[Survey] $54.6: Canadians' Average Spending For Easter This Year, Up 11.9% In One Year

Easter is a traditional family gathering in Canada. For some industries, this is also an important event that generates a significant turnover. Through a survey carried out between 1 March and 20 March 20 on the HelloSafe website, we were able to collect the opinions of 892 Canadians on how they would celebrate Easter this year.

Good to know

  • 61.7% of survey respondents say they want to celebrate Easter this year - down 13.3 points from last year
  • 1 out of 2 Canadians plan to spend less than $50 this year for Easter
  • This year, Canadian participants to Easter should spend $54.6 on average
  • 66.2% of Canadian participants at Easter plan to buy chocolates for the occasion
  • In total, Canadians' total spending on chocolates for Easter could reach $237 million.

Only 61.7% of Canadians say they will celebrate Easter this year

When asked "Will you celebrate Easter this year?" 61.7% of our survey participants said "yes". Based on last year's Retail Council survey, this represents a 13.3 % point drop in participation from 2022.

Canadians' budget for Easter increases by almost 12% in comparison with 2022

How much are Canadians planning to spend on Easter in these times of inflation? We asked them the question. On average, Canadians should spend around $54.6 for this celebration, which is 11.9% in comparison with last year ($48.8).

Source : Retail Council, HelloSafe Easter surveys

We observe that the 2023 average spending for Easter is still lower than in the pre-Covid year, when it almost reached $60. In the current context of inflation, Canadians seem to remain cautious about their money. It emerges from the responses collected that:

66.2% of Canadian participants to Easter will buy chocolate this year

To the question "What foods do you plan to buy for Easter", the answers of Quebec respondents to our survey are significant:

Good to know

Based on the responses collected as part of this survey, the total spending on chocolates for Easter should reach $237 million this year in Canada.


In addition to its expert editorial line around insurance and financial products, HelloSafe explores broader topics relating to global consumption in Canada and around the world. The aim is to decipher certain complex subjects for consumers and to provide everyone with the latest information. It is within this framework that HelloSafe regularly carries out studies on trends relating to current personal finance in Canada.

This study is based on an online opinion survey conducted on the HelloSafe Canada website between March 1 and March 20, 2023, in which 892 Canadians who are representative of the Canadian society as a whole took part.

About HelloSafe Canada

HelloSafe is a leading platform for comparing financial products (insurance, credit, investments) in Canada. Powered by its unique and powerful technology, HelloSafe provides users with dozens of free and anonymous comparison tools, calculators and expert, up-to-date content. Its platform empowers users to make the best decisions for their wallets and find the right products at the right prices for them.

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Nolwenn Abolivier

Press relations and communication officer

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