Google Shares: Price, Dividends and Performance

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Alexandre Desoutter updated on 6 March 2023

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Google stock, or more precisely Alphabet stock, is still one of the market's must-have growth stocks and offers great prospects for the future.

How much can you make with Google stock?

Get up-to-date and precise information on Google stock with its current price, dividend yield, analysis and our opinion.

Watch out!

This page is for information purposes only and does not constitute investment advice. Remember that investing can be risky.

Want to buy shares in Google: Our key take-aways

Stock exchange: NASDAQ

  • Stock index: NASDAQ 100
  • Dividend 2021: $0
  • Dividend forecast 2022: $0
  • 1 year performance: +37.58%

Should I buy Google stock?

Google is one of the best growth stocks of 2022 and is suitable for investors who follow a capital gain strategy.

Indeed, Google does not pay any dividend to its shareholders but its past performance as well as the opinions and forecasts of the analysts working on this file suggest that this stock can still gain many points in the medium and long-term.

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How can I buy shares in Google ?

To buy Google on the stock market:

  1. Find an online broker offering stock investments.
  2. Open your trading account by filling out a simple form.
  3. Deposit funds into your account.
  4. Search for the stock
  5. Place a buy order to add Google to your stock portfolio.

To invest in Google, you can go through a traditional investment firm, an online brokerage or speak with a financial advisor.

How much are Google shares?

See price chart below to follow Google stock price in real time.

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Why Google shares could go up:

The Alphabet Group or Google shows several major strengths that suggest its stock price will move in the coming years. Here are the main elements in favour of a rise of this stock on the stock market:

  • An online advertising leader: The group is the global leader in online advertising, which generates the majority of its revenue. Google's market share is currently 92.2% in this field.
  • The largest search engine in the world: Google is currently the largest search engine in the market and is a key platform for advertisers.
  • A strong position in operating systems: the Android operating system developed by Alphabet is also in a duopoly with Apple's operating system. It holds almost half of the market share.
  • New revenue thanks to YouTube: YouTube has entered the paid space and is now generating subscription revenue in addition to the platform's increasingly important advertising revenue.
  • Strong brand awareness: The company also benefits from strong brand awareness in the eyes of the general public. The Google brand is now even used in everyday language, which shows the leadership of this company.
  • A large database: the group has an impressive database estimated at several hundred billion dollars.
  • Massive investments in R&D: Alphabet and Google manage to remain leaders in their sectors thanks to very strong investments in research and development.
  • Strong financial position: the company's financials are also very strong with above average revenue and earnings growth and a strong balance sheet with low debt.
  • Numerous acquisitions: The company has used its substantial cash position to further its growth through strategic acquisitions of other companies with over 100 acquisitions in recent years.

Why Google shares could go down:

Of course, the group also has its weaknesses and some elements may indicate a possible drop in the price of this stock including:

  • A drop in advertising rates: the Google group is currently suffering from a drop in advertising rates, which considerably reduces its profits.
  • A strong dependence on advertising: the group is also very dependent on advertising revenue, which represents a risk in case of a recession in this sector.
  • A failure in social networks: the group has tried to make a place for itself in the world of social networks with Google Plus, which now has nearly 395 million active users, but which is unable to compete with giants like Facebook.
  • A lag in the smartphone segment: the group is also lagging behind in terms of smartphone sales, also overtaken by the leaders in this segment.
  • Businesses still not profitable: many of the companies owned by the group still do not show significant revenue and profits contributing to the bottom line.

Can I buy Google stock online?

Yes! You can buy Google shares online. For many buyers this is the best way to do it. Here's why:

  • The commissions are lower
  • You can choose your own investments
  • You benefit from analysis and decision support tools
  • You can invest in stocks directly or through derivatives like ETFs.

How can I sell my Google shares?

To sell Google stock, you must hold it in your portfolio if you are investing through a traditional Canadian investment vehicle.

However, it is possible to short the stock with a margin account or to speculate on the decline of the stock price using options or CFDs.

What investment vehicles in Canada can hold Google stock?

Google shares can be placed in several different savings vehicles including"

  • RRSPs: these registered retirement savings plans offer funds that are accessible at the time of retirement and offer an income tax deferral.
  • TFSAs: tax-free savings accounts is an incredibly popular short-and long-term tax-free investment vehicle.
  • Margin accounts: This account offers leverage and allows you to borrow against the value of the securities you hold to make other investments. It allows you to sell short.
  • Cash accounts: This account allows you to trade stocks on North American markets only.

Of course, you can use your online brokerage platform to buy Google stock for cash.

But if you want to really diversify your investments, it is also possible to invest in a fund such as an ETF (Exchange Traded Fund) or a mutual fund (Mutual Fund), to buy this stock in addition to other stocks in the same sector.

Google share price history over 10 years:

Time periodGrowthHighLow
1 week
8.10%2 797.642 514.41
1 month
7.61%2 797.642 499.45
3 months
-4.59%3 030.93 2 490.20
6 months
-0.42%3 030.93 2 490.20
1 year
37.58%3 030.931 996.09
3 years
131.25%3 030.931 909.00
5 years
228.76%3 030.93824.30
Google 10-year performance

Google dividends and payment dates

In 2021, Alphabet's Google stock has not paid any dividend to its shareholders.

Indeed, Alphabet's stock is not a yield stock because it has never paid any dividend to its shareholders since Google was listed on the stock exchange. It is however a growth stock on which to bet in order to realize a capital gain.

Remember that like most large and innovative companies, Google prefers to reinvest its profits in innovation and strategic growth operations, which allows it to gain in valuation.

Google has therefore not announced a dividend payment in 2022 or for the years to come.

What is the dividend yield for Google over the last 10 years?

The yield on Google shares is obtained by dividing the annual dividend by the annual average price.

A stock's yield provides key information about a company's dividend policy and its evolution over time and performance.

Good to know

Annual gross shareholder return = Total dividend for the year ÷ average share price for the same year

Good to know

The 10-year average return = Sum of annual returns ÷ 10

What analysts are saying about Google stock:

A critical analysis of Google stock:

Fundamental analysis of Alphabet Google's stock shows very strong positive signals in the medium and long-term with the following indicators:

  • High margins: the company's margins before interest, taxes, depreciation and amortization are particularly high and among the highest on the stock market, which makes its business particularly profitable.
  • Excellent financial position: Google's financial position is excellent, which gives it a great capacity for investment.
  • Upgraded expectations and forecasts: In recent months, analysts' revenue expectations and forecasts have been upgraded. The same is true for profitability estimates.
  • Buy recommendations: Analysts covering the stock mainly recommend Buy or Overweight.
  • High price target: Analysts' average price target for the stock is particularly far from the current price, suggesting a strong upside for the stock.
  • Consistent opinions: Analysts' opinions and expectations are fairly close to each other, which suggests that visibility on the group's activities is particularly good.
  • Above expectations: Historically, the Google group and Alphabet publish results above analysts' expectations.
  • Strong valuation: the company's value, in relation to sales, is estimated at 5.5 times sales, which is relatively high.

A technical analysis of Google stock:

The technical analysis of Alphabet Google shares also shows particularly positive signals in the medium to long-term with the following indicators:

  • The RSI is currently at 68.62 which is returning a strong buy signal.
  • The short and medium-term stochastics are sending buy signals and the long-term stochastic is sending an oversold signal.
  • The MACD is currently at 360.120, which also represents a strong buy signal on this stock.
  • The simple and exponential moving averages are sending a buy signal across all time frames.
  • The next technical resistance levels are at 2,988.36 and 3,275.58 and the next technical supports are located at 2,456.49 and 2,211.84.

Who is Google?

The Alphabet Group Inc is an American holding company formerly known as Google, which operates in various fields through 6 divisions:

  • The operation of the Google search engine as well as the video hosting site YouTibe and the online email service Gmail.
  • The development and production of home automation solutions with Nest Labs, which offers Wi-Fi networks synchronized with automated programs for thermostats, smoke detectors and security systems.
  • Research and development of biotechnologies with Calico, dedicated in particular to the treatment of aging and degenerative diseases.
  • Research services in artificial intelligence with Google X.
  • Investment services with the management of an investment fund dedicated to young companies in the new technologies sector with Google Ventures and an investment fund for companies already developed with Google Capital.
  • The operation of a fiber optic Internet access network infrastructure with Google Fiber.

From a geographical point of view, the distribution of the group's revenue is as follows

  • The United States with 45.8% of revenue
  • The Americas with 5.6% of revenue
  • Europe, Middle East and Africa with 30.7% of revenue
  • Asia-Pacific with 17.9% of sales

The group currently employs 156,500 people.

Who are Google’s competitors?

The Alphabet Group, formerly Google, has competition from companies in a variety of industries. Here are its main current competitors:

  • Microsoft Corporation: this American multinational is one of the world's largest capitalizations. It operates in more than 120 countries around the world and employs nearly 148,000 people.
  • Netflix: This American company competes with Google's YouTube platform. It specializes in the distribution and exhibition of film and television content.
  • Oracle: This American company offers a database management system of the same name and is also one of the largest software companies in terms of revenue and market capitalization.
  • IBM: The International Business Machine Group is a U.S. multinational company that is involved in hardware, software and IT services.
  • Uber: This American technology company develops and operates mobile applications that connect users with drivers offering transportation services.
  • Apple: Finally, Apple is a U.S. multinational company that creates and sells consumer electronics, personal computers and software.

Who are Google’s partners?

Thanks to its global reputation and leadership position, Google regularly establishes strategic partnerships with other companies. Here are its most recent partners:

  • Orange: the two companies have signed a strategic partnership in the field of cloud. Orange will use Google's services to accelerate its digital transformation and maintain a position as a multi-cloud player for its business customers.
  • Telus: the Telus group has also partnered with Google to achieve its ambitions in several sectors conducive to innovation, such as health, home automation and agriculture, Telus will announce this Tuesday a "strategic" alliance with Google. The telecommunications provider becomes the first Canadian company in this industry to enter into such a partnership.
  • Applied Systems: The brokerage management provider announced a partnership with Google to enhance its cloud capabilities by adopting Google Cloud technologies as part of its product portfolio transformation.
  • Shopify: The two companies announced an expanded partnership to help Shopify merchants reach more customers through Google Search, Maps, Image, Lens and YouTube services.
  • Salesforce: the two companies are collaborating to provide a marketing data transformation opportunity.
  • Bell Canada: Finally, the group has also signed a partnership with Google Cloud in order to boost its digital transformation, improve its network and IT infrastructure and build a more sustainable future.

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Alexandre Desoutter

Alexandre Desoutter has been working as editor-in-chief and head of press relations at HelloSafe since June 2020. A graduate of Sciences Po Grenoble, he worked as a journalist for several years in French media, and continues to collaborate as a as a contributor to several publications.