Canadians To Spend $87.6 On Average For Halloween This Year

In 2022, the budget allocated by Canadians to Halloween should increase by 28.4%. But in a context of generalized inflation, spending more could nevertheless rhyme with buying less. Overall, Canadians should spend a total amount of $1.64 billion for Halloween, up 28.4% in one year.

A 28.4% increase in the average budget allocated to Halloween in Canada this year compared to 2021

This year, the budget for Canadian participants in Halloween should go up again for the second year in a row. It is expected to rise from $68.2 in 2021 to $87.6 this year, an increase of 28.4%. However, this budget remains 9.6% lower than that of 2019 ($97) - the last year before the pandemic, a sign that the harmful effects of Covid-19 are not quite behind us yet.

$1.64 billion: the total spending for Halloween in Canada in 2022, i.e. +21.5% in one year

Halloween is an important date for many industries in Canada (see next section). In 2022, Canadians spend a total of $1.53 billion for Halloween, thanks to the increase average budget of Canadian participants in Halloween. This means:

• A net increase of $178.1 million in Halloween-related spending compared to 2021 (+21.5%).
• That the global spending for Halloween in Canada multiplied by 2.3 since 2020 - which was the worst year due to Covid-19
• $730 million are still missing in 2022 for the Halloween industry in comparison with 2019.

Costumes account for nearly half of Canadians' budget for Halloween

How do Canadians spend on Halloween? In 2022, costumes are expected to still be the single largest expense item - $41.5 on average per participant, e.g. 47.5% of the total budget on average. Next come:

• Candies: $22.4 on average, e.g. 25.5% of the total budget .
• Pumpkins and other decorative items: $10.8 on average, e.g. 12.4% of the total budget.
• Activities and other expenses: 12.9 $ on average, or 14.8% of the total budget.

$486 million worth of candy to be sold across Canada for the only month of October 2022

For the vast majority of Canadian children, the essence of Halloween folklore lies in ringing the doorbell on neighbors' doors to ask for candy. Even if inflation may mean parents taking more care of their budget, many candies may be distributed all across Canada this year. As a result, it is expected to sell for $486 million in candy across Canada for the entire month of October 2021:

• $101 million more candies sold across Canada compared to last year.
• 62% sales growth compared to 2020, which marked the worst year in this area due to Covid-19.
• Still $74 million less compared to the $560 million sold in 2019, the last figure before the pandemic.

Our methodology

This study is based on information from public and private sources, which include: Statistics Canada, the Retail Council of Canada, and the West Foundation. Hellosafe.ca's estimates for the year 2021 were carried out by our team of data analysts, on demographic, economic, geographic criteria and including public health data related to the Covid-19 epidemic.

In addition to its expert editorial line around insurance and financial products, HelloSafe explores broader topics relating to global consumption in Canada and around the world. The aim is to decipher certain complex subjects for consumers and to provide everyone with the latest information. It is within this framework that HelloSafe regularly carries out studies on trends relating to current personal finance in Canada.

About HelloSafe Canada

HelloSafe is Canada's leading platform for comparing insurance and personal financial products. HelloSafe provides Canadians with hundreds of free, anonymous and quick comparison tools and calculators built on powerful proprietary technology. Up-to-date content from experts accompanies all our comparison tools. Our platform empowers you to make the best decisions with your money and find the right products at the right price.

For all press enquiries, please contact :

Nolwenn Abolivier
Press relations officer for HelloSafe in Canada