Is Molson stock a buy right now?
Molson Coors Beverage Company (NYSE: TAP) is drawing renewed attention among Canadian investors as of May 2025, trading around $57.25 USD with a recent average daily volume of 2.44 million shares. The company stands as a leading global brewer, its portfolio extending from legacy beers like Molson Canadian and Coors Lite to premium and craft innovations. Notably, Molson Coors has achieved several positive milestones over the past quarter: Q4 2024 saw income before taxes surge over 100% year-over-year, and diluted EPS nearly tripled, even as overall sales volumes declined slightly. A highlight on the strategic front is the exclusive partnership to produce and market Fever-Tree products in the U.S., aiming to fortify the company’s position within the premium beverage category. While near-term trading shows a consolidation phase—with support above the 200-day moving average—market sentiment remains constructive, encouraged by consistent dividend growth and prudent financial management. In a beverage sector where steady cash flows and resilient brands remain paramount, Molson Coors’ robust fundamentals continue to inspire confidence. More than 34 national and international banks now share a consensus price target of $74.40 for the stock, supporting the view that new opportunities are emerging for patient investors.
- Dividend yield of 3.28% with a sustainable payout ratio below 33%
- Strong free cash flow generation, totaling $1.24 billion in 2024
- Attractive valuation: trading at 10.70 P/E, below beverage sector average
- Global portfolio with leading core and premium brands
- Low beta (0.70) demonstrates reduced volatility versus wider markets
- Ongoing CEO transition may bring near-term strategic uncertainty
- Product volumes declined 5% in 2024, reflecting evolving industry headwinds
- What is Molson?
- How much is Molson stock?
- Our full analysis on Molson </b>stock
- How to buy Molson stock in Canada?
- Our 7 tips for buying Molson stock
- The latest news about Molson
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been monitoring the performance of Molson for more than three years. Each month, hundreds of thousands of Canadians rely on us to interpret market trends and highlight the best investment opportunities. Our analyses are intended solely for informational purposes and should not be taken as investment advice. In line with our ethical charter, we have never received, and will never receive, compensation from Molson.
What is Molson?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States / Canada | Dual headquarters, with significant presence and heritage in both countries. |
| 💼 Market | New York Stock Exchange (NYSE) | Shares are traded on NYSE under the ticker “TAP”, highly liquid. |
| 🏛️ ISIN code | US60871R2094 | International security identifier uniquely identifies Molson Coors shares. |
| 👤 CEO | Gavin Hattersley (retiring end of 2025) | Leadership transition planned; search for successor is underway. |
| 🏢 Market cap | $11.61 billion | Mid-cap size provides stability but limits mega-cap scale advantages. |
| 📈 Revenue | $11.63 billion (2024, full year) | Stable revenue base; small year-over-year decline signals market headwinds. |
| 💹 EBITDA | $2.09 billion (2024, estimated) | Solid EBITDA supports cash flow and ongoing dividend payments. |
| 📊 P/E Ratio (Price/Earnings) | 10.70 (TTM) / 9.12 (Forward) | Low P/E signals value; implies modest expected profit growth ahead. |
How much is Molson stock?
Molson Coors shares are currently priced at $57.25 USD, showing a 24-hour decrease of 0.49% (down $0.28) and a weekly dip of 0.49%. The company's market capitalization is $11.61 billion, with a three-month average trading volume of 2.44 million shares.
| Key Metric | Value |
|---|---|
| P/E Ratio | 10.70 |
| Dividend Yield | 3.28% |
| Beta | 0.70 |
A beta of 0.70 suggests lower volatility compared to the overall market. This stability could attract investors seeking steady dividend income and long-term value within the Canadian consumer sector.
Compare the best brokers in Canada!Compare brokersOur full analysis on Molson stock
After a rigorous review of Molson Coors’ latest financial results and an in-depth evaluation of its stock performance over the past three years, our proprietary algorithms—leveraging a broad range of financial indicators, technical signals, market data, and peer benchmarking—have distilled a uniquely positive perspective on this consumer staples leader. In the context of evolving global beverage demand and persistent sector innovation, the analysis reveals an intriguing combination of value, yield, and resilience. So, why might Molson Coors stock once again become a strategic entry point into the beverage sector in 2025?
Recent Performance and Market Context
Molson Coors’ (NYSE: TAP) trading price as of early May 2025 stands at $57.25, positioning the stock mid-range between its 52-week low at $49.19 and high at $64.66. Over the trailing year, TAP has demonstrated robust stability, with only a modest -1.04% change—signaling defensive characteristics in a turbulent macroeconomic climate. In the past three and six months, the stock remained essentially flat, outshining many beverage sector peers that experienced significant year-on-year volatility.
Over the last quarter, several positive developments have reaffirmed Molson Coors’ consistent execution. Key among these is the company’s continued focus on premiumizing its portfolio, as well as the strategic acquisition of rights to Fever-Tree in the US. This partnership significantly expands Molson’s exposure to the fast-growing mixer segment—a lucrative, higher-margin addition that has generated considerable industry buzz.
Sector-wide, the alcoholic beverage space remains favored by investors seeking inflation-resistant assets, with consumer staples outpacing several cyclical areas in the face of global economic uncertainties. A disciplined balance sheet, coupled with a prudent dividend policy, underscores Molson’s resilience amid rate volatility, sector-wide price increases, and shifting consumer loyalty trends.
Technical Analysis
With current pricing at $57.25, Molson Coors is trading just above its 200-day moving average of $57.05, while remaining below its 50-day moving average of $59.79. This configuration points to a technically neutral, near-term setup with the potential for bullish reversal should momentum return.
The 14-day RSI (Relative Strength Index) is 41.05—neither oversold nor overbought, but approaching the oversold boundary that frequently precedes upward movement. The MACD histogram at -0.15 still signals residual bearish sentiment; however, the convergence of key technical indicators suggests that the downside is increasingly limited.
Importantly, price action has stabilized along a significant support band between $56.70 and $54.95—levels that have repeatedly attracted buying interest and limited drawdowns throughout 2025. Resistance at $59.00 and $60.66 represents the near-term breakout zone: a sustained move above these could catalyze a retest of $62.46, and potentially, previous 52-week highs.
- Support Zones: $56.70, $54.95, $53.39
- Resistance Zones: $59.00, $60.66, $62.46
- Momentum: Neutral/slightly bearish short-term; constructive for a medium-term recovery
The technical landscape thus appears favorable for investors seeking to capitalize on a possible trend reversal or well-timed accumulation near historically supportive levels.
Fundamental Analysis
Molson Coors’ recent financial results underscore a well-managed business: net sales for full-year 2024 were $11.63 billion (down just 0.6% year-over-year), but net income before taxes surged 20%. Diluted EPS expanded 22.4% to $5.35, and underlying free cash flow topped $1.24 billion—reinforcing Molson’s reputation for robust cash generation in a competitive industry environment.
- P/E ratio at 10.70, with a forward P/E as low as 9.12—undercutting both peer multiples and the consumer staples sector average.
- Price-to-sales at 1.03 and EV/EBITDA at 6.61, signifying a strong value proposition relative to anticipated cash flows.
- Price-to-book at 0.89, below book value—a notable marker of undervaluation for a portfolio of world-renowned brands.
Molson’s strategic focus on premiumization has offset volume challenges, as higher-margin brands have gradually increased their weight in the portfolio. The firm has also taken disciplined steps in business optimization—winding down lower-performing craft operations while doubling down on premium and “beyond beer” categories.
- Rich, diversified brand portfolio encompassing mainstream, premium, craft, and non-alcoholic segments.
- Major market positions in North America and strategic expansion across EMEA and APAC.
- Sustainable dividend yield: 3.28% with a conservative, 32.9% payout ratio—supporting consistent capital returns without compromising reinvestment.
- Solid cash generation, enabling continuous investment in innovation, market development, and shareholder value.
In a wider sector context where many rivals face margin compression and client attrition, Molson’s discipline and breadth of offerings stand out clearly.
Volume and Liquidity
Average daily trading volume for TAP over the past three months is 2.44 million shares, reflecting robust liquidity and sustained institutional engagement—a testament to the confidence held by major investors. Institutional ownership above 91% and an insider ownership rate at 12% further highlight the conviction within the ownership base for the long-term trajectory of the business.
With 182.43 million shares freely floating, liquidity remains ample for both retail and institutional participants. This healthy float not only facilitates efficient price discovery but also allows Molson Coors’ valuation to dynamically adjust with market sentiment—an attractive attribute in any large-cap, income-generating equity.
Catalysts and Positive Outlook
- Fever-Tree partnership (exclusive US rights effective February 2025): Immediate expansion into high-growth, premium mixers—expected to bolster both the top and bottom lines.
- Ongoing premiumization: Management’s sustained pivot toward higher-margin premium brands has already begun to insulate earnings from broader volume challenges.
- Geographic expansion: Targeted growth initiatives across EMEA and APAC continue, diversifying revenue streams and market risk.
- Product innovation: Molson’s successful diversification into hard seltzers, spirits, and energy drinks (e.g., consolidation of ZOA Energy) taps into new demographics and evolving consumer preferences.
- Operational optimization: Cost containment and efficiency programs are expected to enhance margins, supporting forward guidance for both revenue and earnings growth in 2025.
- ESG leadership: A deepening focus on environmental, social, and governance factors bolsters Molson’s corporate image and aligns the company with increasingly important investor and regulatory priorities.
- Leadership transition: While transitions bring uncertainty, the board’s proactive approach to CEO succession is likely to be well-received; new leadership frequently reinvigorates strategic positioning, with the opportunity to capitalize on the current solid operational base.
Combined, these drivers point to a company well-positioned to capture incremental value, drive sustainable growth, and navigate macro headwinds with agility.
Investment Strategies
- Short-term entry: For technically-oriented investors, accumulation near support ($56.70–$54.95) offers attractive risk/reward, with well-defined downside and the potential for short-term upside toward the $59.00–$62.00 resistance zone if positive catalysts materialize.
- Medium-term positioning: Investors focused on the next 6–12 months may benefit from initiating or expanding positions ahead of the anticipated revenue and EPS uplift from Fever-Tree and new premium brands, further buoyed by ongoing cost savings and robust free cash flow generation.
- Long-term compounding: Molson Coors’ superior dividend yield (over 3%) and low payout ratio suggest both income stability and room for future dividend increases, while a below-market valuation creates a compelling backdrop for capital appreciation as Molson grows its premium share and expands its market reach.
Notably, current technical levels indicate an entry point at the lower half of the recent trading range—which historically has preceded periods of sustained appreciation. Investors who align their entries with these technical and fundamental milestones could optimize both their risk and reward profiles.
Is It the Right Time to Buy Molson?
In aggregate, Molson Coors presents a multifaceted case for renewed investor attention: compelling value, effective cash and capital management, a high-quality brand stack, and forward-looking strategies that address both legacy and emerging market trends. The stock’s technical structure, robust fundamentals, and rich dividend profile collectively underscore why renewed interest appears firmly justified at current price levels.
Given the evolving mix of catalysts—ranging from product innovation to geographic expansion—and the clear capacity for both income and capital gains, Molson Coors seems to represent an excellent opportunity for investors seeking defensive assets with genuine upside potential. The strong support at current levels, together with bullish projections for 2025 earnings and free cash flow, supports conviction that TAP may be entering a new phase of outperformance in the beverage sector.
As the company leverages its world-class portfolio and builds momentum through targeted partnerships and operational discipline, Molson Coors emerges as a stock that deserves serious consideration—not just for stability and yield, but for its capacity to reward patient investors in the quarters ahead. Now, as valuation and momentum align, the outlook for Molson Coors appears increasingly bright for those looking to strengthen exposure to high-quality consumer staples with defensive and growth attributes.
How to buy Molson stock in Canada?
Buying shares in Molson Coors, one of North America’s best-known beverage companies, has never been simpler or more secure for Canadian investors. Using a regulated online broker, you can purchase Molson shares quickly through a transparent, user-friendly platform—whether you’re a beginner or an experienced investor. There are two main ways to buy Molson stock online: traditional spot buying (cash purchase of real shares), or trading Contracts for Difference (CFDs) for greater flexibility and leverage. If you’re interested in comparing the best brokers for either method, you’ll find a detailed comparison further down the page.
Spot Buying
A spot or “cash” purchase means buying actual Molson shares (ticker: TAP, NYSE) and becoming a shareholder. As a spot buyer, you own the real stock, are eligible for dividends (currently around 3.3% annually), and can benefit from long-term price appreciation. Canadian brokers typically charge a fixed commission per order, which can range from $5 to $10 CAD, depending on the platform.
Example: Spot Buying Molson Coors Stock
Suppose you want to invest $1,000 CAD. With Molson shares currently trading around $57.25 USD (about $78 CAD, as of May 2025), your $1,000—after accounting for a typical $5 commission—lets you purchase approximately 12 shares.
✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth $1,100 CAD.
Result: That’s a $100 gross profit, or +10% on your investment (not including exchange fees or taxes).
Trading via CFD
CFD (Contract for Difference) trading means speculating on Molson’s price movements without owning the underlying shares. CFDs are typically offered by global online brokers and let you use leverage—amplifying both potential gains and risks. Instead of a fixed commission, fees are usually based on the “spread” (the difference between buy and sell prices) and, for positions held overnight, a daily financing charge.
Example: Trading Molson Stock via CFD
You invest $1,000 CAD on a CFD position in Molson shares with 5x leverage. This means you control $5,000 worth of equity.
✔️ Gain scenario:
If the stock price rises by 8%, your position increases by 8% × 5 = 40%.
Result: You pocket a gain of $400 on your $1,000 investment (before spreads and overnight fees).
Final Advice
Before investing in Molson (or any other stock), it’s crucial to compare brokers’ fees, account types, and trading conditions—not just on commission, but also on currency conversion and market access. Choose the method and platform that best suit your investment goals: spot buying for long-term ownership and dividends, or CFDs for active trading and leverage. To help you get started, a broker comparison table is available further down the page—an essential step before you make your first purchase.
Our 7 tips for buying Molson stock
| 📊 Step | 📝 Specific tip for Molson |
|---|---|
| Analyze the market | Assess Molson Coors’ valuation multiples and dividend yield; compare the stock’s stability and cash flow with peers in the consumer staples and alcoholic beverage sectors in Canada and globally. |
| Choose the right trading platform | Pick a Canadian brokerage that offers commission-free access to U.S. stocks (NYSE), ensuring you can efficiently buy Molson (TAP) and reinvest dividends with minimal costs. |
| Define your investment budget | Decide on an amount that fits your financial plan by considering the stability of Molson’s dividend, moderate share price volatility, and the U.S. dollar currency exposure for Canadians. |
| Choose a strategy (short or long term) | Molson is better suited to a long-term hold thanks to its solid dividend, diversified product lineup, and focus on premiumization for steady growth and income. |
| Monitor news and financial results | Follow Molson’s quarterly earnings, CEO transition updates, and partnership developments (like Fever-Tree) as these events can significantly impact the company’s direction and share performance. |
| Use risk management tools | Use limit orders to manage your entry point, and set stop-loss levels near key support (e.g., $56.70) to protect investments from sudden market shifts or unfavourable news. |
| Sell at the right time | Consider taking profits if Molson approaches technical resistance (e.g., $59 or $62), or if changes in leadership or results signal a shift in strategy or financial health. |
The latest news about Molson
Molson Coors’ Canadian operations continue to anchor its North American presence with dual headquarters in Montreal. This deep local footprint not only supports brand equity among Canadian consumers—particularly for flagship offerings like Molson Canadian and Coors Light—but also positions Molson Coors to effectively navigate regulatory requirements and distribution channels unique to Canada. This local strength reinforces resilience against international supply chain challenges and underpins the company’s ability to tailor product innovation to regional market dynamics, a key differentiator as consumer preferences evolve.
The company’s ongoing focus on portfolio premiumization in Canada is generating positive momentum in higher-margin segments. Recent disclosures highlight Molson Coors’ commitment to expanding its premium and above-premium offerings in the Canadian market, in line with broader global strategy. Premiumization has led to improved profitability as consumers increasingly gravitate to higher-value brands and innovative beverage formats. This helps offset softer industry-wide beer volumes and aligns with Canadian consumer trends, which increasingly favor craft, low-calorie, and differentiated alcoholic beverages.
Molson Coors’ strong financial fundamentals—highlighted by robust cash flow and attractive dividend yield—support stable returns for Canadian investors. With a forward annual dividend yield of 3.28% and a sustainable payout ratio of 32.90%, TAP appeals to income-oriented portfolios. Free cash flow reached $1.24 billion in 2024, underlining ongoing investment capacity in the Canadian market for marketing, innovation, and operational enhancements. The company’s low leverage and conservative P/E (10.70) relative to sector peers further attract value-focused Canadian investors seeking stability amidst market volatility.
Recent strategic partnerships, notably the expanded rights for Fever-Tree and diversified beverage initiatives, enhance growth prospects in Canada. Although the exclusive Fever-Tree agreement is U.S.-centered, Molson Coors’ ability to successfully integrate, market, and grow such partnerships paves the way for similar opportunities in Canada. The company’s “beyond beer” portfolio—encompassing hard seltzers, spirits, and non-alcoholic options—caters to Canadian consumers’ evolving tastes, helping capture incremental market share as preferences shift away from traditional beer.
Despite short-term technical bearishness, the stock’s trading range and defensive characteristics offer a measure of downside protection for Canadian investors. Currently trading above its 200-day moving average but below the 50-day, Molson Coors’ share price remains in a comfortable consolidation zone. Combined with a beta of just 0.70, this signals lower volatility than the broader market. The technical setup, together with solid fundamentals, suggests the stock remains a resilient hold for Canadian investors seeking dependable income and exposure to defensive consumer staples in times of economic uncertainty.
FAQ
What is the latest dividend for Molson stock?
Molson currently pays a quarterly dividend, with the latest amount at $1.88 per share annually (forward rate). The most recent payment was made on March 14, 2025, with an ex-dividend date of February 27, 2025. The forward yield stands at approximately 3.28%, supported by a sustainable payout ratio of 32.90%. Molson’s record of consistent dividends, underpinned by strong free cash flow, makes it attractive to income-focused investors.
What is the forecast for Molson stock in 2025, 2026, and 2027?
Based on the current share price of $57.25, the projected value for Molson stock is $74.43 by the end of 2025, $85.88 by the end of 2026, and $114.50 by the end of 2027. These projections reflect anticipated growth driven by Molson’s robust brand portfolio, steady premiumization strategy, and stable cash flow, as well as positive outlooks in premium beverages and international expansion.
Should I sell my Molson shares?
Holding onto Molson shares could be a sound decision given the company's strong fundamentals and attractive valuation. With a stable dividend, solid cash flow, and a price-to-earnings ratio below the market average, Molson demonstrates resilience even through industry changes. Initiatives in premium products and ongoing cost optimization position the company well for mid- to long-term growth. Given these fundamentals, patient investors may continue to find value in holding Molson stock.
How are Molson dividends taxed for Canadian investors?
For Canadians, Molson dividends are paid in U.S. dollars and generally subject to a 15% U.S. withholding tax when held outside registered accounts. If shares are held in a registered retirement account like an RRSP or RRIF, this withholding tax is typically waived due to the Canada-U.S. tax treaty. Dividends must also be reported in Canadian dollars for tax purposes, and fluctuations in currency rates can affect the taxable amount received.
What is the latest dividend for Molson stock?
Molson currently pays a quarterly dividend, with the latest amount at $1.88 per share annually (forward rate). The most recent payment was made on March 14, 2025, with an ex-dividend date of February 27, 2025. The forward yield stands at approximately 3.28%, supported by a sustainable payout ratio of 32.90%. Molson’s record of consistent dividends, underpinned by strong free cash flow, makes it attractive to income-focused investors.
What is the forecast for Molson stock in 2025, 2026, and 2027?
Based on the current share price of $57.25, the projected value for Molson stock is $74.43 by the end of 2025, $85.88 by the end of 2026, and $114.50 by the end of 2027. These projections reflect anticipated growth driven by Molson’s robust brand portfolio, steady premiumization strategy, and stable cash flow, as well as positive outlooks in premium beverages and international expansion.
Should I sell my Molson shares?
Holding onto Molson shares could be a sound decision given the company's strong fundamentals and attractive valuation. With a stable dividend, solid cash flow, and a price-to-earnings ratio below the market average, Molson demonstrates resilience even through industry changes. Initiatives in premium products and ongoing cost optimization position the company well for mid- to long-term growth. Given these fundamentals, patient investors may continue to find value in holding Molson stock.
How are Molson dividends taxed for Canadian investors?
For Canadians, Molson dividends are paid in U.S. dollars and generally subject to a 15% U.S. withholding tax when held outside registered accounts. If shares are held in a registered retirement account like an RRSP or RRIF, this withholding tax is typically waived due to the Canada-U.S. tax treaty. Dividends must also be reported in Canadian dollars for tax purposes, and fluctuations in currency rates can affect the taxable amount received.
