Should I buy Samsung stock in 2025?

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At HelloSafe, our expert has been analyzing Samsung's performance for over three years. Each month, hundreds of thousands of users across Canada rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are for informational purposes only and do not represent investment advice. undefined

What is Samsung?

Informations importantes

*Estimated from operating profit margins and typical sector relationships for illustrative purposes.

How much is Samsung stock?

The price of Samsung stock is falling this week. As of April 30, 2025, Samsung shares trade at 55,500 KRW, reflecting a decrease of 300 KRW (-0.54%) over the past 24 hours and modest weakness for the week. The company’s market capitalization stands at 368.34 trillion KRW, with an average 3-month trading volume of 19.2 million shares. Samsung posts a P/E ratio of 11.27, a dividend yield of 2.60%, and a stock beta of 1.35, indicating moderate volatility. While recent technical signals are cautious, Samsung’s global leadership and stable dividends make it a notable consideration for Canadian investors watching for long-term performance.

Our full analysis on Samsung stock

Over the last three years, Samsung Electronics has delivered notable fundamental results, even as its share price reflected sector volatility and cyclical pressures. Our review of Samsung’s latest financial performance, integrated with advanced technical indicators, peer benchmarking, and proprietary market analytics, underscores a robust, multifaceted investment profile. So, why might Samsung stock once again become a strategic entry point into the global technology sector in 2025?

Recent Performance and Market Context

Samsung Electronics (005930.KS) currently trades at 55,500 KRW (as of April 30, 2025), reflecting a modest +4.32% year-to-date gain. However, this rise follows a period of recalibration in 2024, with the stock still trading down about 28.39% year-over-year within a 52-week range of 49,900 to 88,800 KRW. Over the past six months, the share price has shown resilience, limiting pullbacks to only -6.09%, a figure less severe than many peers amid a turbulent semiconductor cycle.

• Q1 2025 Earnings Outperformance: Samsung reported Q1 net income of 8.223 trillion KRW ($5.74B), up 22% year-over-year, outpacing analyst expectations on both revenue and profitability.
• Dividend Stability: A robust dividend of 365 KRW per share, yielding 2.60%, underscores management’s commitment to shareholder returns despite sector headwinds.
• Strong Demand for Premium Mobile Devices: The AI-driven Galaxy S25 series has delivered both sales momentum and margin accretion, signaling consumer preference for Samsung’s premium offerings.

Macro and sector trends continue to play in Samsung’s favor. Global demand for advanced semiconductors remains elevated, fueled by artificial intelligence, next-generation smartphones, and escalating digitalization. South Korea’s strong tech infrastructure, paired with supportive regulatory frameworks for R&D and manufacturing innovation, provide an enduring foundation. Furthermore, the recent stabilization in global interest rates and a shifting focus toward growth stocks suggest a more constructive environment for high-quality, tech sector names like Samsung in the medium term.

Technical Analysis

A close examination of Samsung’s technical profile identifies a transitionary phase, with short-term indicators remaining subdued but growing signs of medium-term stabilization:

• Relative Strength Index (RSI, 14): At 43.9, the RSI is hovering just below neutral, avoiding oversold territory and suggesting the stock could be poised for a reversal if broader sentiment improves.
• MACD: The MACD at -53.04 signals short-term bearishness, aligning with the price trading marginally below its 200-day moving average (56,868 KRW). However, the distance to the longer-term moving average has moderated, often preceding periods of accumulation.
• Moving Averages: With the 5-day (55,530 KRW), 20-day (55,760 KRW), and 50-day (55,646 KRW) averages converging closely near the current price, Samsung exhibits a compression pattern—a technical hallmark frequently identified before the onset of trend reversals.
• Support and Potential Reversal: Critical support resides near the 50,000 KRW level, proven resilient during past retracements. A sustained recovery above the 56,900–58,000 KRW region would confirm a new bullish structure.

While short-term views advocate caution, this technical consolidation phase—with key supports holding and momentum oscillators stabilizing—often denotes the ideal conditions for long-term, value-driven entries, particularly for investors seeking to capitalize on cyclical inflections in the sector.

Fundamental Analysis

The company’s fundamental profile remains compelling due to a mix of robust profitability, disciplined capital allocation, and strategic market positioning:

• Revenue Growth and Profitability: In Q1 2025, revenue reached 79.1 trillion KRW, while net income advanced 22% year-on-year to 8.2 trillion KRW. Despite industry-wide pricing challenges in semiconductors, Samsung’s annual sales topped 300.87 trillion KRW with solid operating leverage from flagship mobile devices and cost optimization.
• Attractive Valuation:
• P/E Ratio: At 11.27 (current) and 11.79 (forward), Samsung trades at a considerable discount to typical global tech peers, with the S&P 500 Tech sector averaging a forward P/E near 28.
• Price-to-Sales (P/S): At just 1.26, this measure underscores market underappreciation, especially compared to the company’s innovation leadership and diversified revenue streams.
• Price-to-Book (P/B): At 0.96, the stock trades marginally below book value, signaling defensive downside protection and deep intrinsic value.
• Structural Strengths:
• Innovation: Leadership in DRAM, NAND, and advanced semiconductor foundry services positions Samsung at the heart of global digitization and AI.
• Diversified Revenue Base: From consumer electronics to display technologies and enterprise solutions, Samsung’s vast and adaptive portfolio mitigates cyclical volatility.
• Market Share and Brand Power: The company remains one of the world’s most recognized consumer electronics brands and a dominant supplier in memory and application processors.
• Disciplined Capital Return: With a 2.60% dividend yield, recent payout increases, and a substantial cash buffer, Samsung demonstrates capacity for sustained capital returns, further bolstering its investment proposition.

The durability of these foundations continues to justify renewed investor interest, particularly as the global appetite for digital infrastructure, AI, and smart devices accelerates.

Volume and Liquidity

Samsung Electronics stands out for exceptional liquidity—a crucial consideration for Canadian and global investors alike:

• Average Daily Trading Volume: With 19.2 million shares exchanging hands daily, the stock offers near-instant liquidity and tight bid-ask spreads, supporting dynamic price discovery and efficient execution.
• Large Public Float: Out of 5.92 billion shares outstanding, the 4.70 billion float ensures robust market participation and mitigates volatility typically associated with tightly held equities.

Such sustained trading activity not only reflects market confidence but also increases the likelihood of dynamic price re-rating as institutional flows or thematic investors rotate back into the sector. For those seeking exposure to large-cap technology with minimal liquidity risk, Samsung provides an exceptionally attractive vehicle.

Catalysts and Positive Outlook

Samsung’s outlook is marked by several near- and medium-term catalysts likely to fuel renewed upside momentum:

• AI and Premium Product Rollout: The expanding Galaxy S25 series, equipped with proprietary Galaxy AI, is driving both sales growth and margin expansion. A Q2 2025 launch of the S25 Edge, coupled with enhanced marketing in key global markets, is poised to accelerate mobile revenue and brand loyalty.
• Semiconductor Upswing: After a challenging 2024, industry data point to memory and logic chip pricing recovery, supported by surging demand for data center AI, cloud infrastructure, and next-generation mobile devices. Samsung’s ramp-up of HBM3E 12H production and ambitions in advanced nodes position it to capture outsized share in the next cycle.
• Strategic Initiatives: Investments in high-value foundry capacity, expansion into flagship system-on-chip markets, and aggressive patenting in AI/IoT hardware highlight Samsung’s relentless pursuit of technological leadership.
• Sustainability and ESG: Enhanced focus on green manufacturing and supply chain transparency is attracting ESG-focused capital pools, widening the company’s appeal to conscientious long-term investors.
• Favourable Macro Backdrop: Stabilization of global interest rates, anticipated policy support for advanced manufacturing (both in South Korea and partner regions), and a gradual easing of geopolitical trade uncertainty all form a constructive context for renewed tech sector momentum.

Both the upcoming Q2 results (especially on device and memory recovery) and potential announcements relating to AI hardware partnerships could serve as meaningful re-rating events within the next 6–12 months.

Investment Strategies

Samsung’s present setup offers opportunity across multiple investment horizons:

• Short-Term: Tactical investors may consider accumulation strategies near the 52-week support range (50,000–56,000 KRW), leveraging potential rebounds from technical oversold conditions or ahead of key product launches/S25 Edge updates in Q2 2025.
• Medium-Term (6–12 months): As macro headwinds dissipate and sector rotation favors innovation leaders, Samsung seems ideally placed for multiple revaluation, especially if memory pricing and AI-related device volumes surprise to the upside.
• Long-Term (multi-year): Core portfolio allocations can be justified by Samsung’s wide moat—anchored in R&D, scale, and vertical integration—as well as its proven ability to navigate cycles, preserve margin, and enhance shareholder returns through dividends and potential buybacks.

In all scenarios, the currently compressed technical structure, underpinned by strong fundamentals and imminent catalysts, points to a potentially new bullish phase for patient investors with a disciplined approach to position sizing and risk management.

Is it the Right Time to Buy Samsung?

Samsung Electronics offers a rare convergence of robust fundamentals, technical stabilization, and powerful forward-looking catalysts at a time when global tech leadership is being freshly repriced. While near-term technical signals highlight some residual caution, the stock’s attractive valuation, strong liquidity, innovation trajectory in AI hardware, and clear management commitment to sustainable returns collectively argue for increased attention from investors.

With a defensible balance sheet, global competitive edge, and renewed growth momentum in both devices and semiconductors, Samsung stands out as a stock whose fundamentals more than justify renewed interest. The company’s blend of short-term recovery potential and long-term structural strengths supports an optimistic projection into 2025 and beyond.

For those seeking an entry point into world-class, diversified technology exposure from a sector bellwether, Samsung Electronics seems to represent an excellent opportunity. As market sentiment improves and sector rotations favor innovation leaders, Samsung’s shares may well be entering a new bullish phase—one that merits serious consideration from discerning investors looking ahead to the next cycle of tech growth and transformation.

How to buy Samsung stock in Canada?

Buying Samsung stock online is now simple and secure, especially for investors in Canada, with many regulated brokers offering access to international markets. You can choose between two main methods: spot buying (purchasing the actual shares) or trading Contracts for Difference (CFDs) for exposure to price movements without owning the share. Each avenue comes with its own risks and advantages, depending on your goals and risk tolerance. Further down this page, you’ll find a detailed broker comparison to help you choose the right platform for your needs.

Spot Buying

By purchasing Samsung shares “for cash,” you become a direct shareholder in Samsung Electronics, owning real shares listed on the Korea Stock Exchange. This method suits investors who prefer straightforward, long-term exposure to Samsung’s business performance and potential dividend payouts. In Canada, most online brokers charge a fixed commission on international stocks, typically between CAD $5–$10 per order, plus currency conversion fees from Canadian dollars to Korean won.

Exemple d'achat au comptant

Example:
Suppose Samsung stock is trading at 55,500 KRW (about CAD $55 at an exchange rate of 1,000 KRW ≈ CAD $1). With a $1,000 CAD investment and a $5 commission, you can purchase roughly 18 shares (total cost: $990 + $5 fee).
✔️ Gain Scenario:
If Samsung’s share price rises by 10%, your shares are now worth $1,100 CAD.
Result: That’s a $100 gross gain—+10% on your investment, not including potential dividends.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Samsung’s share price without owning the stock. CFDs offer both long (profit from rises) or short (profit from falls) positions and the ability to use leverage—meaning you can control a larger market position with a smaller initial outlay. With brokers, you’ll typically pay a spread (the difference between buy and sell price) and overnight financing fees if you hold positions beyond a day.

Exemple de trading via CFD

Example:
You open a CFD position on Samsung with 5x leverage. With a $1,000 CAD deposit, your total market exposure is $5,000.
✔️ Gain Scenario:
If Samsung’s share price increases by 8%, your leveraged position gains 8% × 5 = 40%.
Result: You would make $400 on a $1,000 stake (excluding fees). Remember, losses are also amplified.

Final Advice

Before investing in Samsung stock, compare the fees, currency conversion rates, and trading conditions of various brokers—these can make a big difference in your overall return. Whether you choose spot buying for long-term growth and dividends or CFDs for short-term speculation and leverage, select the method that best aligns with your risk appetite and financial objectives. Our detailed broker comparator below will support your decision, helping you invest with confidence.

Platforms

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Our 7 tips for buying Samsung stock

The latest news about Samsung

Samsung reports robust Q1 2025 earnings, highlighting a 22% increase in net income, driven by strong AI smartphone sales. For Canadian investors and market participants, this performance is especially encouraging, as Samsung's advanced Galaxy S25 series – available nationwide through major carriers and electronics retailers in Canada – reflects both global demand and Canadian consumers' enthusiasm for AI-enabled devices. The company's record net income of 8.223 trillion KRW ($5.74 billion) signals effective operational management and innovation, potentially supporting the stock's attractiveness amid cautious technical signals.

Samsung announces a quarterly dividend of 365 KRW per share for Q1 2025, with payment set for May 20, 2025. This dividend maintains the company's history of steady shareholder returns and offers a forward yield of 2.60%. For Canadian investors, Samsung’s consistent dividend payments – which can be accessed via international brokerage platforms, including certain TSX-listed ETFs holding Samsung shares – represent a stable income stream from a blue-chip global technology player, reinforcing its appeal in conservative and income-oriented portfolios.

Samsung accelerates expansion of AI-powered product lines and premium technologies, aimed at sustaining growth in key markets including Canada. The rollout of AI-integrated Galaxy S25 devices and the upcoming S25 Edge underline the company’s commitment to innovation, with Canadian carriers Rogers, Bell, and Telus already marketing these phones. Additionally, Samsung’s strategic focus extends to AI TVs and QD-OLED monitors, both relevant to Canadian technology consumers and commercial buyers, cementing the brand’s footprint in the Canadian premium electronics market.

Samsung’s digital appliances and display products experience solid demand in Canada, supported by supply chain resilience and favorable pricing strategies. Recent improvements in profitability have come partly from price increases, careful material cost management, and the introduction of new lineup features, which have translated into strong sales of strategic products. In Canada, this is evidenced by sustained shelf presence at national retailers such as Best Buy, The Source, and Amazon.ca, as well as robust B2B demand for advanced panels and appliances in commercial and institutional settings.

Despite some short-term bearish technical indicators, Samsung’s diversified business model and leadership in semiconductors and display technologies underpin long-term value for global investors. Canadian analysts note that, while the stock recently underperformed compared to last year, the company’s deep integration in supply chains—especially for leading Canadian OEMs and tech resellers—offers resilience. Ongoing investments in high-value semiconductor manufacturing and premium devices are expected to support operational growth and market share gains in North America, positioning Samsung as a key technology supplier in the region.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.