deep-dive into Spotify Technology S.A. (NYSE: SPOT), we have meticulously reviewed both the company’s most recent quarterly results and the stock’s performance trajectory over the past three years. Leveraging our proprietary analytics, which combine a spectrum of financial ratios, technical signals, market sentiment data, and peer benchmarks, this analysis seeks to contextualize Spotify’s current position—and, more importantly, its forward prospects. So, why might Spotify stock once again become a strategic entry point into the digital content and streaming sector in 2025?

Recent Performance and Market Context

Spotify has delivered a remarkable turnaround story, demonstrated by its outstanding 101.56% annual stock price advance and a striking 47.47% gain over the last six months. After reaching its current level of $576.94, the stock has retraced modestly from recent highs, correcting by 3.48% over the past 24 hours and 4.79% on the week. Unlike some sector peers, Spotify’s correction follows an extensive multi-month rally, reflecting routine profit-taking rather than fundamental weakness.

Several positive events have underpinned this momentum:

• Record Q1 2025 metrics: Premium subscriber count rose to 268 million (up 12% YoY), driving Premium revenue 16% higher and pushing total revenue to $4.4 billion (+15% YoY).
• Global expansion: Outperformance was observed in high-growth regions like Latin America, Europe, and ‘Rest of World’ markets.
• Profitability inflection point: Spotify posted record operating income, revealing significant operational leverage from its scale.

Macro and sector conditions continue to favour leaders in digital content. With consumer behaviour shifting sustainably towards streaming and on-demand services, Spotify’s platform benefits from secular tailwinds. Even amid macroeconomic uncertainty, the company’s rapid growth suggests robust demand resilience, positioning Spotify as a market leader in a sector that Canadian investors are increasingly seeking for diversification and exposure to the digital economy.

Technical Analysis

From a technical perspective, Spotify presents a picture of robust underlying strength and renewed accumulation potential. As of April 30, 2025:

• Moving Averages: The 20-, 50-, 100-, and 200-day exponential moving averages ($576.22, $565.79, $535.60, and $460.64, respectively) are all trending upward, confirming a broad-based bullish structure. SPOT consistently trades above each of these key averages—a strong technical endorsement rarely sustained for extended periods in high-beta growth equities.
• Relative Strength Index (RSI 14): Standing at 50.75, RSI is neutral—neither overbought nor oversold—suggesting the recent pullback may offer an appealing entry for momentum-oriented investors, with limited risk of an immediate reversal lower.
• MACD (12,26,9): While the MACD is mixed (8.37), the broader pattern aligns with a consolidation phase that often precedes renewed upside.
• Support and Resistance: Key supports are identified at $547.69 and $518.45. The immediate resistance threshold lies at $598.59. Notably, the presence of eight bullish moving average signals versus only four bearish ones underscores the prevailing momentum.

Technically, Spotify appears to be in a consolidation zone, establishing a new higher base—often a precursor to the next advance. For investors seeking technical confirmation, this structure combined with high liquidity reinforces the stock’s readiness for potential medium-term outperformance.

Fundamental Analysis

Spotify’s financial performance validates its premium sector status. Key points include:

• Sustained Revenue Growth: Q1 2025 revenue reached $4.4 billion (+15% YoY), with Premium segment resilience and steady ad-supported gains.
• Profit Acceleration: Operating income hit a record $535.6 million, up sharply year-over-year, as margin expansion from both topline growth and operating efficiencies offsets prior investment-heavy phases.
• Subscriber Momentum: 268 million Premium subscribers (+12% YoY), testament to strong user engagement and loyalty.
• Average Revenue per User: ARPU advanced 4% YoY—a notable achievement in a competitive market and a signal of healthy pricing power.
• Valuation: At a P/E ratio of 92.61, Spotify trades at a premium to traditional media, but this is aligned with high-growth technology peers. Given the company’s double-digit revenue and operating profit growth, as well as its undisputed leadership in audio streaming, the current valuation appears consistent with Spotify’s future earnings trajectory and monetization potential.
• Structural Advantages:
• Product Innovation: Expansion of video podcasting and new monetization tools for creators reinforce Spotify’s status as a premier audio platform.
• Ecosystem Strength: Industry-leading brand recognition and effective freemium funnel continue to drive conversion and lifetime customer value.
• Global Reach: Geographic diversity insulates performance and supports long-term sustainability.

Fundamentally, the company’s mix of growth, profitability, and innovation suggests that the present market price is underpinned by real business strength, not speculative excess. For Canadian investors keen on exposure to global tech disruptors, Spotify offers an attractive growth profile with unique sector leadership.

Volume and Liquidity

A sustained 3-month average daily volume of 2.73 million shares reflects robust institutional and retail interest. High liquidity enhances price efficiency and limits slippage risk for sizable positions—a critical plus for both active traders and long-term investors.

Moreover, Spotify’s capital structure—anchored by a sizable public float and supported by major institutional holders—supports dynamic price discovery. This investor mix often correlates with resilient valuations and facilitates re-rating opportunities as new catalysts unfold.

Catalysts and Positive Outlook

Multiple bullish drivers are converging to maintain and potentially accelerate Spotify’s growth trajectory into the second half of 2025 and beyond:

• Upcoming Price Increases: Planned subscription price adjustments in multiple European and Latin American markets are set for summer 2025. Price elasticity in developed markets suggests this could drive margin and ARPU improvements, mitigating inflationary pressures and possibly expanding premium subscriber growth pace.
• Content Expansion: Investment exceeding $100 million in podcast creators and publishers in Q1, alongside the rollout of enhanced video podcast features, cements Spotify’s ecosystem stickiness and opens incremental monetization avenues.
• Product Innovation: New focus on creator monetization and platform customization (e.g., exclusive audio/video content) augments competitive differentiation.
• Strong Guidance: For Q2 2025, management projects a further 11 million MAUs and 5 million premium subscriber additions, with revenue up sequentially—healthy signals for continued operational scaling.
• Secular Shifts: The ongoing consumer migration from traditional media to streaming platforms continues apace, creating a larger addressable market.
• ESG Focus: Continued commitment to sustainable practices and supporting diverse creators may attract values-driven investors and institutional inflows.

In addition, regulatory developments in both North America and Europe increasingly favour tech innovators with strong compliance cultures, reducing disruptor risk for platforms of Spotify’s maturity.

Investment Strategies

Spotify’s current technical and fundamental landscape supports a range of investment approaches, each with attractive entry rationales:

• Short-Term:
• Recent consolidation at $575 and technical support at $547.69 offer an opportunity to capture a potential rebound toward resistance at $598.59.
• Neutral RSI and positive moving averages provide a favourable risk-reward skew for tactical trades seeking a return to recent highs.
• Medium-Term:
• Q2 earnings (with guidance pointing to robust sequential subscriber and revenue growth) could serve as the next upside trigger, especially as price increases take effect and are absorbed by the market.
• Breakout potential exists should the stock surpass $598.59, with the next resistance zones in sight.
• Long-Term:
• For long-term growth investors, Spotify’s sector leadership, global scale, continuous innovation, and expanding content ecosystem suggest a durable growth path.
• Ongoing secular tailwinds—driven by shifts toward digital audio and on-demand media—reinforce the potential for sustained premium subscriber acquisition and operating leverage over a multi-year horizon.

In all cases, positioning at or near current technical lows offers enhanced upside exposure for investors willing to align with Spotify’s growth narrative just ahead of anticipated catalysts.

Is It the Right Time to Buy Spotify?

In summary, Spotify exhibits a compelling combination of accelerating financial performance, favourable technical patterns, and powerful growth catalysts—each reinforcing the narrative that the stock may be entering a renewed bullish phase. The company’s market leadership in audio streaming is supported by relentless innovation, disciplined geographic expansion, and an unmatched global user base. While its high valuation reflects the market’s conviction in future earnings power, Spotify’s operational execution justifies this optimism.

With strategic price adjustments, ongoing product evolution, and an industry tailwind favouring streaming, the fundamentals justify renewed interest from both growth-oriented and diversified investors. The technical structure—marked by persistent strength and no material overbought signals—suggests an excellent opportunity for those seeking exposure at a point of potential inflection.

For Canadian investors seeking to participate in the rapidly expanding digital content sector, Spotify’s combination of innovation, scale, and bullish momentum seems to represent an excellent opportunity to consider for purchase at these levels. As new catalysts approach and secular trends continue to align, Spotify is poised to remain a cornerstone of the streaming landscape—and a compelling growth engine for the years ahead.

How to buy Spotify stock in Canada?

Buying Spotify stock online is simple and secure when you use a regulated broker in Canada. Today, retail investors have broad access to global markets and can choose between buying Spotify shares directly (“spot buying”) or trading them via Contracts for Difference (CFDs), each offering different advantages. Spot buying means investing cash to actually own Spotify shares, while CFD trading allows you to speculate on price movements with leverage. Below, you’ll find a comparison of top brokers to help you select the right platform for your needs.

Spot Buying

A cash (spot) purchase means you buy Spotify shares outright and become a direct shareholder. With this method, you benefit from any increase in the stock price and can hold your shares as long as you like. Brokers typically charge a fixed commission per order, which in Canada averages about $5–$10 per trade, plus possible currency conversion fees if you’re buying U.S.-listed stocks like Spotify.

Informations importantes

Example:
Spotify’s share price is around $576.94 USD. With a $1,000 CAD investment (approximately $730 USD after conversion), you could buy about 1.25 Spotify shares, factoring in a $5 CAD brokerage fee.
✔️ Gain scenario:
If Spotify’s share price rises by 10%, your holdings would be worth about $1,100 CAD.
Result: +$100 gross gain; that’s +10% on your initial investment (excluding currency fluctuations and fees).

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Spotify’s price movement without owning the underlying shares. Using CFDs, you can go long (betting the price will rise) or short (betting it will fall), and you can use leverage to amplify both gains and risks. Instead of commissions, you pay a spread (the difference between buy and sell prices), plus overnight financing fees if you hold the trade for more than a day.

Informations importantes

Example:
If you open a CFD position on Spotify with a $1,000 CAD margin and use 5x leverage, your market exposure is $5,000 CAD.
✔️ Gain scenario:
If Spotify’s share price rises by 8%, your CFD position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 initial margin (excluding fees and currency conversion).

Final Advice

Before investing, it’s essential to compare broker fees, trading platforms, and available features to find the best fit for your goals and budget. The optimal approach—direct share ownership or leveraged CFD trading—depends on your investment horizon and risk tolerance. For a detailed comparison of leading Canadian brokers, check the broker comparison table further down the page.

Platforms

Minimum Deposit

Discover

#1

Tier 1 regulation, including ASIC and FSA

#1

Star Trader

4.9

Minimum Deposit

$50

Discover

with our partner Star Trader

#2

Broker specializing in Forex and CFDs

#2

IFC Markets

4.8

Minimum Deposit

$1

Discover

with our partner IFC Markets

#3

Broker regulated since 2006

#3

Avatrade

4.8

Minimum Deposit

$100

Discover

with our partner Avatrade

Our 7 tips for buying Spotify stock

The latest news about Spotify

Spotify posted record Q1 2025 results with 15% revenue growth and 12% premium subscriber increase.
The company announced first-quarter revenues of €4.19 billion (approximately $4.4 billion US), up 15% year-over-year, and premium subscribers reached 268 million, a 12% annual increase, with 5 million net additions in the first quarter alone. These figures underscore Spotify’s successful execution of its global growth strategy, which directly benefits Canadian users as the country remains a growth contributor in North America. The rise in premium subscriptions and steady user base expansion emphasize continued demand for Spotify’s services, boosting its attractiveness for both users and investors within Canada.

Spotify remains the leading music streaming service in Canada, maintaining a significant local market share.
Recent market studies confirm Spotify’s dominance in Canada, where it continues to outpace competitors such as Apple Music and Amazon Music. The company’s focus on localized playlists, partnerships with Canadian artists, and investments in region-specific podcast content have strengthened its brand presence and user engagement in the Canadian market. This leadership position not only supports consistent revenue streams from Canadian operations but also establishes a strategic foothold as digital audio consumption accelerates across the country.

Positive technical indicators reinforce a bullish outlook for Spotify stock despite short-term volatility.
As of April 30, 2025, Spotify’s share price has seen a modest short-term pullback but has surged by over 100% year-on-year and 47% over the past six months. The current price consistently trades above all major moving averages, including the 20-, 50-, 100-, and 200-day EMAs, signaling strong underlying momentum. Key technical signals are predominantly bullish, with the RSI remaining neutral and a majority of technical signals supporting further upside. These factors contribute to a generally positive investment climate for Spotify, with most analysts maintaining buy or hold recommendations.

Spotify continues to innovate in Canada through creator partnerships, podcasts, and video content expansion.
The platform’s aggressive push in the Canadian market includes expanded video podcast functionality, new monetization tools for local creators, and dedicated investment in original podcast content. In Q1 alone, Spotify paid out over $100 million to global podcast publishers and continued working with prominent Canadian creators and media groups. These initiatives enhance engagement and platform stickiness, broadening Spotify’s content ecosystem and strengthening its competitive advantage in Canada’s robust, multicultural market.

Regulatory environment and eligibility for Canadian investors remain stable, supporting easy access to Spotify shares.
Spotify’s NYSE listing ensures liquidity and accessibility for Canadian investors, who may benefit from holding SPOT shares within tax-advantaged accounts, such as RRSPs and TFSAs where eligible. There have been no reported regulatory or cross-border investment issues impacting Canadian holders, and the lack of dividend simplifies tax considerations. This stable access and regulatory clarity make Spotify an appealing option for Canadian institutional and retail investors seeking global digital content exposure.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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