[Survey] $54.6: Canadians' Average Spending For Easter This Year, Up 11.9% In One Year
Easter is a traditional family gathering in Canada. For some industries, this is also an important event that generates a significant turnover. Through a survey carried out between 1 March and 20 March 20 on the HelloSafe website, we were able to collect the opinions of 892 Canadians on how they would celebrate Easter this year.
Good to know
- 61.7% of survey respondents say they want to celebrate Easter this year - down 13.3 points from last year
- 1 out of 2 Canadians plan to spend less than $50 this year for Easter
- This year, Canadian participants to Easter should spend $54.6 on average
- 66.2% of Canadian participants at Easter plan to buy chocolates for the occasion
- In total, Canadians' total spending on chocolates for Easter could reach $237 million.
Only 61.7% of Canadians say they will celebrate Easter this year
When asked "Will you celebrate Easter this year?" 61.7% of our survey participants said "yes". Based on last year's Retail Council survey, this represents a 13.3 % point drop in participation from 2022.
Canadians' budget for Easter increases by almost 12% in comparison with 2022
How much are Canadians planning to spend on Easter in these times of inflation? We asked them the question. On average, Canadians should spend around $54.6 for this celebration, which is 11.9% in comparison with last year ($48.8).
Source : Retail Council, HelloSafe Easter surveys
We observe that the 2023 average spending for Easter is still lower than in the pre-Covid year, when it almost reached $60. In the current context of inflation, Canadians seem to remain cautious about their money. It emerges from the responses collected that:
- 49.3% of respondents plan to spend less $50 or less, a sign of some consumer caution this year
- 25.3% of them will spend between $50 and $100
- In the end, only 25.4% of those questioned say they plan to spend more than $100 on Easter this year.
66.2% of Canadian participants to Easter will buy chocolate this year
To the question "What foods do you plan to buy for Easter", the answers of Quebec respondents to our survey are significant:
- 66.2% of respondents say they are considering buying Easter chocolates
- As far as meats are concerned, Easter ham is still preferred by 29.6% of our respondents, while 10.2% of them will rather buy lamb
- Only 2.8% of our respondents say they will buy lenten bums this year.
Good to know
Based on the responses collected as part of this survey, the total spending on chocolates for Easter should reach $237 million this year in Canada.
Methodology
In addition to its expert editorial line around insurance and financial products, HelloSafe explores broader topics relating to global consumption in Canada and around the world. The aim is to decipher certain complex subjects for consumers and to provide everyone with the latest information. It is within this framework that HelloSafe regularly carries out studies on trends relating to current personal finance in Canada.
This study is based on an online opinion survey conducted on the HelloSafe Canada website between March 1 and March 20, 2023, in which 892 Canadians who are representative of the Canadian society as a whole took part.
About HelloSafe Canada
HelloSafe is an insurtech specialist in travel insurance on the Canadian market. Using proprietary technology, we provide access to the best travel insurance solutions and expert advice via a single, anonymous platform. Our team supports thousands of travellers every month with dedicated products, continuously updated content and innovative digital tools.
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Alexandre Desoutter
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