Should I buy Apple stock in 2025? Complete Analysis for Canada

What is Apple?

How much is Apple stock?

The price of Apple stock is rising this week. As of May 19, 2025, Apple shares are trading at $209.42, reflecting a 24-hour decrease of $1.84 (-0.87%) but a weekly gain of 6.41%.

Apple's market capitalization now stands at $3.16 trillion, with a robust average trading volume over the past three months of 61.42 million shares.

The stock's price-to-earnings (P/E) ratio is 32.91, offering a dividend yield of 0.49%, and has a beta of 1.27, indicating slightly higher volatility than the market average.

This dynamic mix of growth and stability makes Apple a noteworthy consideration for California investors seeking established innovation with potential for future gains.

Our full analysis on Apple stock

Having carefully reviewed Apple Inc.’s latest financial results and assessed the performance of its stock over the last three years, our proprietary algorithms synthesize a broad spectrum of expert sources, including fundamental indicators, technical chart signals, sector data, and comparative analyses of major competitors. The outcome points toward a stock with enduring resilience and fresh growth drivers, underpinned by Apple’s consistent financial execution and technological leadership. So, why might Apple stock once again become a strategic entry point into the technology sector in 2025?

Recent Performance and Market Context

Apple’s share price has navigated a dynamic path over the past year, recently closing at $209.42 as of May 19, 2025. This marks a +6.41% advance over the past week and a robust +11.27% gain for the trailing twelve months, despite some interim softness (down -6.11% over six months) that has provided a timely base for renewed momentum. Notably, the average daily trading volume remains high—at 61.42 million shares—reflecting deep liquidity and persistent investor engagement.

The recent uptick aligns with several positive events: the introduction of the iPhone 16e; the strategic rollout of Apple Intelligence (AI) features, particularly through the Vision Pro ecosystem; and an expanded $100 billion share repurchase program, signaling management’s confidence in underlying value. On the macro front, resilient North American consumer spending and the technology sector’s leadership in global equity markets create a supportive environment for Apple’s continued growth. Canadian investors, in particular, benefit from increasing cross-border technological flows and a favorable USD/CAD trend, making exposure to Apple ever more compelling relative to both Canadian and global tech peers.

Technical Analysis

From a technical perspective, Apple’s chart structure reflects a market in transition from consolidation to budding bullishness:

• Key Momentum Indicators:
• The 20-day simple moving average ($205.60) and 50-day moving average ($208.23) have both been recently eclipsed by the current price, suggesting a resumption of upwards momentum.
• The 100-day and 200-day moving averages ($223.41 and $225.69) sit above current levels, signaling room for mean reversion and offering asymmetric upside.
• Relative Strength Index (RSI): Currently neutral at 54.98, leaving ample space before reaching overbought territory—a favorable setup in the context of new catalysts.
• MACD: At 0.70, momentum has turned positive, confirming the short-term bullish reversal.
• Support/Resistance: Key support is established in the $204.59–$208.47 range with initial resistance at $211.07–$213.33; a break above this could open the door to a swift move toward the consensus analyst target ($272.25).
• Overall Structure: Short-term positive with the potential for a broader medium-term turn as longer-term moving averages are approached. This mix of consolidation and positive signals typically sets the stage for renewed institutional and retail participation, rewarding investors positioned ahead of a confirmed breakout.

Fundamental Analysis

Apple’s fundamentals anchor its investment case with durability and forward-looking growth prospects:

• Revenue and Earnings Power: Q2 2025 results confirmed a +5% year-over-year growth in revenue ($95.4 billion) alongside an even stronger +8% expansion in diluted EPS ($1.65). A high operating cash flow of $24 billion underscores the company’s ability to finance innovation and shareholder returns.
• Profitable Expansion: The steadily rising dividend (latest quarterly payout up 4% to $0.26/share) and a payout ratio of just 15.58% leave ample resources for reinvestment and further buybacks.
• Valuation Context: Apple’s forward P/E of 29.33, while not at value territory, remains justified against the backdrop of high-margin services growth, best-in-class customer loyalty, and a consistent capital return strategy. The price-to-earnings-growth dynamic underscores a valuation that—relative to premier tech peers and the overall market—appears both robust and attractively situated for sustained multiple expansion.
• Structural Strength:
• Apple’s relentless focus on ecosystem integration and innovation (Apple Silicon, Vision Pro, AI) positions it well ahead of many competitors.
• Market share remains dominant across every major product and services category while the installed base continues to hit new all-time highs across regions.
• The Apple brand’s resonance gives it unmatched pricing power and customer loyalty—a unique strategic moat in the hardware and services sectors.

Volume and Liquidity

The consistent three-month average daily trading volume of 61.42 million shares highlights persistent institutional and retail confidence. Apple’s immense float brings a rich liquidity premium, ensuring low transaction costs and the ability to efficiently deploy large allocations without distorting market prices. For Canadian market participants—often attentive to the liquidity constraints of TSX-listed tech names—this depth reinforces both dynamic valuation potential and ease of execution around crucial technical and event-driven inflection points.

Catalysts and Positive Outlook

Several critical drivers place Apple at the forefront of the next phase of tech sector leadership:

• Product Innovation: The recent launch of the iPhone 16e, rollout of Apple Intelligence, and expansion of Apple Silicon across devices collectively reaffirm Apple’s unrivalled pace of innovation and adaptability.
• AI Strategy: The Apple Intelligence initiative represents a transformational shift, integrating generative and hybrid AI directly into consumer ecosystems, all while maintaining brand-defining privacy standards. This has the potential to further monetize the enormous installed base and spark new sources of services revenue.
• Expansion of High-Margin Services: The services division continues to set new records, delivering predictable and diversified revenue streams less susceptible to hardware cycles—enhancing long-term earnings quality.
• Sustainability and ESG: With a cumulative 60% reduction in carbon emissions over the past decade, Apple’s leadership on environmental goals directly appeals to a new generation of ESG-focused capital, likely to drive incremental institutional flows.
• Capital Allocation: The additional $100 billion authorized for share repurchase demonstrates commitment to enhancing per-share value and delivering steady capital returns.
• Broader Sector Tailwinds: The ongoing digital transformation of work and personal life, an increasingly AI-powered global economy, and North America’s robust technology ecosystem form a powerful backdrop, further enhanced by a regulatory environment that increasingly distinguishes trusted brands such as Apple.

Investment Strategies

Given the convergence of favorable technical, fundamental, and macro catalysts, multiple entry strategies seem justified for Canadian investors:

• Short-Term Positioning:
• Entering within the $204–$209 support range offers exposure at strong technical levels, with a clear potential for a near-term move toward resistance at $213+ if the recent momentum continues.
• Traders focused on event-driven price action may look to upcoming product announcements or potential positive AI-related news for short-duration trades.
• Medium-Term View:
• Positioning ahead of additional capital return waves (notably share buybacks), new service launches, or further details on AI monetization could enable participants to capture sustained upward re-rating.
• The current valuation, supported by ongoing operational excellence, reveals a market that is still not fully pricing in the magnitude of Apple’s AI-led transformation and ecosystem monetization potential.
• Long-Term Investment Perspective:
• For investors focused on compound growth, Apple’s sector leadership, brand strength, expansive installed base, and financial discipline provide enduring tailwinds.
• Ongoing dividend growth, aggressive share repurchases, and robust balance-sheet strength mitigate downside, while recurring-service revenues and expanding product cycles offer long-term multiple expansion possibilities.
• Exposure at current levels seems to represent an excellent opportunity to participate in the next stage of global tech sector growth, with reasonable potential for outperformance relative to both broad indices and pure-play Canadian technology names.

Is It the Right Time to Buy Apple?

In summary, Apple’s unique combination of recurring revenue momentum, innovation, robust capital returns, and deep brand loyalty provides fundamental support and multiple paths for upside. The current technical configuration, with support in place and positive short-term signals emerging, reinforces a scenario where the stock may be entering a new bullish phase. Strong liquidity and clear catalysts—ranging from strategic AI integration to sustainable business practices—further justify renewed investor interest.

With global tech leadership firmly within reach, an attractive outlook for both earnings and capital returns, and persistent innovation propelling the business model forward, Apple seems to represent an excellent opportunity for investors seeking growth, quality, and resilience. For those evaluating leading technology stocks in 2025, Apple certainly stands out as a name to seriously consider, especially as it positions itself to capitalize on the next era of digital and AI-powered transformation.

In this environment, Apple commands not just attention—but conviction—as a compelling stock at the center of the world’s innovation ecosystem.

How to buy Apple stock in CA?

Buying Apple stock online is straightforward and secure when using a regulated broker in Canada. Today’s digital platforms allow you to become an Apple shareholder in just a few clicks, whether you’re looking for long-term growth or short-term opportunities. There are two main ways to invest: you can buy Apple shares outright (spot/cash buying), or trade Apple CFDs (Contracts for Difference) to benefit from price changes without owning the stock. Each method has distinct features and risks. For a side-by-side comparison of top brokers, see our comprehensive guide further down this page.

Spot buying

A cash (spot) purchase means you become the legal owner of Apple shares, held in your brokerage account. This is the classic approach for investors seeking to participate in Apple’s growth, receive dividends, and potentially benefit from long-term value appreciation. Canadian brokerages typically charge a fixed commission per trade—often around CAD $5–$10 per order.

Example

If the Apple share price is USD $209.42 (about CAD $285 as of May 19, 2025), a $1,000 CAD investment allows you to buy approximately 3 shares (after accounting for a typical $5 brokerage fee).
✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth $1,100 CAD.
Result: +$100 gross gain, a +10% return on your investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Apple’s price movements without owning the actual shares. CFDs allow leveraged positions, so you only need to deposit a fraction of the total value (“margin”). Fees here generally include the spread (the broker’s markup on the quoted price) and overnight financing costs for positions held past market close.

Example

You open a CFD position on Apple shares with $1,000 CAD and use 5x leverage, giving you $5,000 market exposure.
✔️ Gain scenario:
If Apple’s stock rises by 8%, your position appreciates by 8% × 5 = 40%.
Result: +$400 gain on a $1,000 investment (before trading fees).

Final advice

Before investing, it’s essential to compare broker fees, trading platforms, and the range of available services. The choice between cash buying and CFD trading will depend on your investment objectives, risk tolerance, and strategy. Both methods offer unique advantages—select the approach that best fits your financial goals. For detailed comparisons of regulated Canadian brokers, please refer to our broker comparison tool further down this page.

Our 7 tips for buying Apple stock

The latest news about Apple

Apple’s stock price surged 6.41% this week, outperforming major indices and supported by robust trading volume. This positive movement underscores renewed investor confidence following the company’s latest quarterly earnings. With an average daily volume of 61.42 million shares and a current price of $209.42, Apple’s weekly upward trajectory is notable when compared to the S&P 500 and NASDAQ, both of which showed more muted gains. The performance increase reflects strong reception among institutional investors, particularly in California, home to Apple’s headquarters and a major financial hub for the tech sector.

Announced $100 billion share repurchase program demonstrates Apple’s commitment to capital returns for shareholders. The board’s approval of this significant buyback strengthens the company’s appeal as a long-term investment and signals management’s confidence in Apple’s future cash flow generation. The expanded capital return initiative aligns well with California-based stakeholders, including numerous pension funds, mutual funds, and tech-focused investors that form a large part of Apple’s institutional ownership. Such a program is expected to provide consistent upward pressure on the stock and solidify shareholder value, particularly relevant in a region where Apple’s impact and presence are direct.

Record-high services revenue and expanding installed base mark a structural shift toward high-margin, recurring income streams. Apple’s Q2 2025 results highlighted continued growth in services, reaching an all-time high and underpinning a strategic transition that aligns with Silicon Valley’s broader shift from hardware cycles to subscription-based models. This trend is highly relevant to California’s innovation ecosystem, fostering partnerships with local app developers, content creators, and enterprise clients, all of whom benefit from Apple’s expanding ecosystem. The momentum in services enhances profitability and diversification, reducing reliance on hardware and positioning Apple as a resilient, modern tech leader.

Progress in environmental leadership, with a 60% reduction in carbon emissions, reinforces Apple’s standing in sustainability-conscious California. Such achievements not only cater to regulatory expectations and consumer values in the state but also attract ESG-focused capital from Californian institutional investors and funds. The environmental initiative supports Apple’s public image as a responsible corporate citizen and aligns with the values of West Coast consumers and policymakers, potentially strengthening brand loyalty and adoption in a highly competitive regional market.

The rollout of Apple Intelligence and Vision Pro’s new AI features exemplifies innovation and strengthens ties with California’s technology landscape. By advancing privacy-centric AI capabilities and hybrid models across its devices, Apple is solidifying its advantage within the heart of the global tech industry. The integration of Apple Intelligence and ongoing silicon expansion in Mac and iPad product lines highlights the company’s ability to leverage local talent and partnerships, while also affirming its commitment to remaining at the forefront of emerging technologies—a crucial factor for continued regional and global relevance.

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P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.