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Should I buy Rivian stock in 2025?

P. Laurore
P. Laurore updated on May 9, 2025

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Rivian
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Is Rivian stock a buy right now?

Rivian Automotive (RIVN), trading at approximately $13.76 per share as of early May 2025, continues to attract close attention from both Canadian and global investors. With recent daily trading volumes averaging over 18 million shares, the stock shows sustained liquidity and interest, despite the significant volatility that characterizes the electric vehicle (EV) sector. Rivian’s recent achievement in meeting its Q1 production guidance—delivering 8,640 vehicles from the Normal, Illinois plant—demonstrates operational discipline and lends credibility to its full-year delivery targets. Market sentiment has shifted constructively, as investors recognize the company’s improved efficiency and strong $7.7 billion cash position, providing vital stability amidst industry competition. The upcoming Q1 earnings announcement is anticipated as a pivotal catalyst, especially with analysts forecasting notable year-over-year improvements even as operating losses persist. In a sector where innovation and scale are key, Rivian’s expanding lineup and focus on cost control position it for long-term relevance. According to the consensus of over 30 national and international banks, the target price stands at $17.89, reflecting cautious optimism for investors seeking growth in the dynamic EV space.

  • Robust cash reserves of $7.7B offer financial stability for ongoing expansion.
  • Consistently meets or exceeds quarterly production and delivery targets.
  • Strong brand presence in premium electric vehicle and SUV market.
  • Innovative vehicle design and advanced in-house technology.
  • Focused on direct-to-consumer sales and improving manufacturing efficiencies.
  • Continued operating losses and high cash burn remain areas to monitor.
  • Shares may experience short-term volatility given mixed technical indicators.
Table of Contents
  • What is Rivian?
  • How much is Rivian stock?
  • Our full analysis on Rivian </b>stock
  • How to buy Rivian stock in Canada?
  • Our 7 tips for buying Rivian stock
  • The latest news about Rivian
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Rivian's performance for over three years. Every month, hundreds of thousands of users across Canada rely on us to break down market trends and highlight the most promising investment opportunities. Our analyses are intended for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Rivian.

What is Rivian?

IndicatorValueAnalysis
🏳️ NationalityUnited StatesU.S.-based company, but vehicles are available for Canadian buyers.
💼 MarketNASDAQ: RIVNListed on the NASDAQ, giving access to North American and international investors.
🏛️ ISIN codeUS76954A1034Standard identifier for Rivian shares on global markets.
👤 CEORJ ScaringeFounder and CEO, focused on scaling production and innovation in EVs.
🏢 Market cap$15.77 billion USDMid-cap size; market value reflects both EV sector growth and recent share declines.
📈 Revenue$4.97 billion (TTM, 2024)Strong revenue growth, but still not profitable due to high operational costs.
💹 EBITDA-$2.41 billion (TTM, 2024)Negative EBITDA highlights ongoing heavy losses as the company invests for future growth.
📊 P/E RatioN/A (negative earnings)No P/E ratio as Rivian remains unprofitable; profitability is a key future milestone.
Key financial and operational indicators for Rivian (as of 2024).
🏳️ Nationality
Value
United States
Analysis
U.S.-based company, but vehicles are available for Canadian buyers.
💼 Market
Value
NASDAQ: RIVN
Analysis
Listed on the NASDAQ, giving access to North American and international investors.
🏛️ ISIN code
Value
US76954A1034
Analysis
Standard identifier for Rivian shares on global markets.
👤 CEO
Value
RJ Scaringe
Analysis
Founder and CEO, focused on scaling production and innovation in EVs.
🏢 Market cap
Value
$15.77 billion USD
Analysis
Mid-cap size; market value reflects both EV sector growth and recent share declines.
📈 Revenue
Value
$4.97 billion (TTM, 2024)
Analysis
Strong revenue growth, but still not profitable due to high operational costs.
💹 EBITDA
Value
-$2.41 billion (TTM, 2024)
Analysis
Negative EBITDA highlights ongoing heavy losses as the company invests for future growth.
📊 P/E Ratio
Value
N/A (negative earnings)
Analysis
No P/E ratio as Rivian remains unprofitable; profitability is a key future milestone.
Key financial and operational indicators for Rivian (as of 2024).

How much is Rivian stock?

The price of Rivian stock is rising this week. Currently, RIVN is trading at $13.76, reflecting a 24-hour gain of +0.73% and a weekly increase of +9.37%. The company's market capitalization now stands at $15.77 billion, with an average 3-month trading volume of around 34.25 million shares.

Rivian does not have a P/E ratio due to negative earnings, and the dividend yield is 0%. The stock's beta is 1.89, indicating higher volatility compared to the overall market. Investors should be mindful that this elevated volatility may present both risk and opportunity in the Canadian investment landscape.

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Our full analysis on Rivian stock

We have comprehensively reviewed Rivian Automotive’s latest financial disclosures and scrutinized its market performance across the past three years, drawing on real-time trading data, peer group comparisons, and sector trends. By integrating nuanced technical and fundamental signals within our proprietary algorithms, we present an expert evaluation of the stock’s current trajectory and future potential. So, why might Rivian stock once again become a strategic entry point into the high-growth electric vehicle sector in 2025?

Recent Performance and Market Context

Rivian’s stock price has demonstrated notable resilience in 2025, currently trading at $13.76—up more than 9% over the past month and 15% in the last six months, despite a challenging sector backdrop. The marked recovery from its 52-week low of $9.22 has been propelled by the company’s unwavering execution on production targets: Rivian delivered 8,640 vehicles in Q1 2025, in line with projected guidance, and maintains a robust forecast of up to 51,000 deliveries by year-end.

Recent months have also seen improving sentiment ahead of Rivian’s Q1 2025 earnings announcement. Notably, consensus analyst estimates anticipate a 32% year-over-year narrowing in losses per share, reflecting efficient capital allocation and cost discipline. This is particularly significant in a context where many EV peers have struggled to defend margins against persistent inflation and interest rate headwinds.

Broader market sentiment for growth and technology stocks—especially within the North American EV space—has stabilized, supported by the macro tailwind of ongoing government electrification incentives and evolving consumer preferences. With Canada’s heightened focus on clean tech and sustainability, Rivian’s narrative aligns squarely with policy and investor objectives, advocating for increased exposure to the sector’s next phase.

Technical Analysis

Recent technical action supports a cautiously optimistic outlook for Rivian. Prices are firmly positioned above all major moving averages:

Moving AverageLevel
5-Day SMA$12.97
20-Day SMA$11.91
50-Day SMA$11.83
100-Day SMA$12.67
200-Day SMA$12.61
Rivian's key moving average levels supporting the current price action.
5-Day SMA
Level
$12.97
20-Day SMA
Level
$11.91
50-Day SMA
Level
$11.83
100-Day SMA
Level
$12.67
200-Day SMA
Level
$12.61
Rivian's key moving average levels supporting the current price action.

This alignment is a classic bullish confirmation, implying underlying demand and a potential base for higher highs. The upward momentum over one and six months underscores sustained accumulation by investors anticipating a fundamental shift.

Key oscillators present a more nuanced picture, with the RSI at 65.69—approaching overbought territory—and stochastic readings indicating short-term exuberance. However, a modestly positive MACD and a buy-signal ADX suggest trend continuity rather than immediate reversal. Importantly, the $12.00-$12.50 range now acts as a well-tested support level, giving buyers a degree of technical confidence.

Given elevated trading activity and a pronounced recovery from recent lows, Rivian’s chart structure could be interpreted as completing a medium-term reversal, with the stock set to re-establish leadership within the high-growth EV cohort.

Fundamental Analysis

Beneath the volatility, Rivian’s fundamental profile continues to strengthen. While year-over-year revenue for Q1 2025 is anticipated to retract by 15%, full-year projections show a 9.8% jump to $5.46 billion, underscoring robust underlying demand and product-market fit. Crucially, the trend in EPS—improving nearly 29%—reflects decisive management action on operating leverage and expense control.

Valuation MetricValue
Price-to-Sales Ratio2.8
Price-to-Book Ratio2.41
Key Rivian valuation metrics compared to growth auto-tech peers.
Price-to-Sales Ratio
Value
2.8
Price-to-Book Ratio
Value
2.41
Key Rivian valuation metrics compared to growth auto-tech peers.

These multiples are well within range for growth-oriented auto-tech peers, particularly when considering Rivian’s substantial $7.7 billion cash cushion. This war-chest enables strategic investment in innovation and provides enviable optionality compared to less-capitalized competitors.

Rivian’s innovation edge remains tangible—from the R1T pickup and R1S SUV, which continue to capture mindshare in the premium EV segment, to ongoing advances in battery tech and user experience. Meeting production targets consistently in recent quarters signals operational maturation, while the direct-to-consumer model further fortifies brand value and customer loyalty.

Volume and Liquidity

Trading volumes have remained healthy throughout 2025, indicative of enduring institutional and retail support. Sustained volume at—or above—the 50-day average reinforces the idea that Rivian is not just a speculative trade, but a liquid, widely-followed equity, conducive to nimble position management.

The current float structure, shaped by both institutional ownership and a growing retail base, amplifies volatility on positive news but also facilitates dynamic valuation resets. This level of market attention benefits investors seeking scalable entry and exit points, while ongoing capital markets activity positions Rivian as a core candidate for both portfolio diversification and potential index rebalancing events.

Catalysts and Positive Outlook

Several compounding catalysts suggest Rivian’s outlook could brighten further in 2025 and beyond:

  • Q1 2025 earnings (May 6): This imminent report could mark a pivotal inflection, especially if signs of accelerating cost discipline or margin stabilization emerge.
  • Production scaling: Demonstrated ability to hit output targets supports perceptions of manufacturing reliability—a trait increasingly rare among newer EV entrants.
  • Strategic partnerships or commercial deals: Rivian’s experience with Amazon (delivery vans) suggests readiness for further B2B or fleet contracts, which could materially alter revenue and earnings trajectories.
  • Innovation and expansion: Continued investment in battery technology, autonomous driving features, and North American manufacturing provides a long runway for sustainable differentiation.
  • Favourable sector backdrop: Canada’s strengthened support for EV adoption, combined with global regulatory momentum, creates a structural tailwind for volume and earnings growth.
  • ESG alignment: Rivian’s sustainability vision aligns with rising SRI/ESG fund flows, broadening its investor appeal.

Investment Strategies

Rivian’s current technical, fundamental, and sector setup presents a spectrum of potential entry points:

  • Short-Term: Momentum traders may find opportunity near the $13–$14 range, leveraging the proximity to both technical support and the upcoming earnings catalyst. Elevated liquidity supports disciplined risk management for tactical exposure.
  • Medium-Term: Following the Q1 earnings, proven delivery execution or announcements of cost breakthroughs could spark multiple expansion, allowing investors to participate in any re-rating event.
  • Long-Term: With a strong balance sheet, firm innovation pipeline, and alignment to global EV growth, accumulating at current cycle lows or on post-earnings dips could serve long-horizon investors seeking asymmetric risk/reward.

Those positioning ahead of major catalysts—such as upcoming production milestones or new model refreshes—could benefit most from any outsized moves, given the heightened sensitivity of Rivian’s stock to positive surprise.

Is it the Right Time to Buy Rivian?

On balance, Rivian’s reinforcing technical base, improving fundamental outlook, and substantial liquidity foundation point to an excellent opportunity for investors seeking exposure to North America’s next-generation automotive disruptor. The company’s ability to execute on operational promises—with a massive cash buffer and growing product relevance—justifies carefully renewed interest at current levels.

While risks inherent to unprofitable, high-growth innovators remain, it is clear that Rivian has shed much of its speculative excess and now stands as a disciplined operator, poised to capitalize on structural sector growth. The imminent earnings event and ongoing market reforms in both Canada and the U.S. only amplify the case for strategic consideration.

In summary, Rivian’s blend of resilient price action, operational momentum, and powerful forward catalysts means the stock may be embarking on a new bullish phase—one that merits close attention from investors positioning for the electric vehicle sector’s next chapter. For those seeking exposure to a uniquely innovative, well-capitalized EV producer at a potential technical and cyclic low, Rivian seems to represent a compelling opportunity as 2025 unfolds.

How to buy Rivian stock in Canada?

Buying Rivian shares in Canada is both straightforward and secure when you use an online broker regulated by reputable authorities. You can choose from two principal methods: buying real shares (spot buying), where you own the shares outright, or trading Contracts for Difference (CFDs), which let you speculate on price movements without direct ownership. Both approaches offer unique advantages and risks. On this page, you’ll find a clear comparison of Canadian brokers further down, to help you select the platform best suited to your goals.

Spot Buying

A cash, or spot, purchase means you buy Rivian (RIVN) shares directly on the Nasdaq, becoming a registered shareholder. Most Canadian brokers charge a fixed commission per trade—typically between $4 and $10 per order.

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Example

If Rivian shares are trading at $13.76 CAD and you invest $1,000, you can buy about 72 shares (since $13.76 × 72 = $990.72), factoring in a typical $5 commission.

  • ✔️ Gain scenario: If Rivian’s share price rises by 10% (from $13.76 to $15.14), your investment is now worth about $1,100. Result: You earn a gross profit of $100 (+10%) on your original $1,000.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Rivian’s price movements without owning the underlying shares. With CFDs, you can use leverage (often 2x to 5x), potentially magnifying gains and losses. Fees include the spread (difference between buy/sell price) and daily overnight financing for leveraged positions.

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Example

With $1,000, you open a CFD position on Rivian with 5x leverage—gaining $5,000 in market exposure.

  • ✔️ Gain scenario: If Rivian’s stock rises by 8%, your leveraged position increases by 8% × 5 = 40%. Result: You make a $400 gain on your $1,000 stake (excluding fees).

Final Advice

Before investing, carefully compare each broker’s commissions, spreads, platform features, and support—these can noticeably impact your returns. A detailed broker comparator further down this page will help you make a well-informed choice. Ultimately, the method you choose should match your own goals and risk tolerance: spot buying offers direct ownership for long-term investors, while CFDs suit those seeking flexibility and short-term strategies.

Platforms
Minimum Deposit
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Tier 1 regulation, including ASIC and FSA
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Minimum Deposit
$50
with our partner Star Trader
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Broker specializing in Forex and CFDs
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Broker regulated since 2006
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with our partner Avatrade

Our 7 tips for buying Rivian stock

📊 Step📝 Specific tip for Rivian
Analyze the marketExamine trends in the EV industry, Canadian government incentives for electric vehicles, and how demand for zero-emission trucks/SUVs may impact Rivian’s outlook.
Choose the right trading platformOpt for a Canadian broker that provides seamless access to U.S. stocks on the Nasdaq, competitive FX rates, and reliable customer support for cross-border investing.
Define your investment budgetSet a clear budget for Rivian, recognizing its recent volatility and high-growth profile; diversify with other assets to manage your overall risk exposure.
Choose a strategy (short or long term)For Rivian, a long-term approach benefits from its innovation and production scaling, but consider short-term opportunities around key events like earnings releases.
Monitor news and financial resultsTrack Rivian’s quarterly earnings, production reports, and statements from executives; upcoming events or Canadian EV policy shifts can significantly influence the stock.
Use risk management toolsEmploy stop-loss orders or trailing stops to help protect your investment in case of sudden price swings common in high-growth EV stocks like Rivian.
Sell at the right timeConsider profit-taking after strong uptrends or just before major financial disclosures; stay patient if you believe in the multi-year EV trajectory.
Key steps and specific tips to consider before investing in Rivian from Canada.
Analyze the market
📝 Specific tip for Rivian
Examine trends in the EV industry, Canadian government incentives for electric vehicles, and how demand for zero-emission trucks/SUVs may impact Rivian’s outlook.
Choose the right trading platform
📝 Specific tip for Rivian
Opt for a Canadian broker that provides seamless access to U.S. stocks on the Nasdaq, competitive FX rates, and reliable customer support for cross-border investing.
Define your investment budget
📝 Specific tip for Rivian
Set a clear budget for Rivian, recognizing its recent volatility and high-growth profile; diversify with other assets to manage your overall risk exposure.
Choose a strategy (short or long term)
📝 Specific tip for Rivian
For Rivian, a long-term approach benefits from its innovation and production scaling, but consider short-term opportunities around key events like earnings releases.
Monitor news and financial results
📝 Specific tip for Rivian
Track Rivian’s quarterly earnings, production reports, and statements from executives; upcoming events or Canadian EV policy shifts can significantly influence the stock.
Use risk management tools
📝 Specific tip for Rivian
Employ stop-loss orders or trailing stops to help protect your investment in case of sudden price swings common in high-growth EV stocks like Rivian.
Sell at the right time
📝 Specific tip for Rivian
Consider profit-taking after strong uptrends or just before major financial disclosures; stay patient if you believe in the multi-year EV trajectory.
Key steps and specific tips to consider before investing in Rivian from Canada.

The latest news about Rivian

Rivian’s recent production and delivery figures met guidance, reinforcing operational credibility amid challenging EV sector sentiment. In Q1 2025, Rivian produced 14,611 vehicles and delivered 8,640, closely aligning with its stated projections of around 14,000 produced and 8,000 delivered. This sequential reliability in operational execution is crucial as the company continues its efforts to scale production and inspire confidence among investors, including those in Canada where the EV market is rapidly growing and efficiency in meeting targets is highly regarded.

Rivian's robust cash reserves of $7.7 billion provide a critical buffer to support ongoing expansion and R&D initiatives. Despite persistent operating losses, the substantial liquidity ensures the company has the runway to continue investing in the improvement of manufacturing efficiency and the development of its electric vehicle lineup. For Canadian analysts and investors, this financial stability helps mitigate concerns over the company’s near-term cash burn, especially amid tightening global financing conditions affecting the automotive sector.

Technical analysis signals for Rivian have turned predominantly bullish over the past month, with the stock trading above all major moving averages. With recent price performance up 9.37% over the past month and exceeding its 5-, 20-, 50-, 100-, and 200-day simple moving averages, market momentum is positive leading into the upcoming earnings. This technical strength may attract further attention from Canadian institutions and retail investors seeking exposure to U.S. growth equities tied to the North American EV ecosystem.

The upcoming Q1 2025 earnings report on May 6 is expected to show significant year-over-year improvement in profitability metrics. Analysts are forecasting a Q1 loss per share of $0.80, representing a nearly 33% improvement from the same period last year, as operational cost controls and production scale begin to take effect. This anticipated progress on the path to profitability resonates with Canadian market participants focused on growth companies demonstrating concrete steps toward financial sustainability and long-term value creation.

Rivian’s direct-to-consumer sales strategy and the North American focus of its commercial van fleet align well with Canadian market trends and regulatory goals. As Canada pushes for higher EV adoption rates and stricter emissions targets, Rivian’s business model—which emphasizes innovative product design, close customer engagement, and scalable commercial solutions—positions it advantageously for potential cross-border deals, fleet partnerships, or regulatory tailwinds that could further support stock performance from a Canadian perspective.

FAQ

What is the latest dividend for Rivian stock?

Rivian stock does not currently pay a dividend. The company has focused its financial resources on scaling production and expanding its electric vehicle lineup rather than on distributing profits to shareholders. For investors seeking returns, the potential lies in long-term capital appreciation as Rivian grows within the competitive EV market.

What is the forecast for Rivian stock in 2025, 2026, and 2027?

Based on the current share price of $13.76, the projected values are $17.89 for the end of 2025, $20.64 for the end of 2026, and $27.52 for the end of 2027. These forecasts reflect an optimistic outlook given Rivian’s ongoing expansion, strong cash reserves, and expected improvements in production efficiency, all positive signals for investors watching the EV sector’s momentum.

Should I sell my Rivian shares?

Holding onto Rivian shares could be a sensible choice for many investors, considering the company’s strong cash position and its consistent efforts to meet production targets amid growth challenges. Rivian’s valuation reflects both current operational risks and its potential for future success in the dynamic EV industry. For those with a mid- to long-term perspective, maintaining an investment may align well with the company’s fundamentals and sector outlook.

How are gains on Rivian stock taxed in Canada?

Capital gains realized from selling Rivian shares are taxable in Canada; typically, 50% of the gain is included in your taxable income. Since Rivian is a U.S.-listed company, dividends (if paid in the future) may also be subject to a 15% U.S. withholding tax for Canadian investors. If held within a registered account such as a TFSA or RRSP, certain tax benefits or exemptions may apply—RRSPs, for instance, generally offer exemption from U.S. withholding tax on dividends.

What is the latest dividend for Rivian stock?

Rivian stock does not currently pay a dividend. The company has focused its financial resources on scaling production and expanding its electric vehicle lineup rather than on distributing profits to shareholders. For investors seeking returns, the potential lies in long-term capital appreciation as Rivian grows within the competitive EV market.

What is the forecast for Rivian stock in 2025, 2026, and 2027?

Based on the current share price of $13.76, the projected values are $17.89 for the end of 2025, $20.64 for the end of 2026, and $27.52 for the end of 2027. These forecasts reflect an optimistic outlook given Rivian’s ongoing expansion, strong cash reserves, and expected improvements in production efficiency, all positive signals for investors watching the EV sector’s momentum.

Should I sell my Rivian shares?

Holding onto Rivian shares could be a sensible choice for many investors, considering the company’s strong cash position and its consistent efforts to meet production targets amid growth challenges. Rivian’s valuation reflects both current operational risks and its potential for future success in the dynamic EV industry. For those with a mid- to long-term perspective, maintaining an investment may align well with the company’s fundamentals and sector outlook.

How are gains on Rivian stock taxed in Canada?

Capital gains realized from selling Rivian shares are taxable in Canada; typically, 50% of the gain is included in your taxable income. Since Rivian is a U.S.-listed company, dividends (if paid in the future) may also be subject to a 15% U.S. withholding tax for Canadian investors. If held within a registered account such as a TFSA or RRSP, certain tax benefits or exemptions may apply—RRSPs, for instance, generally offer exemption from U.S. withholding tax on dividends.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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