What are the best stocks to buy in 2025?
- Top Best Stocks of This Year
- Focus on dividends: high-yield stocks
- Geographic Focus: Where to Invest in 2025?
- How to Buy the Best Stocks in Canada?
- 4 Tips for Investing in 2025 in Canada
- On the same topic
As 2025 settles into an economic climate undergoing major changes, between the continuation of the monetary tightening cycle, signs of recovery in certain key areas, and major technological upheavals, the Canadian and international stock markets are being redefined. In this changing context, one question preoccupies investors: which stocks should be favoured this year to capture growth while managing risks?
Between the North American tech giants that are back in the spotlight, industrial stocks supported by reindustrialization and the rise of clean energy, and players in artificial intelligence and precision health, 2025 could well be the year of structuring choices for informed portfolios in Canada. The question remains: where to look — and above all, why.
Discover here the stocks to watch, the best dividend stocks, and growth stocks for long-term investing, in Canada and internationally.
Top Best Stocks of This Year
1. Air Transat – Focusing on the Recovery of International Tourism
After a period disrupted by the pandemic, Air Transat is returning to growth thanks to strong demand for leisure travel and a restructuring of its operations. As a leader in holiday travel in Canada, the company is well-positioned to take advantage of the rebound in air traffic, despite persistent challenges on margins and competition.
🎯 Course Target End of 2025: 5.50 CAD
(vs about 3.85 CAD currently)
📉 Please note: Sensitivity to fuel prices, CAD/USD exchange rate and global economic conditions.
2. 🌍 TotalEnergies – A global player in the energy transition
A global energy leader, TotalEnergies combines oil, gas, and renewable energy sources in its growth strategy. The company benefits from strong cash flow generation while accelerating its green investments, offering an attractive profile for investors sensitive to the energy transition.
🎯 Course Target End of 2025: 76
(vs around 61 currently)
📉 Please note: Exposure to hydrocarbon prices and geopolitical fluctuations.
3. 💻 Microsoft – The global pillar of the cloud and AI
With a dominant position in the cloud (Azure), productivity, and artificial intelligence segments, Microsoft remains a top investment choice. Its sector diversification and history of profitable growth make it a defensive and innovative stock at the same time.
🎯 End of 2025 Target Price: $433
(vs approximately $346.80 currently)
📉 Note: Competitive pressure on the cloud and potential antitrust regulation.
4. 🏦 National Bank of Canada (NBC) – Solid Quebec Banking Player
The National Bank of Canada continues to distinguish itself with its robust growth and strong regional roots. Its expansion strategy in Canada and its technological investments make it a resilient banking value in an environment of still-high rates.
🎯 End-of-2025 Target Price: 110 CAD
(vs approximately 95 CAD currently)
📉 Note: Sensitivity to Canadian economic cycles.
5. ✈️ Air Canada – Pilier du transport aérien canadien
Avec la reprise progressive du trafic aérien international et intérieur, Air Canada retrouve des niveaux de capacité proches de ceux d’avant-pandémie. Sa restructuration financière et ses initiatives pour moderniser sa flotte renforcent ses perspectives, malgré une volatilité persistante sur le marché.
🎯 Objectif de cours fin 2025 : 24 CAD
(vs environ 18,50 CAD actuellement)
📉 À noter : Dépendance au trafic international et volatilité liée aux prix du kérosène.
6. 🛒 Couche-Tard – Résilience et croissance dans la distribution
Alimentation Couche-Tard est un champion mondial du commerce de proximité. Avec un modèle robuste, une rentabilité élevée et une stratégie d’acquisitions internationale bien rodée, l’entreprise offre une valeur sûre pour les investisseurs recherchant stabilité et rendement.
🎯 Course target by end of 2025: 80 CAD
(vs approximately 67 CAD currently)
📉 Please note: Exposure to fuel margin fluctuations.
7. 💊 Bausch Health – A strategic relaunch in progress
Bausch Health, a Canadian specialist in pharmaceuticals and eye health products, continues its recovery after years of restructuring. Its refocus on prescription drugs and specialized health products could revive growth, despite still high debt.
🎯 End of 2025 Target Price: 12 CAD
(vs approximately 8.90 CAD currently)
📉 Please note: High sensitivity to regulatory decisions and debt refinancing.
8. 🎵 Spotify – The Undisputed Global Audio Streaming Leader
Spotify continues to dominate the music streaming industry with sustained subscriber growth and rapid development of its podcast offerings. Its ongoing monetization strategy could improve its profitability, even if the model remains exposed to intense competitive pressure.
🎯 End of 2025 Target Price: $240
(vs approximately $195 currently)
📉 Note: Dependence on content acquisition costs and still-low margins.
9. 🥤 Herbalife – Pari sur la nutrition mondiale
Herbalife reste un acteur majeur de la nutrition et des compléments alimentaires, porté par l'essor mondial du mieux-être. Malgré des défis en termes de réputation et de modèle de distribution, la croissance dans les marchés émergents soutient son potentiel de long terme.
🎯 Objectif de cours fin 2025 : 18 $
(vs environ 12,50 $ actuellement)
📉 À noter : Risque de litiges et de réglementations renforcées sur les ventes multiniveaux.
10. 🍔 Kraft Heinz – Un géant de l'alimentation défensive
Kraft Heinz s’appuie sur des marques alimentaires iconiques pour générer un flux de revenus résilient. Dans un contexte économique incertain, ses efforts pour rénover son portefeuille produits et optimiser ses coûts en font une valeur défensive attrayante.
🎯 Course target end of 2025: $40
(vs approximately $33.50 currently)
📉 Note: Inflationary pressures on raw materials and changing consumption habits.
Focus on dividends: high-yield stocks
Here are some high-dividend stocks that may appeal to a Canadian investor:
| Company | Sector | Estimated Dividend 2025 | Approximate Yield | Comment |
|---|---|---|---|---|
| Enbridge (CA) | Energy (pipelines) | 3.60 CAD | ~7.2% | Stable yield, solid payment history |
| BCE (Bell Canada) | Telecommunications | 3.87 CAD | ~6.6% | Telecom leader, ideal for passive income |
| Bank of Nova Scotia | Bank | 4.24 CAD | ~6.3% | Large Canadian bank, internationally diversified |
| Fortis (CA) | Utilities | 2.31 CAD | ~4.0% | Regular dividend growth for 50 years |
Geographic Focus: Where to Invest in 2025?
🇨🇦 Canada: Resources, Infrastructure, and Green Innovations
Canada maintains its appeal in the natural resources, renewable energy, and clean technology sectors. With the global energy transition, Canadian producers (oil, gas, lithium, solar energy) offer excellent prospects.
To Watch: Bombardier, Enbridge, Fortis, SunPower (linked to the North American market)
🇺🇸 Canada: Innovation Remains Essential
Investing in giants like Microsoft, NVIDIA, Apple allows Canadians to diversify their portfolio towards innovation, while managing volatility through ETFs or individual stocks.
🇪🇺 Europe: A Land of Industrial Opportunities
Groups like Airbus or Stellantis offer exposure to defensive and industrial sectors, useful for balancing Canadian portfolios exposed mainly to North America.
🌏 Emerging Asia: Caution Recommended
Emerging markets offer opportunities for rebound (e.g., Alibaba), but with increased geopolitical risk. Best to allocate a very small portion via specialized ETFs.
How to Buy the Best Stocks in Canada?
- Choose a Canadian broker from our comparison (e.g., Questrade, Wealthsimple, National Bank Direct Brokerage).
- Open an investment account: Cash account, RRSP, or TFSA to maximize tax efficiency.
- Deposit your capital: Use a bank transfer or direct contribution.
- Select and buy your stocks: Individually or via sector ETFs for more diversification.
💡 Tip: Use your TFSA to hold dividend stocks to enjoy tax-sheltered growth!
4 Tips for Investing in 2025 in Canada
- Adapt your strategy to your profile
- Cautious: prioritize Fortis, BCE, Enbridge.
- Balanced: add Apple, Microsoft, TotalEnergies.
- Dynamic: consider Tesla, Roblox, SunPower.
- Diversify widely
- Include different regions: Canada, United States, Europe.
- Monitor catalysts
- Publication of results, regulatory changes, major technological advances.
- Maintain a long-term vision
- Avoid impulsive reactions to stock market corrections and favour gradual investment through regular payments.
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