Should I buy Disney stock in 2025?

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At HelloSafe, our expert has been monitoring Disney’s performance for over three years. Each month, hundreds of thousands of Canadians rely on us to decode market trends and highlight the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our code of ethics, we have never been, and will never be, compensated by Disney.

What is Disney?

How much is Disney stock?

The price of Disney stock is falling this week. As of today, Disney (DIS) is trading at $89.24 USD, reflecting a 2.12% decline over the past 24 hours and a 1.29% drop for the week.

The company’s market capitalization stands at $161.33 billion, with an average three-month daily trading volume of 10.7 million shares. Disney’s P/E ratio is 29.02, offering a dividend yield of 1.12%, and the stock beta is 1.44, indicating above-average volatility.

Given these figures, investors in Canada should consider both the recent price pressure and the dynamic opportunities presented by Disney’s leading entertainment assets.

Our full analysis on Disney stock

Having reviewed The Walt Disney Company's latest financial results and stock performance over the last three years, we have synthesized key financial indicators, technical signals, and sector data—benchmarking Disney against key competitors—using our proprietary analysis algorithms. The result is a multi-dimensional portrait of a global icon at a pivotal juncture. So, why might Disney stock once again become a strategic entry point into the entertainment and technology landscape in 2025?

Recent Performance and Market Context

The past year has been challenging for Disney shareholders. As of April 30, 2025, the stock is trading at $89.24, down almost 20% from a year ago and 18% year-to-date—its lowest point in the last 12 months sits nearby at $80.10, while its 52-week high of $118.63 offers perspective on Disney’s rebound potential. Yet, beneath these headline numbers lie significant positive developments and a sector context that warrants a closer look.

Recent events underscore the resilience and adaptability of Disney’s business model. Q1 FY2025 delivered a 5% year-over-year increase in revenue, while income before taxes surged 27% and adjusted EPS grew 44%. Notably, Disney’s entertainment division posted a near doubling of operating income—up 95%—demonstrating clear operational leverage from content investment. Direct-to-Consumer (DTC) streaming swung to profitability for the first time, a milestone that speaks volumes in a crowded digital media landscape.

Externally, sentiment is shifting in favor of global media and entertainment names. Consumption patterns in North America and abroad continue to prioritize streaming and immersive real-world experiences, which drive Disney’s theme parks and resorts. The normalization of travel and robust consumer demand, coupled with a stabilizing rate environment, create a macroeconomic backdrop supportive of Disney’s multi-pronged growth. Against this sector context, Disney’s recent performance not only appears defensible but increasingly discounted by the market.

Technical Analysis

A close look at key technical signals reveals that Disney may be poised for a constructive reversal or at least a consolidation ahead of the next upward leg. The RSI (14 days) at 43.47 falls within a ‘neutral’ band, indicating the stock is neither significantly overbought nor oversold—a technical picture that historically precedes re-rating potential, should positive momentum emerge.

The Moving Average Convergence Divergence (MACD) reading stands at 0.50—a positive value reflecting the presence of underlying bullish momentum, even as short-term selling pressure persists. The stochastic oscillator at 60.17 likewise indicates neutrality, supporting the argument that recent declines may have been excessive.

From a moving average standpoint, Disney is testing a complex technical crossroads. While the price is below its 200-day moving average ($91.03), calling attention to the necessity of upcoming catalysts to confirm a long-term reversal, it trades above both its 50-day and 100-day moving averages. This is noteworthy: such positioning historically marks a ‘basing’ process, often a precursor to renewed uptrends. The $88.17–$87.26 region offers strong multi-month support, while meaningful resistance stands at $91.96 and $98.85.

Technical breadth and relative strength indicators together suggest the worst may be behind the stock, with any decisive reclaiming of the 200-day average likely to trigger renewed institutional interest. Therefore, for those seeking asymmetric risk/reward setups, Disney appears to be consolidating at an attractive technical juncture.

Fundamental Analysis

Fundamentals underpin Disney’s appeal as a high-quality core holding in an investor’s portfolio. The company’s Q1 FY2025 results showed a broad-based acceleration: revenue advanced to $24.7 billion (+5% YoY), with total segment operating income jumping 31% and adjusted EPS surging 44%. These results were driven by not only the Entertainment segment (+9% revenue, +95% operating income) but also sharp profitability improvements in Direct-to-Consumer operations and content licensing.

Importantly, Disney is now running its forward valuation at a multiple that appears justified, if not attractive relative to peers considering its revenue visibility and brand strength. The forward P/E stands at just 16.60—well below many consumer-tech hybrid competitors—with EV/EBITDA of 13.28 and P/S at 1.80. Notably, the stock trades near its book value (P/B 1.62), suggesting a discount to the historical premium that Disney commands in the market and leaving substantial room for multiple expansion.

• Diversification: Revenue streams from content creation/distribution, live sports, and physical experiences offer resilience to macro tensions.
• IP Leadership: Disney’s unmatched portfolio—Marvel, Star Wars, Pixar—creates powerful network effects, ecosystem stickiness, and enduring consumer demand.
• Streaming Turnaround: Disney+ and Hulu’s combined 178 million subscribers and keen focus on unit economics have finally delivered segment profitability, a pivotal de-risking for the DTC business.
• Execution and Stewardship: The return of Bob Iger—an architect of Disney’s most transformative years—provides strategic clarity at a time of sector dislocation.

Crucially, even as Disney invests in growth (particularly parks, streaming, and new ventures), its capital allocation remains robust, exemplified by the reinstatement of a $1.00 dividend (yielding 1.12%).

Volume and Liquidity

Disney’s shares continue to demonstrate ample liquidity, averaging 10.7 million shares traded daily. This persistent trading activity underlines institutional confidence and the stock’s capacity to absorb large flows without excessive volatility.

With a $161.33 billion market cap, Disney commands a sizable float, ensuring favorable conditions for dynamic price discovery. This level of liquidity also provides retail and institutional investors flexibility to scale positions, participate in trend moves, or react promptly to news—attributes rarely found outside of the market’s most liquid equities.

Such sustained volume, particularly in recent consolidation periods, has historically coincided with accumulation phases where sophisticated investors rebuild positions ahead of pivotal company events. This supports the view that the current period represents a high-conviction re-entry zone.

Catalysts and Positive Outlook

• Streaming Profitability Acceleration: The move to profitability in DTC streaming—years ahead of initial timelines—suggests powerful operational leverage as Disney+ and Hulu scale.
• Disney Treasure Cruise Launch: The recent addition to Disney’s cruise line amplifies the company’s lucrative “Experiences” arm, delivering higher-margin revenue while reinforcing brand immersion.
• ESPN Digital Expansion: Integration of ESPN into the Disney+ app, coupled with domestic ESPN advertising gains (+15% YoY), widens the company’s moat in live sports—an arena with high barriers to entry.
• Box Office Success: Hit releases like “Moana 2” demonstrate Disney's ongoing strength in content monetization and engagement, which feed back into licensing, merchandise, and streaming.
• International Growth: Strategic tie-ups, such as the Star India JV, unlock enormous Asian consumption markets, diversifying both revenue and risk profiles.
• ESG and Sustainability Initiatives: Disney's well-publicized attention to environmental, social, and governance aspects continues to attract long-term capital seeking responsible investments.
• Cash Flow and Balance Sheet Strength: Management guides for $15 billion in operating cash flow for FY2025, supporting further growth investments and potential capital returns.
• Sector Tailwinds: As digital media consumption, travel, and experiential spending rebound, Disney stands uniquely poised to harness secular demand shifts that favor both its legacy and next-gen businesses.

With these catalysts on the horizon, analyst sentiment has notably shifted: the consensus rating is a “Strong Buy,” and the median price target of $123.83 implies a 39% upside from current levels—clear evidence of renewed conviction around Disney’s improving outlook.

Investment Strategies

• Short-Term:
• The stock’s proximity to major support ($88.17–$87.26) and neutral/developing technical readings offers an attractive setup for tactical entries with defined risk.
• The Q2 FY2025 earnings report (May 7, 2025) represents a near-term catalyst; historically, positive surprises have triggered double-digit percentage rebounds.
• Momentum traders can capitalize on any breakout above $91.96, which could coincide with a return to the 200-day moving average.
• Medium-Term:
• Investors looking toward H2 2025 can position ahead of key developments, such as the continued scaling of Disney+ profitability, new blockbuster releases, or further operational margin gains in “Experiences.”
• The realignment of the Star India partnership is likely to show results over upcoming quarters, broadening Disney’s international growth story.
• Long-Term:
• For those seeking enduring portfolio exposure to global media and consumer trends, Disney represents a rare blend of brand, scale, recurring cash flows, and strategic optionality.
• The return of the dividend, transformative digital pivots, and a multi-year content/IP cycle provide tailwinds for sustainable total returns.
• Investors with a multi-year horizon could view the current lagging performance as an opportunity to accumulate positions while valuation multiples remain compressed.

Across these timeframes, the alignment of price and narrative appears compelling—especially for those willing to look beyond short-term volatility.

Is it the Right Time to Buy Disney?

In synthesizing the above, Disney exhibits all the hallmarks of a market leader entering a new bullish phase: robust financial momentum, successful strategic pivots, and clear catalysts for operational and multiple expansion. Despite a challenging twelve months for the stock—notably diverging from the company’s strong internal improvements—DIS now trades not only on attractive fundamentals but also at a valuation below historical norms.

The technical picture, while mixed, suggests that the recent decline has produced a base at which accumulation is likely. Heavy trading volumes and proximity to support enhance the argument for an imminent pivot, especially as key catalysts—including streaming profitability, box-office successes, and international expansions—come into sharper focus.

For investors seeking quality exposure to the entertainment and technology convergence, with a management team renowned for both innovation and discipline, Disney seems to represent an excellent opportunity. The fundamentals justify renewed interest as market sentiment stabilizes; the next several quarters could define a new era of growth and shareholder value.

In sum, Disney appears optimally positioned for those looking to participate in the eventual sector recovery and to access the multi-channel growth of a global icon. As both a defensive anchor and a play on the future of media, the stock deserves close consideration from investors attentive to value, momentum, and resilient global brands.

With its compelling mix of near-term catalysts and longer-term structural strengths, Disney may be on the verge of reasserting its leadership in the entertainment and digital media landscape—offering a notable window of opportunity for disciplined, forward-looking investors.

How to buy Disney stock in Canada?

Buying Disney stock online is both straightforward and secure for investors in Canada. By opening an account with a regulated online broker, you can access global markets and purchase Disney shares in just a few clicks, all within secure digital platforms. There are two main ways to gain exposure: traditional spot buying (owning Disney shares outright), or trading Contracts for Difference (CFDs) that track Disney’s price movements and allow leveraged strategies. Each approach has its advantages and cost structures, so it’s important to choose the one that best suits your investment goals. To help with your decision, you’ll find a broker comparison further down this page.

Spot buying

Cash buying involves purchasing Disney shares directly on an exchange such as the NYSE, making you a part-owner of the company. You benefit from dividends, voting rights, and any change in the share price. Brokers in Canada typically charge a fixed commission per order—often around $5 to $10 CAD.

Concrete example

Suppose the Disney share price is $89.24 USD (approximately $121 CAD at a CAD/USD exchange rate of 1.36). With a $1,000 CAD investment, you could buy about 8 Disney shares ($1,000 ÷ $121 ≈ 8), accounting for a typical brokerage fee of $5 CAD.

Gain scenario

If the share price rises by 10%, your shares would now be worth $1,100 CAD.
Result: +$100 gross gain, or +10% on your investment (excluding currency fluctuation and taxes).

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on Disney’s share price without actually owning the shares. Instead, you trade a contract mirroring Disney’s price movement, with the possibility to use leverage—magnifying both gains and losses. Main fees include the spread (difference between buy and sell prices) and potential overnight financing costs if you hold positions beyond the trading day.

Example with $1,000 CAD and 5x leverage

You open a CFD position on Disney stock with 5:1 leverage, giving you market exposure of $5,000 CAD.

Gain scenario

If Disney’s stock rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 stake (before fees and potential currency effects).

Final advice

Before investing, it’s essential to compare brokers on costs, platform features, and investor protection. Fees, trading commissions, and access to international markets can significantly impact your returns. The best method—spot buying or CFD trading—ultimately depends on your investment objectives: whether you seek long-term ownership or short-term trading flexibility. For a detailed overview, refer to the broker comparator further down the page to find the platform best suited to your needs.

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Our 7 tips for buying Disney stock

The latest news about Disney

Disney’s Q1 FY2025 earnings showed substantial year-over-year growth in both revenue and profitability.

Recent financial results reveal Disney's total revenue rose 5% year-over-year to $24.7 billion and adjusted EPS surged by 44% to $1.76. Notably, operating income in the Entertainment segment nearly doubled, and the Direct-to-Consumer unit swung to profitability. This strong performance, at a time when global economic conditions remain uncertain, demonstrates effective cost control, successful content monetization, and ongoing momentum in high-value franchises—all highly regarded by North American investors, including those in Canadian markets following U.S. blue chip equities closely for portfolio stability.

Disney+ and Hulu subscriber numbers remain robust, offering confidence for Canadian streaming and media markets.

Disney+ and Hulu combined reached 178 million total subscriptions, with Hulu showing a 3% growth in subscribers quarter-over-quarter. Though Disney+ subscribers dipped slightly by 0.7 million, Hulu’s growth and improved Direct-to-Consumer profitability suggest the streaming division’s bottom line is stabilizing. Given the significant presence of Disney+ in Canada, where competition among streaming services is intense and consumer video-on-demand adoption remains strong, these operational improvements underscore Disney’s capacity to maintain and potentially expand its Canadian market share.

Analyst sentiment on Disney remains strongly favorable, projecting nearly 39% upside from current levels.

Consensus among 24 leading analysts places Disney as a “Strong Buy” with an average price target of $123.83, representing nearly 39% upside from current prices. This suggests institutional and retail investors in Canada, where access to U.S. megacaps is prevalent in both direct holdings and ETF allocations, may view Disney as an attractive rebound candidate despite year-to-date stock declines. The endorsement reflects both operational improvements and forward guidance, which include high-single digit adjusted EPS growth and substantial cash generation forecasts.

Recent strategic initiatives, such as the expansion of Disney Cruise Line and ESPN+ integration, support international growth—including the Canadian market.

Disney’s strategy to connect its ESPN sports portfolio more directly with streaming, alongside the launch of the new Disney Treasure cruise ship, points to continued investment in diversified experiences and digital platforms. Canada’s strong appetite for North American sports content and family travel experiences align with these offerings, suggesting potential growth in cross-border tourism and digital subscriptions. The integration of ESPN content within Disney+ may particularly drive engagement in Canada, where sports streaming is a competitive battleground.

The positive turnaround in International Parks and Experiences segment income strengthens Disney’s global presence, with relevance for Canadian leisure travelers and investors.

International Parks & Experiences saw a 28% year-over-year increase in operating income, contrasting with a modest decline in domestic U.S. parks due to extraordinary weather impacts. Canadians, as one of the largest visitor groups to Disney’s international resorts, directly benefit from enhanced experiences and stable park operations abroad. This result not only diversifies Disney’s geographic revenue but bolsters its appeal as a resilient, global brand for Canadian investors and consumers alike.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.