Should I buy Meta stock in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Meta’s performance for more than three years. Every month, hundreds of thousands of Canadians rely on us to interpret market trends and highlight the best investment opportunities available. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Meta.

What is Meta?

How much is Meta stock?

The price of Meta stock is declining this week. As of today, Meta shares are trading at $539.78 USD, marking a 2.64% drop over the past 24 hours and a 3.75% decrease on the week. The company’s market capitalization stands at $1.36 trillion, with an average trading volume of 18.1 million shares over the last three months. Meta’s price-to-earnings ratio is 22.64, complemented by a modest annual dividend yield of 0.38%. With a beta of 1.28, Meta’s stock shows slightly higher volatility than the broader market, providing both challenges and opportunities for Canadian investors seeking growth exposure in the tech sector.

Our full analysis on Meta stock

We have rigorously reviewed Meta Platforms’ most recent financial disclosures, meticulously assessed its share price evolution over the past three years, and synthesized cutting-edge analysis from diverse sources—including quantitative financial metrics, technical trading signals, comparative sector data, and peer benchmarks—all brought together through our proprietary advanced screening algorithms. In light of this comprehensive approach, a compelling picture emerges. So, why might Meta stock once again become a strategic entry point into the technology sector in 2025?

Recent Performance and Market Context

Following a stellar multi-year run, Meta (NASDAQ: META) enters 2025 on the back of world-class results and a dominant industry positioning. The stock recently traded at $539.78, marking a robust +25.5% gain over the past year, even as the broader tech sector faced cyclicality in 2024. While there’s been a -8.8% pullback over the past six months—mirroring market profit-taking after a prolonged rally—this recent consolidation has reset overbought metrics, potentially paving the way for renewed momentum.

Key developments undergirding Meta’s advance include its Q4 2024 financial outperformance, where revenue surged 21% YoY and net income rose 49% YoY—both comfortably surpassing analyst projections. Operational efficiency reached new heights, with operating income up 43% and margins impressively expanding to 48%. Notably, Meta embarked on major strategic initiatives, including incremental AI investments and cost optimization through a $2.9 billion depreciation expense reduction slated for 2025.

Macroeconomic sentiment is stabilizing after 2024’s inflation-driven volatility, and the technology sector continues to benefit from robust corporate IT spending, a resurgence in digital advertising demand, and renewed confidence among large cap growth stocks. Meta’s dual pillars—core digital advertising and AI-driven innovation—remain highly resilient relative to sector peers, making it particularly compelling within the current market context.

Technical Analysis

From a technical standpoint, Meta’s stock is navigating a consolidation pattern following energetic advances. The 14-day RSI stands at 47.55, squarely in neutral territory, and suggesting neither excessive selling nor overbought risk. The MACD reads -13.31, flagging short-term momentum as modestly bearish but potentially flagging a technical bottom. Shares are currently priced below the 50-day ($587.92), 100-day ($614.79), and 200-day ($578.67) moving averages—a scenario often interpreted as setting the stage for accumulation ahead of catalysts.

Support is robust at $510.45, $501.47, and $495.63—levels that have repeatedly attracted buying interest and buffered recent declines. On the upside, resistance zones are mapped at $554.45, $564.16, and $580.00. A breakout through these zones, particularly on positive Q1 2025 earnings, could quickly reignite bullish momentum.

Current technical signals point to a balanced risk/reward dynamic for medium-term investors. The drawdown from 2024 highs can be viewed as constructive, alleviating market froth while making valuation more accessible to new entrants. The stock’s structure indicates growing potential for a bullish reversal, especially as key fundamental catalysts approach.

Fundamental Analysis

Meta’s fundamentals remain best-in-class among technology giants. The March 2025 trailing P/E of 22.6, combined with a formidable 14–15% revenue growth forecast for this year, suggests an attractive risk-adjusted profile relative to both sector averages and historical valuation bands. The stock’s PEG ratio remains reasonable given its robust growth outlook, with a forward consensus price target of $707.83—a full 30% premium over current trading levels.

• Innovation Leadership: Meta’s ongoing shift into generative AI, AR, and VR tools sets the stage for disruptive long-term growth.
• Advertising Dominance: Its established advertising platform continues to deliver higher prices and increased impressions (+6% YoY in Q4)—even in shifting economic climates.
• Balance Sheet Strength: With $77.81 billion in cash and equivalents, Meta retains vast optionality for investment, R&D, and capital returns.

Combined with a brand portfolio featuring global mainstays (Facebook, Instagram, WhatsApp, Messenger), strong competitive moats, and formidable cash generation, these dynamics suggest the fundamentals justify renewed investor interest as we approach a fresh earnings season.

Volume and Liquidity

Trading activity in Meta stock remains abnormally robust, with a 3-month average daily volume of over 18 million shares—clear proof of sustained investor engagement and institutional conviction. A market cap exceeding $1.36 trillion underlines the company’s blue-chip status, while a moderate float ensures ample liquidity without excessive dilution. This high-volume backdrop is typically associated with pricing efficiency and favorable bid-ask spreads, which are crucial for portfolio managers and individual investors alike.

Strong turnover further enhances the prospects for dynamic valuation; historically, periods of elevated trading have coincided with the start of new uptrends after consolidation, offering timely re-entry points. In Meta’s case, the volume context strengthens the argument that the current zone is ripe for careful accumulation.

Catalysts and Positive Outlook

• AI and Metaverse Expansion: Meta's deepening investment in generative AI and AR/VR technology lays the foundation for major platform enhancements and new monetization avenues, potentially revolutionizing user engagement and B2B offerings.
• Cost Optimization: The scheduled $2.9 billion reduction in depreciation expenses will likely provide a material uplift to 2025 earnings and cash flow, boosting capital allocation flexibility.
• New Hardware and Platform Launches: The development of smart glasses, next-generation VR devices, and continued innovation in the family of apps can serve as inflection points for user growth and brand strength.
• ESG Progress: Meta continues to enhance ESG frameworks, focusing on data privacy, carbon neutrality, and responsible AI—appealing to an increasingly conscientious investor base and aligning with major institutional mandates.
• Favorable Macro Trends: Stabilizing interest rates, ongoing digital advertising demand, and strengthening global consumption are all tailwinds that could accelerate revenue and profit growth.
• Regulatory Adaptation: While headline risks in the US and EU remain, Meta’s strong legal strategy and proactive compliance investments aim to contain long-term exposure, as evidenced by continued strong profitability even amidst litigation and scrutiny.

With analysts projecting Q1 2025 revenue to hit $41.4 billion (+14% YoY) and EPS to rise to $5.22 (+11% YoY), the landscape is set for further positive surprises, particularly as operational execution remains sharp.

Investment Strategies

• Short-Term Positioning: The current price just above technical support levels ($510–$495) provides a defined risk-reward scenario, especially ahead of the Q1 earnings release—a potential catalyst for a rapid re-rating if consensus is beaten.
• Medium-Term Accumulation: Technical consolidation and healthy trading volumes enable stepwise accumulation, with upside to 2024 highs ($614–$623) and a pathway toward the $707.83 median target if positive momentum persists.
• Long-Term Conviction: For patient capital, Meta’s dominant market positioning, innovation roadmap, and expanding profitability metrics all argue for core portfolio inclusion. The modest but growing dividend yield (0.38%) adds a further layer of shareholder value.

Positioning now—when the technical structure is neutral and macro/sectoral context is supportive—may offer an optimal blend of capital appreciation and downside protection. Historical analysis suggests that strategic entries during such consolidations have outperformed buying into later rallies.

Is It the Right Time to Buy Meta?

Meta Platforms’ unique confluence of operational strength, double-digit revenue growth, expanding margins, and relentless innovation now presents a value proposition that deserves close consideration. The current share price, following a healthy correction, is notably attractive in light of a 22.6 forward P/E and a 30% analyst-upside target. High liquidity, a blue-chip balance sheet, and superior brand equity provide additional confidence.

Upcoming catalysts—including a pivotal Q1 earnings report, major product launches, and AI breakthroughs—underscore Meta’s potential to lead the sector’s next growth phase. The blend of technical resilience, fundamental depth, and strategic clarity mean that the fundamentals justify renewed interest, and the stock appears primed to embark on a new bullish chapter for 2025.

For Canadian investors seeking sector-leading exposure with both growth and defensive characteristics in a single name, Meta seems to represent an excellent opportunity at these levels. As the company leverages its scale and innovative prowess, the window for entering the stock ahead of its next leg higher may be opening.

Meta Platforms exemplifies the dynamic upside still present within the technology sector—making this a prime moment for disciplined, forward-looking investors to add it to their watchlist or core portfolio allocation.

How to buy Meta stock in Canada?

Buying Meta stock online in Canada is straightforward and secure when you use a regulated broker. Whether you’re looking to become a shareholder by purchasing shares outright (“spot buying”) or wish to trade price movements using Contracts for Difference (CFDs), modern platforms make the process accessible to all levels of investors. Spot buying lets you own the actual shares, while CFDs allow you to speculate on the stock’s price—potentially with leverage. Each method involves distinct fees and benefits, making it essential to choose wisely. For a detailed comparison of top brokers in Canada, see our broker comparison further down the page.

Spot buying

When you buy Meta stock “for cash,” you’re purchasing real shares and becoming a direct shareholder, with rights to dividends and voting at annual meetings. Cash purchases are typically made through a regulated Canadian brokerage, with fees usually consisting of a fixed commission per order—often around CAD $5 to $10, regardless of the amount purchased.

Important information

Example:
If the Meta share price is around USD $539.78 (approximately CAD $735 at a recent 1.36 exchange rate), you could buy about 1.35 shares with a CAD $1,000 stake, after including a brokerage fee of about $5. Most Canadian platforms allow fractional share purchases, so even small investments are possible.

Important information

Gain scenario:
If Meta’s share price rises by 10%, your investment grows to approximately CAD $1,100.
Result: That’s a $100 gross gain, or +10% on your investment (before taxes and fees).

Trading via CFD

CFD trading enables you to speculate on Meta’s stock price movements without actually owning the underlying shares. With CFDs, you can use leverage—meaning you control a larger position with a smaller upfront investment. Fees usually include a spread (the difference between buy and sell prices) and, if holding overnight, additional financing charges.

Important information

Example:
You open a CFD position on Meta shares with a $1,000 stake and 5x leverage, giving you market exposure of $5,000.

Important information

Gain scenario:
If Meta’s stock rises 8%, your position earns 8% × 5 = 40%.
Result: That’s a $400 gain on your $1,000 stake (excluding fees and currency conversion costs).

Final advice

Before investing, it’s crucial to compare broker fees, trading conditions, and account features to find the platform that best suits your needs—a detailed comparator is provided further down the page. Remember, your choice between spot buying and CFD trading should align with your investment objectives, risk tolerance, and whether you want to own shares or simply trade on price movements. Making an informed decision is the first step toward investing with confidence in Meta stock.

Platforms

Minimum Deposit

Discover

#1

Tier 1 regulation, including ASIC and FSA

#1

Star Trader

4.9

Minimum Deposit

$50

Discover

with our partner Star Trader

#2

Broker specializing in Forex and CFDs

#2

IFC Markets

4.8

Minimum Deposit

$1

Discover

with our partner IFC Markets

#3

Broker regulated since 2006

#3

Avatrade

4.8

Minimum Deposit

$100

Discover

with our partner Avatrade

Our 7 tips for buying Meta stock

The latest news about Meta

Meta's robust earnings performance continues, with Q4 2024 revenue and net income surging well above expectations. Meta posted Q4 2024 financial results that greatly exceeded analyst forecasts, delivering $48.39 billion in revenue (+21% YoY) and $20.84 billion in net income (+49% YoY), as well as an earnings per share figure of $8.02 (+50% YoY), demonstrating exceptional operating leverage and continued growth of its core business lines. For Canadian observers, this performance underscores Meta's enduring profitability and positions it as a resilient blue-chip holding, with positive implications for diversified portfolios including US technology stocks—a category widely held among Canadian institutional and retail investors through ETFs and cross-border investment platforms.

Ongoing innovation in AI and metaverse technologies cements Meta’s strategic leadership globally and in Canada. Meta’s intensification of investments in artificial intelligence, augmented reality (AR), and virtual reality (VR)—as reaffirmed by its CEO—directly supports ongoing partnerships and R&D projects in Canada, especially in Montreal and Toronto where Meta operates prominent AI research labs. This strengthens Canada’s emerging tech ecosystem and may result in expanding local hiring, upskilling, and academic-industrial collaborations, further stimulating regional tech clusters. Investors in Canada benefit both from direct employment growth and the integration of locally developed AI solutions in Meta’s global platforms.

Meta's announcement to reduce server asset depreciation will improve financial flexibility and future profit margins. A recent decision to extend the useful lives of server and network assets is projected to slash 2025 depreciation expenses by nearly $2.9 billion, creating significant upticks in anticipated operating profit for the year. For Canadian investors mindful of financial discipline and capital efficiency in tech, this move reflects prudent cost control and enhances earnings visibility—a positive signal for valuation models and long-term strategic planning.

Meta’s stock maintains a strong one-year return, outperforming broad indices and major tech peers held in Canadian funds. Despite recent short-term volatility, Meta’s stock has risen 25.48% over the past year, handily outpacing US and Canadian market benchmarks as well as rival megacap tech names. This performance is reflected in the holdings of Canadian ETFs and mutual funds with large US technology allocations, positively impacting a broad base of Canadian savers exposed to Meta through RRSP, TFSA, and pension accounts. The sustained upward trajectory supports risk-adjusted returns for Canadian equity portfolios, reinforcing Meta’s status as a foundational growth component.

Meta’s dividend payments, though modest, are accessible to Canadian investors and contribute incremental yield amid low interest rates. Meta’s initiation and maintenance of a $2.10 annual dividend per share (0.38% yield) is notable for Canadian investors, including those seeking US-dollar denominated income. While US withholding taxes apply (potentially reduced under the Canada-US tax treaty), Meta’s dividend provides an incremental cash flow stream. This is particularly attractive in the context of a low-yield environment in Canada, augmenting the total return profile for cross-border investors who value both capital appreciation and dividend income.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.