Our honest review of Embrace pet insurance
Embrace does not sell pet insurance in Canada. Embrace sells pet insurance in all 50 US states and Washington DC, plus international travel coverage for up to six months. No Canadian product line has been announced. For a Canadian resident, the enrollment path on embrace.com or local channels does not lead to a regulated pet insurance product covered by a provincial regulator (AMF in Quebec, FSRA in Ontario, BCFSA in British Columbia or equivalent). The Canadian pet insurance market is already served by specialized players with comparable digital experiences and Canadian-regulated underwriters.
Our take: compare before signing up. With Trupanion, Canada-wide coverage is included from day 1, vs not available at Embrace.
Alternatives to Embrace in 2026
The four pet insurance providers HelloSafe recommends for Canadians, since Embrace is not part of the Canadian market for pet coverage.
Unlimited annual payout for life, fixed 90% reimbursement, direct vet payment available.
Customizable plans for accident & illness, optional preventive care add-on, available in all provinces.
4 plans (Secure 1 to 4), up to CAD 20,000 annual cap, wellness coverage included on top tier.
Comprehensive accident & illness coverage including dental, behavioral therapy and exam fees.
Our take: compare before signing up. With Trupanion, Canada-wide coverage is included from day 1, vs not available at Embrace. The four alternatives all operate as licensed Canadian pet insurers, with coverage paid in CAD and claims handled by a Canadian-regulated entity.
Frequently asked questions about Embrace
Does Embrace sell pet insurance in Canada?
No. As things stand, Embrace does not sell pet insurance to Canadian residents. Embrace sells pet insurance in all 50 US states and Washington DC, plus international travel coverage for up to six months. No Canadian product line has been announced.
Why is Embrace restricted to the US?
Embrace chose to focus its pet insurance product on the US market. Entering Canada would require provincial regulatory licensing in each province (AMF in Quebec, FSRA in Ontario, BCFSA in British Columbia and so on) and a Canadian-registered underwriter. No such move has been announced for the pet line.
What is the Canadian equivalent?
The closest Canadian option for a similar profile is Trupanion. The Vancouver-based carrier covers every province with a single plan, an unlimited annual cap, a flat 90% reimbursement rate and direct vet payment at participating clinics. For owners who want adjustable plans and an optional wellness add-on, Spot offers more customization, while Fetch includes broader illness coverage with dental care.
How does the Canadian pet insurance market compare in price?
Canadian providers typically start around CAD 25 to 40 a month for basic accident and illness coverage on a young dog or cat, with top-tier plans running closer to CAD 60 to 100 a month depending on breed and age. The price reflects the Canadian veterinary cost structure and the licensed regulatory framework in each province.
Can I sign up for a Canadian policy from outside Canada?
The four pet insurance providers HelloSafe recommends in Canada require a Canadian residential address and a Canadian bank account or credit card for enrollment. Coverage is governed by the provincial regulator in the province of residence. Cross-border signup is not supported.
